{"id":17021,"date":"2022-05-04T14:28:00","date_gmt":"2022-05-04T12:28:00","guid":{"rendered":"https:\/\/parm.com\/why-you-should-invest-in-the-data-literacy-of-your-employees\/"},"modified":"2026-06-10T15:01:59","modified_gmt":"2026-06-10T13:01:59","slug":"why-you-should-invest-in-the-data-literacy-of-your-employees","status":"publish","type":"post","link":"https:\/\/parm.com\/fr\/why-you-should-invest-in-the-data-literacy-of-your-employees\/","title":{"rendered":"Pourquoi investir dans la litt\u00e9ratie des donn\u00e9es de vos employ\u00e9s ?"},"content":{"rendered":"<p><div class=\"et_d4_element et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1>Pourquoi investir dans la litt\u00e9ratie des donn\u00e9es de vos employ\u00e9s ?<\/h1>\n<p><span style=\"font-size: large;\">Qu'est-ce que la litt\u00e9ratie des donn\u00e9es et comment devriez-vous y investir ?<br \/><\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_1  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_1  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1313\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/04\/Post_Data_Literacy_FR.jpg\" alt=\"Darum sollten Sie in Datenkompetenz investieren\" title=\"Post_Datenkompetenz\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/04\/Post_Data_Literacy_FR.jpg 2500w, https:\/\/parm.com\/wp-content\/uploads\/2024\/04\/Post_Data_Literacy_FR-1280x672.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2024\/04\/Post_Data_Literacy_FR-980x515.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2024\/04\/Post_Data_Literacy_FR-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2500px, 100vw\" class=\"wp-image-14413\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_2 et_pb_equal_columns  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_2  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>\u00c0 la suite de la num\u00e9risation, de grandes quantit\u00e9s de donn\u00e9es sont collect\u00e9es presque partout ou sont cr\u00e9\u00e9es comme produit d\u00e9riv\u00e9. Cela peut \u00eatre des donn\u00e9es clients collect\u00e9es dans un syst\u00e8me CRM, mais aussi, par exemple, des donn\u00e9es de production, des donn\u00e9es bancaires ou des donn\u00e9es sur le flux de trafic. Ces donn\u00e9es ouvrent de nouvelles possibilit\u00e9s d'analyse et donc le potentiel de gagner des insights importants pour le succ\u00e8s des entreprises. Cela donne un avantage concurrentiel aux entreprises qui prennent des d\u00e9cisions bas\u00e9es sur l'analyse des donn\u00e9es. Pour r\u00e9aliser pleinement le potentiel de leurs donn\u00e9es, les entreprises doivent encourager leurs employ\u00e9s \u00e0 utiliser les donn\u00e9es pour leurs activit\u00e9s respectives \u2013 dans tous les d\u00e9partements ainsi que dans tous les postes. Par cons\u00e9quent, de nombreuses entreprises visent \u00e0 \u00e9tablir une <a href=\"https:\/\/parm.com\/2022\/04\/06\/datenkultur-der-weg-zum-nachhaltigen-erfolg\/\" target=\"_blank\" rel=\"noopener\" title=\"Culture des donn\u00e9es\">culture de donn\u00e9es<\/a>. Pour que ces efforts r\u00e9ussissent, cependant, tous les employ\u00e9s devraient pouvoir parler le langage des donn\u00e9es. Ils devraient poss\u00e9der une litt\u00e9ratie des donn\u00e9es.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_3  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_3  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_2  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/fr\/why-you-should-invest-in-the-data-literacy-of-your-employees\/#Quest-ce_que_la_litteratie_des_donnees\" >Qu&rsquo;est-ce que la litt\u00e9ratie des donn\u00e9es ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/fr\/why-you-should-invest-in-the-data-literacy-of-your-employees\/#Pourquoi_est-il_necessaire_dinvestir\" >Pourquoi est-il n\u00e9cessaire d&rsquo;investir ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/fr\/why-you-should-invest-in-the-data-literacy-of-your-employees\/#Risques\" >Risques :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/fr\/why-you-should-invest-in-the-data-literacy-of-your-employees\/#Investir_continuellement_dans_la_litteratie_des_donnees\" >Investir continuellement dans la litt\u00e9ratie des donn\u00e9es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/parm.com\/fr\/why-you-should-invest-in-the-data-literacy-of-your-employees\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Quest-ce_que_la_litteratie_des_donnees\"><\/span>Qu&rsquo;est-ce que la litt\u00e9ratie des donn\u00e9es ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La litt\u00e9ratie des donn\u00e9es est la capacit\u00e9 \u00e0 g\u00e9rer comp\u00e9tence les donn\u00e9es. Cela