{"id":263648,"date":"2023-09-15T09:55:12","date_gmt":"2023-09-15T07:55:12","guid":{"rendered":"https:\/\/parm.com\/project-management-abc-b-for-balanced-scorecard\/"},"modified":"2026-09-28T09:01:02","modified_gmt":"2026-09-28T07:01:02","slug":"project-management-abc-b-for-balanced-scorecard","status":"publish","type":"post","link":"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/","title":{"rendered":"Project Management ABC: B for Balanced Scorecard"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Project Management ABC: B for Balanced Scorecard<\/h1>\n<p>Plan Strategic Project Management Effectively and Measure Success<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/09\/Post_PM-ABC_BSC_EN.jpg\" alt=\"Project Management ABC: B for Balanced Scorecard\" title=\"Post_PM-ABC_BSC\" width=\"2500\" height=\"1313\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/09\/Post_PM-ABC_BSC_EN.jpg 2500w, https:\/\/parm.com\/wp-content\/uploads\/2023\/09\/Post_PM-ABC_BSC_EN-1280x672.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/09\/Post_PM-ABC_BSC_EN-980x515.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/09\/Post_PM-ABC_BSC_EN-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2500px, 100vw\" class=\"wp-image-263649\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>In an increasingly complex business world, the ability to successfully plan, implement, and monitor projects is crucial. The Balanced Scorecard can serve as a powerful tool in this regard, measuring not only financial performance but also taking other important aspects into account. In this article, we delve into the world of strategic project management and demonstrate how the Balanced Scorecard (BSC) can serve as a guide for examining goals from various perspectives and ensuring long-term success.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#What_is_the_Balanced_Scorecard\" >What is the Balanced Scorecard?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#The_four_standard_perspectives_of_the_Balanced_Scorecard\" >The four standard perspectives of the Balanced Scorecard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#Additionally_used_perspectives_in_the_Balanced_Scorecard\" >Additionally used perspectives in the Balanced Scorecard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#Application_of_the_Balanced_Scorecard_in_project_management\" >Application of the Balanced Scorecard in project management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#Connection_of_project_goals_with_BSC_perspectives\" >Connection of project goals with BSC perspectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#Creating_a_Balanced_Scorecard_for_a_project\" >Creating a Balanced Scorecard for a project<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#Measurement_and_evaluation_of_project_performance\" >Measurement and evaluation of project performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#Adaptation_and_flexibility_Benefits_of_the_Balanced_Scorecard_in_a_dynamic_environment\" >Adaptation and flexibility: Benefits of the Balanced Scorecard in a dynamic environment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#Challenges_and_best_practices_in_applying_the_Balanced_Scorecard_in_project_management\" >Challenges and best practices in applying the Balanced Scorecard in project management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#BSC_and_agile_project_management_Synergy_between_structure_and_flexibility\" >BSC and agile project management: Synergy between structure and flexibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#BSC_in_project_portfolio_management_Strategic_alignment_and_prioritization\" >BSC in project portfolio management: Strategic alignment and prioritization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#The_future_of_the_Balanced_Scorecard_in_project_management\" >The future of the Balanced Scorecard in project management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_Balanced_Scorecard\"><\/span>What is the Balanced Scorecard?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Balanced Scorecard (BSC) is much more than just a tool for measuring financial metrics. It is a comprehensive management method that helps companies define, measure, and achieve their strategic goals. Originally developed by Robert Kaplan and David Norton, the BSC expands the traditional financial perspective to include three additional perspectives: customers, internal processes, and learning and development. When linked to key performance indicators, targets, and actions, these perspectives provide a balanced view of corporate performance and contribute to the targeted management of projects and the organization as a whole. The Balanced Scorecard thus serves as a kind of dashboard for corporate strategy, making it clear to employees what matters, which goals they should use as a guide when making decisions, and what actions they must take to achieve those goals.<\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"The_four_standard_perspectives_of_the_Balanced_Scorecard\"><\/span>The four standard perspectives of the Balanced Scorecard<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>1. Financial Perspective:<\/h3>\n<p>The financial outlook remains of fundamental importance, as it reflects a company's financial health and success. Here, goals are measured using key metrics such as revenue, profit, return on investment, and return on equity.<\/p>\n<h3>2. Customer Perspective:<\/h3>\n<p>This perspective focuses on customer needs. Customer satisfaction, loyalty, market share, and service quality are typical metrics, as are, for example, recommendations and complaints.<\/p>\n<h3>3. Internal Process Perspective:<\/h3>\n<p>This section examines the internal processes and procedures that enable the company to meet customer expectations and achieve its financial goals. Efficiency, quality, innovation, rework rates, and process lead times are typical key performance indicators.<\/p>\n<h3>4. Learning and Development Perspective:<\/h3>\n<p>This perspective focuses on the continuous improvement and further development of the company, thereby enabling an assessment of the internal potential being utilized. Employee competencies, training, innovation, and <a href=\"https:\/\/parm.com\/projektmanagement-abc-w-wie-wissensmanagement-in-projekten\/\">knowledge management<\/a> are relevant aspects in this context.