{"id":42413,"date":"2024-08-28T14:05:55","date_gmt":"2024-08-28T12:05:55","guid":{"rendered":"https:\/\/parm.com\/?p=42413"},"modified":"2026-09-28T08:32:57","modified_gmt":"2026-09-28T06:32:57","slug":"des-donnees-aux-solutions-la-bi-au-service-de-lefficacite-et-de-la-satisfaction-du-service-client","status":"publish","type":"post","link":"https:\/\/parm.com\/fr\/des-donnees-aux-solutions-la-bi-au-service-de-lefficacite-et-de-la-satisfaction-du-service-client\/","title":{"rendered":"Des donn\u00e9es aux solutions : La BI au service de l&rsquo;efficacit\u00e9 et de la satisfaction du service client"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Des donn\u00e9es aux solutions<\/h1>\n<p>Gr\u00e2ce \u00e0 la BI, gagnez en efficacit\u00e9 et en satisfaction dans le service client<br \/><span style=\"font-size: large;\"><\/span><\/p>\n<\/div><\/div><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Ffr%2Fdes-donnees-aux-solutions-la-bi-au-service-de-lefficacite-et-de-la-satisfaction-du-service-client%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_FR.jpg\" alt=\"La Business Intelligence au service client\" title=\"Service client postal\" width=\"2500\" height=\"1313\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_FR.jpg 2500w, https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_FR-1280x672.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_FR-980x515.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_FR-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2500px, 100vw\" class=\"wp-image-42432\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Un excellent service client est un facteur d\u00e9terminant pour la r\u00e9ussite de nombreuses entreprises. La Business Intelligence (BI) propose des approches innovantes pour rendre le service client non seulement plus efficace, mais aussi plus proactif et davantage fond\u00e9 sur les donn\u00e9es. Gr\u00e2ce \u00e0 l\u2019analyse des donn\u00e9es clients, des tickets d\u2019assistance et des retours d\u2019exp\u00e9rience, la BI permet de mieux cerner les besoins et les attentes des clients, ce qui donne aux entreprises les moyens d\u2019optimiser leurs strat\u00e9gies d\u2019assistance de mani\u00e8re cibl\u00e9e et d\u2019am\u00e9liorer durablement la satisfaction client.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/fr\/des-donnees-aux-solutions-la-bi-au-service-de-lefficacite-et-de-la-satisfaction-du-service-client\/#Domaines_dapplication_de_la_BI_dans_le_support_client\" >Domaines d&rsquo;application de la BI dans le support client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/fr\/des-donnees-aux-solutions-la-bi-au-service-de-lefficacite-et-de-la-satisfaction-du-service-client\/#Sources_de_donnees_pour_la_BI_dans_le_support_client\" >Sources de donn\u00e9es pour la BI dans le support client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/fr\/des-donnees-aux-solutions-la-bi-au-service-de-lefficacite-et-de-la-satisfaction-du-service-client\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Domaines_dapplication_de_la_BI_dans_le_support_client\"><\/span>Domaines d&rsquo;application de la BI dans le support client<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L'utilisation de la Business Intelligence dans le support client ouvre de nombreuses possibilit\u00e9s d'am\u00e9liorer consid\u00e9rablement la qualit\u00e9 et l'efficacit\u00e9 du service client, par exemple dans les domaines suivants :<\/p>\n<h3>1. analyse de la satisfaction des clients<\/h3>\n<p>La satisfaction client peut \u00eatre mesur\u00e9e et analys\u00e9e avec pr\u00e9cision gr\u00e2ce \u00e0 l'analyse des retours d'exp\u00e9rience et des donn\u00e9es d'enqu\u00eate, ce qui permet d'identifier facilement les tendances et les sch\u00e9mas r\u00e9currents. La BI peut ainsi mettre en \u00e9vidence, par exemple, quels domaines de service font l'objet des critiques les plus fr\u00e9quentes ou quels facteurs contribuent particuli\u00e8rement \u00e0 la satisfaction client. Ces informations aident les entreprises \u00e0 apporter des am\u00e9liorations cibl\u00e9es.