{"id":16872,"date":"2023-02-06T11:04:33","date_gmt":"2023-02-06T10:04:33","guid":{"rendered":"https:\/\/parm.com\/data-storytelling\/"},"modified":"2026-09-15T14:51:28","modified_gmt":"2026-09-15T12:51:28","slug":"data-storytelling-5","status":"publish","type":"post","link":"https:\/\/parm.com\/fr\/data-storytelling-5\/","title":{"rendered":"Storytelling des donn\u00e9es"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>R\u00e9cit de donn\u00e9es<\/h1>\n<p><span style=\"font-size: large;\">Pr\u00e9senter des donn\u00e9es complexes sous une forme facilement compr\u00e9hensible<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/01\/Post_Data_storytelling_FR.jpg\" alt=\"Data Storytelling - Pr\u00e9senter les donn\u00e9es avec brio\" title=\"Article_Data_storytelling\" width=\"1200\" height=\"630\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/01\/Post_Data_storytelling_FR.jpg 1200w, https:\/\/parm.com\/wp-content\/uploads\/2024\/01\/Post_Data_storytelling_FR-980x515.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2024\/01\/Post_Data_storytelling_FR-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-15502\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Imaginez que vous fassiez partie d\u2019une entreprise qui collecte de grandes quantit\u00e9s de donn\u00e9es, mais qui \u00e9prouve des difficult\u00e9s \u00e0 transformer ces donn\u00e9es en informations utiles. Ou peut-\u00eatre faites-vous partie d\u2019une organisation qui s\u2019efforce de pr\u00e9senter des donn\u00e9es complexes sous une forme facilement compr\u00e9hensible afin de faciliter la prise de d\u00e9cision. Dans les deux cas, le \u00ab data storytelling \u00bb peut constituer une solution pr\u00e9cieuse. Le \u00ab data storytelling \u00bb est une m\u00e9thode qui consiste \u00e0 pr\u00e9senter les donn\u00e9es de mani\u00e8re claire et percutante afin de transmettre un message ou de mettre en \u00e9vidence un r\u00e9sultat pr\u00e9cis. D\u00e9couvrez dans ce rapport comment le \u00ab data storytelling \u00bb peut \u00eatre utilis\u00e9 pour transformer les donn\u00e9es en informations utiles et faciliter la prise de d\u00e9cision.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/fr\/data-storytelling-5\/#Quest-ce_que_le_%C2%AB_data_storytelling_%C2%BB\" >Qu&rsquo;est-ce que le \u00ab data storytelling \u00bb ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/fr\/data-storytelling-5\/#Comment_fonctionne_le_storytelling_de_donnees\" >Comment fonctionne le storytelling de donn\u00e9es ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/fr\/data-storytelling-5\/#Comment_rediger_un_bon_recit_de_donnees\" >Comment r\u00e9diger un bon r\u00e9cit de donn\u00e9es ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/fr\/data-storytelling-5\/#Quest-ce_qui_fait_une_bonne_histoire_sur_les_donnees\" >Qu&rsquo;est-ce qui fait une bonne histoire sur les donn\u00e9es ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/parm.com\/fr\/data-storytelling-5\/#Les_avantages_du_storytelling_de_donnees\" >Les avantages du storytelling de donn\u00e9es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/parm.com\/fr\/data-storytelling-5\/#Les_challenges_du_storytelling_de_donnees\" >Les challenges du storytelling de donn\u00e9es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/parm.com\/fr\/data-storytelling-5\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Quest-ce_que_le_%C2%AB_data_storytelling_%C2%BB\"><\/span>Qu&rsquo;est-ce que le \u00ab data storytelling \u00bb ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le \u00ab data storytelling \u00bb consiste \u00e0 utiliser des \u00e9l\u00e9ments visuels, tels que des diagrammes et des graphiques, ainsi qu\u2019un r\u00e9cit clairement structur\u00e9, afin de pr\u00e9senter des donn\u00e9es de mani\u00e8re claire et concr\u00e8te, de mani\u00e8re \u00e0 faire passer un message ou \u00e0 mettre en \u00e9vidence un r\u00e9sultat pr\u00e9cis. Ce type de pr\u00e9sentation permet au public de comprendre plus facilement les informations et de mieux s\u2019en souvenir par la suite. Le \u00ab data storytelling \u00bb peut \u00eatre utilis\u00e9 dans de nombreux domaines, par exemple pour la prise de d\u00e9cision en entreprise, dans la gestion de projet ou pour des pr\u00e9sentations.