por Natascha Schleutker | Jul 27, 2022 | Inteligencia de Negocio
Business Intelligence in Marketing Focused marketing instead of gut feeling For decades, marketing was done more or less on gut instinct. If more customers could be won or more products could be sold, a marketing campaign was considered successful. The fact that a lot...
por Natascha Schleutker | Jun 29, 2022 | Inteligencia de Negocio
Manufacturing Intelligence From the manufacturing company to Industry 4.0 Shorter product life cycles, greater product complexity, global competitive situations and an increased demand for customised products – production has now become an extremely complex area...
por Natascha Schleutker | Jun 1, 2022 | Inteligencia de Negocio
Sales 4.0 How data-driven sales helps you to become more successful. Traditionally, sales depends upon on high performing employees who use their intuition and experience to win new customers and retain existing ones. Today, however, almost all companies collect...