<\/p>\n<h3>2. am\u00e9lioration de l'efficacit\u00e9 de l'\u00e9quipe de support<\/h3>\n<p>Un autre domaine d'application de la BI dans le service client est l'analyse de l'efficacit\u00e9 de l'\u00e9quipe d'assistance. Les outils de BI permettent de g\u00e9n\u00e9rer des rapports d\u00e9taill\u00e9s sur les d\u00e9lais de traitement des demandes, la fr\u00e9quence des escalades ou le nombre de tickets en cours. L\u2019analyse de ces donn\u00e9es permet d\u2019identifier les goulots d\u2019\u00e9tranglement et les processus inefficaces. Des mesures peuvent ainsi \u00eatre prises afin de traiter les demandes des clients plus rapidement et avec une meilleure qualit\u00e9.<\/p>\n<h3>3. pr\u00e9diction du comportement des clients<\/h3>\n<p>En analysant les donn\u00e9es historiques et en identifiant des tendances, il est \u00e9galement possible de pr\u00e9voir le comportement des clients. Gr\u00e2ce \u00e0 l'utilisation <a href=\"https:\/\/parm.com\/fr\/tout-ce-que-vous-devez-savoir-sur-les-quatre-types-danalyse-de-donnees\/\" target=\"_blank\" rel=\"noopener\" title=\"Tout ce que vous devez savoir sur les quatre types d'analyse de donn\u00e9es\">d'analyses pr\u00e9dictives<\/a>, les entreprises peuvent anticiper les tendances comportementales et s'y pr\u00e9parer. Il est ainsi possible, par exemple, de d\u00e9terminer si certains produits ou services sont \u00e0 l'origine d'un nombre accru de probl\u00e8mes \u00e0 certaines p\u00e9riodes de l'ann\u00e9e, ce qui entra\u00eene une augmentation des demandes d'assistance. Cela permet d'\u00e9viter ces probl\u00e8mes \u00e0 l'avenir.<\/p>\n<h3>4. planification du personnel<\/h3>\n<p>Parall\u00e8lement, la BI peut \u00eatre utilis\u00e9e pour optimiser la planification des effectifs au sein du service client. En analysant les donn\u00e9es historiques relatives aux demandes d\u2019assistance et \u00e0 leurs d\u00e9lais de traitement, les entreprises peuvent pr\u00e9voir plus pr\u00e9cis\u00e9ment leurs besoins en personnel, anticiper les pics d\u2019activit\u00e9 et mieux s\u2019organiser. Cela permet de garantir qu\u2019il y ait toujours suffisamment de collaborateurs qualifi\u00e9s disponibles pour traiter les demandes rapidement et efficacement, sans risque de surcharge de travail ni de sous-utilisation des ressources.<\/p>\n<h3>5. identification des besoins en formation<\/h3>\n<p>En analysant les donn\u00e9es d'assistance, telles que les escalades fr\u00e9quentes ou les erreurs r\u00e9currentes, il est \u00e9galement possible de d\u00e9terminer les domaines dans lesquels l'\u00e9quipe d'assistance a encore besoin de formation.<\/p>\n<h3>6. personnalisation du service client<\/h3>\n<p>L'analyse des donn\u00e9es individuelles des clients peut en outre servir \u00e0 personnaliser davantage le service client. Elle permet ainsi, par exemple, d'identifier des besoins et des pr\u00e9f\u00e9rences sp\u00e9cifiques, tels que les canaux de communication privil\u00e9gi\u00e9s ou les questions fr\u00e9quemment pos\u00e9es. Ces informations peuvent \u00e0 leur tour \u00eatre utilis\u00e9es pour adapter le service de mani\u00e8re cibl\u00e9e aux besoins de chaque client, ce qui se traduit par une meilleure exp\u00e9rience client et une satisfaction accrue.