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Additionally_used_perspectives_in_the_Balanced_Scorecard\"><\/span>Additionally used perspectives in the Balanced Scorecard<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>5. External Factors:<\/h3>\n<p>It is important to take external factors into account in the Balanced Scorecard, as they can have a significant impact on a company\u2019s performance. By taking into account external factors from the economic, environmental, social, and technological spheres, companies gain a more holistic view of their strategic direction and can better respond to changes in the external environment. This helps ensure that the Balanced Scorecard can be used effectively as a tool for corporate management.<\/p>\n<h3>6. Sustainability:<\/h3>\n<p>Sustainability is playing an increasingly important role in corporate management and reporting. The Balanced Scorecard (BSC) and Global Reporting Initiative (GRI) reporting are two approaches that help companies define, measure, and communicate their sustainability goals.<br \/>Typically, a sustainability-oriented Balanced Scorecard also incorporates environmental, social, and governance (ESG) metrics.<br \/>Companies can use the data they collect in the sustainability perspective of their Balanced Scorecard to prepare their GRI report.<\/p>\n<p>In particular, the four standard perspectives of the Balanced Scorecard are closely interlinked and, when used in the traditional way, support a company\u2019s overall strategy. Each perspective offers a unique viewpoint that helps ensure that goals and actions are considered from different angles.<\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Application_of_the_Balanced_Scorecard_in_project_management\"><\/span>Application of the Balanced Scorecard in project management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Project management should also be aligned with corporate goals to ensure that the right projects\u2014ones that support the corporate strategy\u2014are implemented. In this way, the BSC provides a clear structure and a balanced, holistic approach to the strategic alignment and implementation of projects. By applying BSC concepts to project goals and measures, we ensure that projects are not viewed in isolation but fit into the context of the company\u2019s overall strategy. Here\u2019s how the BSC can be applied in project management:<\/p>\n<h3>1. Strategic project selection and alignment:<\/h3>\n<p>The BSC helps identify the projects in the <a href=\"https:\/\/parm.com\/en\/project-management-abc-p-for-project-portfolio-management-2\/\" target=\"_blank\" rel=\"noopener\" title=\"Project Management ABC: P for Project Portfolio Management\">project portfolio<\/a> that best align with the company's long-term strategy. By aligning project objectives with the BSC's perspectives, projects can be evaluated to ensure that they support the company's goals.<\/p>\n<h3>2. Clear goal setting and performance measures:<\/h3>\n<p>The BSC enables the precise definition of project objectives in each of the perspectives. For each objective, appropriate performance metrics are defined that make the project\u2019s progress and success quantitatively measurable. This provides a powerful tool for monitoring and evaluating project performance.<\/p>\n<h3>3. Balanced project planning:<\/h3>\n<p>By examining projects from various perspectives, BSC ensures that project planning is well-balanced. In addition to financial considerations, customer satisfaction, process optimization, and team development are integrated into the planning process. This results in a holistic approach to project planning and implementation.<\/p>\n<h3>4. Transparency and communication:<\/h3>\n<p>In addition, the BSC facilitates communication and improves transparency in project management. All stakeholders\u2014including team members, managers, and external partners\u2014can use the BSC to understand the project goals and how they contribute to the company\u2019s overall strategy.<\/p>\n<h3>5. Early identification of deviations:<\/h3>\n<p>Through continuous monitoring and measurement, deviations from project objectives can be identified early on. This makes it possible to take corrective action in a timely manner to get the project back on track and minimize negative impacts on the overall strategy.<\/p>\n<p>The use of the Balanced Scorecard in project management thus creates a framework that helps companies view projects not in isolation, but as part of a broader strategy. This promotes the effective use of resources, optimal results, and ultimately ensures the success of both individual projects and the company as a whole.<\/p>\n<\/div><\/div><div class=\"et_pb_image_1 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2.jpg\" width=\"1681\" height=\"941\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2.jpg 1681w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1280x695.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-980x532.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-480x261.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1681px, 100vw\" class=\"wp-image-9875\" alt=\"BSC Dashboard - Overview of Actions and Measures\" title=\"BSC Dashboard 2\" \/><\/span><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Connection_of_project_goals_with_BSC_perspectives\"><\/span>Connection of project goals with BSC perspectives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Linking project objectives to the perspectives of the Balanced Scorecard helps to view projects holistically and align them with corporate strategy. Each of the four BSC perspectives offers a unique view of the project objectives, fostering a comprehensive understanding of a project\u2019s value and impact. At the same time, each perspective serves as a guide to ensure that not only are short-term project goals achieved, but that the projects also contribute to the company\u2019s long-term success and strategy.<\/p>\n<h3>1. Financial Perspective:<\/h3>\n<p>From a financial perspective, project objectives aim to evaluate and measure the project\u2019s contribution to the company\u2019s profitability and financial stability. This could include increasing revenue, reducing production costs, or improving return on investment. The financial perspective thus helps identify projects that have a direct impact on company profits and thereby support financial goals.<\/p>\n<h3>2. Customer Perspective:<\/h3>\n<p>From this perspective, project goals are defined to meet customer expectations and needs. This could be a specific product that should be developed by the end of a project, or it could refer to increasing customer satisfaction, improving product quality, or offering customized solutions. By focusing on the customer\u2019s perspective, projects ensure optimal alignment with market demand, strengthen customer loyalty, and guarantee long-term value creation.