<\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Comment_fonctionne_le_storytelling_de_donnees\"><\/span>Comment fonctionne le storytelling de donn\u00e9es ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le \u00ab data storytelling \u00bb consiste \u00e0 pr\u00e9senter les donn\u00e9es de mani\u00e8re \u00e0 les rendre compr\u00e9hensibles, captivantes et int\u00e9ressantes pour le public. Les \u00e9tapes suivantes peuvent vous aider \u00e0 cr\u00e9er votre r\u00e9cit de donn\u00e9es :<\/p>\n<h3>1. Identifier l'objectif de l'histoire :<\/h3>\n<p>Chaque histoire doit avoir un objectif clairement d\u00e9fini. Demandez-vous donc ce que vous souhaitez exprimer \u00e0 travers votre histoire. Quel effet souhaitez-vous produire sur le public apr\u00e8s qu\u2019il l\u2019aura \u00e9cout\u00e9e ? Quel impact cette histoire doit-elle avoir ?<\/p>\n<h3>2. Collecter toutes les donn\u00e9es pertinentes :<\/h3>\n<p>Assurez-vous de disposer de toutes les donn\u00e9es n\u00e9cessaires pour raconter votre histoire. Pour ce faire, mettez-vous \u00e0 la place de votre public cible et r\u00e9fl\u00e9chissez pr\u00e9cis\u00e9ment aux donn\u00e9es dont vous avez besoin. Veillez \u00e9galement \u00e0 pr\u00e9senter les donn\u00e9es dans leur contexte, c\u2019est-\u00e0-dire, par exemple, en fournissant des valeurs de comparaison. Parall\u00e8lement, vous devez d\u00e8s cette \u00e9tape veiller \u00e0 ne pas s\u00e9lectionner trop de donn\u00e9es, afin que votre r\u00e9cit de donn\u00e9es ne soit pas surcharg\u00e9.<\/p>\n<h3>3. Pr\u00e9parer les donn\u00e9es :<\/h3>\n<p>Nettoyez et mettez en forme vos donn\u00e9es afin qu'elles soient pr\u00eates pour une analyse et une pr\u00e9sentation ult\u00e9rieures. Veillez \u00e9galement \u00e0 ce que la <a href=\"https:\/\/parm.com\/data-quality\/\" target=\"_blank\" rel=\"noopener\" title=\"Qualit\u00e9 des donn\u00e9es\">qualit\u00e9 des donn\u00e9es<\/a> soit optimale, c'est-\u00e0-dire que celles-ci doivent \u00eatre compl\u00e8tes, \u00e0 jour et exactes. V\u00e9rifiez donc \u00e9galement que les donn\u00e9es ne contiennent pas d'erreurs, d'incoh\u00e9rences ou de doublons.<\/p>\n<h3>4. Repr\u00e9sentation visuelle :<\/h3>\n<p>Une image vaut mieux que mille mots. Cr\u00e9ez donc des diagrammes, des graphiques, des cartes et d\u2019autres \u00e9l\u00e9ments visuels pour pr\u00e9senter vos donn\u00e9es et renforcer votre message. Vous ne savez pas quelle visualisation convient le mieux \u00e0 vos donn\u00e9es ? D\u00e9couvrez alors dans l\u2019article <a href=\"https:\/\/parm.com\/fr\/how-to-design-a-meaningful-dashboard-4\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment r\u00e9aliser un tableau de bord pertinent?\">\u00ab Comment concevoir un tableau de bord optimal \u00bb<\/a> comment faire le meilleur choix. Vous y d\u00e9couvrirez \u00e9galement comment optimiser la perception des informations via un tableau de bord, par exemple en modifiant la position, la taille ou l\u2019orientation des graphiques. Veillez \u00e0 nommer clairement les donn\u00e9es, c\u2019est-\u00e0-dire, par exemple, \u00e0 l\u00e9gender les axes d\u2019un diagramme.<\/p>\n<h3>5. Structure :<\/h3>\n<p>\u00c9laborez une structure narrative claire et logique qui permette au public de comprendre rapidement les donn\u00e9es et leur signification. Pour ce faire, vous devez structurer les donn\u00e9es de mani\u00e8re logique tout en les pr\u00e9sentant de la mani\u00e8re la plus simple possible.<\/p>\n<h3>6. Interactivit\u00e9 et pr\u00e9sentation :<\/h3>\n<p>Pr\u00e9sentez votre histoire de mani\u00e8re \u00e0 susciter l'interaction du public. Utilisez des outils tels que des tableaux de bord ou un logiciel de pr\u00e9sentation pour capter l'attention des spectateurs. Les \u00e9l\u00e9ments interactifs peuvent apporter une valeur ajout\u00e9e \u00e0 votre public : par exemple, les explorations en profondeur permettent d'afficher une version d\u00e9taill\u00e9e des donn\u00e9es, tandis que les filtres permettent de se concentrer sur un sous-ensemble de donn\u00e9es.