{"id":260919,"date":"2022-03-09T10:21:05","date_gmt":"2022-03-09T09:21:05","guid":{"rendered":"https:\/\/parm.com\/what-is-business-intelligence-bi\/"},"modified":"2026-09-28T07:47:03","modified_gmt":"2026-09-28T05:47:03","slug":"what-is-business-intelligence-bi","status":"publish","type":"post","link":"https:\/\/parm.com\/pl\/what-is-business-intelligence-bi\/","title":{"rendered":"What is Business Intelligence (BI)?"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>What is Business Intelligence (BI)?<\/h1>\n<p><span style=\"font-size: large;\">What are the benefits of BI software for you?<br \/><\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Post_BI_neu_EN.jpg\" alt=\"What is Business Intelligence?\" title=\"Post_BI_EN\" width=\"2500\" height=\"1313\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Post_BI_neu_EN.jpg 2500w, https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Post_BI_neu_EN-1280x672.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Post_BI_neu_EN-980x515.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Post_BI_neu_EN-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2500px, 100vw\" class=\"wp-image-260920\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>To be successful, business decisions must be made faster and faster. But that\u2019s not so easy in an uncertain environment. Business Intelligence (BI) tools help you make such decisions based on accurate data and analyses. We\u2019ll explain exactly what BI is and what benefits using a BI solution can bring you.<\/p>\n<\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/pl\/what-is-business-intelligence-bi\/#What_is_BI\" >What is BI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/pl\/what-is-business-intelligence-bi\/#Why_is_BI_important_for_companies\" >Why is BI important for companies?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/pl\/what-is-business-intelligence-bi\/#Benefits_of_BI\" >Benefits of BI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/pl\/what-is-business-intelligence-bi\/#Areas_of_application\" >Areas of application<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/parm.com\/pl\/what-is-business-intelligence-bi\/#The_most_important_functions_of_BI_tools\" >The most important functions of BI tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/parm.com\/pl\/what-is-business-intelligence-bi\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_BI\"><\/span>What is BI?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The term BI refers to all the tools, processes, technologies, applications, and methods used to make informed, data-driven business decisions. This includes collecting data from internal and external sources, preparing it for analysis, and developing and executing queries. Reports, dashboards, and data visualizations are created and made available to decision-makers and operational staff within a company.<\/p>\n<p>A company-wide BI strategy integrates data to identify connections across all business units and draw conclusions. To this end, data is centrally collected, aggregated, analyzed, and prepared. In this way, it serves as the foundation for important strategic decisions.<\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><em>&gt;&gt; <\/em><em>With the help of BI, data is collected, analyzed, insights are derived, the data is presented visually in an easy-to-understand way, and the insights are translated into concrete actions.  <\/em><em>&lt;&lt;<\/em><\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>The term \u201cbusiness intelligence\u201d first appeared in 1958 in Hans Peter Luhn\u2019s article \u201cA Business Intelligence System.\u201d However, it was primarily popularized in the 1990s by the Gartner Group and has since evolved significantly. While initially it was mainly data analysts and IT experts who performed the analyses and created reports, there are now a large number of tools that allow any employee to conduct analyses on their own. Traditional areas of application are primarily the corporate departments of controlling and finance. However, many managers and employees now use self-service BI to gain an overview of and understand the ever-increasing volume of data without relying on IT. Self-service BI means that a user can run queries and generate reports or ad hoc analyses on their own, without extensive knowledge of statistics. Such tools are therefore intuitive to use, user-friendly, and offer real-time access to all necessary data.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Why_is_BI_important_for_companies\"><\/span>Why is BI important for companies?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>  BI tools can be used to improve and accelerate decision-making processes. Internal business processes can be optimized, leading, for example, to increased profits. In addition, BI can be used to recognize trends and identify problems.<br \/>On the one hand, this works by analyzing data collected in the past\u2014in other words, through reporting. On the other hand, the data is also used to project into the future for planning purposes, thereby generating new insights. For example, various future scenarios can be analyzed.<\/p>\n<p>Business intelligence is often divided into two areas: data analysis and advanced analytics.<br \/>Data analysis involves the collection and evaluation of company and market data. This allows, for example, information on customer behavior or marketing campaigns to be gathered and analyzed. This aids in operational decision-making. In contrast, advanced analytics help identify market developments and trends at an early stage, enabling appropriate actions to be taken.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Benefits_of_BI\"><\/span>Benefits of BI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Faster reactions:<\/strong> automated information management analyses data in real time, improving management responsiveness.<\/li>\n<li><strong>Better decisions: <\/strong>significant data and analysis result in reliable information that facilitates decision-making.<\/li>\n<li><strong>Increased Efficiency:<\/strong> Business processes can be analyzed and correlated with one another. This allows problems to be identified quickly and processes to be optimized.<\/li>\n<li><strong>Exploit potential savings:<\/strong> with the help of BI, resource planning can be improved and productivity increased.<\/li>\n<li><strong>Fast Reporting:<\/strong> Real-time reports featuring up-to-date, high-quality data are available at any time with the click of a button. Data preparation is simple and enables visually appealing and easy-to-understand presentations.<\/li>\n<li><strong>Identifying Trends:<\/strong> A BI system can identify data trends and patterns. This enables decision-making, the setting of priorities, and the allocation of resources accordingly. Since external data can also be analyzed and correlated, important market trends can be identified as well.