inclut les comp\u00e9tences pour :<\/p>\n<ul>\n<li>Capturer et collecter des donn\u00e9es<\/li>\n<li>G\u00e9rer et adapter des donn\u00e9es<\/li>\n<li>Analyser et interpr\u00e9ter des donn\u00e9es<\/li>\n<li>\u00c9valuer des donn\u00e9es<\/li>\n<li>Pr\u00e9senter et visualiser des donn\u00e9es<\/li>\n<li>Appliquer des donn\u00e9es<\/li>\n<\/ul><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_3  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><em>&gt;&gt;La litt\u00e9ratie des donn\u00e9es est une comp\u00e9tence qui permet aux employ\u00e9s de tous les domaines et niveaux de l'organisation d'utiliser des donn\u00e9es pour poser les bonnes questions, construire des connaissances, pr\u00e9senter des r\u00e9sultats et prendre des d\u00e9cisions.&lt;&lt;<\/em><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_4  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Pourquoi_est-il_necessaire_dinvestir\"><\/span>Pourquoi est-il n\u00e9cessaire d&rsquo;investir ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Presque chaque entreprise investit beaucoup d'argent pour collecter et stocker de grandes quantit\u00e9s de donn\u00e9es. Cependant, la simple accumulation de donn\u00e9es ne suffit pas encore \u00e0 g\u00e9n\u00e9rer une valeur ajout\u00e9e \u00e0 partir de ces donn\u00e9es, car cela ne signifie pas que les donn\u00e9es sont \u00e9galement utilis\u00e9es et comprises.<\/p>\n<p>Un data scientist extrait des informations de ces grandes quantit\u00e9s de donn\u00e9es, qui peuvent ensuite \u00eatre utilis\u00e9es pour d\u00e9river des recommandations d'action. Pour ce faire, il a besoin de nombreuses comp\u00e9tences diff\u00e9rentes. Par exemple, il doit \u00eatre capable de g\u00e9rer une grande vari\u00e9t\u00e9 de syst\u00e8mes de bases de donn\u00e9es, d'op\u00e9rer des interfaces et d'analyser des donn\u00e9es. Mais il y a tr\u00e8s peu de tels sp\u00e9cialistes. Par cons\u00e9quent, il est \u00e9vident de responsabiliser d'autres employ\u00e9s \u00e0 collecter et analyser des donn\u00e9es. Un syst\u00e8me BI en libre-service, par exemple, permet \u00e0 tous les utilisateurs de cr\u00e9er eux-m\u00eames des rapports et des analyses et int\u00e8gre des donn\u00e9es sources de diff\u00e9rentes bases de donn\u00e9es \u00e0 cette fin. Ainsi, les entreprises peuvent obtenir de nouvelles perspectives de leurs donn\u00e9es, corr\u00e9ler des donn\u00e9es entre elles et les explorer sans alourdir le d\u00e9partement IT avec des analyses co\u00fbteuses. Cependant, pour obtenir des insights vraiment significatifs \u00e0 partir des donn\u00e9es existantes, il ne suffit pas que les employ\u00e9s aient acc\u00e8s \u00e0 ce logiciel BI. Ils ont besoin d'\u00eatre alphab\u00e9tis\u00e9s en donn\u00e9es afin qu'ils comprennent quelles questions le syst\u00e8me peut r\u00e9pondre et comment les donn\u00e9es peuvent les aider \u00e0 prendre des d\u00e9cisions.<\/p>\n<p>Bien que la plupart des gestionnaires soient convaincus de l'importance de la litt\u00e9ratie des donn\u00e9es, il semble en r\u00e9alit\u00e9 que la majorit\u00e9 des employ\u00e9s ne savent pas comment utiliser ad\u00e9quatement les donn\u00e9es ou se sentent ins\u00e9curis\u00e9s \u00e0 cet \u00e9gard. M\u00eame les gestionnaires ont souvent du mal \u00e0 comprendre et \u00e0 travailler avec les donn\u00e9es. Cependant, la formation en litt\u00e9ratie des donn\u00e9es est souvent propos\u00e9e uniquement aux employ\u00e9s qui travaillent d\u00e9j\u00e0 principalement avec des donn\u00e9es, tels que les analystes de donn\u00e9es. Cela peut devenir un probl\u00e8me pour les entreprises si l'on suppose que tous les employ\u00e9s sont alphab\u00e9tis\u00e9s en donn\u00e9es.<\/p>\n<p>&nbsp;<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_5  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Risques\"><\/span>Risques :<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>En raison d'un manque de litt\u00e9ratie des donn\u00e9es, des d\u00e9cisions erron\u00e9es peuvent \u00eatre prises.<\/li>\n<li>Les d\u00e9cisions erron\u00e9es r\u00e9duisent la confiance dans les donn\u00e9es, rendant les employ\u00e9s et les gestionnaires moins enclins \u00e0 travailler avec les donn\u00e9es.<\/li>\n<li>Le manque de litt\u00e9ratie des donn\u00e9es signifie que les analyses prennent plus de temps que n\u00e9cessaire. Cela peut conduire \u00e0 des opportunit\u00e9s manqu\u00e9es. Dans le m\u00eame temps, cela entra\u00eene des co\u00fbts de personnel plus \u00e9lev\u00e9s.<\/li>\n<li>Les employ\u00e9s se sentent ins\u00e9curis\u00e9s lorsqu'ils travaillent avec des donn\u00e9es, ce qui peut entra\u00eener de l'insatisfaction.