<\/p>\n<h3>3. Internal Process Perspective:<\/h3>\n<p>From this perspective, project goals focus on the efficiency and optimization of internal processes. This may include shortening process lead times, minimizing bottlenecks, or improving production quality. By improving internal processes, projects help boost the company\u2019s overall performance and reduce costs.<\/p>\n<h3>4. Learning and Development Perspective:<\/h3>\n<p>From this perspective, goals focus on the continuous improvement of the team\u2019s skills and competencies. Projects could, for example, aim to provide training, foster talent, or establish innovation processes. This perspective helps ensure that the team is able to successfully overcome the challenges of the project and the future business environment by constantly evolving, learning new skills, or employing innovative approaches.<\/p>\n<\/div><\/div><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Creating_a_Balanced_Scorecard_for_a_project\"><\/span>Creating a Balanced Scorecard for a project<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Defining Project Goals:<\/strong> Identify the project\u2019s main goals in terms of finances, customers, internal processes, and learning and development. These goals should be specific, measurable, achievable, relevant, and time-bound (SMART).<\/li>\n<li><strong>Mapping to BSC Perspectives:<\/strong> Assign each project objective to one or more BSC perspectives. Ensure that each perspective is appropriately addressed and that all relevant aspects are covered.<\/li>\n<li><strong>Establishing Performance Metrics:<\/strong> Define clear performance metrics for each objective. These should be quantifiable so that the project\u2019s progress toward each objective can be measured.<\/li>\n<li><strong>Setting Target Values:<\/strong> Set target values for each performance metric that you aim to achieve. These serve as benchmarks for evaluating the project's progress.<\/li>\n<li><strong>Developing Initiatives and Actions:<\/strong> Identify the specific initiatives, actions, or measures needed to achieve the project goals. These should be described in detail and outline the steps planned to achieve the goals.<\/li>\n<li><strong>Checking for Balance:<\/strong> Ensure that the project BSC is balanced and that all four perspectives are adequately represented. An excessive emphasis on any one perspective can lead to imbalances that undermine overall success.<\/li>\n<li><strong>Alignment with company BSC:<\/strong> Compare the project BSC with the company's BSC to ensure that project goals align with the overall company strategy.<\/li>\n<li><strong>Communication and Acceptance:<\/strong> Clearly communicate the project BSC you have created to everyone involved in the project, including team members, managers, and stakeholders. Ensure that the team understands the significance of the BSC and can identify with it.<\/li>\n<li><strong>Continuous Monitoring and Adjustment:<\/strong> Continuously monitor the project\u2019s progress using the BSC performance metrics. If necessary, adjust the BSC to reflect changes in the project\u2019s dynamics or in the company\u2019s strategy.<\/li>\n<\/ol>\n<\/div><\/div><div class=\"et_pb_image_2 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard.jpg\" width=\"1680\" height=\"944\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard.jpg 1680w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-1280x719.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-980x551.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1680px, 100vw\" class=\"wp-image-9879\" alt=\"BSC Dashboard - Overview of Objectives and KPIs\" title=\"BSC Dashboard\" \/><\/span><\/div><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Measurement_and_evaluation_of_project_performance\"><\/span>Measurement and evaluation of project performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Measuring and evaluating project performance is a crucial step in ensuring that the objectives of the Balanced Scorecard (BSC) are met in project management. By regularly monitoring and analyzing performance metrics, the project team can respond to deviations in a timely manner and ensure the project\u2019s success.<\/p>\n<ul>\n<li><strong>Data Collection and Analysis:<\/strong> Continuously collect data relevant to BSC metrics. This may include financial metrics, customer satisfaction ratings, process lead times, and progress in employee development. Analyze the data to identify trends, patterns, and potential deviations.<\/li>\n<li><strong>Comparison with Target Values:<\/strong> Compare the collected data with the target values previously defined in the project BSC. This shows whether the project is on track to achieve its goals or whether adjustments are needed.  <\/li>\n<li><strong>Early Detection of Deviations:<\/strong> One of the strengths of the BSC lies in its ability to detect deviations early on. If data suggests that project goals will not be met, corrective actions can be taken in a timely manner to get the project back on track.<\/li>\n<li><strong>Root Cause Analysis:<\/strong> When deviations occur, it is important to analyze their causes. Is the problem due to internal processes, unexpected market changes, or other factors? This analysis makes it possible to identify the steps needed to resolve the situation.  <\/li>\n<li><strong>Communication and Reporting:<\/strong> The BSC helps ensure that the status of project performance is regularly communicated to all relevant stakeholders. Sharing information about progress and challenges promotes transparency and helps mobilize support and resources.<\/li>\n<li><strong>Adjusting the Project BSC:<\/strong> Based on the insights gathered and the performance evaluation, adjustments can be made to the Project BSC. This may include changes to target values, actions, or priorities to ensure that the BSC continuously reflects the project\u2019s progress.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Adaptation_and_flexibility_Benefits_of_the_Balanced_Scorecard_in_a_dynamic_environment\"><\/span>Adaptation and flexibility: Benefits of the Balanced Scorecard in a dynamic environment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The business world is subject to constant change, which can affect companies and their projects. In this context, the Balanced Scorecard plays a key role in project management, as it enables companies to respond flexibly to changes without losing sight of their overall strategy.