<\/li>\n<li><strong>Satisfied customers:<\/strong> through optimised processes, improved strategy decisions as well as a constant overview of the most important key figures, you can ensure the satisfaction of your customers in the long term.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Areas_of_application\"><\/span>Areas of application<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Strategic Planning<\/li>\n<li>Resource Management<\/li>\n<li>Product Development \/ Product Lifecycle Management<\/li>\n<li>Production Planning<\/li>\n<li>Sales Planning<\/li>\n<li>Marketing Planning<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"The_most_important_functions_of_BI_tools\"><\/span>The most important functions of BI tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>OLAP (Online Analytical Processing):<\/strong> This is the core of BI and enables the analysis of large volumes of historical data across various dimensions using drill-down functions.<\/li>\n<li><strong>Operational BI:<\/strong> Helps process incoming data in real time, ensuring transparency at all times. These insights enable rapid responses.<\/li>\n<li><strong>Ad-hoc-analyses:<\/strong> Reports that can be created by any user of the tool at any time.<\/li>\n<li><strong>Reporting:<\/strong> An active system generates automatic reports at regular intervals that you define, or when key thresholds are exceeded.<\/li>\n<li><strong>Advanced Analytics:<\/strong> Enable the prediction of future outcomes and the making of recommendations.<\/li>\n<li><strong>Self-Service-BI:<\/strong> Enables users to query, report and gain valuable insights through interactive dashboards without extensive training.<\/li>\n<li><strong>Integration:<\/strong> To gain meaningful insights, BI systems should be integrated with different data sources, such as CRM or ERP systems.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Business intelligence can help you gain a decisive competitive advantage over your competitors, make the right decisions, and take appropriate action.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Weitere Informationen \u00fcber die Business Intelligence Software myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">Mehr Infos<\/a><\/div><\/div><div class=\"et_pb_column_7 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>M\u00f6chten Sie\u200b myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> in einer Demonstration kennenlernen? Dann vereinbaren Sie gleich einen Termin!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-biact-webdemo\" target=\"_blank\">Termin vereinbaren<\/a><\/div><\/div><\/div><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Fpl%2Fwhat-is-business-intelligence-bi%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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Vielen Dank!\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:rgba(27,62,144,1); max-width:1080px; border-radius:3px; border-width:0px; border-color:#C0CCD9; border-style:solid;\">\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/272a17fd.sibforms.com\/serve\/MUIEAOo1vFGWS7d0cvncbnGo6ZIm0MV83UA-ApqLz0GJgUd38j-GsNKlhCPZ1kVJVEGx5yChU7xjEUZEVAhHli4H01njDJsY0TOLof7HNzi7lZJvWMes1-Je1GVxivY9c8XrMzqbTrnQ9SuHnjhsRe5vXL8U5STdopGqk00vm6RWgZiOpVABZMg1kUY8-KjUWzt-Tpk5-zC9XQ2j\" data-type=\"subscription\">\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:32px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <p>Newsletter<\/p>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <div class=\"sib-text-form-block\">\n              <p>Melden Sie sich zu unserem monatlichen Newsletter an und werden Sie \u00fcber Produkte der Parm AG, Neuheiten, Trends im Projektmanagement sowie Angebote und Veranstaltungen informiert.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-input sib-form-block\">\n            <div class=\"form__entry entry_block\">\n              <div class=\"form__label-row \">\n\n                <div class=\"entry__field\">\n                  <input class=\"input\" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"EMAIL\" data-required=\"true\" required=\"\">\n                <\/div>\n              <\/div>\n\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\n            <div class=\"form__entry entry_mcq\">\n              <div class=\"form__label-row \">\n                <div class=\"entry__choice\">\n                  <label>\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required=\"\">\n                    <span class=\"checkbox checkbox_tick_positive\"><\/span><span style=\"font-size:14px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\"><p>Ich bin damit einverstanden, dass der Newsletter individuell auf meine Interessen abgestimmt wird. Zu diesem Zweck gestatte ich der Parm AG mein \u00d6ffnungs-, Klick- und Downloadverhalten im Newsetter zu analysieren und ein personenbezogenes Nutzerprofil von mir zu erstellen. Die <a href=\"https:\/\/parm.com\/datenschutzerklaerung\" target=\"_blank\" rel=\"noopener\">Datenschutzerkl\u00e4rung <\/a>habe ich gelesen und akzeptiere diese. 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Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n  window.REQUIRED_ERROR_MESSAGE = \"Dieses Feld darf nicht leer sein. \";\n\n  window.GENERIC_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} Liste ausgew\u00e4hlt',\n      selectedLists: '{quantity} Listen ausgew\u00e4hlt'\n    }\n  };\n\n  var AUTOHIDE = Boolean(0);\n<\/script>\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=de\"><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html -->\n<!-- End Sendinblue Form --><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>To be successful, business decisions must be made faster and faster. But that\u2019s not so easy in an uncertain environment. Business Intelligence (BI) tools help you make such decisions based on accurate data and analyses. We\u2019ll explain exactly what BI is and what benefits using a BI solution can bring you.<\/p>\n","protected":false},"author":1,"featured_media":260920,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1255],"tags":[1260,1261],"class_list":["post-260919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi","tag-bi","tag-business-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Business Intelligence (BI)? | Parm AG<\/title>\n<meta name=\"description\" content=\"We explain what exactly Business Intelligence (BI) is and what advantages the use of a BI solution brings you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/pl\/what-is-business-intelligence-bi\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Business Intelligence (BI)?\" \/>\n<meta property=\"og:description\" content=\"To be successful, business decisions must be made faster and faster. This isn&#039;t easy in an uncertain environment. Business Intelligence (BI) tools help you make these decisions based on accurate data and analyses. 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