{"id":261778,"date":"2023-02-06T09:59:00","date_gmt":"2023-02-06T08:59:00","guid":{"rendered":"https:\/\/parm.com\/data-storytelling-3\/"},"modified":"2026-09-28T08:05:15","modified_gmt":"2026-09-28T06:05:15","slug":"data-storytelling-3","status":"publish","type":"post","link":"https:\/\/parm.com\/pl\/data-storytelling-3\/","title":{"rendered":"Data Storytelling"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Data Storytelling<\/h1>\n<p><span style=\"font-size: large;\">Presenting complex data in an easy-to-understand format<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/02\/Post_Data_storytelling_EN.jpg\" alt=\"Data Storytelling - Presenting Data Effectively\" title=\"Post_Data_storytelling\" width=\"2500\" height=\"1313\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/02\/Post_Data_storytelling_EN.jpg 2500w, https:\/\/parm.com\/wp-content\/uploads\/2023\/02\/Post_Data_storytelling_EN-1280x672.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/02\/Post_Data_storytelling_EN-980x515.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/02\/Post_Data_storytelling_EN-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2500px, 100vw\" class=\"wp-image-261779\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Imagine you\u2019re part of a company that collects large amounts of data but struggles to turn that data into useful information. Or perhaps you\u2019re part of an organization that\u2019s trying to present complex data in an easy-to-understand way to support decision-making. In both cases, data storytelling can be a valuable solution. Data storytelling is a method in which data is presented in a vivid way to convey a message or a specific finding. Read this report to learn how data storytelling can be used to transform data into useful information and inform decision-making.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/pl\/data-storytelling-3\/#What_is_data_storytelling\" >What is data storytelling?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/pl\/data-storytelling-3\/#How_does_Data_Storytelling_work\" >How does Data Storytelling work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/pl\/data-storytelling-3\/#How_do_you_write_a_good_data_story\" >How do you write a good data story?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/pl\/data-storytelling-3\/#What_makes_a_good_data_story\" >What makes a good data story?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/parm.com\/pl\/data-storytelling-3\/#The_advantages_of_Data_Storytelling\" >The advantages of Data Storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/parm.com\/pl\/data-storytelling-3\/#The_challenges_of_Data_Storytelling\" >The challenges of Data Storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/parm.com\/pl\/data-storytelling-3\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_data_storytelling\"><\/span>What is data storytelling?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Data storytelling uses visual elements such as charts and graphs, along with a clearly structured narrative, to present data in a vivid way so that a message or a specific finding can be conveyed. This type of presentation makes it easier for the audience to understand the information and remember it better afterward. Data storytelling can be used in many areas, such as for business decisions, in project management, or for presentations.<\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"How_does_Data_Storytelling_work\"><\/span>How does Data Storytelling work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Data storytelling works by presenting data in a way that makes it understandable, emotionally engaging, and interesting to the audience. The following steps can help you create your data story:<\/p>\n<h3>1. Identify the goal of the story:<\/h3>\n<p>Every story should have a clearly defined goal. So ask yourself what you want to convey with your story. What do you want the audience to feel after hearing the story? What impact do you want the story to have?<\/p>\n<h3>2. Collect all relevant data:<\/h3>\n<p>Make sure you have all the data you need to tell your story. To do this, put yourself in your target audience\u2019s shoes and think carefully about what data is needed. Also, be sure to present the data in the right context\u2014for example, by providing comparative figures. At the same time, you should take care at this stage not to select too much data, so that your data story doesn\u2019t become overloaded.<\/p>\n<h3>3. Prepare the data:<\/h3>\n<p>Clean and format your data so that it is ready for further analysis and presentation. Also, make sure the <a href=\"https:\/\/parm.com\/data-quality\/\" target=\"_blank\" rel=\"noopener\" title=\"Data quality\">data quality<\/a> is high\u2014that is, the data should be complete, up-to-date, and accurate. Therefore, check the data for errors, inconsistencies, or duplicates.<\/p>\n<h3>4. Visual representation:<\/h3>\n<p>A picture is worth a thousand words. So create charts, graphs, maps, and other visual elements to present your data and reinforce your message. Not sure which visualization is right for your data? Then check out the article <a href=\"https:\/\/parm.com\/en\/how-to-design-a-meaningful-dashboard-2\/\" target=\"_blank\" rel=\"noopener\" title=\"How to design a meaningful dashboard?\">\u201cHow to Design an Optimal Dashboard\u201d<\/a> to learn how to make the best choice. You can also read there about how to optimize information perception through a dashboard\u2014for example, by adjusting the position, size, or orientation of the graphics. Be sure to label the data clearly; for instance, the axes in a chart should be labeled.<\/p>\n<h3>5. Structure:<\/h3>\n<p>Create a clear and logical narrative structure that allows the audience to quickly understand the data and its significance. To do this, you should organize the data logically while presenting it as simply as possible.