{"id":5858,"date":"2022-05-04T14:28:00","date_gmt":"2022-05-04T12:28:00","guid":{"rendered":"https:\/\/parm.com\/2022\/05\/04\/why-you-should-invest-in-the-data-literacy-of-your-employees\/"},"modified":"2026-03-02T16:07:13","modified_gmt":"2026-03-02T15:07:13","slug":"why-you-should-invest-in-the-data-literacy-of-your-employees-3","status":"publish","type":"post","link":"https:\/\/parm.com\/fi\/why-you-should-invest-in-the-data-literacy-of-your-employees-3\/","title":{"rendered":"Miksi kannattaa investoida ty\u00f6ntekij\u00f6iden tietolukutaitoon?"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Miksi kannattaa investoida ty\u00f6ntekij\u00f6iden tietolukutaitoon?<\/h1>\n<p><span style=\"font-size: large;\">Mit\u00e4 on tietolukutaito ja miten siihen voi investoida?<br \/><\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/10\/Post_Data_Literacy_FI.jpg\" alt=\"T\u00e4m\u00e4n vuoksi sinun on investoitava datakompetenssiin.\" title=\"Post_Data_literacy\" width=\"2500\" height=\"1313\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/10\/Post_Data_Literacy_FI.jpg 2500w, https:\/\/parm.com\/wp-content\/uploads\/2023\/10\/Post_Data_Literacy_FI-1280x672.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/10\/Post_Data_Literacy_FI-980x515.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/10\/Post_Data_Literacy_FI-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2500px, 100vw\" class=\"wp-image-5778\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Digitalisaation my\u00f6t\u00e4 l\u00e4hes kaikkialla ker\u00e4t\u00e4\u00e4n suuria m\u00e4\u00e4ri\u00e4 tietoa tai sit\u00e4 syntyy sivutuotteena. Kyse voi olla CRM-j\u00e4rjestelm\u00e4\u00e4n ker\u00e4tyist\u00e4 asiakastiedoista, tai esimerkiksi tuotantotiedoista, pankkitiedoista tai liikennevirtoja koskevista tiedoista. N\u00e4m\u00e4 tiedot mahdollistavat t\u00e4ysin uudet analysointimahdollisuudet ja siten mahdollisuuden saada yritysten menestyksen kannalta t\u00e4rkeit\u00e4 havaintoja. T\u00e4m\u00e4 antaa yrityksille, jotka tekev\u00e4t p\u00e4\u00e4t\u00f6ksi\u00e4 data-analyysin perusteella, kilpailuetua. Jotta yritykset voisivat hy\u00f6dynt\u00e4\u00e4 datan koko potentiaalin, niiden on kannustettava ty\u00f6ntekij\u00f6it\u00e4\u00e4n k\u00e4ytt\u00e4m\u00e4\u00e4n dataa omassa toiminnassaan - kaikilla osastoilla ja kaikissa teht\u00e4viss\u00e4. Siksi monet yritykset pyrkiv\u00e4t luomaan <a href=\"https:\/\/parm.com\/2022\/04\/06\/datenkultur-der-weg-zum-nachhaltigen-erfolg\/\" target=\"_blank\" rel=\"noopener\" title=\"Tietokulttuuri\">tietokulttuuria<\/a>. Jotta n\u00e4m\u00e4 pyrkimykset onnistuisivat, kaikkien ty\u00f6ntekij\u00f6iden olisi kuitenkin osattava puhua datakielt\u00e4. Heill\u00e4 pit\u00e4isi siis olla tiedonlukutaitoa.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/fi\/why-you-should-invest-in-the-data-literacy-of-your-employees-3\/#Mita_on_tietolukutaito\" >Mit\u00e4 on tietolukutaito?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/fi\/why-you-should-invest-in-the-data-literacy-of-your-employees-3\/#Miksi_investoinnit_ovat_tarpeellisia\" >Miksi investoinnit ovat tarpeellisia?