{"id":5880,"date":"2022-04-06T09:03:47","date_gmt":"2022-04-06T07:03:47","guid":{"rendered":"https:\/\/parm.com\/2022\/04\/06\/data-culture-the-path-to-sustainable-success\/"},"modified":"2026-09-28T07:44:26","modified_gmt":"2026-09-28T05:44:26","slug":"data-culture-the-path-to-sustainable-success-3","status":"publish","type":"post","link":"https:\/\/parm.com\/fi\/data-culture-the-path-to-sustainable-success-3\/","title":{"rendered":"Datakulttuuri &#8211; tie kest\u00e4v\u00e4\u00e4n menestykseen?"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Datakulttuuri - tie kest\u00e4v\u00e4\u00e4n menestykseen?<\/h1>\n<p><span style=\"font-size: large;\">Mik\u00e4 on datal\u00e4ht\u00f6inen yrityskulttuuri, miksi se kannattaa luoda ja mitk\u00e4 ovat sen haasteet?<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/07\/Post_Data_culture_FI.jpg\" alt=\"Kuva artikkeliin \u201dTietokulttuuri \u2013 tie kest\u00e4v\u00e4\u00e4n menestykseen?\u201d\" title=\"Post_data-kulttuuri\" width=\"2500\" height=\"1313\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/07\/Post_Data_culture_FI.jpg 2500w, https:\/\/parm.com\/wp-content\/uploads\/2023\/07\/Post_Data_culture_FI-1280x672.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/07\/Post_Data_culture_FI-980x515.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/07\/Post_Data_culture_FI-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2500px, 100vw\" class=\"wp-image-5765\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><a href=\"https:\/\/parm.com\/2022\/03\/09\/was-ist-business-intelligence-bi\/\" target=\"_blank\" rel=\"noopener\" title=\"Blogipostaukseen Business Intelligence\">Business Intelligence<\/a> -alalla kuulee usein sanan \"datakulttuuri\", sill\u00e4 yritykset ovat suurten muutosten edess\u00e4. Jotta yritykset voisivat parantaa p\u00e4\u00e4t\u00f6ksi\u00e4, prosesseja, tuotteita ja palveluja, niiden tulisi hy\u00f6dynt\u00e4\u00e4 tietojaan t\u00e4ysim\u00e4\u00e4r\u00e4isesti. T\u00e4t\u00e4 varten tarvittiin pitk\u00e4\u00e4n IT-osastoa tai erityisi\u00e4 data-analyytikkoja. Nykyaikaisilla BI-ohjelmistoilla kaikkien ty\u00f6ntekij\u00f6iden on kuitenkin mahdollista analysoida tietoja ja saada niist\u00e4 t\u00e4rkeit\u00e4 oivalluksia. Jotta t\u00e4st\u00e4 tulisi ty\u00f6ntekij\u00f6ille uusi tapa, yrityskulttuurin on kuitenkin kehitytt\u00e4v\u00e4 kohti tietoon perustuvaa kulttuuria.    <\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/fi\/data-culture-the-path-to-sustainable-success-3\/#Mita_on_datakulttuuri\" >Mit\u00e4 on datakulttuuri?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/fi\/data-culture-the-path-to-sustainable-success-3\/#Datakulttuurin_paamaarat\" >Datakulttuurin p\u00e4\u00e4m\u00e4\u00e4r\u00e4t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/fi\/data-culture-the-path-to-sustainable-success-3\/#Miksi_datakulttuuri_on_tarkeaa\" >Miksi datakulttuuri on t\u00e4rke\u00e4\u00e4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/fi\/data-culture-the-path-to-sustainable-success-3\/#Datakulttuurin_rakentamisen_haasteet\" >Datakulttuurin rakentamisen haasteet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/parm.com\/fi\/data-culture-the-path-to-sustainable-success-3\/#Paatelma\" >P\u00e4\u00e4telm\u00e4<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Mita_on_datakulttuuri\"><\/span>Mit\u00e4 on datakulttuuri?