{"id":17037,"date":"2022-04-06T09:03:47","date_gmt":"2022-04-06T07:03:47","guid":{"rendered":"https:\/\/parm.com\/data-culture-the-path-to-sustainable-success\/"},"modified":"2026-09-28T07:44:27","modified_gmt":"2026-09-28T05:44:27","slug":"data-culture-the-path-to-sustainable-success-5","status":"publish","type":"post","link":"https:\/\/parm.com\/fr\/data-culture-the-path-to-sustainable-success-5\/","title":{"rendered":"La culture des donn\u00e9es &#8211; Un chemin vers un succ\u00e8s durable ?"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>La culture des donn\u00e9es - la voie du succ\u00e8s ?<\/h1>\n<p><span style=\"font-size: large;\">Qu'est-ce qu'une culture d'entreprise ax\u00e9e sur les donn\u00e9es, pourquoi devrait-elle \u00eatre instaur\u00e9e et quels sont les d\u00e9fis \u00e0 relever ?<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/06\/Post_Data_culture_FR.jpg\" alt=\"Image accompagnant l&#039;article \u00ab La culture des donn\u00e9es : la voie vers un succ\u00e8s durable ? \u00bb\" title=\"Post_Culture de donn\u00e9es\" width=\"2500\" height=\"1313\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/06\/Post_Data_culture_FR.jpg 2500w, https:\/\/parm.com\/wp-content\/uploads\/2024\/06\/Post_Data_culture_FR-1280x672.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2024\/06\/Post_Data_culture_FR-980x515.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2024\/06\/Post_Data_culture_FR-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2500px, 100vw\" class=\"wp-image-14400\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Dans le contexte de la <a href=\"https:\/\/parm.com\/2022\/03\/09\/was-ist-business-intelligence-bi\/\" target=\"_blank\" rel=\"noopener\" title=\"Vers le blog post Business Intelligence\">Business Intelligence<\/a>, le terme \"culture des donn\u00e9es\" est souvent entendu, alors que les entreprises font face \u00e0 une transformation majeure. Pour am\u00e9liorer les d\u00e9cisions, les processus, les produits et les services, elles doivent tirer pleinement parti de leurs donn\u00e9es. Pendant longtemps, il \u00e9tait n\u00e9cessaire de recruter le d\u00e9partement informatique ou des analystes de donn\u00e9es sp\u00e9cialis\u00e9s pour cela. Cependant, avec les logiciels BI modernes, il est possible pour tous les employ\u00e9s d'analyser les donn\u00e9es et d'en tirer des informations importantes. Pour que cela devienne une nouvelle habitude pour les employ\u00e9s, la culture d'entreprise doit \u00e9voluer vers une culture ax\u00e9e sur les donn\u00e9es.    <\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/fr\/data-culture-the-path-to-sustainable-success-5\/#En_quoi_consiste_une_culture_des_donnees\" >En quoi consiste une culture des donn\u00e9es ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/fr\/data-culture-the-path-to-sustainable-success-5\/#Objectifs_dune_culture_des_donnees\" >Objectifs d&rsquo;une culture des donn\u00e9es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/fr\/data-culture-the-path-to-sustainable-success-5\/#Pourquoi_une_culture_des_donnees_est-elle_importante\" >Pourquoi une culture des donn\u00e9es est-elle importante ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/fr\/data-culture-the-path-to-sustainable-success-5\/#Enjeux_dans_la_creation_dune_culture_des_donnees\" >Enjeux dans la cr\u00e9ation d&rsquo;une culture des donn\u00e9es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/parm.com\/fr\/data-culture-the-path-to-sustainable-success-5\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"En_quoi_consiste_une_culture_des_donnees\"><\/span>En quoi consiste une culture des donn\u00e9es ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le terme culture des donn\u00e9es peut \u00eatre d\u00e9fini de diff\u00e9rentes mani\u00e8res. Le plus souvent, il se r\u00e9f\u00e8re \u00e0 l'ensemble des normes, des mentalit\u00e9s et des comportements au sein d'une organisation qui encouragent les employ\u00e9s \u00e0 s'informer r\u00e9guli\u00e8rement sur les donn\u00e9es, \u00e0 les analyser et \u00e0 prendre des d\u00e9cisions bas\u00e9es sur les donn\u00e9es. Les donn\u00e9es sont donc utilis\u00e9es \u00e0 un niveau g\u00e9n\u00e9ral et pas seulement par quelques employ\u00e9s.  <\/p>\n<p>Les facteurs suivants fa\u00e7onnent une culture ax\u00e9e sur les donn\u00e9es :<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Les donn\u00e9es sont trait\u00e9es comme une ressource importante par tous les employ\u00e9s de diff\u00e9rentes sections de l'entreprise, et elles sont g\u00e9r\u00e9es de mani\u00e8re s\u00e9curis\u00e9e et avec int\u00e9grit\u00e9.<\/li>\n<li>Chaque employ\u00e9 comprend ce qui doit \u00eatre r\u00e9alis\u00e9 avec les donn\u00e9es et leurs analyses.<\/li>\n<li>Les d\u00e9cisions sont bas\u00e9es sur des donn\u00e9es et des analyses, et non sur des opinions ou des intuitions.<\/li>\n<li>Les d\u00e9cisions sont prises de mani\u00e8re efficace et efficiente sur la base des donn\u00e9es.<\/li>\n<li>Des donn\u00e9es fiables sont fournies et document\u00e9es en tout temps.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Objectifs_dune_culture_des_donnees\"><\/span>Objectifs d&rsquo;une culture des donn\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L'objectif d'une culture des donn\u00e9es est donc d'habiliter et d'encourager tous les employ\u00e9s \u00e0 utiliser activement les donn\u00e9es pour faciliter leur travail quotidien, prendre des d\u00e9cisions et exploiter pleinement le potentiel de l'entreprise de cette mani\u00e8re. Cela optimise les d\u00e9cisions, am\u00e9liore les actions et cr\u00e9e des avantages concurrentiels. <\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Pourquoi_une_culture_des_donnees_est-elle_importante\"><\/span>Pourquoi une culture des donn\u00e9es est-elle importante ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Comme le montre une r\u00e9cente enqu\u00eate men\u00e9e par BARC (<a href=\"https:\/\/barc.de\/Artikel\/infografik-data-culture-survey-22\" target=\"_blank\" rel=\"noopener\" title=\"BARC Data Culture Survey\">voir l'enqu\u00eate BARC Data Culture Survey<\/a>), l'am\u00e9lioration de la prise de d\u00e9cision, l'optimisation des processus et la r\u00e9duction des co\u00fbts constituent les principaux avantages d'une culture des donn\u00e9es. Une culture des donn\u00e9es r\u00e9ussie contribue \u00e9galement \u00e0 augmenter le chiffre d'affaires, \u00e0 am\u00e9liorer l'adh\u00e9sion aux d\u00e9cisions et \u00e0 cr\u00e9er des avantages concurrentiels. Parall\u00e8lement, l\u2019\u00e9tude a \u00e9galement montr\u00e9 qu\u2019elle constitue un \u00e9l\u00e9ment essentiel de la culture d\u2019entreprise moderne et qu\u2019elle peut ainsi attirer des collaborateurs talentueux ou les inciter \u00e0 rester. Ce qui commence donc par une d\u00e9cision strat\u00e9gique visant \u00e0 am\u00e9liorer la comp\u00e9titivit\u00e9 peut \u00e9galement apporter une contribution importante au recrutement.<br \/>Comme l\u2019a montr\u00e9 l\u2019\u00e9tude, ce sont souvent les services financiers (62 %) et les ventes (42 %) qui, au sein d\u2019une entreprise, s\u2019appuient le plus sur les donn\u00e9es et prennent des d\u00e9cisions en cons\u00e9quence. Mais les d\u00e9cisions fond\u00e9es sur les donn\u00e9es peuvent \u00e9galement faire progresser une entreprise dans des domaines tels que le marketing, la logistique ou la production.    <\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Enjeux_dans_la_creation_dune_culture_des_donnees\"><\/span>Enjeux dans la cr\u00e9ation d&rsquo;une culture des donn\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Malgr\u00e9 les nombreux avantages d'une culture des donn\u00e9es forte, devenir une entreprise avec une culture ax\u00e9e sur les donn\u00e9es n'est pas si facile. Les entreprises qui souhaitent instaurer une culture des donn\u00e9es sont confront\u00e9es \u00e0 plusieurs d\u00e9fis : <\/p>\n<h3>1. D\u00e9mocratisation des donn\u00e9es<\/h3>\n<p>Par le pass\u00e9, les donn\u00e9es relevaient de la comp\u00e9tence des collaborateurs informatiques, des data scientists et des analystes. Or, pour que des d\u00e9cisions fond\u00e9es sur les donn\u00e9es puissent \u00eatre prises \u00e0 l\u2019\u00e9chelle de l\u2019entreprise, les collaborateurs doivent avoir acc\u00e8s \u00e0 toutes les donn\u00e9es pertinentes pour leurs d\u00e9cisions et \u00eatre en mesure d\u2019en effectuer eux-m\u00eames l\u2019analyse.