<\/p>\n<h3>6. Interactivity and presentation:<\/h3>\n<p>Present your story in a way that encourages audience interaction. Use tools such as dashboards or presentation software to capture your audience\u2019s attention. Interactive elements can add value for your audience; for example, drilldowns allow you to show a detailed view of the data, while filters let you focus on a specific subset of the data.<\/p>\n<h3>7. Feedback:<\/h3>\n<p>Let the audience comment on your story and give feedback. You can use this in the future to improve your techniques and the way you tell stories.<\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"How_do_you_write_a_good_data_story\"><\/span>How do you write a good data story?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The structure of a data story usually consists of three parts\u2014an introduction that poses the central question, a main body that explains the data and its analysis, and a conclusion.<\/p>\n<h3>1. A research question or problem:<\/h3>\n<p>A data story begins with a question or a problem that needs to be investigated or solved. This can also include the context of the analysis, the nature of the data, the methods used, or any challenges encountered. Start by explaining the initial situation\u2014for example, which metrics are being examined and why they are important for business success or your fundamental goal. <\/p>\n<h3>2. Main Body:<\/h3>\n<p>The main body of your story serves to answer the initial question using the data you\u2019ve collected. In your data story, the data thus serves, on the one hand, as the protagonists and, on the other hand, as the framework for the plot. To make it easier to understand and to reinforce your message, this data can be presented visually. <br \/>A well-structured narrative or presentation helps the audience easily understand and follow the information. There are various storytelling options available to you for this purpose:<\/p>\n<ul>\n<li><strong>Drilldown:<\/strong> In a drill down, you go from general data to more specific, usually more detailed data.<\/li>\n<li><strong>Zoom out:<\/strong> Here you proceed in the opposite way to the drilldown and first show specific data before moving on to more general data.<\/li>\n<li><strong>Change over time:<\/strong> Here you explain how the data has changed over a period of time.<\/li>\n<li><strong>Contrast:<\/strong> If you have chosen two or more protagonists, you can compare them.<\/li>\n<li><strong>Intersection:<\/strong> In this narrative variant, you work out at which point your data protagonists intersect.<\/li>\n<li><strong>Outliers:<\/strong> Here the focus of the narrative is on outliers within your data.<\/li>\n<li><strong>Factors:<\/strong> With this narrative perspective, you illustrate how different data sets are related to one another, or what causal relationships exist between them.<br \/>When writing your data story, be sure to appeal to your audience on an emotional level to encourage them to identify more strongly with your message. To do this, you can make parts of your story interactive, allowing the audience to explore the information in different ways.<\/li>\n<\/ul>\n<h3>3. Conclusion and Recommendation:<\/h3>\n<p>A good data story ends with a conclusion based on the data and its analysis, as well as concrete recommendations for future actions.<\/p>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"What_makes_a_good_data_story\"><\/span>What makes a good data story?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A good data story is characterized by a combination of facts, logic, and emotion. The following factors can help you create a good data story:<\/p>\n<ul>\n<li><strong>Clearly defined goal:<\/strong> A good data story has a clearly defined goal it wants to achieve and ensures that the audience understands it and focuses on this goal.<\/li>\n<li><strong>Relevant data:<\/strong> A good data story uses only the data that is relevant to the goal of the story and presents it in a way that the audience can understand.<\/li>\n<li><strong>Logical narrative structure:<\/strong> A good data story has a logical and well-structured narrative that allows the audience to easily understand and follow the information.<\/li>\n<li><strong>Visual presentation:<\/strong> A good data story uses visual elements such as charts, graphs and maps to present the data and support the message.<\/li>\n<li><strong>Emotional appeal:<\/strong> A good data story has emotional appeal by engaging the audience emotionally and making them identify more strongly with the message.<\/li>\n<li><strong>Interactivity:<\/strong> A good data story is interactive and allows the audience to explore and interact with the information in different ways.<\/li>\n<li><strong>Timeliness and consistency:<\/strong> A good data story is up-to-date and the data used is consistent as well as not outdated.<\/li>\n<li><strong>Ethics:<\/strong> At the same time, a good data story respects ethical aspects such as data protection and privacy and ensures that no improper conclusions are drawn.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_gallery_0 et_pb_gallery et_pb_bg_layout_light et_pb_slider et_pb_gallery_fullwidth clearfix et_pb_module\" data-auto-rotate=\"off\" data-auto-rotate-speed=\"\"><div class=\"et_pb_gallery_items et_post_gallery clearfix\" data-per_page=\"4\"><div class=\"et_pb_gallery_item et_pb_gallery_item_0_0\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg\" title=\"BSC Dashboard 2\"><img loading=\"lazy\" decoding=\"async\" width=\"1681\" height=\"941\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg\" alt=\"Balanced Scorecard in myPARM\" class=\"wp-image-10453\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg 1681w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1-1280x695.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1-980x532.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1-480x261.