{"id":16999,"date":"2022-06-01T07:30:36","date_gmt":"2022-06-01T05:30:36","guid":{"rendered":"https:\/\/parm.com\/data-driven-sales\/"},"modified":"2026-03-02T16:07:23","modified_gmt":"2026-03-02T15:07:23","slug":"data-driven-sales-3","status":"publish","type":"post","link":"https:\/\/parm.com\/fr\/data-driven-sales-3\/","title":{"rendered":"Ventes 4.0"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Ventes 4.0<\/h1>\n<p><span style=\"font-size: large;\">Comment les ventes pilot\u00e9es par des donn\u00e9es vous aident \u00e0 mieux r\u00e9ussir.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/04\/Post_BI_sales_FR-1.jpg\" alt=\"Business Intelligence dans la vente - avec des donn\u00e9es pour mieux comprendre les besoins des clients\" title=\"Post_BI-vente\" width=\"2500\" height=\"1313\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/04\/Post_BI_sales_FR-1.jpg 2500w, https:\/\/parm.com\/wp-content\/uploads\/2023\/04\/Post_BI_sales_FR-1-1280x672.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/04\/Post_BI_sales_FR-1-980x515.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/04\/Post_BI_sales_FR-1-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2500px, 100vw\" class=\"wp-image-14426\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Connaissez-vous bien vos clients et leurs besoins? Traditionnellement, les ventes sont assur\u00e9es par des commerciaux tr\u00e8s performants qui utilisent leur intuition et leur exp\u00e9rience pour gagner de nouveaux clients et fid\u00e9liser ceux qu'ils ont d\u00e9j\u00e0. Aujourd'hui, cependant, presque toutes les entreprises collectent de nombreuses donn\u00e9es sur leurs clients, qui peuvent \u00e9galement \u00eatre utilis\u00e9es pour la vente. Les technologies de vente bas\u00e9es sur des donn\u00e9es sont en train de transformer la mani\u00e8re de penser et de travailler des \u00e9quipes de vente. Ces donn\u00e9es peuvent \u00eatre utilis\u00e9es pour mieux comprendre les clients, d\u00e9velopper des actions optimales et d\u00e9cider de la bonne strat\u00e9gie de vente. L'\u00e9tude <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/future-of-sales-2025-why-b2b-sales-needs-a-digital-first-approach\" target=\"_blank\" rel=\"noopener\" title=\"The Gartner Future of Sales 2025\">\"Gartner Future of Sales 2025\"<\/a> montre que 60 % des organisations commerciales B2B passeront des m\u00e9thodes de vente bas\u00e9es sur l'exp\u00e9rience et l'intuition aux m\u00e9thodes de vente bas\u00e9es sur des donn\u00e9es d'ici \u00e0 2025. Ce changement de mentalit\u00e9 est n\u00e9cessaire car, selon le m\u00eame rapport, 80 % de toutes les interactions commerciales seront num\u00e9riques d'ici l\u00e0.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/fr\/data-driven-sales-3\/#Quest-ce_quune_demarche_commerciale_pilotee_par_des_donnees\" >Qu&rsquo;est-ce qu&rsquo;une d\u00e9marche commerciale pilot\u00e9e par des donn\u00e9es?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/fr\/data-driven-sales-3\/#Dans_quels_domaines_les_donnees_peuvent-elles_etre_utiles\" >Dans quels domaines les donn\u00e9es peuvent-elles \u00eatre utiles?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/fr\/data-driven-sales-3\/#Avantages\" >Avantages:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/fr\/data-driven-sales-3\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Quest-ce_quune_demarche_commerciale_pilotee_par_des_donnees\"><\/span>Qu&rsquo;est-ce qu&rsquo;une d\u00e9marche commerciale pilot\u00e9e par des donn\u00e9es?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Une d\u00e9marche commerciale pilot\u00e9e par des donn\u00e9es consiste \u00e0 collecter et \u00e0 utiliser des informations et des donn\u00e9es pour prendre des d\u00e9cisions commerciales. Il peut s'agir de donn\u00e9es sur la satisfaction des clients, d'actions marketing, de comportements sur les sites web, de donn\u00e9es sur les points de vente, de donn\u00e9es g\u00e9ographiques ou m\u00eame de sentiments sur les m\u00e9dias sociaux.