<br \/>De plus, les collaborateurs ignorent souvent quelles donn\u00e9es sont d\u00e9j\u00e0 disponibles au sein de l\u2019entreprise, surtout lorsque celles-ci ont jusqu\u2019\u00e0 pr\u00e9sent \u00e9t\u00e9 stock\u00e9es dans des silos isol\u00e9s. Il est donc important non seulement de leur en permettre l\u2019acc\u00e8s, mais aussi de les sensibiliser aux donn\u00e9es dont l\u2019entreprise dispose d\u00e9j\u00e0.  <\/p>\n<h3>2. Comp\u00e9tence en donn\u00e9es<\/h3>\n<p>Pour instaurer une culture des donn\u00e9es, les employ\u00e9s doivent souvent d'abord apprendre les comp\u00e9tences pour interpr\u00e9ter, cr\u00e9er, analyser et communiquer correctement les donn\u00e9es. Une formation compl\u00e8te ainsi que le soutien et l'encouragement des gestionnaires sont importants pour cela. Un logiciel de business intelligence intuitif avec BI en libre-service et tableaux de bord intelligents peut \u00e9galement aider les employ\u00e9s \u00e0 interpr\u00e9ter les donn\u00e9es et \u00e0 communiquer leurs conclusions, par exemple en pr\u00e9sentant les donn\u00e9es sous forme de graphiques.  <\/p>\n<h3>3. Gouvernance des donn\u00e9es<\/h3>\n<p>En t\u00eate de liste des pr\u00e9occupations de nombreux utilisateurs de donn\u00e9es se trouve souvent la fiabilit\u00e9 des donn\u00e9es, ou la qualit\u00e9 des donn\u00e9es, car des donn\u00e9es d\u00e9fectueuses conduisent \u00e0 de mauvaises d\u00e9cisions. Par cons\u00e9quent, les lignes directrices de gouvernance des donn\u00e9es sont importantes, d\u00e9finissant par exemple qui est responsable des donn\u00e9es ou comment le contr\u00f4le et l'am\u00e9lioration de la qualit\u00e9 sont effectu\u00e9s. De cette fa\u00e7on, les employ\u00e9s peuvent supposer que les donn\u00e9es utilis\u00e9es sont coh\u00e9rentes, compl\u00e8tes, valides, pr\u00e9cises et \u00e0 jour.  <\/p>\n<h3>4. S\u00e9curit\u00e9 et confidentialit\u00e9 des donn\u00e9es<\/h3>\n<p>Lors de la gestion des donn\u00e9es, leur s\u00e9curit\u00e9 et leur protection sont une priorit\u00e9 particuli\u00e8rement \u00e9lev\u00e9e - surtout dans le contexte des lois sur la protection des donn\u00e9es telles que le RGPD. Si une culture d'entreprise ax\u00e9e sur les donn\u00e9es doit \u00eatre instaur\u00e9e, les entreprises doivent donc trouver un \u00e9quilibre entre la protection des donn\u00e9es et la mise \u00e0 disposition du plus grand nombre possible de donn\u00e9es \u00e0 leurs employ\u00e9s. En particulier, si les donn\u00e9es doivent \u00eatre stock\u00e9es dans un cloud ou mises \u00e0 disposition des employ\u00e9s dans un bureau distant, les entreprises doivent introduire des r\u00e9glementations pour la s\u00e9curit\u00e9 des donn\u00e9es.  <\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Une culture d'entreprise ax\u00e9e sur les donn\u00e9es est un facteur de succ\u00e8s important pour les entreprises modernes. Cependant, il y a quelques d\u00e9fis \u00e0 relever pour instaurer la culture des donn\u00e9es qui doivent \u00eatre pris en compte. Un logiciel BI bien con\u00e7u peut non seulement rendre toutes les donn\u00e9es facilement accessibles \u00e0 vos employ\u00e9s et les aider \u00e0 les analyser, mais aussi vous soutenir dans les domaines de la gouvernance des donn\u00e9es ainsi que de la s\u00e9curit\u00e9 et de la protection des donn\u00e9es.   <\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>En savoir plus sur le logiciel de Business Intelligence myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">Plus d&#039;informations<\/a><\/div><\/div><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Recommanderiez-vous myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> lors d\u2019une d\u00e9monstration ?<br \/>Dans ce cas, n\u2019h\u00e9sitez pas \u00e0 prendre rendez-vous avec nous d\u00e8s maintenant !<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\" target=\"_blank\">PRENDRE UN RENDEZ-VOUS<\/a><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Ffr%2Fdata-culture-the-path-to-sustainable-success-5%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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Veuillez consulter votre bo\u00eete de r\u00e9ception et confirmer votre inscription. Si vous ne recevez pas de message, veuillez consulter votre dossier de courrier ind\u00e9sirable. Merci beaucoup !   \n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:rgba(27,62,144,1); max-width:1080px; border-radius:3px; border-width:0px; border-color:#C0CCD9; border-style:solid;\">\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/272a17fd.sibforms.com\/serve\/MUIEAOo1vFGWS7d0cvncbnGo6ZIm0MV83UA-ApqLz0GJgUd38j-GsNKlhCPZ1kVJVEGx5yChU7xjEUZEVAhHli4H01njDJsY0TOLof7HNzi7lZJvWMes1-Je1GVxivY9c8XrMzqbTrnQ9SuHnjhsRe5vXL8U5STdopGqk00vm6RWgZiOpVABZMg1kUY8-KjUWzt-Tpk5-zC9XQ2j\" data-type=\"subscription\">\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:32px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <p>Bulletin d'information<\/p>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <div class=\"sib-text-form-block\">\n              <p>Inscrivez-vous \u00e0 notre newsletter mensuelle et soyez inform\u00e9 des produits de Parm AG, des nouveaut\u00e9s, des tendances en mati\u00e8re de gestion de projet ainsi que des offres et \u00e9v\u00e9nements.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-input sib-form-block\">\n            <div class=\"form__entry entry_block\">\n              <div class=\"form__label-row \">\n\n                <div class=\"entry__field\">\n                  <input class=\"input\" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"EMAIL\" data-required=\"true\" required=\"\">\n                <\/div>\n              <\/div>\n\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\n            <div class=\"form__entry entry_mcq\">\n              <div class=\"form__label-row \">\n                <div class=\"entry__choice\">\n                  <label>\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required=\"\">\n                    <span class=\"checkbox checkbox_tick_positive\"><\/span><span style=\"font-size:14px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\"><p>Ich bin damit einverstanden, dass der Newsletter individuell auf meine Interessen abgestimmt wird. Zu diesem Zweck gestatte ich der Parm AG mein \u00d6ffnungs-, Klick- und Downloadverhalten im Newsetter zu analysieren und ein personenbegzogenes Nutzerprofil von mir zu erstellen. Die <a href=\"\nhttps:\/\/parm.com\/datenschutzerklaerung\/\" target=\"_blank\" rel=\"noopener\">Datenschutzerkl\u00e4rung <\/a>habe ich gelesen und akzeptiere diese. 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Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n  window.REQUIRED_ERROR_MESSAGE = \"Dieses Feld darf nicht leer sein. \";\n\n  window.GENERIC_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} Liste ausgew\u00e4hlt',\n      selectedLists: '{quantity} Listen ausgew\u00e4hlt'\n    }\n  };\n\n  var AUTOHIDE = Boolean(0);\n<\/script>\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=de\"><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html -->\n<!-- End Sendinblue Form --><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La culture des donn\u00e9es est un mot \u00e0 la mode actuel en lien avec la business intelligence et les d\u00e9cisions dans les entreprises. Nous expliquons ce qu&rsquo;est une culture d&rsquo;entreprise ax\u00e9e sur les donn\u00e9es, pourquoi elle devrait \u00eatre instaur\u00e9e et quels sont les d\u00e9fis \u00e0 relever. <\/p>\n","protected":false},"author":1,"featured_media":14400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[704],"tags":[64,65,77],"class_list":["post-17037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-fr","tag-bi-en","tag-business-intelligence-en","tag-data-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La culture des donn\u00e9es - Un chemin vers un succ\u00e8s durable ? | Parm AG<\/title>\n<meta name=\"description\" content=\"Nous expliquons ce qu&#039;est une culture d&#039;entreprise ax\u00e9e sur les donn\u00e9es, pourquoi elle devrait \u00eatre instaur\u00e9e et quels sont les d\u00e9fis \u00e0 relever.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/fr\/data-culture-the-path-to-sustainable-success-5\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La culture des donn\u00e9es - Un chemin vers un succ\u00e8s durable ?\" \/>\n<meta property=\"og:description\" content=\"La culture des donn\u00e9es est un mot \u00e0 la mode actuel en lien avec la business intelligence et les d\u00e9cisions dans les entreprises. 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