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/fi\/why-you-should-invest-in-the-data-literacy-of-your-employees-3\/#Riskit\" >Riskit:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/fi\/why-you-should-invest-in-the-data-literacy-of-your-employees-3\/#Jatkuvat_investoinnit_tietolukutaitoon\" >Jatkuvat investoinnit tietolukutaitoon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/parm.com\/fi\/why-you-should-invest-in-the-data-literacy-of-your-employees-3\/#Yhteenveto\" >Yhteenveto<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Mita_on_tietolukutaito\"><\/span>Mit\u00e4 on tietolukutaito?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tietolukutaito tarkoittaa kyky\u00e4 k\u00e4sitell\u00e4 tietoja asiantuntevasti. Siihen kuuluvat seuraavat taidot:<\/p>\n<ul>\n<li>Tietojen ker\u00e4\u00e4minen ja tallentaminen<\/li>\n<li>Tietojen hallinta ja sovittaminen<\/li>\n<li>Tietojen analysointi ja tulkinta<\/li>\n<li>Tietojen arviointi<\/li>\n<li>Tietojen esitt\u00e4minen ja visualisointi<\/li>\n<li>Tietojen soveltaminen<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><em>&gt;&gt;Tietolukutaito on kyky, jonka avulla organisaation kaikkien alojen ja tasojen ty\u00f6ntekij\u00e4t pystyv\u00e4t k\u00e4ytt\u00e4m\u00e4\u00e4n tietoja vastaamaan oikeisiin kysymyksiin, rakentamaan tietoa, esitt\u00e4m\u00e4\u00e4n tuloksia ja tekem\u00e4\u00e4n p\u00e4\u00e4t\u00f6ksi\u00e4.&lt;&lt;<\/em><\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Miksi_investoinnit_ovat_tarpeellisia\"><\/span>Miksi investoinnit ovat tarpeellisia?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L\u00e4hes kaikki yritykset investoivat paljon rahaa suurten tietom\u00e4\u00e4rien ker\u00e4\u00e4miseen ja varastointiin. Pelkk\u00e4 tietojen ker\u00e4\u00e4minen ei kuitenkaan viel\u00e4 riit\u00e4 tuottamaan niist\u00e4 lis\u00e4arvoa, koska se ei tarkoita, ett\u00e4 tietoja k\u00e4ytett\u00e4isiin ja ymm\u00e4rrett\u00e4isiin.<\/p>\n<p>Tietotutkija poimii t\u00e4llaisista suurista tietom\u00e4\u00e4rist\u00e4 tietoa, jota voidaan sitten k\u00e4ytt\u00e4\u00e4 johtamaan toimintaa. T\u00e4t\u00e4 varten h\u00e4n tarvitsee monia erilaisia taitoja. H\u00e4nen on esimerkiksi osattava k\u00e4sitell\u00e4 monenlaisia tietokantaj\u00e4rjestelmi\u00e4, k\u00e4ytt\u00e4\u00e4 k\u00e4ytt\u00f6liittymi\u00e4 ja analysoida tietoja. T\u00e4llaisia asiantuntijoita on kuitenkin hyvin v\u00e4h\u00e4n. Siksi on selv\u00e4\u00e4, ett\u00e4 muille ty\u00f6ntekij\u00f6ille on annettava valtuudet ker\u00e4t\u00e4 ja analysoida tietoja. Esimerkiksi itsepalveluperiaatteella toimiva BI-j\u00e4rjestelm\u00e4 antaa kaikille k\u00e4ytt\u00e4jille mahdollisuuden luoda itse raportteja ja analyysej\u00e4 ja integroida eri tietokannoista per\u00e4isin olevia l\u00e4hdetietoja t\u00e4t\u00e4 tarkoitusta varten. N\u00e4in yritykset voivat saada uusia oivalluksia tiedoistaan, korreloida tietoja kesken\u00e4\u00e4n ja tutkia niit\u00e4 rasittamatta IT-osastoa kalliilla analyyseill\u00e4. Jotta nykyisist\u00e4 tiedoista saataisiin todella merkityksellisi\u00e4 havaintoja, ei riit\u00e4, ett\u00e4 ty\u00f6ntekij\u00f6ill\u00e4 on p\u00e4\u00e4sy t\u00e4llaisiin BI-ohjelmistoihin. Heid\u00e4n on pikemminkin osattava lukea tietoja ymm\u00e4rt\u00e4\u00e4kseen, mihin kysymyksiin j\u00e4rjestelm\u00e4 voi vastata ja miten tiedot voivat auttaa heit\u00e4 tekem\u00e4\u00e4n p\u00e4\u00e4t\u00f6ksi\u00e4.