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Segmentation de la client\u00e8le:<\/strong> Les clients des entreprises sont des particuliers. Cependant, les clients particuliers peuvent souvent \u00eatre regroup\u00e9s en segments ayant des besoins diff\u00e9rents. Les segments de clients particuliers contiennent des clients qui se ressemblent sur la base de diverses caract\u00e9ristiques. Il peut s'agir, par exemple, de caract\u00e9ristiques sociod\u00e9mographiques ou g\u00e9o-d\u00e9mographiques, de tendances de consommation, de facteurs de risque ou m\u00eame de valeur \u00e9conomique, de rentabilit\u00e9 ou de potentiel d'expansion. Les segments existants d\u00e9pendent de votre entreprise et de son orientation.<\/li>\n<\/ul>\n<ul>\n<li><strong>Parcours du client:<\/strong> L'analyse du parcours du client vous permet de conna\u00eetre les besoins de vos clients, les informations dont ils ont besoin et les chemins qu'ils empruntent pour arriver jusqu'\u00e0 vous et prendre une d\u00e9cision d'achat.<\/li>\n<\/ul>\n<ul>\n<li><strong>Processus de vente:<\/strong> Les donn\u00e9es collect\u00e9es vous permettent \u00e9galement de savoir si votre processus de vente fonctionne bien. Cela vous permet de mieux conseiller les clients \u00e0 l'avenir et d'adapter votre processus \u00e0 leurs besoins.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><em>&gt;&gt;La vente pilot\u00e9e par des donn\u00e9es recueille et utilise des donn\u00e9es pour comprendre les besoins des clients et optimiser les d\u00e9cisions de vente.&lt;&lt;<\/em><\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Dans_quels_domaines_les_donnees_peuvent-elles_etre_utiles\"><\/span>Dans quels domaines les donn\u00e9es peuvent-elles \u00eatre utiles?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>\u00c9laborer une strat\u00e9gie de vente:<\/strong> Si vous connaissez vos diff\u00e9rents segments de client\u00e8le et le parcours du client, ainsi que vos objectifs de vente, vous pouvez les aligner de mani\u00e8re optimale avec vos strat\u00e9gies de vente et de marketing.<\/li>\n<p><\/p>\n<li><strong>Connaissance du client:<\/strong> Vos donn\u00e9es contiennent toutes les informations sur le comportement et la structure d'achat de vos clients. Gr\u00e2ce \u00e0 ces donn\u00e9es, vous pouvez mieux comprendre vos clients et leurs besoins. Vous pouvez ainsi cr\u00e9er des profils de clients qui vous permettent d'avoir une vue d'ensemble de leurs pr\u00e9f\u00e9rences d'achat, de leurs intentions et de leur \u00e9tat d'esprit. En identifiant ces segments de client\u00e8le, vous pouvez augmenter la valeur client en ciblant vos offres sur eux.<\/li>\n<p><\/p>\n<li><strong>Exp\u00e9rience client:<\/strong> Vous pouvez \u00e9galement utiliser les profils de clients pour offrir \u00e0 vos clients une exp\u00e9rience d'achat personnalis\u00e9e et centr\u00e9e sur le client. Ainsi, vous pouvez leur donner exactement les informations correspondant \u00e0 leurs besoins individuels tout au long de leur parcours client.<\/li>\n<p><\/p>\n<li><strong>La prospection de clients<\/strong>: Comme les donn\u00e9es que vous collectez peuvent vous montrer qui sont vos meilleurs clients, vous pouvez \u00e9galement les utiliser pour trouver de futurs prospects.<\/li>\n<p><\/p>\n<li><strong>D\u00e9veloppement des commerciaux:<\/strong> Les donn\u00e9es peuvent \u00e9galement vous aider dans le d\u00e9veloppement de vos commerciaux. Non seulement vous pouvez voir quel commercial est le plus performant ou a les taux de closing les plus \u00e9lev\u00e9s, mais vous pouvez \u00e9galement identifier les points forts et les points faibles d'un commercial, savoir s'il pourrait \u00eatre mieux adapt\u00e9 \u00e0 un autre r\u00f4le ou s'il a besoin d'une formation compl\u00e9mentaire.<\/li>\n<p><\/p>\n<li><strong>Valeur du cycle de vie du client \/ pr\u00e9visions de ventes:<\/strong> Gr\u00e2ce \u00e0 une vision globale de vos clients, vous \u00eates en mesure d'\u00e9tablir des pr\u00e9visions de vente et de maximiser la valeur du cycle de vie des clients. En analysant votre processus de vente, vous pouvez comprendre ce qui fonctionne et o\u00f9 des ajustements sont n\u00e9cessaires. Chaque interaction avec un client vous fournit des donn\u00e9es importantes \u00e0 cette fin.<\/li>\n<p><\/p>\n<li><strong>Vente incitative et vente crois\u00e9e:<\/strong> Les donn\u00e9es que vous collectez vous indiquent \u00e9galement l'utilit\u00e9 d'un produit ou d'un service, ainsi que les personnes qui ach\u00e8tent votre solution et celles qui ne l'ach\u00e8tent pas. Cela vous permet d'am\u00e9liorer votre offre et de l'adapter aux diff\u00e9rents clients. Des opportunit\u00e9s de vente \u00e0 la hausse et de vente crois\u00e9e se pr\u00e9sentent souvent de cette mani\u00e8re.