<\/p>\n<ul>\n<li><strong>Dynamics of the Business Environment:<\/strong> Projects can be influenced by external factors, such as market changes, technological breakthroughs, or regulatory requirements. The BSC helps organizations account for these changes by encouraging them to analyze the impact on their project objectives and adjust them as necessary.<\/li>\n<li><strong>Adjusting Performance Measures:<\/strong> If circumstances change, the performance measures originally established may no longer be relevant. In such cases, companies can use the BSC to define new measures that are better suited to the changed situation while still supporting the overall strategy.<\/li>\n<li><strong>New Opportunities and Risks:<\/strong> Applying the BSC in project management enables companies to identify new opportunities and assess risks that arise during the project\u2019s lifecycle. This allows projects to be expanded into potentially lucrative areas or enables a proactive response to potential obstacles.  <\/li>\n<li><strong>Agility and Iteration:<\/strong> The BSC can also be seamlessly integrated into agile project management approaches. Agile teams can adjust their goals and actions accordingly as they work iteratively and respond to customer feedback. The BSC serves as a guideline for these adjustments.<\/li>\n<li><strong>Consistency and Overall Strategy:<\/strong> Despite its flexibility, the BSC emphasizes the importance of consistency in the overall strategy. Adjustments should always be made with the company\u2019s long-term goals in mind to ensure that short-term changes do not lead to a distortion of the strategic direction.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Challenges_and_best_practices_in_applying_the_Balanced_Scorecard_in_project_management\"><\/span>Challenges and best practices in applying the Balanced Scorecard in project management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While the Balanced Scorecard offers numerous advantages in project management, there are also some challenges to consider. Successful implementation requires a deliberate approach and the application of best practices to achieve the best results.<\/p>\n<p><strong>Challenges:<\/strong><\/p>\n<ul>\n<li><strong>Complexity of Measurement:<\/strong> Selecting appropriate performance metrics can be challenging, as not all project goals are easily quantifiable. Creativity and strategic thinking are required to identify indicators that adequately reflect progress.<\/li>\n<li><strong>Data Availability and Quality:<\/strong> The accuracy of BSC measurements depends on the availability of high-quality data. Companies must therefore ensure they have reliable data sources to conduct accurate performance evaluations.<\/li>\n<li><strong>Alignment with corporate objectives:<\/strong> Harmonizing the project BSC with the overarching corporate BSC can be a challenge. It is important to ensure that projects not only pursue their own objectives but also contribute to the overall strategy.<\/li>\n<\/ul>\n<p><strong>Best practices:<\/strong><\/p>\n<ul>\n<li><strong>Clear Communication:<\/strong> Ensure that all project stakeholders understand the goals and principles of the BSC. Clear communication fosters acceptance and commitment among all team members.<\/li>\n<li><strong>Employee Engagement:<\/strong> Involve the team in the BSC development process. This enhances their understanding of the importance of the goals and fosters collaboration during implementation.<\/li>\n<li><strong>Ongoing Training:<\/strong> Train employees on how to use the BSC and the metrics. This will enable them to interpret data correctly and independently identify measures to improve performance.<\/li>\n<li><strong>Monitoring and Adjustment:<\/strong> The BSC requires continuous monitoring and, where necessary, adjustment to changing conditions. Regular evaluations help identify deviations and adapt the BSC to changes in an agile manner.<\/li>\n<li><strong>Focus on relevant objectives:<\/strong> Make sure the project BSC is balanced and not overloaded with too many objectives. Therefore, focus on the objectives that have the greatest impact on the project\u2019s success.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"BSC_and_agile_project_management_Synergy_between_structure_and_flexibility\"><\/span>BSC and agile project management: Synergy between structure and flexibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Combining the Balanced Scorecard with agile project management approaches may seem paradoxical at first glance, since the BSC emphasizes structure and planning, while agile methods require flexibility and adaptability. Nevertheless, these two approaches can be effectively integrated. Here are a few tips on how that might look:<\/p>\n<ul>\n<li><strong>Agile Principles and BSC Perspectives:<\/strong> Agile principles such as continuous improvement, close collaboration, and a focus on customer satisfaction can be easily integrated into the BSC. In the financial perspective, for example, short-term financial goals could be adapted to the fast-paced requirements of agile iterations. The customer perspective can be strengthened through ongoing customer feedback. Internal processes could be optimized through the use of agile methods. In contrast, the learning and development perspective emphasizes the continuous development of the team\u2019s skills, which is a central aspect of agile methods.<\/li>\n<li><strong>Flexibility in Implementation:<\/strong> The BSC can serve as a flexible framework in agile projects. While a project\u2019s specific goals and actions evolve in an agile manner, the BSC remains a guide for aligning efforts with strategic goals. The BSC perspectives thus provide a holistic view and help ensure that agile adjustments align with the company\u2019s overall strategy.<\/li>\n<li><strong>Measurement and Adjustment:<\/strong> Agile project teams can also use the BSC to measure progress and continuously assess whether agile adjustments are aligning with the desired strategic outcomes. The BSC also supports retrospective analysis to determine which adjustments lead to better results.