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1681px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_1\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview.jpg\" title=\"Resource_Management_overview\"><img loading=\"lazy\" decoding=\"async\" width=\"1573\" height=\"943\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview.jpg\" alt=\"Resources overview\" class=\"wp-image-14654\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview.jpg 1573w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview-1280x767.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1573px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_2\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline.jpg\" title=\"Portfolio_Management_-_Timeline\"><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"921\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline.jpg\" alt=\"Portfolio Management - Timeline\" class=\"wp-image-14643\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline.jpg 1466w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline-1280x804.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline-980x616.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline-480x302.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1466px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_3\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management.jpg\" title=\"Portfolio_Management\"><img loading=\"lazy\" decoding=\"async\" width=\"1394\" height=\"915\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management.jpg\" alt=\"Portfolio Management\" class=\"wp-image-14632\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management.jpg 1394w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management-1280x840.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management-980x643.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management-480x315.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1394px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_4\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard.png\" title=\"Task overview_Dashboard\"><img loading=\"lazy\" decoding=\"async\" width=\"1561\" height=\"916\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard.png\" alt=\"Dashboard task overview\" class=\"wp-image-14621\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard.png 1561w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard-1280x782.png 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard-980x599.png 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard-480x293.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1561px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_5\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement.jpg\" title=\"Risk management in myPARM\"><img loading=\"lazy\" decoding=\"async\" width=\"1187\" height=\"824\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement.jpg\" alt=\"Risk management in myPARM\" class=\"wp-image-12406\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement.jpg 1187w, https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement-980x680.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement-480x333.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1187px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_6\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation.jpg\" title=\"products overview - evaluation\"><img loading=\"lazy\" decoding=\"async\" width=\"1585\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation.jpg\" alt=\"Product overview in myPARM BIact\" class=\"wp-image-4734\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation.jpg 1585w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation-1280x767.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation-980x587.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1585px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_7\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview.jpg\" title=\"CRM - Overview\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview.jpg\" alt=\"CRM-overview in myPARM BIact\" class=\"wp-image-4710\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview.jpg 1584w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview-1280x768.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_8\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling.jpg\" title=\"Measures and actions to control\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling.jpg\" alt=\"Measures and Action Monitoring in myPARM BIact\" class=\"wp-image-4719\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling.jpg 1584w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling-1280x768.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_9\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country.jpg\" title=\"Revenue by country\"><img loading=\"lazy\" decoding=\"async\" width=\"1583\" height=\"951\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country.jpg\" alt=\"Revenue by country in myPARM BIact\" class=\"wp-image-4746\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country.jpg 1583w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country-1280x769.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country-980x589.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1583px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_10\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA.jpg\" title=\"Project status - KPIs + MTA\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA.jpg\" alt=\"Project status - KPIs + MTA in myPARM BIact\" class=\"wp-image-4778\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA.jpg 1584w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA-1280x768.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_11\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts.jpg\" title=\"Project status - KPIs + Alerts\"><img loading=\"lazy\" decoding=\"async\" width=\"1583\" height=\"949\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts.jpg\" alt=\"Project status - KPIs + Alerts in myPARM BIact\" class=\"wp-image-4775\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts.jpg 1583w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts-1280x767.