<\/li>\n<\/ul>\n<p>&nbsp;<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_6  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Investir_continuellement_dans_la_litteratie_des_donnees\"><\/span>Investir continuellement dans la litt\u00e9ratie des donn\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Voici ce que vous pouvez faire pour rendre votre personnel comp\u00e9tent en mati\u00e8re de donn\u00e9es.<\/p>\n<h3>1. Former les \u00e9quipes<\/h3>\n<p>De nombreux syst\u00e8mes BI sont intuitifs \u00e0 utiliser. N\u00e9anmoins, vos employ\u00e9s devraient \u00eatre form\u00e9s \u00e0 l'utilisation du syst\u00e8me. Cependant, la formation ne devrait pas seulement se concentrer sur la mani\u00e8re d'utiliser le logiciel, mais aussi donner aux employ\u00e9s une compr\u00e9hension de base des donn\u00e9es, de leur valeur et de leur agr\u00e9gation. Cela permettra \u00e0 votre personnel d'\u00e9valuer de mani\u00e8re critique la qualit\u00e9 des donn\u00e9es, de reconna\u00eetre les corr\u00e9lations et de les transformer en insights. Si vous souhaitez r\u00e9aliser le plein potentiel de vos donn\u00e9es, autant d'employ\u00e9s que possible de tous les domaines de l'entreprise devraient acqu\u00e9rir ces comp\u00e9tences.<\/p>\n<h3>2. Exemplifier la prise de d\u00e9cision bas\u00e9e sur les donn\u00e9es<\/h3>\n<p>La litt\u00e9ratie des donn\u00e9es devrait toujours faire partie de la culture d'entreprise. Par cons\u00e9quent, il est important que les gestionnaires exemplifient pratiquement la prise de d\u00e9cision bas\u00e9e sur les donn\u00e9es. De cette mani\u00e8re, ils montrent aux employ\u00e9s comment les donn\u00e9es peuvent les soutenir dans leur travail quotidien et comment elles peuvent \u00eatre appliqu\u00e9es. Les dirigeants devraient \u00e9galement soutenir continuellement, encourager et motiver leurs employ\u00e9s dans l'utilisation des donn\u00e9es.<\/p>\n<h3>3. Mesurer la litt\u00e9ratie des donn\u00e9es<\/h3>\n<p>En mesurant la litt\u00e9ratie des donn\u00e9es, vous pouvez v\u00e9rifier si vos efforts sont couronn\u00e9s de succ\u00e8s. Pour ce faire, vous devriez identifier des indicateurs de succ\u00e8s individuels qui devraient s'am\u00e9liorer \u00e0 mesure que l'utilisation des donn\u00e9es augmente, et \u00e9valuer r\u00e9guli\u00e8rement leur progression. Vous pouvez \u00e9galement v\u00e9rifier les comp\u00e9tences de votre personnel et demander o\u00f9 un soutien est encore n\u00e9cessaire. Comme le d\u00e9veloppement de la litt\u00e9ratie des donn\u00e9es est un processus continu, les technologies changent r\u00e9guli\u00e8rement et de nouvelles sources de donn\u00e9es sont ajout\u00e9es tout le temps, cela vous permettra de r\u00e9pondre aux besoins changeants.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_4  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_4  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_7  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les entreprises devraient exploiter pleinement le potentiel de leurs donn\u00e9es afin d'\u00eatre comp\u00e9titives. Cela n\u00e9cessite un changement culturel dans les entreprises, qui ne peut r\u00e9ussir que si les employ\u00e9s et les gestionnaires poss\u00e8dent des comp\u00e9tences suffisantes en litt\u00e9ratie des donn\u00e9es. Investir dans la litt\u00e9ratie des donn\u00e9es est rentable \u00e0 long terme, car cela permet de prendre de meilleures d\u00e9cisions, d'obtenir des avantages concurrentiels et augmente \u00e9galement la satisfaction des employ\u00e9s.<\/p>\n<p>&nbsp;<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_5  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_5  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_8  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\">En savoir plus sur le logiciel de Business Intelligence myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_button_alignment_left et_pb_module \">\n\t\t\t\t<a class=\"et_pb_button et_d4_element et_pb_button_0 et_hover_enabled et_pb_bg_layout_light et_block_module\" href=\"https:\/\/parm.com\/fr\/business-intelligence\/\" target=\"_blank\">Plus d&amp;apos;informations<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_6  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_9  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>Souhaiteriez-vous d\u00e9couvrir myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> dans le cadre d'une d\u00e9monstration? Contactez-nous d\u00e8s maintenant pour un rendez-vous!