<\/p>\n<h3>7. Feedback :<\/h3>\n<p>Invitez le public \u00e0 commenter votre histoire et \u00e0 vous faire part de ses impressions. Vous pourrez vous en servir \u00e0 l'avenir pour am\u00e9liorer vos techniques ainsi que votre mani\u00e8re de raconter des histoires.<\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Comment_rediger_un_bon_recit_de_donnees\"><\/span>Comment r\u00e9diger un bon r\u00e9cit de donn\u00e9es ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le d\u00e9roulement d\u2019un r\u00e9cit de donn\u00e9es se compose g\u00e9n\u00e9ralement de trois parties : une introduction pr\u00e9sentant la question fondamentale, un corps de texte expliquant les donn\u00e9es et leur analyse, ainsi qu\u2019une conclusion.<\/p>\n<h3>1. Une question ou un probl\u00e8me :<\/h3>\n<p>Un r\u00e9cit de donn\u00e9es commence par une question ou un probl\u00e8me qu\u2019il convient d\u2019\u00e9tudier ou de r\u00e9soudre. Le contexte de l\u2019analyse, la nature des donn\u00e9es, les m\u00e9thodes utilis\u00e9es ou les d\u00e9fis rencontr\u00e9s peuvent \u00e9galement y \u00eatre int\u00e9gr\u00e9s. Vous expliquez ainsi tout d\u2019abord la situation de d\u00e9part, c\u2019est-\u00e0-dire, par exemple, quels indicateurs sont pris en compte et pourquoi ils sont importants pour la r\u00e9ussite de l\u2019entreprise ou pour votre objectif fondamental. <\/p>\n<h3>2. Partie principale :<\/h3>\n<p>La partie principale de votre r\u00e9cit sert \u00e0 r\u00e9pondre \u00e0 la question initiale \u00e0 l\u2019aide des donn\u00e9es que vous avez collect\u00e9es. Dans votre r\u00e9cit de donn\u00e9es, celles-ci jouent donc d\u2019une part le r\u00f4le de protagonistes et, d\u2019autre part, elles constituent le cadre de l\u2019intrigue. Afin de faciliter la compr\u00e9hension et de renforcer votre message, ces donn\u00e9es peuvent \u00eatre pr\u00e9sent\u00e9es sous forme visuelle. <br \/>Une narration ou une pr\u00e9sentation bien structur\u00e9e aide le public \u00e0 comprendre facilement les informations et \u00e0 les suivre. Pour cela, diff\u00e9rentes techniques narratives s\u2019offrent \u00e0 vous :<\/p>\n<ul>\n<li><strong>Drilldown :<\/strong> Dans un drilldown, vous passez de donn\u00e9es g\u00e9n\u00e9rales \u00e0 des donn\u00e9es plus sp\u00e9cifiques, g\u00e9n\u00e9ralement plus d\u00e9taill\u00e9es.<\/li>\n<li><strong>D\u00e9zoomer :<\/strong> Ici, vous proc\u00e9dez de la mani\u00e8re oppos\u00e9e au forage et montrez d'abord des donn\u00e9es sp\u00e9cifiques avant de passer \u00e0 des donn\u00e9es plus g\u00e9n\u00e9rales.<\/li>\n<li><strong>Changement au fil du temps :<\/strong> Vous expliquez ici comment les donn\u00e9es ont chang\u00e9 au fil du temps.<\/li>\n<li><strong>Contraste :<\/strong> Si vous avez choisi deux protagonistes ou plus, vous pouvez les comparer.<\/li>\n<li><strong>Intersection :<\/strong> Dans cette variante narrative, vous d\u00e9terminez \u00e0 quel point vos protagonistes de donn\u00e9es se croisent.<\/li>\n<li><strong>Valeurs aberrantes :<\/strong> Ici, l'accent de la narration est mis sur les valeurs aberrantes dans vos donn\u00e9es.<\/li>\n<li><strong>Facteurs :<\/strong> dans cette perspective narrative, vous illustrez les liens qui unissent diff\u00e9rents ensembles de donn\u00e9es, ou encore les relations de causalit\u00e9 qui existent entre eux.<br \/>Lorsque vous r\u00e9digez votre r\u00e9cit de donn\u00e9es, veillez \u00e0 toucher votre public sur le plan \u00e9motionnel afin de l\u2019amener \u00e0 s\u2019identifier davantage \u00e0 votre message. Pour ce faire, vous pouvez rendre certaines parties de votre r\u00e9cit interactives afin de permettre au public d\u2019explorer les informations de diff\u00e9rentes mani\u00e8res.<\/li>\n<\/ul>\n<h3>3. Conclusion et recommandation :<\/h3>\n<p>Un bon compte rendu de donn\u00e9es se termine par une conclusion fond\u00e9e sur les donn\u00e9es et leur analyse, ainsi que par des recommandations concr\u00e8tes pour des mesures futures.