{"version":"1.0","provider_name":"Parm AG","provider_url":"https:\/\/parm.com\/fr\/","author_name":"Natascha Schleutker","author_url":"https:\/\/parm.com\/fr\/author\/schleutker\/","title":"La matrice BCG en gestion de projet","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"FYb28D1sZ5\"><a href=\"https:\/\/parm.com\/fr\/la-matrice-bcg-en-gestion-de-projet-2\/\">La matrice BCG en gestion de projet<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/parm.com\/fr\/la-matrice-bcg-en-gestion-de-projet-2\/embed\/#?secret=FYb28D1sZ5\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0La matrice BCG en gestion de projet\u00a0\u00bb &#8212; Parm AG\" data-secret=\"FYb28D1sZ5\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/parm.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/parm.com\/wp-content\/uploads\/2023\/05\/Post_BCG_EN-1024x538.jpg","thumbnail_width":600,"thumbnail_height":315,"description":"Les ann\u00e9es 60 : une \u00e9poque de mutations sociales et de bouleversements, durant laquelle les hippies r\u00eavaient d\u2019\u00ab amour et de paix \u00bb, les astronautes posaient pour la premi\u00e8re fois le pied sur la Lune et les Beatles ainsi que le rock \u2019n\u2019 roll dominaient les classements musicaux. Mais ce fut \u00e9galement une \u00e9poque o\u00f9 le Boston Consulting Group a d\u00e9velopp\u00e9 une id\u00e9e novatrice en mati\u00e8re de gestion d\u2019entreprise, qui reste aujourd\u2019hui encore un outil incontournable. Alors que de nombreux anciens hippies profitent d\u00e9sormais d\u2019une retraite bien m\u00e9rit\u00e9e, la matrice BCG continue d\u2019\u00eatre utilis\u00e9e pour \u00e9valuer des produits et des projets, ainsi que pour optimiser l\u2019utilisation des ressources. La soci\u00e9t\u00e9 Parm AG explique comment fonctionne l\u2019analyse de portefeuille \u00e0 l\u2019aide de la matrice BCG."}