<\/p>\n<p>Vaikka useimmat johtajat ovatkin vakuuttuneita tietoteknisen osaamisen t\u00e4rkeydest\u00e4, todellisuudessa n\u00e4ytt\u00e4\u00e4 silt\u00e4, ett\u00e4 suurin osa ty\u00f6ntekij\u00f6ist\u00e4 ei osaa k\u00e4ytt\u00e4\u00e4 tietoja asianmukaisesti tai tuntee olonsa ep\u00e4varmaksi niiden suhteen. Johtajillakin on usein vaikeuksia ymm\u00e4rt\u00e4\u00e4 tietoja ja ty\u00f6skennell\u00e4 niiden kanssa. Tietolukutaitokoulutusta tarjotaan kuitenkin usein vain ty\u00f6ntekij\u00f6ille, jotka ty\u00f6skentelev\u00e4t jo p\u00e4\u00e4asiassa tietojen parissa, kuten data-analyytikoille. T\u00e4m\u00e4 voi muodostua ongelmaksi yrityksille, jos oletetaan, ett\u00e4 kaikki ty\u00f6ntekij\u00e4t osaavat k\u00e4ytt\u00e4\u00e4 dataa.<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Riskit\"><\/span>Riskit:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Puutteellisen tietolukutaidon vuoksi voidaan tehd\u00e4 v\u00e4\u00e4ri\u00e4 p\u00e4\u00e4t\u00f6ksi\u00e4.<\/li>\n<li>Virheelliset p\u00e4\u00e4t\u00f6kset v\u00e4hent\u00e4v\u00e4t luottamusta tietoihin, jolloin ty\u00f6ntekij\u00f6iden ja johtajien halukkuus ty\u00f6skennell\u00e4 tietojen kanssa v\u00e4henee.<\/li>\n<li>Tietolukutaidon puute tarkoittaa, ett\u00e4 analyyseihin kuluu tarpeetonta aikaa. T\u00e4m\u00e4 voi johtaa siihen, ett\u00e4 tilaisuuksia j\u00e4\u00e4 k\u00e4ytt\u00e4m\u00e4tt\u00e4. Samalla t\u00e4m\u00e4 johtaa korkeampiin henkil\u00f6st\u00f6kustannuksiin.<\/li>\n<li>Ty\u00f6ntekij\u00e4t tuntevat ep\u00e4varmuutta tietojen kanssa ty\u00f6skentelyst\u00e4, mik\u00e4 voi johtaa tyytym\u00e4tt\u00f6myyteen.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div><\/div><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Jatkuvat_investoinnit_tietolukutaitoon\"><\/span>Jatkuvat investoinnit tietolukutaitoon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>N\u00e4in voit tehd\u00e4 henkil\u00f6kunnastasi tietolukutaitoisen.<\/p>\n<h3>1. Kouluta ty\u00f6ntekij\u00f6it\u00e4<\/h3>\n<p>Monet BI-j\u00e4rjestelm\u00e4t ovat intuitiivisia. Ty\u00f6ntekij\u00e4t on kuitenkin koulutettava j\u00e4rjestelm\u00e4n k\u00e4ytt\u00f6\u00f6n. Koulutuksessa ei pid\u00e4 kuitenkaan keskitty\u00e4 vain ohjelmiston k\u00e4ytt\u00f6\u00f6n, vaan siin\u00e4 on my\u00f6s annettava ty\u00f6ntekij\u00f6ille perusymm\u00e4rrys tiedoista, niiden arvosta ja yhdist\u00e4misest\u00e4. N\u00e4in henkil\u00f6kuntasi pystyy arvioimaan kriittisesti tietojen laatua, tunnistamaan yhteyksi\u00e4 ja muuttamaan ne oivalluksiksi. Jos haluat hy\u00f6dynt\u00e4\u00e4 datan koko potentiaalin, mahdollisimman monen ty\u00f6ntekij\u00e4n kaikilla yrityksen osa-alueilla olisi opittava n\u00e4m\u00e4 taidot.<\/p>\n<h3>2. Esimerkkin\u00e4 tietoon perustuva p\u00e4\u00e4t\u00f6ksenteko<\/h3>\n<p>Tietolukutaidon pit\u00e4isi aina olla osa yrityskulttuuria. Siksi on t\u00e4rke\u00e4\u00e4, ett\u00e4 johtajat n\u00e4ytt\u00e4v\u00e4t k\u00e4yt\u00e4nn\u00f6ss\u00e4 esimerkki\u00e4 tietoon perustuvasta p\u00e4\u00e4t\u00f6ksenteosta. N\u00e4in he n\u00e4ytt\u00e4v\u00e4t ty\u00f6ntekij\u00f6ille, miten data voi tukea heit\u00e4 p\u00e4ivitt\u00e4isess\u00e4 ty\u00f6ss\u00e4\u00e4n ja miten sit\u00e4 voidaan soveltaa. Johtajien olisi my\u00f6s jatkuvasti tuettava, kannustettava ja motivoitava ty\u00f6ntekij\u00f6it\u00e4\u00e4n datan k\u00e4ytt\u00f6\u00f6n.