<\/p>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Quest-ce_qui_fait_une_bonne_histoire_sur_les_donnees\"><\/span>Qu&rsquo;est-ce qui fait une bonne histoire sur les donn\u00e9es ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un bon r\u00e9cit de donn\u00e9es se caract\u00e9rise par une combinaison de faits, de logique et d'\u00e9motions. Les facteurs suivants peuvent contribuer \u00e0 la cr\u00e9ation d'un bon r\u00e9cit de donn\u00e9es :<\/p>\n<ul>\n<li><strong>Objectif clairement d\u00e9fini :<\/strong> Une bonne histoire sur les donn\u00e9es a un objectif clairement d\u00e9fini qu'elle souhaite atteindre et veille \u00e0 ce que le public le comprenne et se concentre sur cet objectif.<\/li>\n<li><strong>Donn\u00e9es pertinentes :<\/strong> Une bonne histoire sur les donn\u00e9es n'utilise que les donn\u00e9es pertinentes pour l'objectif de l'histoire et les pr\u00e9sente de mani\u00e8re \u00e0 ce que le public puisse les comprendre.<\/li>\n<li><strong>Structure narrative logique :<\/strong> Une bonne histoire sur les donn\u00e9es a une structure narrative logique et bien structur\u00e9e qui permet au public de comprendre facilement et de suivre l'information.<\/li>\n<li><strong>Pr\u00e9sentation visuelle :<\/strong> Une bonne histoire sur les donn\u00e9es utilise des \u00e9l\u00e9ments visuels tels que des graphiques, des diagrammes et des cartes pour pr\u00e9senter les donn\u00e9es et soutenir le message.<\/li>\n<li><strong>Attrait \u00e9motionnel :<\/strong> Une bonne histoire sur les donn\u00e9es suscite un attrait \u00e9motionnel en impliquant \u00e9motionnellement le public et en le faisant s'identifier plus fortement au message.<\/li>\n<li><strong>Interactivit\u00e9 :<\/strong> Une bonne histoire sur les donn\u00e9es est interactive et permet au public d'explorer et d'interagir avec l'information de diff\u00e9rentes mani\u00e8res.<\/li>\n<li><strong>Pertinence et coh\u00e9rence :<\/strong> Une bonne histoire sur les donn\u00e9es est \u00e0 jour et les donn\u00e9es utilis\u00e9es sont coh\u00e9rentes et non obsol\u00e8tes.<\/li>\n<li><strong>\u00c9thique :<\/strong> Parall\u00e8lement, Une bonne histoire sur les donn\u00e9es respecte les aspects \u00e9thiques tels que la protection des donn\u00e9es et la vie priv\u00e9e, et veille \u00e0 ce qu'aucune conclusion incorrecte ne soit tir\u00e9e.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_gallery_0 et_pb_gallery et_pb_bg_layout_light et_pb_slider et_pb_gallery_fullwidth clearfix et_pb_module\" data-auto-rotate=\"off\" data-auto-rotate-speed=\"\"><div class=\"et_pb_gallery_items et_post_gallery clearfix\" data-per_page=\"4\"><div class=\"et_pb_gallery_item et_pb_gallery_item_0_0\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg\" title=\"Tableau de bord BSC 2\"><img loading=\"lazy\" decoding=\"async\" width=\"1681\" height=\"941\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg\" alt=\"Balanced Scorecard in myPARM\" class=\"wp-image-14522\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg 1681w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1-1280x695.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1-980x532.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1-480x261.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1681px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_1\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview.jpg\" title=\"Aper\u00e7u des ressources\"><img loading=\"lazy\" decoding=\"async\" width=\"1573\" height=\"943\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview.jpg\" alt=\"Aper\u00e7u des ressources\" class=\"wp-image-14656\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview.jpg 1573w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview-1280x767.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1573px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_2\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline.jpg\" title=\"Gestion_de_portefeuille_-Chronologie\"><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"921\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline.jpg\" alt=\"Gestion de portefeuille - Chronologie\" class=\"wp-image-14645\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline.jpg 1466w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline-1280x804.