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"BSC_in_project_portfolio_management_Strategic_alignment_and_prioritization\"><\/span>BSC in project portfolio management: Strategic alignment and prioritization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Project portfolio management involves selecting, prioritizing, and managing projects to ensure that they support a company's overall strategy. In this context, the Balanced Scorecard plays a key role in selecting the right projects and optimally aligning the portfolio.<\/p>\n<ul>\n<li><strong>Strategic Selection and Alignment:<\/strong> The BSC provides a clear structure to ensure that projects align with the various perspectives of the corporate strategy. Financial, customer-oriented, process-related, and development-related objectives can be incorporated into the portfolio to ensure that projects deliver the desired value.<\/li>\n<li><strong>Prioritization and Resource Allocation:<\/strong> The BSC enables informed prioritization of projects within the portfolio. The strategic objectives and expected results defined by the BSC can serve as guidelines for efficiently allocating resources to the projects that contribute most to the objectives.<\/li>\n<li><strong>Impact on the Project Portfolio:<\/strong> The BSC allows for a better assessment of the impact of projects on the overall portfolio. This enables projects to be evaluated based on their contribution to the various BSC perspectives, making it easier to make strategic decisions about which projects to accept, retain, or reject.<\/li>\n<li><strong>Ongoing Review and Adjustment:<\/strong> The BSC also supports the continuous review of the project portfolio. If the corporate strategy changes or new opportunities arise, existing projects can be reevaluated using the BSC, or new projects can be added based on the BSC criteria.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"The_future_of_the_Balanced_Scorecard_in_project_management\"><\/span>The future of the Balanced Scorecard in project management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Balanced Scorecard has established itself in the world of project management as an extremely valuable tool that helps companies set strategic goals and measure project success. However, while the basic principles of the BSC are timeless, we believe its future will be shaped by innovation and further development.<\/p>\n<ol>\n<li><strong>Integration of Technology and Data Analysis:<\/strong> Advances in technology are enabling better data collection and analysis. As a result, technologies such as artificial intelligence, <a href=\"https:\/\/parm.com\/en\/business-intelligence\/\" target=\"_blank\" rel=\"noopener\" title=\"Business Intelligence\">business intelligence<\/a> systems, and data analytics will increasingly be used in the future to create a BSC, in order to gain meaningful insights into project performance and trends.<\/li>\n<li><strong>Real-Time Performance Measurement:<\/strong> The BSC will evolve toward real-time performance measurement, enabling companies to monitor project progress and track the current status at any time. This allows for rapid responses to changes and more agile project execution.<\/li>\n<li><strong>Integrating Sustainability and CSR:<\/strong> The future <strong>of<\/strong> the BSC in project management will place greater emphasis on social, environmental, and ethical aspects. Incorporating sustainability and corporate social responsibility (CSR) into the BSC will help companies demonstrate their responsibility toward society.<\/li>\n<li><strong>Personalized and Adaptive BSC Approaches:<\/strong> The BSC will also continue to evolve to support personalized and adaptive approaches. Depending on the type of project, the industry, and the company\u2019s goals, we believe that BSC concepts will be customized in the future to ensure maximum relevance and effectiveness.<\/li>\n<li><strong>Integration of Agile and Hybrid Approaches:<\/strong> As agile methods continue to gain prominence, the BSC will be incorporated more flexibly into project management to integrate agile approaches. Hybrid approaches may emerge in which the BSC provides structure and direction, while agile methods are used for implementation.<\/li>\n<li><strong>Artificial Intelligence for Decision Support:<\/strong> Artificial intelligence will increasingly help support data-driven decisions in project management. AI-powered algorithms can provide recommendations for project decisions based on BSC data.<\/li>\n<li><strong>Integrating the BSC with Other Frameworks:<\/strong> The BSC is increasingly being integrated with other frameworks and methods, such as <a href=\"https:\/\/parm.com\/en\/project-management-abc-d-like-design-thinking-2\/\" target=\"_blank\" rel=\"noopener\" title=\"Project Management ABC: D for Design Thinking\">Design Thinking<\/a> or Lean Six Sigma. This enables a comprehensive approach to project management that combines various methods.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Balanced Scorecard strategically links goals with concrete project outcomes, thereby creating clear direction, transparency, and effective performance measurement, which makes it a valuable tool in project management as well. It enables companies to view projects not only in isolation but as an integrated part of their overall strategy, thereby promoting success in a holistic manner.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>The myPARM project management software enables you to use a Balanced Scorecard in project management. With features for defining project objectives, performance metrics, and target values, myPARM allows for the seamless creation and management of the BSC. Through real-time data analysis, transparent communication, and flexibility in customization, myPARM helps your company strategically align and successfully implement projects, while the software simultaneously provides a clear overview of overall success.<\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Find out more about the myPARM project and portfolio management software:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"\/?page_id=37040\">Further information about myPARM<\/a><\/div><div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Would you like to get to know myPARM in a demo? Then make an appointment with us right away!