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1583px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_12\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs.jpg\" title=\"Projects revenue and costs\"><img loading=\"lazy\" decoding=\"async\" width=\"1583\" height=\"951\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs.jpg\" alt=\"Projects income and costs in myPARM BIact\" class=\"wp-image-4743\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs.jpg 1583w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs-1280x769.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs-980x589.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1583px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_13\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview.jpg\" title=\"products overview\"><img loading=\"lazy\" decoding=\"async\" width=\"1581\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview.jpg\" alt=\"Product overview in myPARM BIact\" class=\"wp-image-4740\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview.jpg 1581w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-1280x769.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-980x589.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1581px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"The_advantages_of_Data_Storytelling\"><\/span>The advantages of Data Storytelling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Clarity:<\/strong> Data storytelling presents data in a way that makes it understandable and easily accessible to the audience. This allows valuable insights to be gained and shared.<\/li>\n<li><strong>Emotional appeal:<\/strong> By telling a story, you can engage the audience emotionally and get them to identify more strongly with the message.<\/li>\n<li><strong>Increased memorability:<\/strong> A well-told story is easier to remember than mere facts and figures.<\/li>\n<li><strong>Support for Decision-Making:<\/strong> Data storytelling can help with decision-making by providing clear and easy-to-understand information. For example, it can help keep discussions highly focused.<\/li>\n<li><strong>Better collaboration:<\/strong> By teaching data experts to speak the language of other stakeholders in the company, collaboration can be optimised.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"The_challenges_of_Data_Storytelling\"><\/span>The challenges of Data Storytelling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Time-consuming:<\/strong> Data storytelling can be very time-consuming, especially when it comes to preparing the data and packaging it into a story.<\/li>\n<li><strong>Subjective:<\/strong> There is a risk that the data will be interpreted subjectively, depending on how the story is told and who is telling it.<\/li>\n<li><strong>Distortion of Reality:<\/strong> By highlighting certain data and suppressing others, there is a risk of distorting reality and conveying an incomplete or inaccurate picture. Therefore, when compiling the data narrative, it is important to carefully verify whether the findings are, in fact, correct.<\/li>\n<li><strong>Too much information:<\/strong> There may be too many visual elements or too much information, which can distract the audience's attention from the most important points. Therefore, it is important to focus only on relevant information.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Data storytelling is a valuable method for presenting data in a vivid way, thereby conveying a clear and compelling message. By using visual elements and a well-structured narrative, the audience can understand the information more easily and remember it better. Data storytelling can thus support you in many areas. <br \/>Business intelligence software can help you create and design your data story. Convenient analysis features, various options for visualizing data, and the ability to create your own dashboards and reports make it easier to craft your data story.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Weitere Informationen \u00fcber die Business Intelligence Software myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">Mehr Infos<\/a><\/div><\/div><div class=\"et_pb_column_7 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>M\u00f6chten Sie\u200b myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> in einer Demonstration kennenlernen? Dann vereinbaren Sie gleich einen Termin!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-biact-webdemo\" target=\"_blank\">Termin vereinbaren<\/a><\/div><\/div><\/div><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Fpl%2Fdata-storytelling-3%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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                                \">\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewbox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\"\/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n Ihre Anmeldung konnte nicht gespeichert werden. 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Bitte sehen Sie in Ihr Postfach und best\u00e4tigen Sie Ihre Anmeldung. Sollte keine Nachricht ankommen, sehen Sie bitte in Ihren Spam-Ordner. Vielen Dank!\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:rgba(27,62,144,1); max-width:1080px; border-radius:3px; border-width:0px; border-color:#C0CCD9; border-style:solid;\">\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/272a17fd.sibforms.com\/serve\/MUIEAOo1vFGWS7d0cvncbnGo6ZIm0MV83UA-ApqLz0GJgUd38j-GsNKlhCPZ1kVJVEGx5yChU7xjEUZEVAhHli4H01njDJsY0TOLof7HNzi7lZJvWMes1-Je1GVxivY9c8XrMzqbTrnQ9SuHnjhsRe5vXL8U5STdopGqk00vm6RWgZiOpVABZMg1kUY8-KjUWzt-Tpk5-zC9XQ2j\" data-type=\"subscription\">\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:32px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <p>Newsletter<\/p>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <div class=\"sib-text-form-block\">\n              <p>Melden Sie sich zu unserem monatlichen Newsletter an und werden Sie \u00fcber Produkte der Parm AG, Neuheiten, Trends im Projektmanagement sowie Angebote und Veranstaltungen informiert.