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline-980x616.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline-480x302.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1466px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_3\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management.jpg\" title=\"Gestion de portefeuille\"><img loading=\"lazy\" decoding=\"async\" width=\"1394\" height=\"915\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management.jpg\" alt=\"Gestion de portefeuille\" class=\"wp-image-14634\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management.jpg 1394w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management-1280x840.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management-980x643.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management-480x315.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1394px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_4\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard.png\" title=\"Tableau de bord Aper\u00e7u des t\u00e2ches\"><img loading=\"lazy\" decoding=\"async\" width=\"1506\" height=\"920\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard.png\" alt=\"Tableau de bord Aper\u00e7u des t\u00e2ches\" class=\"wp-image-14623\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard.png 1506w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard-1280x782.png 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard-980x599.png 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard-480x293.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1506px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_5\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement.jpg\" title=\"Gestion des risques dans myPARM\"><img loading=\"lazy\" decoding=\"async\" width=\"1187\" height=\"824\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement.jpg\" alt=\"Gestion des risques dans myPARM\" class=\"wp-image-14556\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement.jpg 1187w, https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement-980x680.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement-480x333.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1187px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_6\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation.jpg\" title=\"products overview - evaluation\"><img loading=\"lazy\" decoding=\"async\" width=\"1585\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation.jpg\" alt=\"Aper\u00e7u des produits dans myPARM BIact\" class=\"wp-image-14380\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation.jpg 1585w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation-1280x767.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation-980x587.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1585px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_7\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview.jpg\" title=\"CRM - Aper\u00e7u\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview.jpg\" alt=\"Aper\u00e7u du CRM dans myPARM BIact\" class=\"wp-image-14372\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview.jpg 1584w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview-1280x768.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_8\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling.jpg\" title=\"Contr\u00f4le des mesures et des actions\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling.jpg\" alt=\"Mesures et suivi des actions dans myPARM BIact\" class=\"wp-image-14375\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling.jpg 1584w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling-1280x768.