<\/li>\n<p><\/p>\n<li><strong>Pr\u00e9diction du taux de d\u00e9sabonnement:<\/strong> La Business Intelligence vous permet de pr\u00e9voir l'attrition des clients. Votre \u00e9quipe de vente peut ainsi prendre des contre-mesures.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Avantages\"><\/span>Avantages:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En utilisant les donn\u00e9es collect\u00e9es, votre \u00e9quipe de vente peut:<\/p>\n<ul>\n<li>prendre des d\u00e9cisions optimales<\/li>\n<li>augmenter les performances de vente<\/li>\n<li>am\u00e9liorer l'exp\u00e9rience de vente pour les clients<\/li>\n<li>stimuler les ventes<\/li>\n<li>am\u00e9liorer les produits<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La Business Intelligence vous donne des indications pr\u00e9cieuses sur la nature de vos clients et de votre chiffre d'affaires. Vous pouvez ainsi non seulement augmenter votre chiffre d'affaires, mais aussi am\u00e9liorer vos produits et services ainsi que votre strat\u00e9gie de vente.<\/p>\n<p>Les logiciels BI facilitent l'analyse des donn\u00e9es, l'identification des segments de client\u00e8le ou encore le calcul des pr\u00e9visions de vente. Il vous permet \u00e9galement de relier des donn\u00e9es provenant de sources tr\u00e8s diverses, telles que votre syst\u00e8me de gestion de la relation client (CRM) ou l'analyse de votre site web, afin d'obtenir d'autres informations importantes.<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Weitere Informationen \u00fcber die Business Intelligence Software myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">Mehr Infos<\/a><\/div><\/div><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>M\u00f6chten Sie\u200b myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> in einer Demonstration kennenlernen? Dann vereinbaren Sie gleich einen Termin!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-biact-webdemo\" target=\"_blank\">Termin vereinbaren<\/a><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\">[shariff]<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><!-- Begin Sendinblue Form -->\n<!-- START - We recommend to place the below code in head tag of your website html -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!-- END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: transparent;                                 \">\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewbox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\"\/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n Ihre Anmeldung konnte nicht gespeichert werden. 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Les ventes pilot\u00e9es par les donn\u00e9es, en revanche, cr\u00e9ent une meilleure compr\u00e9hension du client et permettent ainsi de prendre des mesures optimales et d&rsquo;adopter la bonne strat\u00e9gie de vente. D\u00e9couvrez sur notre blog comment vous pouvez utiliser vos donn\u00e9es pour assurer le succ\u00e8s de vos ventes.<\/p>\n","protected":false},"author":1,"featured_media":14426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[704,582],"tags":[705,706,798,781,863,799],"class_list":["post-16999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-fr","category-francais","tag-bi-fr","tag-business-intelligence-fr","tag-datengesteuerter-vertrieb-fr","tag-datenkompetenz-en-fr","tag-datenkultur-fr","tag-vertrieb-4-0-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ventes 4.0 | Parm AG<\/title>\n<meta name=\"description\" content=\"Avec les ventes pilot\u00e9es par les donn\u00e9es pour une meilleure compr\u00e9hension des clients, des d\u00e9cisions optimales et la bonne strat\u00e9gie de vente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/fr\/data-driven-sales-3\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment les ventes pilot\u00e9es par des donn\u00e9es vous aident \u00e0 mieux r\u00e9ussir.\" \/>\n<meta property=\"og:description\" content=\"Traditionnellement, les ventes d\u00e9pendent de commerciaux performants qui utilisent leur intuition et leur exp\u00e9rience pour gagner de nouveaux clients et fid\u00e9liser les clients existants. 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