<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_1_wrapper et_pb_button_alignment_left et_pb_module \">\n\t\t\t\t<a class=\"et_pb_button et_d4_element et_pb_button_1 et_hover_enabled et_pb_bg_layout_light et_block_module\" href=\"https:\/\/calendly.com\/parmag\" target=\"_blank\">PRENDRE UN RENDEZ-VOUS<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_6  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_7  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_code et_pb_code_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_code_inner\">[shariff]<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_1  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_7  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_8  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_code et_pb_code_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_code_inner\"><!-- Begin Sendinblue Form -->\n<!-- START - We recommend to place the below code in head tag of your website html  -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!--  END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: transparent;                                 \">\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\"Helvetica\", sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;max-width:540px;\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewBox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\" \/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n                          Your registration could not be saved. 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Please check the fields and try again.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} Liste ausgew\u00e4hlt',\n      selectedLists: '{quantity} Listen ausgew\u00e4hlt'\n    }\n  };\n\n  var AUTOHIDE = Boolean(0);\n<\/script>\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=de\"><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html  -->\n<!-- End Sendinblue Form --><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presque chaque entreprise collecte de grandes quantit\u00e9s de donn\u00e9es. Pour r\u00e9aliser le potentiel de ces donn\u00e9es, tous les employ\u00e9s devraient parler le langage des donn\u00e9es &#8211; dans tous les d\u00e9partements et \u00e0 tous les postes. Cela signifie qu&rsquo;ils devraient \u00eatre alphab\u00e9tis\u00e9s en donn\u00e9es. Lisez l&rsquo;article d&rsquo;aujourd&rsquo;hui pour d\u00e9couvrir pourquoi ce n&rsquo;est pas le cas et pourquoi vous devriez investir dans la litt\u00e9ratie des donn\u00e9es de vos employ\u00e9s.<\/p>\n","protected":false},"author":1,"featured_media":14413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[704,582],"tags":[705,706,864,863],"class_list":["post-17021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-fr","category-francais","tag-bi-fr","tag-business-intelligence-fr","tag-datenkompetenz-fr","tag-datenkultur-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi investir dans la litt\u00e9ratie des donn\u00e9es de vos employ\u00e9s ? | Parm AG<\/title>\n<meta name=\"description\" content=\"R\u00e9alisez le plein potentiel de vos donn\u00e9es en investissant dans la litt\u00e9ratie des donn\u00e9es de vos employ\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/fr\/why-you-should-invest-in-the-data-literacy-of-your-employees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi investir dans la litt\u00e9ratie des donn\u00e9es de vos employ\u00e9s ?\" \/>\n<meta property=\"og:description\" content=\"Presque chaque entreprise collecte de grandes quantit\u00e9s de donn\u00e9es. Pour r\u00e9aliser le potentiel de ces donn\u00e9es, tous les employ\u00e9s devraient parler le langage des donn\u00e9es - dans tous les d\u00e9partements et \u00e0 tous les postes. Cela signifie qu&#039;ils devraient \u00eatre alphab\u00e9tis\u00e9s en donn\u00e9es. Lisez l&#039;article d&#039;aujourd&#039;hui pour d\u00e9couvrir pourquoi ce n&#039;est pas le cas et pourquoi vous devriez investir dans la litt\u00e9ratie des donn\u00e9es de vos employ\u00e9s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/parm.com\/fr\/why-you-should-invest-in-the-data-literacy-of-your-employees\/\" \/>\n<meta property=\"og:site_name\" content=\"Parm AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myparm\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-04T12:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T13:01:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/04\/Post_Data_Literacy_FR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natascha Schleutker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Pourquoi investir dans la litt\u00e9ratie des donn\u00e9es de vos employ\u00e9s ?\" \/>\n<meta name=\"twitter:description\" content=\"Presque chaque entreprise collecte de grandes quantit\u00e9s de donn\u00e9es. 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