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_9\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country.jpg\" title=\"Revenus par pays\"><img loading=\"lazy\" decoding=\"async\" width=\"1583\" height=\"951\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country.jpg\" alt=\"Recettes par pays dans myPARM BIact\" class=\"wp-image-14384\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country.jpg 1583w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country-1280x769.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country-980x589.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1583px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_10\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA.jpg\" title=\"Statut du projet - KPIs + MTA\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA.jpg\" alt=\"Statut du projet - KPIs + MTA dans myPARM BIact\" class=\"wp-image-14386\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA.jpg 1584w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA-1280x768.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_11\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts.jpg\" title=\"Statut du projet - KPIs + alertes\"><img loading=\"lazy\" decoding=\"async\" width=\"1583\" height=\"949\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts.jpg\" alt=\"Statut du projet - KPIs + alertes dans myPARM BIact\" class=\"wp-image-14385\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts.jpg 1583w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts-1280x767.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1583px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_12\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs.jpg\" title=\"Revenus et co\u00fbts des projets\"><img loading=\"lazy\" decoding=\"async\" width=\"1583\" height=\"951\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs.jpg\" alt=\"Projets Recettes et co\u00fbts dans myPARM BIact\" class=\"wp-image-14383\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs.jpg 1583w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs-1280x769.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs-980x589.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1583px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_13\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview.jpg\" title=\"products overview\"><img loading=\"lazy\" decoding=\"async\" width=\"1581\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview.jpg\" alt=\"Aper\u00e7u des produits dans myPARM BIact\" class=\"wp-image-14382\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview.jpg 1581w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-1280x769.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-980x589.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1581px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Les_avantages_du_storytelling_de_donnees\"><\/span>Les avantages du storytelling de donn\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Clart\u00e9 :<\/strong> Le \u00ab data storytelling \u00bb pr\u00e9sente les donn\u00e9es de mani\u00e8re \u00e0 les rendre compr\u00e9hensibles et facilement accessibles au public. Cela permet d'en tirer des enseignements pr\u00e9cieux et de les transmettre.<\/li>\n<li><strong>Attrait \u00e9motionnel :<\/strong> En racontant une histoire, vous pouvez impliquer \u00e9motionnellement le public et le faire s'identifier plus fortement au message.<\/li>\n<li><strong>M\u00e9morabilit\u00e9 accrue :<\/strong> Une histoire bien racont\u00e9e est plus facile \u00e0 retenir que de simples faits et chiffres.<\/li>\n<li><strong>Aide \u00e0 la prise de d\u00e9cision :<\/strong> le \u00ab data storytelling \u00bb peut faciliter la prise de d\u00e9cision en fournissant des informations claires et faciles \u00e0 comprendre. Il peut ainsi, par exemple, permettre de rester tr\u00e8s concentr\u00e9 lors des discussions.<\/li>\n<li><strong>Meilleure collaboration :<\/strong> En enseignant aux experts en donn\u00e9es \u00e0 parler le langage des autres parties prenantes de l'entreprise, la collaboration peut \u00eatre optimis\u00e9e.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Les_challenges_du_storytelling_de_donnees\"><\/span>Les challenges du storytelling de donn\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Chronophage :<\/strong> Le storytelling de donn\u00e9es peut \u00eatre tr\u00e8s chronophage, en particulier lorsqu'il s'agit de pr\u00e9parer les donn\u00e9es et de les emballer dans une histoire.