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Termi datakulttuuri voidaan m\u00e4\u00e4ritell\u00e4 eri tavoin. Yleisimmin sill\u00e4 viitataan kaikkiin organisaation normeihin, ajattelutapoihin ja k\u00e4ytt\u00e4ytymiseen, jotka kannustavat ty\u00f6ntekij\u00f6it\u00e4 oppimaan ja analysoimaan dataa s\u00e4\u00e4nn\u00f6llisesti ja tekem\u00e4\u00e4n niihin perustuvia p\u00e4\u00e4t\u00f6ksi\u00e4. Dataa k\u00e4ytet\u00e4\u00e4n siis laajasti eik\u00e4 vain muutamien ty\u00f6ntekij\u00f6iden toimesta.  <\/p>\n<p>Seuraavat tekij\u00e4t muovaavat datakulttuuria:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Kaikki yrityksen eri alojen ty\u00f6ntekij\u00e4t pit\u00e4v\u00e4t dataa t\u00e4rke\u00e4n\u00e4 resurssina, ja sit\u00e4 k\u00e4sitell\u00e4\u00e4n turvallisesti ja ehe\u00e4sti.<\/li>\n<li>Jokainen ty\u00f6ntekij\u00e4 ymm\u00e4rt\u00e4\u00e4, mit\u00e4 datalla ja sen analyyseill\u00e4 on tarkoitus saavuttaa.<\/li>\n<li>P\u00e4\u00e4t\u00f6kset perustuvat dataan ja analyyseihin, eiv\u00e4t mielipiteisiin tai vaistomaisesti tehtyihin p\u00e4\u00e4t\u00f6ksiin.<\/li>\n<li>P\u00e4\u00e4t\u00f6kset tehd\u00e4\u00e4n tehokkaasti ja tuloksellisesti datan perusteella.<\/li>\n<li>Luotettavaa dataa toimitetaan ja dokumentoidaan jatkuvasti.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Datakulttuurin_paamaarat\"><\/span>Datakulttuurin p\u00e4\u00e4m\u00e4\u00e4r\u00e4t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Datakulttuurin tavoitteena on n\u00e4in ollen antaa kaikille ty\u00f6ntekij\u00f6ille mahdollisuus ja rohkaista heit\u00e4 k\u00e4ytt\u00e4m\u00e4\u00e4n aktiivisesti dataa p\u00e4ivitt\u00e4isen ty\u00f6ns\u00e4 helpottamiseksi, p\u00e4\u00e4t\u00f6ksenteon tukemiseksi ja yrityksen potentiaalin hy\u00f6dynt\u00e4miseksi t\u00e4ysim\u00e4\u00e4r\u00e4isesti. N\u00e4in voidaan optimoida p\u00e4\u00e4t\u00f6ksi\u00e4, parantaa toimintaa ja luoda kilpailuetua. <\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Miksi_datakulttuuri_on_tarkeaa\"><\/span>Miksi datakulttuuri on t\u00e4rke\u00e4\u00e4?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kuten BARC:n tuore tutkimus osoittaa (<a href=\"https:\/\/barc.de\/Artikel\/infografik-data-culture-survey-22\" target=\"_blank\" rel=\"noopener\" title=\"BARC Data Culture Survey\">katso BARC Data Culture Survey<\/a>), p\u00e4\u00e4t\u00f6ksenteon tehostuminen, prosessien parantaminen ja kustannusten alentaminen ovat datakulttuurin suurimpia etuja. Menestyksellinen datakulttuuri auttaa kuitenkin my\u00f6s kasvattamaan liikevaihtoa, lis\u00e4\u00e4m\u00e4\u00e4n p\u00e4\u00e4t\u00f6sten hyv\u00e4ksynt\u00e4\u00e4 ja luomaan kilpailuetuja. Samalla tutkimus osoitti kuitenkin my\u00f6s, ett\u00e4 datakulttuuri on olennainen osa modernia yrityskulttuuria ja voi siten houkutella lahjakkaita ty\u00f6ntekij\u00f6it\u00e4 tai kannustaa heit\u00e4 j\u00e4\u00e4m\u00e4\u00e4n yritykseen. Se, mik\u00e4 siis alkaa strategisena p\u00e4\u00e4t\u00f6ksen\u00e4 kilpailukyvyn parantamiseksi, voi my\u00f6s olla t\u00e4rke\u00e4 tekij\u00e4 rekrytoinnissa.<br \/>Kuten tutkimus osoitti, usein juuri talousosastot (62 prosenttia) ja myynti (42 prosenttia) ovat yrityksen osastoja, jotka toimivat vahvimmin datan pohjalta ja tekev\u00e4t vastaavia p\u00e4\u00e4t\u00f6ksi\u00e4. Mutta my\u00f6s esimerkiksi markkinoinnissa, logistiikassa tai tuotannossa datapohjaiset p\u00e4\u00e4t\u00f6kset voivat vied\u00e4 yrityst\u00e4 eteenp\u00e4in.    <\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Datakulttuurin_rakentamisen_haasteet\"><\/span>Datakulttuurin rakentamisen haasteet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vahvan datakulttuurin monista eduista huolimatta ei ole helppoa luoda yritykseen datakulttuuria. Yritykset, jotka haluavat luoda datakulttuurin, kohtaavat useita haasteita: <\/p>\n<h3>1. Datan demokratisointi<\/h3>\n<p>Aiemmin tiedot kuuluivat IT-henkil\u00f6st\u00f6n tai data-tutkijoiden ja analyytikoiden vastuualueeseen. Jos yrityksenlaajuisesti halutaan tehd\u00e4 tietopohjaisia p\u00e4\u00e4t\u00f6ksi\u00e4, ty\u00f6ntekij\u00f6iden on kuitenkin saatava p\u00e4\u00e4sy kaikkiin p\u00e4\u00e4t\u00f6ksentekoon liittyviin tietoihin ja kyett\u00e4v\u00e4 analysoimaan niit\u00e4 itse.<br \/>Lis\u00e4ksi ty\u00f6ntekij\u00e4t eiv\u00e4t usein ole lainkaan tietoisia siit\u00e4, mit\u00e4 tietoja yrityksess\u00e4 jo on \u2013 varsinkin jos ne on t\u00e4h\u00e4n asti s\u00e4ilytetty erillisiss\u00e4 siiloissa. Siksi on t\u00e4rke\u00e4\u00e4 paitsi mahdollistaa ty\u00f6ntekij\u00f6ille p\u00e4\u00e4sy n\u00e4ihin tietoihin, my\u00f6s lis\u00e4t\u00e4 heid\u00e4n tietoisuuttaan siit\u00e4, mit\u00e4 tietoja on jo saatavilla.  <\/p>\n<h3>2. Datalukutaito<\/h3>\n<p>Datakulttuurin luominen edellytt\u00e4\u00e4 usein, ett\u00e4 ty\u00f6ntekij\u00e4t oppivat ensin taitoja tulkita, luoda, analysoida ja v\u00e4litt\u00e4\u00e4 dataa oikein. Kattava koulutus sek\u00e4 esimiesten tuki ja rohkaisu ovat t\u00e4ss\u00e4 yhteydess\u00e4 t\u00e4rkeit\u00e4. Intuitiiviset Business Intelligence -ohjelmistot, joissa on itsepalvelu-BI ja \u00e4lykk\u00e4\u00e4t mittaristot, voivat my\u00f6s auttaa ty\u00f6ntekij\u00f6it\u00e4 tulkitsemaan dataa ja viestim\u00e4\u00e4n havainnoistaan esimerkiksi esitt\u00e4m\u00e4ll\u00e4 tiedot kaavioina.  <\/p>\n<h3>3. Tiedonhallinta<\/h3>\n<p>Monien tiedonk\u00e4ytt\u00e4jien huolenaiheiden k\u00e4rjess\u00e4 on usein datan luotettavuus eli datan laatu, koska virheellinen data johtaa huonoihin p\u00e4\u00e4t\u00f6ksiin. Siksi tiedonhallintaohjeet ovat t\u00e4rkeit\u00e4, sill\u00e4 niiss\u00e4 m\u00e4\u00e4ritell\u00e4\u00e4n esimerkiksi, kuka on vastuussa datasta tai miten laadunvalvonta ja -parannus toteutetaan. N\u00e4in ty\u00f6ntekij\u00e4t voivat olettaa, ett\u00e4 k\u00e4ytetty data on johdonmukaista, kattavaa, p\u00e4tev\u00e4\u00e4, tarkkaa ja ajantasaista.  <\/p>\n<h3>4. Dataturvallisuus ja yksityisyys<\/h3>\n<p>Datan hallinnoinnissa sen turvallisuus ja suojaaminen on erityisen t\u00e4rke\u00e4\u00e4 - erityisesti yleisen tietosuoja-asetuksen kaltaisten tietosuojalakien yhteydess\u00e4. Jos halutaan luoda datal\u00e4ht\u00f6inen yrityskulttuuri, yritysten on siis l\u00f6ydett\u00e4v\u00e4 tasapaino tietosuojan ja sen v\u00e4lill\u00e4, ett\u00e4 ty\u00f6ntekij\u00f6ille saadaan mahdollisimman paljon dataa k\u00e4ytt\u00f6\u00f6n. Erityisesti jos dataa tallennetaan pilvipalveluun tai se asetetaan et\u00e4ty\u00f6ntekij\u00f6iden saataville, yritysten on otettava k\u00e4ytt\u00f6\u00f6n tietoturvaa koskevia s\u00e4\u00e4nt\u00f6j\u00e4.  <\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Paatelma\"><\/span>P\u00e4\u00e4telm\u00e4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Datapohjainen yrityskulttuuri on t\u00e4rke\u00e4 menestystekij\u00e4 nykyaikaisille yrityksille. Datakulttuurin luomiseen liittyy kuitenkin joitakin haasteita, jotka on syyt\u00e4 ottaa huomioon. Hyvin suunniteltu BI-ohjelmisto voi tuoda kaikki tiedot k\u00e4tev\u00e4sti ty\u00f6ntekij\u00f6idesi saataville ja auttaa heit\u00e4 analysoimaan niit\u00e4, mutta se voi my\u00f6s tukea sinua tiedonhallinnassa sek\u00e4 tietoturvassa ja tietosuojassa.   <\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Lue lis\u00e4\u00e4 Business Intelligence Software -ohjelmistosta myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">Lis\u00e4tietoja<\/a><\/div><\/div><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>K\u00e4ytt\u00e4isittek\u00f6 myPARM BI:t\u00e4<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> esittelyss\u00e4?<br \/>Varaa sitten heti aika meilt\u00e4!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\" target=\"_blank\">Varaa Tapaaminen<\/a><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Ffi%2Fdata-culture-the-path-to-sustainable-success-3%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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background-color: transparent;  \">\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewbox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\"><\/path>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n  Rekister\u00f6inti\u00e4si ei voitu tallentaa. Yrit\u00e4 uudelleen. \n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"success-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewbox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 464c-118.664 0-216-96.055-216-216 0-118.663 96.055-216 216-216 118.664 0 216 96.055 216 216 0 118.663-96.055 216-216 216zm141.63-274.961L217.15 376.071c-4.705 4.667-12.303 4.637-16.97-.068l-85.878-86.572c-4.667-4.705-4.637-12.303.068-16.97l8.52-8.451c4.705-4.667 12.303-4.637 16.97.068l68.976 69.533 163.441-162.13c4.705-4.667 12.303-4.637 16.97.068l8.451 8.52c4.668 4.705 4.637 12.303-.068 16.97z\"><\/path>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n  Rekister\u00f6itymisesi onnistui. Tarkista postilaatikkosi ja vahvista rekister\u00f6itymisesi. Jos et saa viesti\u00e4, tarkista roskapostikansiosi. Paljon kiitoksia!   \n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:rgba(27,62,144,1); max-width:1080px; border-radius:3px; border-width:0px; border-color:#C0CCD9; border-style:solid;\">\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/272a17fd.sibforms.com\/serve\/MUIEAOo1vFGWS7d0cvncbnGo6ZIm0MV83UA-ApqLz0GJgUd38j-GsNKlhCPZ1kVJVEGx5yChU7xjEUZEVAhHli4H01njDJsY0TOLof7HNzi7lZJvWMes1-Je1GVxivY9c8XrMzqbTrnQ9SuHnjhsRe5vXL8U5STdopGqk00vm6RWgZiOpVABZMg1kUY8-KjUWzt-Tpk5-zC9XQ2j\" data-type=\"subscription\">\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:32px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <p>Uutiskirje<\/p>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <div class=\"sib-text-form-block\">\n              <p>Tilaa kuukausittainen uutiskirjeemme ja saat tietoa Parm AG:n tuotteista, innovaatioista, projektinhallinnan trendeist\u00e4 sek\u00e4 tarjouksista ja tapahtumista.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-input sib-form-block\">\n            <div class=\"form__entry entry_block\">\n              <div class=\"form__label-row \">\n\n                <div class=\"entry__field\">\n                  <input class=\"input\" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"S\u00c4HK\u00d6POSTI\" data-required=\"true\" required=\"\">\n                <\/div>\n              <\/div>\n\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\n            <div class=\"form__entry