<\/p>\n<h3>7. optimisation des canaux de service<\/h3>\n<p>L'analyse des donn\u00e9es issues des diff\u00e9rents canaux de service (t\u00e9l\u00e9phone, e-mail, chat) permet en outre d'identifier les canaux les plus efficaces et ceux qui pourraient n\u00e9cessiter des am\u00e9liorations. L'optimisation des canaux de service am\u00e9liore \u00e9galement l'exp\u00e9rience client vis-\u00e0-vis de l'entreprise et de ses produits.  <\/p>\n<h3>8. am\u00e9liorer le d\u00e9veloppement des produits gr\u00e2ce aux donn\u00e9es de support<\/h3>\n<p>De plus, les enseignements tir\u00e9s de l'analyse des donn\u00e9es issues du service client peuvent \u00eatre mis \u00e0 profit pour le d\u00e9veloppement de produits. Par exemple, l'analyse des donn\u00e9es d'assistance peut r\u00e9v\u00e9ler quels produits ou quelles fonctionnalit\u00e9s posent r\u00e9guli\u00e8rement des probl\u00e8mes, ou encore quelles sont les demandes des clients qui reviennent le plus souvent. Ces informations peuvent ensuite \u00eatre directement int\u00e9gr\u00e9es dans le d\u00e9veloppement ou l\u2019am\u00e9lioration des produits, afin que ceux-ci soient mieux adapt\u00e9s aux besoins des clients. Cela permet non seulement de r\u00e9duire le nombre de futures demandes d\u2019assistance, mais aussi d\u2019accro\u00eetre la satisfaction globale des clients.<\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Sources_de_donnees_pour_la_BI_dans_le_support_client\"><\/span>Sources de donn\u00e9es pour la BI dans le support client<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Afin de pouvoir r\u00e9aliser des analyses approfondies, les entreprises collectent des donn\u00e9es provenant de sources tr\u00e8s diverses. Pour le service client, les sources de donn\u00e9es suivantes rev\u00eatent une importance particuli\u00e8re :  <\/p>\n<ul>\n<li><strong>Donn\u00e9es relatives aux clients, aux ventes et aux transactions, provenant par exemple de syst\u00e8mes CRM<\/strong><br \/>Les syst\u00e8mes CRM (Customer Relationship Management) sont des bases de donn\u00e9es centrales qui contiennent toutes les informations relatives aux interactions d'une entreprise avec ses clients. Ces donn\u00e9es comprennent des informations d\u00e9taill\u00e9es sur les clients, telles que leurs coordonn\u00e9es, leurs achats ant\u00e9rieurs, leurs abonnements, les renouvellements de contrat, l'historique des interactions et leurs canaux de communication pr\u00e9f\u00e9r\u00e9s. Gr\u00e2ce \u00e0 ces donn\u00e9es, les logiciels de BI peuvent \u00e9tablir des profils clients et analyser les tendances dans les interactions avec la client\u00e8le. Il est \u00e9galement possible d\u2019analyser les liens entre le comportement d\u2019achat et les besoins en assistance, par exemple lorsqu\u2019on constate une augmentation des demandes d\u2019assistance apr\u00e8s le lancement d\u2019un produit.<\/li>\n<li><strong>Syst\u00e8mes de gestion des tickets d'assistance et des cas<\/strong><br \/> Les syst\u00e8mes de gestion des tickets d'assistance et des incidents centralisent toutes les demandes, r\u00e9clamations et probl\u00e8mes signal\u00e9s par les clients. Ces syst\u00e8mes stockent des informations d\u00e9taill\u00e9es sur chaque ticket, notamment la date de la demande, le d\u00e9lai de traitement, les agents impliqu\u00e9s et les d\u00e9tails de la r\u00e9solution. Les syst\u00e8mes de BI peuvent analyser ces donn\u00e9es pour identifier des tendances dans les demandes, comme les probl\u00e8mes fr\u00e9quents, les points de blocage ou les difficult\u00e9s techniques r\u00e9currentes.  <\/li>\n<li><strong>Avis clients et donn\u00e9es d\u2019enqu\u00eate<\/strong><br \/>Les avis clients sont souvent recueillis via diff\u00e9rents canaux, notamment des enqu\u00eates post-interaction, des \u00e9valuations et des retours directs. Ces donn\u00e9es fournissent des informations sur la satisfaction des clients et leur opinion concernant le service dont ils ont b\u00e9n\u00e9fici\u00e9. Les outils de BI rassemblent ces informations en temps r\u00e9el et les analysent afin d\u2019obtenir des informations imm\u00e9diates sur la qualit\u00e9 du service et de mesurer la satisfaction client.<\/li>\n<li><strong>M\u00e9dias sociaux et avis externes<\/strong><br \/> Les r\u00e9seaux sociaux et les plateformes d'avis externes constituent d'importantes sources de donn\u00e9es, car ils contiennent g\u00e9n\u00e9ralement des retours clients non filtr\u00e9s et souvent spontan\u00e9s. Les clients utilisent ces canaux pour partager publiquement leurs opinions et exp\u00e9riences, qu'elles soient positives ou n\u00e9gatives. L'analyse de ces donn\u00e9es dans les syst\u00e8mes de BI permet d'\u00e9valuer le ressenti client et l'opinion publique, par exemple gr\u00e2ce \u00e0 des techniques d'exploration de texte. Ceci permet notamment d'identifier les probl\u00e8mes fr\u00e9quemment mentionn\u00e9s ainsi que les points positifs r\u00e9currents.<\/li>\n<li><strong>Donn\u00e9es d\u2019interaction issues des canaux de communication<\/strong><br \/>Les canaux de communication tels que l\u2019e-mail, le t\u00e9l\u00e9phone, le chat en direct et les chatbots g\u00e9n\u00e8rent une multitude de donn\u00e9es sur les interactions entre les clients et l\u2019\u00e9quipe d\u2019assistance. Ces donn\u00e9es comprennent, par exemple, la dur\u00e9e des conversations, les temps de r\u00e9ponse, le contenu des \u00e9changes ou le taux de r\u00e9solution des probl\u00e8mes. Ces donn\u00e9es permettent d\u2019\u00e9valuer l\u2019efficacit\u00e9 et l\u2019efficience des diff\u00e9rents canaux de communication. On peut ainsi constater, par exemple, que les demandes des clients sont trait\u00e9es plus rapidement via le chat que par e-mail, ce qui pourrait indiquer qu\u2019il convient de d\u00e9velopper davantage l\u2019assistance par chat. De m\u00eame, les enregistrements vocaux des appels t\u00e9l\u00e9phoniques peuvent \u00eatre analys\u00e9s afin d\u2019identifier les probl\u00e8mes r\u00e9currents ou de contr\u00f4ler la qualit\u00e9 de l\u2019assistance.<\/li>\n<li><strong>Analyses Web et donn\u00e9es d'utilisation<\/strong><br \/>Les donn\u00e9es d'analyses Web contiennent des informations sur le comportement des utilisateurs sur le site Web d'une entreprise. Elles comprennent notamment les pages consult\u00e9es, les parcours de navigation, les taux d'abandon et l'utilisation des services en libre-service tels que les FAQ ou les bases de connaissances. L\u2019analyse de ces donn\u00e9es d\u2019utilisation permet aux entreprises d\u2019\u00e9valuer l\u2019efficacit\u00e9 de leurs services d\u2019assistance en ligne et d\u2019identifier les points susceptibles d\u2019\u00eatre optimis\u00e9s. Si, par exemple, de nombreux utilisateurs consultent une page d\u2019assistance mais la quittent sans avoir trouv\u00e9 de solution, cela indique que les informations fournies sont peut-\u00eatre insuffisantes. Cela permet aux entreprises d\u2019am\u00e9liorer leurs services en libre-service.<\/li>\n<li><strong>Donn\u00e9es d'utilisation des produits et IoT<\/strong><br \/>Les donn\u00e9es d'utilisation des produits proviennent des appareils utilis\u00e9s par les clients ou des syst\u00e8mes de l'Internet des objets (IoT). Ces donn\u00e9es fournissent des informations sur la mani\u00e8re dont les clients utilisent les produits, notamment la fr\u00e9quence, la dur\u00e9e et le type d'utilisation. Cela permet de d\u00e9terminer \u00e0 quel moment et \u00e0 quelle fr\u00e9quence les clients rencontrent des difficult\u00e9s, ce qui peut ensuite \u00eatre mis \u00e0 profit pour am\u00e9liorer la convivialit\u00e9 et r\u00e9duire la charge de travail li\u00e9e \u00e0 l\u2019assistance.