<\/li>\n<li><strong>Subjectif :<\/strong> Il y a un risque que les donn\u00e9es soient interpr\u00e9t\u00e9es de mani\u00e8re subjective, en fonction de la fa\u00e7on dont l'histoire est racont\u00e9e et de qui la raconte.<\/li>\n<li><strong>D\u00e9formation de la r\u00e9alit\u00e9 :<\/strong> en mettant en avant certaines donn\u00e9es et en en occultant d\u2019autres, on court le risque de d\u00e9former la r\u00e9alit\u00e9 et de donner une image incompl\u00e8te ou erron\u00e9e. C\u2019est pourquoi, lors de l\u2019\u00e9laboration du r\u00e9cit des donn\u00e9es, il convient de v\u00e9rifier minutieusement si les conclusions tir\u00e9es sont bien exactes.<\/li>\n<li><strong>Trop d'informations :<\/strong> il peut y avoir un trop <strong>grand<\/strong> nombre d'\u00e9l\u00e9ments visuels ou d'informations qui d\u00e9tournent l'attention du public des points essentiels. Il est donc important de se concentrer uniquement sur les informations pertinentes.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le \u00ab data storytelling \u00bb est une m\u00e9thode pr\u00e9cieuse qui permet de pr\u00e9senter des donn\u00e9es de mani\u00e8re claire et vivante, afin de transmettre un message pr\u00e9cis et convaincant. Gr\u00e2ce \u00e0 l\u2019utilisation d\u2019\u00e9l\u00e9ments visuels et \u00e0 une narration bien structur\u00e9e, le public comprend plus facilement les informations et s\u2019en souvient mieux. Le \u00ab data storytelling \u00bb peut ainsi vous aider dans de nombreux domaines. <br \/>Un logiciel de Business Intelligence peut vous aider \u00e0 cr\u00e9er et \u00e0 mettre en forme votre r\u00e9cit de donn\u00e9es. Des fonctions d\u2019analyse pratiques, diverses options de visualisation des donn\u00e9es ainsi que la possibilit\u00e9 de cr\u00e9er vos propres tableaux de bord et rapports facilitent la r\u00e9daction de votre r\u00e9cit de donn\u00e9es.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>En savoir plus sur le logiciel de Business Intelligence myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">Plus d&#039;informations<\/a><\/div><\/div><div class=\"et_pb_column_7 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Souhaiteriez-vous d\u00e9couvrir myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> dans le cadre d'une d\u00e9monstration? Contactez-nous d\u00e8s maintenant pour un rendez-vous!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-biact-webdemo-fr\" target=\"_blank\">PRENDRE UN RENDEZ-VOUS<\/a><\/div><\/div><\/div><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Ffr%2Fdata-storytelling-5%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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Please check the fields and try again.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} Liste ausgew\u00e4hlt',\n      selectedLists: '{quantity} Listen ausgew\u00e4hlt'\n    }\n  };\n\n  var AUTOHIDE = Boolean(0);\n<\/script>\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=de\"><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html  -->\n<!-- End Sendinblue Form --><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Imaginez que vous fassiez partie d\u2019une entreprise qui collecte de grandes quantit\u00e9s de donn\u00e9es, mais qui a du mal \u00e0 transformer ces donn\u00e9es en informations utiles. Ou peut-\u00eatre faites-vous partie d\u2019une organisation qui s\u2019efforce de pr\u00e9senter des donn\u00e9es complexes sous une forme facilement compr\u00e9hensible afin de faciliter la prise de d\u00e9cision. Dans les deux cas, le \u00ab data storytelling \u00bb peut constituer une solution pr\u00e9cieuse. Le \u00ab data storytelling \u00bb est une m\u00e9thode qui consiste \u00e0 pr\u00e9senter les donn\u00e9es de mani\u00e8re claire et concr\u00e8te afin de transmettre un message ou de mettre en \u00e9vidence un r\u00e9sultat pr\u00e9cis. 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