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--group--divi-button--divi-spacing--hl8mx1oobv_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-spacing--hl8mx1oobv preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-webdemo\" target=\"_blank\">TERMIN VEREINBAREN<\/a><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Fpl%2Fproject-management-abc-b-for-balanced-scorecard%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#3b5998; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fparm.com%2Fpl%2Fproject-management-abc-b-for-balanced-scorecard%2F\" title=\"Bei LinkedIn teilen\" aria-label=\"Bei LinkedIn teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button xing shariff-nocustomcolor\" style=\"background-color:#29888a\"><a href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https%3A%2F%2Fparm.com%2Fpl%2Fproject-management-abc-b-for-balanced-scorecard%2F\" title=\"Bei XING teilen\" aria-label=\"Bei XING teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#126567; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 25 32\"><path fill=\"#126567\" d=\"M10.7 11.9q-0.2 0.3-4.6 8.2-0.5 0.8-1.2 0.8h-4.3q-0.4 0-0.5-0.3t0-0.6l4.5-8q0 0 0 0l-2.9-5q-0.2-0.4 0-0.7 0.2-0.3 0.5-0.3h4.3q0.7 0 1.2 0.8zM25.1 0.4q0.2 0.3 0 0.7l-9.4 16.7 6 11q0.2 0.4 0 0.6-0.2 0.3-0.6 0.3h-4.3q-0.7 0-1.2-0.8l-6-11.1q0.3-0.6 9.5-16.8 0.4-0.8 1.2-0.8h4.3q0.4 0 0.5 0.3z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mailto shariff-nocustomcolor\" style=\"background-color:#a8a8a8\"><a href=\"mailto:?body=https%3A%2F%2Fparm.com%2Fpl%2Fproject-management-abc-b-for-balanced-scorecard%2F&subject=Project%20Management%20ABC%3A%20B%20for%20Balanced%20Scorecard\" title=\"Per E-Mail versenden\" aria-label=\"Per E-Mail versenden\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><!-- Begin Sendinblue Form -->\n<!-- START - We recommend to place the below code in head tag of your website html -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!-- END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: transparent;                                 \">\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewbox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\"\/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n Ihre Anmeldung konnte nicht gespeichert werden. Bitte versuchen Sie es erneut.\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"success-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewbox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 464c-118.664 0-216-96.055-216-216 0-118.663 96.055-216 216-216 118.664 0 216 96.055 216 216 0 118.663-96.055 216-216 216zm141.63-274.961L217.15 376.071c-4.705 4.667-12.303 4.637-16.97-.068l-85.878-86.572c-4.667-4.705-4.637-12.303.068-16.97l8.52-8.451c4.705-4.667 12.303-4.637 16.97.068l68.976 69.533 163.441-162.13c4.705-4.667 12.303-4.637 16.97.068l8.451 8.52c4.668 4.705 4.637 12.303-.068 16.97z\"\/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n Ihre Anmeldung war erfolgreich. Bitte sehen Sie in Ihr Postfach und best\u00e4tigen Sie Ihre Anmeldung. Sollte keine Nachricht ankommen, sehen Sie bitte in Ihren Spam-Ordner. Vielen Dank!\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:rgba(27,62,144,1); max-width:1080px; border-radius:3px; border-width:0px; border-color:#C0CCD9; border-style:solid;\">\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/272a17fd.sibforms.com\/serve\/MUIEAOo1vFGWS7d0cvncbnGo6ZIm0MV83UA-ApqLz0GJgUd38j-GsNKlhCPZ1kVJVEGx5yChU7xjEUZEVAhHli4H01njDJsY0TOLof7HNzi7lZJvWMes1-Je1GVxivY9c8XrMzqbTrnQ9SuHnjhsRe5vXL8U5STdopGqk00vm6RWgZiOpVABZMg1kUY8-KjUWzt-Tpk5-zC9XQ2j\" data-type=\"subscription\">\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:32px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <p>Newsletter<\/p>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <div class=\"sib-text-form-block\">\n              <p>Melden Sie sich zu unserem monatlichen Newsletter an und werden Sie \u00fcber Produkte der Parm AG, Neuheiten, Trends im Projektmanagement sowie Angebote und Veranstaltungen informiert.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-input sib-form-block\">\n            <div class=\"form__entry entry_block\">\n              <div class=\"form__label-row \">\n\n                <div class=\"entry__field\">\n                  <input class=\"input\" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"EMAIL\" data-required=\"true\" required=\"\">\n                <\/div>\n              <\/div>\n\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\n            <div class=\"form__entry entry_mcq\">\n              <div class=\"form__label-row \">\n                <div class=\"entry__choice\">\n                  <label>\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required=\"\">\n                    <span class=\"checkbox checkbox_tick_positive\"><\/span><span style=\"font-size:14px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\"><p>Ich bin damit einverstanden, dass der Newsletter individuell auf meine Interessen abgestimmt wird. Zu diesem Zweck gestatte ich der Parm AG mein \u00d6ffnungs-, Klick- und Downloadverhalten im Newsetter zu analysieren und ein personenbezogenes Nutzerprofil von mir zu erstellen. Die <a href=\"https:\/\/parm.com\/datenschutzerklaerung\" target=\"_blank\" rel=\"noopener\">Datenschutzerkl\u00e4rung <\/a>habe ich gelesen und akzeptiere diese. Die Abmeldung vom Newsletter ist jederzeit m\u00f6glich.<\/p><span data-required=\"*\" style=\"display: inline;\" class=\"entry__label entry__label_optin\"><\/span><\/span> <\/label>\n                <\/div>\n              <\/div>\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"g-recaptcha\" data-sitekey=\"6LdyzNAcAAAAANv3WwEWU18I26AH-2q2CcQ6eQUk\" data-callback=\"invisibleCaptchaCallback\" data-size=\"invisible\" onclick=\"executeCaptcha\"><\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"text-align: left\">\n            <button class=\"sib-form-block__button sib-form-block__button-with-loader\" style=\"font-size:16px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-width:0px=\"\" form=\"sib-form\" type=\"submit\">\n              <svg class=\"icon clickable__icon progress-indicator__icon sib-hide-loader-icon\" viewbox=\"0 0 512 512\">\n                <path d=\"M460.116 373.846l-20.823-12.022c-5.541-3.199-7.54-10.159-4.663-15.874 30.137-59.886 28.343-131.652-5.386-189.946-33.641-58.394-94.896-95.833-161.827-99.676C261.028 55.961 256 50.751 256 44.352V20.309c0-6.904 5.808-12.337 12.703-11.982 83.556 4.306 160.163 50.864 202.11 123.677 42.063 72.696 44.079 162.316 6.031 236.832-3.14 6.148-10.75 8.461-16.728 5.01z\"\/>\n              <\/svg>\n ANMELDEN\n            <\/button>\n          <\/div>\n        <\/div>\n\n        <input type=\"text\" name=\"email_address_check\" value=\"\" class=\"input--hidden\">\n        <input type=\"hidden\" name=\"locale\" value=\"de\">\n      <\/form>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- END - We recommend to place the below code where you want the form in your website html -->\n\n<!