{"id":21218,"date":"2023-06-14T08:00:21","date_gmt":"2023-06-14T06:00:21","guid":{"rendered":"https:\/\/parm.com\/?p=21218"},"modified":"2026-03-02T16:09:57","modified_gmt":"2026-03-02T15:09:57","slug":"la-matrice-bcg-en-gestion-de-projet","status":"publish","type":"post","link":"https:\/\/parm.com\/fr\/la-matrice-bcg-en-gestion-de-projet\/","title":{"rendered":"La matrice BCG en gestion de projet"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Les ann\u00e9es 60 – une \u00e9poque de changement social et de bouleversement, o\u00f9 les hippies r\u00eavaient d'\u00a0\u00bbamour et de paix\u00a0\u00bb, les astronautes ont march\u00e9 sur la lune pour la premi\u00e8re fois, et les Beatles ainsi que le rock ‘n\u2019roll dominaient les classements. Mais c’\u00e9tait aussi une \u00e9poque o\u00f9 le Boston Consulting Group a d\u00e9velopp\u00e9 une id\u00e9e novatrice pour la gestion des entreprises qui reste un outil essentiel \u00e0 ce jour. Alors que de nombreux anciens hippies profitent d\u00e9sormais d’une retraite bien m\u00e9rit\u00e9e, la matrice BCG est toujours utilis\u00e9e pour \u00e9valuer les produits et les projets ainsi que pour optimiser l’utilisation des ressources. Parm AG explique comment fonctionne l’analyse de portefeuille avec la matrice BCG.<\/p>\n","protected":false},"author":1,"featured_media":21235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[582,701],"tags":[913,914],"class_list":["post-21218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-francais","category-gestion-projet","tag-bcg-matrix","tag-projektpriorisierung"],"yoast_head":"\nLa matrice BCG en gestion de projet | Parm AG<\/title>\n<meta name=\"description\" content=\"Comment utiliser la matrice BCG pour \u00e9valuer les produits et les projets, les prioriser et optimiser l'utilisation des ressources.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/fr\/la-matrice-bcg-en-gestion-de-projet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La matrice BCG en gestion de projet\" \/>\n<meta property=\"og:description\" content=\"Les ann\u00e9es 60 - une \u00e9poque de changement social et de bouleversement, o\u00f9 les hippies r\u00eavaient d'"amour et de paix", les astronautes ont march\u00e9 sur la lune pour la premi\u00e8re fois, et les Beatles ainsi que le rock 'n\u2019roll dominaient les classements. Mais c'\u00e9tait aussi une \u00e9poque o\u00f9 le Boston Consulting Group a d\u00e9velopp\u00e9 une id\u00e9e novatrice pour la gestion des entreprises qui reste un outil essentiel \u00e0 ce jour. Alors que de nombreux anciens hippies profitent d\u00e9sormais d'une retraite bien m\u00e9rit\u00e9e, la matrice BCG est toujours utilis\u00e9e pour \u00e9valuer les produits et les projets ainsi que pour optimiser l'utilisation des ressources. Parm AG explique comment fonctionne l'analyse de portefeuille avec la matrice BCG.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/parm.com\/fr\/la-matrice-bcg-en-gestion-de-projet\/\" \/>\n<meta property=\"og:site_name\" content=\"Parm AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myparm\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-14T06:00:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T15:09:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/05\/Post_Eisenhower_FR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natascha Schleutker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"La matrice BCG en gestion de projet\" \/>\n<meta name=\"twitter:description\" content=\"Les ann\u00e9es 60 - une \u00e9poque de changement social et de bouleversement, o\u00f9 les hippies r\u00eavaient d'"amour et de paix", les astronautes ont march\u00e9 sur la lune pour la premi\u00e8re fois, et les Beatles ainsi que le rock 'n\u2019roll dominaient les classements. Mais c'\u00e9tait aussi une \u00e9poque o\u00f9 le Boston Consulting Group a d\u00e9velopp\u00e9 une id\u00e9e novatrice pour la gestion des entreprises qui reste un outil essentiel \u00e0 ce jour. Alors que de nombreux anciens hippies profitent d\u00e9sormais d'une retraite bien m\u00e9rit\u00e9e, la matrice BCG est toujours utilis\u00e9e pour \u00e9valuer les produits et les projets ainsi que pour optimiser l'utilisation des ressources. Parm AG explique comment fonctionne l'analyse de portefeuille avec la matrice BCG.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/05\/Post_Eisenhower_FR.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natascha Schleutker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"21 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/parm.com\\\/fr\\\/la-matrice-bcg-en-gestion-de-projet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/parm.com\\\/fr\\\/la-matrice-bcg-en-gestion-de-projet\\\/\"},\"author\":{\"name\":\"Natascha Schleutker\",\"@id\":\"https:\\\/\\\/parm.com\\\/fr\\\/#\\\/schema\\\/person\\\/c24699ce0d4e2f1a102409a36cc80953\"},\"headline\":\"La matrice BCG en gestion de projet\",\"datePublished\":\"2023-06-14T06:00:21+00:00\",\"dateModified\":\"2026-03-02T15:09:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/parm.com\\\/fr\\\/la-matrice-bcg-en-gestion-de-projet\\\/\"},\"wordCount\":7,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/parm.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/parm.com\\\/fr\\\/la-matrice-bcg-en-gestion-de-projet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Post_BCG_FR.jpg\",\"keywords\":[\"BCG-Matrix\",\"Projektpriorisierung\"],\"articleSection\":[\"Fran\u00e7ais\",\"Gestion de projet\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/parm.com\\\/fr\\\/la-matrice-bcg-en-gestion-de-projet\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/parm.com\\\/fr\\\/la-matrice-bcg-en-gestion-de-projet\\\/\",\"url\":\"https:\\\/\\\/parm.com\\\/fr\\\/la-matrice-bcg-en-gestion-de-projet\\\/\",\"name\":\"La matrice BCG en gestion de projet | Parm AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/parm.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/parm.com\\\/fr\\\/la-matrice-bcg-en-gestion-de-projet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/parm.com\\\/fr\\\/la-matrice-bcg-en-gestion-de-projet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Post_BCG_FR.jpg\",\"datePublished\":\"2023-06-14T06:00:21+00:00\",\"dateModified\":\"2026-03-02T15:09:57+00:00\",\"description\":\"Comment utiliser la matrice BCG pour \u00e9valuer les produits et les projets, les prioriser et optimiser l'utilisation des ressources.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/parm.com\\\/fr\\\/la-matrice-bcg-en-gestion-de-projet\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/parm.com\\\/fr\\\/la-matrice-bcg-en-gestion-de-projet\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/parm.com\\\/fr\\\/la-matrice-bcg-en-gestion-de-projet\\\/#primaryimage\",\"url\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Post_BCG_FR.jpg\",\"contentUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Post_BCG_FR.jpg\",\"width\":2500,\"height\":1313,\"caption\":\"La matrice BCG en gestion de projet\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/parm.com\\\/fr\\\/la-matrice-bcg-en-gestion-de-projet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/parm.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La matrice BCG en gestion de projet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/parm.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/parm.com\\\/fr\\\/\",\"name\":\"Parm AG\",\"description\":\"Successful projects. 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