<\/p>\n<h3>3. Mittaa tietojen lukutaitoa<\/h3>\n<p>Mittaamalla tietojen lukutaitoa voit tarkistaa, ovatko ponnistelut onnistuneet. T\u00e4t\u00e4 varten sinun on m\u00e4\u00e4ritelt\u00e4v\u00e4 yksitt\u00e4iset menestysindikaattorit, joiden tulisi parantua tietojen k\u00e4yt\u00f6n lis\u00e4\u00e4ntyess\u00e4, ja arvioitava s\u00e4\u00e4nn\u00f6llisesti niiden edistymist\u00e4. Voit my\u00f6s tarkistaa henkil\u00f6st\u00f6si taidot ja kysy\u00e4, miss\u00e4 he tarvitsevat viel\u00e4 tukea. Koska tietolukutaidon kehitt\u00e4minen on jatkuva prosessi, tekniikat muuttuvat s\u00e4\u00e4nn\u00f6llisesti ja uusia tietol\u00e4hteit\u00e4 lis\u00e4t\u00e4\u00e4n koko ajan, voitte n\u00e4in vastata muuttuviin tarpeisiin.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Yhteenveto\"><\/span>Yhteenveto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yritysten tulisi hy\u00f6dynt\u00e4\u00e4 tietojensa koko potentiaali ollakseen kilpailukykyisi\u00e4. T\u00e4m\u00e4 edellytt\u00e4\u00e4 yrityksiss\u00e4 kulttuurin muutosta, joka voi onnistua vain, jos ty\u00f6ntekij\u00f6ill\u00e4 ja johtajilla on riitt\u00e4v\u00e4t tietolukutaidot. Investointi tietolukutaitoon kannattaa pitk\u00e4ll\u00e4 aikav\u00e4lill\u00e4, sill\u00e4 sen avulla voidaan tehd\u00e4 parempia p\u00e4\u00e4t\u00f6ksi\u00e4, saavuttaa kilpailuetua ja lis\u00e4t\u00e4 my\u00f6s ty\u00f6ntekij\u00f6iden tyytyv\u00e4isyytt\u00e4.<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Lue lis\u00e4\u00e4 Business Intelligence Software -ohjelmistosta myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">LIS\u00c4TIETOJA<\/a><\/div><\/div><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Haluaisitko tutustua myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>iin demoesityksess\u00e4? Siin\u00e4 tapauksessa voit varata ajan tapaamiseen vaikka samantien!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\" target=\"_blank\">VARAA TAPAAMINEN<\/a><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\">[shariff]<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><!-- Begin Sendinblue Form -->\n<!-- START - We recommend to place the below code in head tag of your website html -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!-- END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: transparent;                                 \">\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewbox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\"\/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n Ihre Anmeldung konnte nicht gespeichert werden. 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Vielen Dank!\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:rgba(27,62,144,1); max-width:1080px; border-radius:3px; border-width:0px; border-color:#C0CCD9; border-style:solid;\">\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/272a17fd.sibforms.com\/serve\/MUIEAOo1vFGWS7d0cvncbnGo6ZIm0MV83UA-ApqLz0GJgUd38j-GsNKlhCPZ1kVJVEGx5yChU7xjEUZEVAhHli4H01njDJsY0TOLof7HNzi7lZJvWMes1-Je1GVxivY9c8XrMzqbTrnQ9SuHnjhsRe5vXL8U5STdopGqk00vm6RWgZiOpVABZMg1kUY8-KjUWzt-Tpk5-zC9XQ2j\" data-type=\"subscription\">\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:32px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <p>Newsletter<\/p>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <div class=\"sib-text-form-block\">\n              <p>Melden Sie sich zu unserem monatlichen Newsletter an und werden Sie \u00fcber Produkte der Parm AG, Neuheiten, Trends im Projektmanagement sowie Angebote und Veranstaltungen informiert.