-- START - We recommend to place the below code in footer or bottom of your website html -->\n<script>\n  window.REQUIRED_CODE_ERROR_MESSAGE = 'W\u00e4hlen Sie bitte einen L\u00e4ndervorwahl aus.';\n  window.LOCALE = 'de';\n  window.EMAIL_INVALID_MESSAGE = window.SMS_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n  window.REQUIRED_ERROR_MESSAGE = \"Dieses Feld darf nicht leer sein. \";\n\n  window.GENERIC_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} Liste ausgew\u00e4hlt',\n      selectedLists: '{quantity} Listen ausgew\u00e4hlt'\n    }\n  };\n\n  var AUTOHIDE = Boolean(0);\n<\/script>\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=de\"><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html -->\n<!-- End Sendinblue Form --><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover the synergy between strategic thinking and project management implementation! Our new blog post explores the fascinating connection between the Balanced Scorecard and project management. From selecting the right projects to real-time measurement, you\u2019ll learn how the BSC promotes a balanced approach to project management.  <\/p>\n","protected":false},"author":1,"featured_media":263649,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[1258,1259],"class_list":["post-263648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projektmanagment","tag-projektmanagement","tag-projektmanagement-abc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Project management ABC - P for PM\u00b2<\/title>\n<meta name=\"description\" content=\"The Balanced Scorecard can also be used as an important tool in project management. We&#039;ll explain how you can use it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Project Management ABC: B for Balanced Scorecard\" \/>\n<meta property=\"og:description\" content=\"Discover the synergy between strategic thinking and project management! Our new blog post explores the fascinating connection between the Balanced Scorecard and project management. From selecting the right projects to real-time measurement, you\u2019ll learn how the BSC promotes a balanced approach to project management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/\" \/>\n<meta property=\"og:site_name\" content=\"Parm AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myparm\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-15T07:55:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T07:01:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/09\/Post_PM-ABC_BSC_EN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natascha Schleutker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Project Management ABC: B for Balanced Scorecard\" \/>\n<meta name=\"twitter:description\" content=\"Discover the synergy between strategic thinking and project management implementation! Our new blog post explores the fascinating connection between the Balanced Scorecard and project management. From selecting the right projects to real-time measurement, you\u2019ll learn how the BSC promotes a balanced approach to project management.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/09\/Post_PM-ABC_BSC_EN.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natascha Schleutker\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/project-management-abc-b-for-balanced-scorecard\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/project-management-abc-b-for-balanced-scorecard\\\/\"},\"author\":{\"name\":\"Natascha Schleutker\",\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/#\\\/schema\\\/person\\\/c24699ce0d4e2f1a102409a36cc80953\"},\"headline\":\"Project Management ABC: B for Balanced Scorecard\",\"datePublished\":\"2023-09-15T07:55:12+00:00\",\"dateModified\":\"2026-09-28T07:01:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/project-management-abc-b-for-balanced-scorecard\\\/\"},\"wordCount\":7,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/project-management-abc-b-for-balanced-scorecard\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Post_PM-ABC_BSC_EN.jpg\",\"keywords\":[\"Projektmanagement\",\"Projektmanagement-ABC\"],\"articleSection\":[\"Projektmanagement\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/parm.com\\\/pl\\\/project-management-abc-b-for-balanced-scorecard\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/project-management-abc-b-for-balanced-scorecard\\\/\",\"url\":\"https:\\\/\\\/parm.com\\\/pl\\\/project-management-abc-b-for-balanced-scorecard\\\/\",\"name\":\"Project management ABC - P for PM\u00b2\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/project-management-abc-b-for-balanced-scorecard\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/project-management-abc-b-for-balanced-scorecard\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Post_PM-ABC_BSC_EN.jpg\",\"datePublished\":\"2023-09-15T07:55:12+00:00\",\"dateModified\":\"2026-09-28T07:01:02+00:00\",\"description\":\"The Balanced Scorecard can also be used as an important tool in project management. We'll explain how you can use it.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/project-management-abc-b-for-balanced-scorecard\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/parm.com\\\/pl\\\/project-management-abc-b-for-balanced-scorecard\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/project-management-abc-b-for-balanced-scorecard\\\/#primaryimage\",\"url\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Post_PM-ABC_BSC_EN.jpg\",\"contentUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Post_PM-ABC_BSC_EN.jpg\",\"width\":2500,\"height\":1313,\"caption\":\"Project Management ABC: B for Balanced Scorecard\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/project-management-abc-b-for-balanced-scorecard\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/parm.com\\\/pl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Project Management ABC: B for Balanced Scorecard\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/parm.com\\\/pl\\\/\",\"name\":\"Parm AG\",\"description\":\"Successful projects. Swiss quality. Software f\u00fcr Projektmanagement\",\"publisher\":{\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/#organization\"},\"alternateName\":\"Parm\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/parm.com\\\/pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/#organization\",\"name\":\"Parm AG\",\"alternateName\":\"Parm\",\"url\":\"https:\\\/\\\/parm.com\\\/pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Parm_Logo_blue_RGB.png\",\"contentUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Parm_Logo_blue_RGB.png\",\"width\":908,\"height\":228,\"caption\":\"Parm AG\"},\"image\":{\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/myparm\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/parm-ag\",\"https:\\\/\\\/www.xing.com\\\/pages\\\/parmag\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/parm.com\\\/pl\\\/#\\\/schema\\\/person\\\/c24699ce0d4e2f1a102409a36cc80953\",\"name\":\"Natascha Schleutker\",\"sameAs\":[\"https:\\\/\\\/parm.