entry_mcq\">\n              <div class=\"form__label-row \">\n                <div class=\"entry__choice\">\n                  <label>\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required=\"\">\n                    <span class=\"checkbox checkbox_tick_positive\"><\/span><span style=\"font-size:14px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\"><p>Ich bin damit einverstanden, dass der Newsletter individuell auf meine Interessen abgestimmt wird. Zu diesem Zweck gestatte ich der Parm AG mein \u00d6ffnungs-, Klick- und Downloadverhalten im Newsetter zu analysieren und ein personenbegzogenes Nutzerprofil von mir zu erstellen. Die <a href=\"\nhttps:\/\/parm.com\/datenschutzerklaerung\/\" target=\"_blank\" rel=\"noopener\">Datenschutzerkl\u00e4rung <\/a>habe ich gelesen und akzeptiere diese. Die Abmeldung vom Newsletter ist jederzeit m\u00f6glich.   <\/p><span data-required=\"*\" style=\"display: inline;\" class=\"entry__label entry__label_optin\"><\/span><\/span> <\/label>\n                <\/div>\n              <\/div>\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"g-recaptcha\" data-sitekey=\"6LdyzNAcAAAAANv3WwEWU18I26AH-2q2CcQ6eQUk\" data-callback=\"invisibleCaptchaCallback\" data-size=\"invisible\" onclick=\"executeCaptcha\"><\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"text-align: left\">\n            <button class=\"sib-form-block__button sib-form-block__button-with-loader\" style=\"font-size:16px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-width:0px=\"\" form=\"sib-form\" type=\"submit\">\n              <svg class=\"icon clickable__icon progress-indicator__icon sib-hide-loader-icon\" viewbox=\"0 0 512 512\">\n                <path d=\"M460.116 373.846l-20.823-12.022c-5.541-3.199-7.54-10.159-4.663-15.874 30.137-59.886 28.343-131.652-5.386-189.946-33.641-58.394-94.896-95.833-161.827-99.676C261.028 55.961 256 50.751 256 44.352V20.309c0-6.904 5.808-12.337 12.703-11.982 83.556 4.306 160.163 50.864 202.11 123.677 42.063 72.696 44.079 162.316 6.031 236.832-3.14 6.148-10.75 8.461-16.728 5.01z\"><\/path>\n              <\/svg>\n  REGISTER\n            <\/button>\n          <\/div>\n        <\/div>\n\n        <input type=\"text\" name=\"email_address_check\" value=\"\" class=\"input--hidden\">\n        <input type=\"hidden\" name=\"locale\" value=\"de\">\n      <\/form>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- END - We recommend to place the below code where you want the form in your website html -->\n\n<!-- START - We recommend to place the below code in footer or bottom of your website html -->\n<script>\n  window.REQUIRED_CODE_ERROR_MESSAGE = 'W\u00e4hlen Sie bitte einen L\u00e4ndervorwahl aus.';\n  window.LOCALE = 'de';\n  window.EMAIL_INVALID_MESSAGE = window.SMS_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. 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Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} Liste ausgew\u00e4hlt',\n      selectedLists: '{quantity} Listen ausgew\u00e4hlt'\n    }\n  };\n\n  var AUTOHIDE = Boolean(0);\n<\/script>\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=de\"><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html -->\n<!-- End Sendinblue Form --><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Datakulttuuri on ajankohtainen muotisana yritysten liiketoimintatietoon ja p\u00e4\u00e4t\u00f6ksentekoon liittyen. 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