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-input sib-form-block\">\n            <div class=\"form__entry entry_block\">\n              <div class=\"form__label-row \">\n\n                <div class=\"entry__field\">\n                  <input class=\"input\" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"EMAIL\" data-required=\"true\" required=\"\">\n                <\/div>\n              <\/div>\n\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\n            <div class=\"form__entry entry_mcq\">\n              <div class=\"form__label-row \">\n                <div class=\"entry__choice\">\n                  <label>\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required=\"\">\n                    <span class=\"checkbox checkbox_tick_positive\"><\/span><span style=\"font-size:14px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\"><p>Ich bin damit einverstanden, dass der Newsletter individuell auf meine Interessen abgestimmt wird. Zu diesem Zweck gestatte ich der Parm AG mein \u00d6ffnungs-, Klick- und Downloadverhalten im Newsetter zu analysieren und ein personenbezogenes Nutzerprofil von mir zu erstellen. Die <a href=\"https:\/\/parm.com\/datenschutzerklaerung\" target=\"_blank\" rel=\"noopener\">Datenschutzerkl\u00e4rung <\/a>habe ich gelesen und akzeptiere diese. 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Jotta t\u00e4m\u00e4n tiedon potentiaali voitaisiin hy\u00f6dynt\u00e4\u00e4, kaikkien ty\u00f6ntekij\u00f6iden olisi puhuttava datan omaa kielt\u00e4 &#8211; kaikilla osastoilla ja kaikissa teht\u00e4viss\u00e4. T\u00e4m\u00e4 tarkoittaa, ett\u00e4 heid\u00e4n pit\u00e4isi olla tietolukutaitoisia. Lue uusimmasta artikkelista, miksi investoida ty\u00f6ntekij\u00f6idesi tietolukutaitoon kannattaa investoida.<\/p>\n","protected":false},"author":1,"featured_media":5778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[107,108,824,190],"class_list":["post-5858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-fi","tag-bi-fi","tag-business-intelligence-fi","tag-data-culture-fi","tag-datenkompetenz-fi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miksi kannattaa investoida ty\u00f6ntekij\u00f6iden tietolukutaitoon? | Parm AG<\/title>\n<meta name=\"description\" content=\"Hy\u00f6dynn\u00e4 tietojesi koko potentiaali investoimalla ty\u00f6ntekij\u00f6idesi tietolukutaitoon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/fi\/why-you-should-invest-in-the-data-literacy-of-your-employees-3\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miksi kannattaa investoida ty\u00f6ntekij\u00f6iden tietolukutaitoon?\" \/>\n<meta property=\"og:description\" content=\"L\u00e4hes jokainen yritys ker\u00e4\u00e4 suuria m\u00e4\u00e4ri\u00e4 tietoja. Jotta t\u00e4m\u00e4n tiedon potentiaali voitaisiin hy\u00f6dynt\u00e4\u00e4, kaikkien ty\u00f6ntekij\u00f6iden olisi puhuttava datan omaa kielt\u00e4 - kaikilla osastoilla ja kaikissa teht\u00e4viss\u00e4. T\u00e4m\u00e4 tarkoittaa, ett\u00e4 heid\u00e4n pit\u00e4isi olla tietolukutaitoisia. 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