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Project management ABC - P for PM\u00b2","description":"The Balanced Scorecard can also be used as an important tool in project management. We'll explain how you can use it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/","og_locale":"pl_PL","og_type":"article","og_title":"Project Management ABC: B for Balanced Scorecard","og_description":"Discover the synergy between strategic thinking and project management! Our new blog post explores the fascinating connection between the Balanced Scorecard and project management. From selecting the right projects to real-time measurement, you\u2019ll learn how the BSC promotes a balanced approach to project management.","og_url":"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/","og_site_name":"Parm AG","article_publisher":"https:\/\/www.facebook.com\/myparm","article_published_time":"2023-09-15T07:55:12+00:00","article_modified_time":"2026-09-28T07:01:02+00:00","og_image":[{"width":2500,"height":1313,"url":"https:\/\/parm.com\/wp-content\/uploads\/2023\/09\/Post_PM-ABC_BSC_EN.jpg","type":"image\/jpeg"}],"author":"Natascha Schleutker","twitter_card":"summary_large_image","twitter_title":"Project Management ABC: B for Balanced Scorecard","twitter_description":"Discover the synergy between strategic thinking and project management implementation! Our new blog post explores the fascinating connection between the Balanced Scorecard and project management. From selecting the right projects to real-time measurement, you\u2019ll learn how the BSC promotes a balanced approach to project management.","twitter_image":"https:\/\/parm.com\/wp-content\/uploads\/2023\/09\/Post_PM-ABC_BSC_EN.jpg","twitter_misc":{"Napisane przez":"Natascha Schleutker"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#article","isPartOf":{"@id":"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/"},"author":{"name":"Natascha Schleutker","@id":"https:\/\/parm.com\/pl\/#\/schema\/person\/c24699ce0d4e2f1a102409a36cc80953"},"headline":"Project Management ABC: B for Balanced Scorecard","datePublished":"2023-09-15T07:55:12+00:00","dateModified":"2026-09-28T07:01:02+00:00","mainEntityOfPage":{"@id":"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/"},"wordCount":7,"commentCount":0,"publisher":{"@id":"https:\/\/parm.com\/pl\/#organization"},"image":{"@id":"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#primaryimage"},"thumbnailUrl":"https:\/\/parm.com\/wp-content\/uploads\/2023\/09\/Post_PM-ABC_BSC_EN.jpg","keywords":["Projektmanagement","Projektmanagement-ABC"],"articleSection":["Projektmanagement"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/","url":"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/","name":"Project management ABC - P for PM\u00b2","isPartOf":{"@id":"https:\/\/parm.com\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#primaryimage"},"image":{"@id":"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#primaryimage"},"thumbnailUrl":"https:\/\/parm.com\/wp-content\/uploads\/2023\/09\/Post_PM-ABC_BSC_EN.jpg","datePublished":"2023-09-15T07:55:12+00:00","dateModified":"2026-09-28T07:01:02+00:00","description":"The Balanced Scorecard can also be used as an important tool in project management. We'll explain how you can use it.","breadcrumb":{"@id":"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#primaryimage","url":"https:\/\/parm.com\/wp-content\/uploads\/2023\/09\/Post_PM-ABC_BSC_EN.jpg","contentUrl":"https:\/\/parm.com\/wp-content\/uploads\/2023\/09\/Post_PM-ABC_BSC_EN.jpg","width":2500,"height":1313,"caption":"Project Management ABC: B for Balanced Scorecard"},{"@type":"BreadcrumbList","@id":"https:\/\/parm.com\/pl\/project-management-abc-b-for-balanced-scorecard\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/parm.com\/pl\/"},{"@type":"ListItem","position":2,"name":"Project Management ABC: B for Balanced Scorecard"}]},{"@type":"WebSite","@id":"https:\/\/parm.com\/pl\/#website","url":"https:\/\/parm.com\/pl\/","name":"Parm AG","description":"Successful projects. Swiss quality. Software f\u00fcr Projektmanagement","publisher":{"@id":"https:\/\/parm.com\/pl\/#organization"},"alternateName":"Parm","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/parm.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/parm.com\/pl\/#organization","name":"Parm AG","alternateName":"Parm","url":"https:\/\/parm.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/parm.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/parm.com\/wp-content\/uploads\/2021\/11\/Parm_Logo_blue_RGB.png","contentUrl":"https:\/\/parm.com\/wp-content\/uploads\/2021\/11\/Parm_Logo_blue_RGB.png","width":908,"height":228,"caption":"Parm AG"},"image":{"@id":"https:\/\/parm.com\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/myparm","https:\/\/www.linkedin.com\/company\/parm-ag","https:\/\/www.xing.com\/pages\/parmag"]},{"@type":"Person","@id":"https:\/\/parm.com\/pl\/#\/schema\/person\/c24699ce0d4e2f1a102409a36cc80953","name":"Natascha Schleutker","sameAs":["https:\/\/parm.com"]}]}},"_links":{"self":[{"href":"https:\/\/parm.com\/pl\/wp-json\/wp\/v2\/posts\/263648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parm.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/parm.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/parm.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/parm.com\/pl\/wp-json\/wp\/v2\/comments?post=263648"}],"version-history":[{"count":2,"href":"https:\/\/parm.com\/pl\/wp-json\/wp\/v2\/posts\/263648\/revisions"}],"predecessor-version":[{"id":263758,"href":"https:\/\/parm.com\/pl\/wp-json\/wp\/v2\/posts\/263648\/revisions\/263758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/parm.com\/pl\/wp-json\/wp\/v2\/media\/263649"}],"wp:attachment":[{"href":"https:\/\/parm.com\/pl\/wp-json\/wp\/v2\/media?parent=263648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/parm.com\/pl\/wp-json\/wp\/v2\/categories?post=263648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/parm.com\/pl\/wp-json\/wp\/v2\/tags?post=263648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}