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le recours \u00e0 la Business Intelligence dans le domaine du service client offre aux entreprises la possibilit\u00e9 d\u2019optimiser leurs prestations. L\u2019analyse cibl\u00e9e des donn\u00e9es clients permet non seulement d\u2019am\u00e9liorer l\u2019efficacit\u00e9 des \u00e9quipes d\u2019assistance, mais aussi d\u2019accro\u00eetre durablement la satisfaction des clients. La BI offre de nombreux domaines d'application, allant de la pr\u00e9vision du comportement des clients \u00e0 la personnalisation du service client, et permet de prendre des d\u00e9cisions \u00e9clair\u00e9es qui contribuent \u00e0 l\u2019am\u00e9lioration de la qualit\u00e9 du service et peuvent \u00e9galement \u00eatre mises \u00e0 profit pour le d\u00e9veloppement de produits.<br \/>Afin de tirer pleinement parti de ces avantages, le logiciel de BI myPARM BI propose<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> une solution compl\u00e8te qui s'int\u00e8gre parfaitement aux syst\u00e8mes existants. Avec myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> Les entreprises peuvent regrouper des donn\u00e9es provenant de diff\u00e9rentes sources et les pr\u00e9senter dans des tableaux de bord conviviaux. Il est ainsi plus facile de prendre des d\u00e9cisions fond\u00e9es sur les donn\u00e9es, qui contribuent directement \u00e0 l'am\u00e9lioration du service client. myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>  permet aux entreprises de r\u00e9pondre efficacement aux besoins de leurs clients et d'am\u00e9liorer sans cesse leur satisfaction.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>En savoir plus sur le logiciel de Business Intelligence myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">Plus d&#039;informations<\/a><\/div><\/div><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Souhaiteriez-vous d\u00e9couvrir myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> dans le cadre d'une d\u00e9monstration? Contactez-nous d\u00e8s maintenant pour un rendez-vous!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-biact-webdemo-fr\" target=\"_blank\">PRENDRE UN RENDEZ-VOUS<\/a><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Ffr%2Fdes-donnees-aux-solutions-la-bi-au-service-de-lefficacite-et-de-la-satisfaction-du-service-client%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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Mais comment rendre le service client encore plus efficace et davantage centr\u00e9 sur le client ? La r\u00e9ponse : gr\u00e2ce \u00e0 la Business Intelligence (BI) !<br \/>\nNous vous expliquons comment la BI propose des approches innovantes pour non seulement optimiser le service client, mais aussi le rendre proactif et personnalis\u00e9. De l\u2019analyse des tickets d\u2019assistance \u00e0 la pr\u00e9vision du comportement des clients, la BI peut contribuer \u00e0 accro\u00eetre la satisfaction client et \u00e0 optimiser votre strat\u00e9gie d\u2019assistance.<\/p>\n","protected":false},"author":1,"featured_media":42432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[704],"tags":[64,65],"class_list":["post-42413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-fr","tag-bi-en","tag-business-intelligence-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La BI au service de l&#039;efficacit\u00e9 et de la satisfaction du service client<\/title>\n<meta name=\"description\" content=\"Le recours \u00e0 la Business Intelligence dans le service client peut am\u00e9liorer la satisfaction client. 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