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-input sib-form-block\">\n            <div class=\"form__entry entry_block\">\n              <div class=\"form__label-row \">\n\n                <div class=\"entry__field\">\n                  <input class=\"input\" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"EMAIL\" data-required=\"true\" required=\"\">\n                <\/div>\n              <\/div>\n\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\n            <div class=\"form__entry entry_mcq\">\n              <div class=\"form__label-row \">\n                <div class=\"entry__choice\">\n                  <label>\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required=\"\">\n                    <span class=\"checkbox checkbox_tick_positive\"><\/span><span style=\"font-size:14px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\"><p>Ich bin damit einverstanden, dass der Newsletter individuell auf meine Interessen abgestimmt wird. Zu diesem Zweck gestatte ich der Parm AG mein \u00d6ffnungs-, Klick- und Downloadverhalten im Newsetter zu analysieren und ein personenbezogenes Nutzerprofil von mir zu erstellen. Die <a href=\"https:\/\/parm.com\/datenschutzerklaerung\" target=\"_blank\" rel=\"noopener\">Datenschutzerkl\u00e4rung <\/a>habe ich gelesen und akzeptiere diese. Die Abmeldung vom Newsletter ist jederzeit m\u00f6glich.<\/p><span data-required=\"*\" style=\"display: inline;\" class=\"entry__label entry__label_optin\"><\/span><\/span> <\/label>\n                <\/div>\n              <\/div>\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"g-recaptcha\" data-sitekey=\"6LdyzNAcAAAAANv3WwEWU18I26AH-2q2CcQ6eQUk\" data-callback=\"invisibleCaptchaCallback\" data-size=\"invisible\" onclick=\"executeCaptcha\"><\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"text-align: left\">\n            <button class=\"sib-form-block__button sib-form-block__button-with-loader\" style=\"font-size:16px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-width:0px=\"\" form=\"sib-form\" type=\"submit\">\n              <svg class=\"icon clickable__icon progress-indicator__icon sib-hide-loader-icon\" viewbox=\"0 0 512 512\">\n                <path d=\"M460.116 373.846l-20.823-12.022c-5.541-3.199-7.54-10.159-4.663-15.874 30.137-59.886 28.343-131.652-5.386-189.946-33.641-58.394-94.896-95.833-161.827-99.676C261.028 55.961 256 50.751 256 44.352V20.309c0-6.904 5.808-12.337 12.703-11.982 83.556 4.306 160.163 50.864 202.11 123.677 42.063 72.696 44.079 162.316 6.031 236.832-3.14 6.148-10.75 8.461-16.728 5.01z\"\/>\n              <\/svg>\n ANMELDEN\n            <\/button>\n          <\/div>\n        <\/div>\n\n        <input type=\"text\" name=\"email_address_check\" value=\"\" class=\"input--hidden\">\n        <input type=\"hidden\" name=\"locale\" value=\"de\">\n      <\/form>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- END - We recommend to place the below code where you want the form in your website html -->\n\n<!-- START - We recommend to place the below code in footer or bottom of your website html -->\n<script>\n  window.REQUIRED_CODE_ERROR_MESSAGE = 'W\u00e4hlen Sie bitte einen L\u00e4ndervorwahl aus.';\n  window.LOCALE = 'de';\n  window.EMAIL_INVALID_MESSAGE = window.SMS_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n  window.REQUIRED_ERROR_MESSAGE = \"Dieses Feld darf nicht leer sein. \";\n\n  window.GENERIC_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} Liste ausgew\u00e4hlt',\n      selectedLists: '{quantity} Listen ausgew\u00e4hlt'\n    }\n  };\n\n  var AUTOHIDE = Boolean(0);\n<\/script>\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=de\"><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html -->\n<!-- End Sendinblue Form --><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Imagine you\u2019re part of a company that collects large amounts of data but struggles to turn that data into useful information. Or perhaps you\u2019re part of an organization that\u2019s trying to present complex data in an easy-to-understand way to inform decision-making. In both cases, data storytelling can be a valuable solution. Data storytelling is a method in which data is presented in a vivid way to convey a message or a specific finding. Read the latest report from Parm AG to learn how data storytelling can be used to transform data into useful information and inform decision-making.<\/p>\n","protected":false},"author":1,"featured_media":261779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1255],"tags":[1260,1261,1487,1488],"class_list":["post-261778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi","tag-bi","tag-business-intelligence","tag-data-storytelling","tag-daten-praesentieren"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data Storytelling | Parm AG<\/title>\n<meta name=\"description\" content=\"Use data storytelling to turn data into useful information and to make decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/pl\/data-storytelling-3\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data storytelling - presenting data skilfully\" \/>\n<meta property=\"og:description\" content=\"Imagine you\u2019re part of a company that collects large amounts of data but struggles to turn that data into useful information. Or perhaps you\u2019re part of an organization that\u2019s trying to present complex data in an easy-to-understand way to support decision-making. In both cases, data storytelling can be a valuable solution. Data storytelling is a method in which data is presented in a vivid way to convey a message or a specific finding. 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Or perhaps you\u2019re part of an organization that\u2019s trying to present complex data in an easy-to-understand way to support decision-making. In both cases, data storytelling can be a valuable solution. Data storytelling is a method in which data is presented in a vivid way to convey a message or a specific finding. 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