{"id":15493,"date":"2023-02-06T09:59:00","date_gmt":"2023-02-06T08:59:00","guid":{"rendered":"https:\/\/parm.com\/?p=15493"},"modified":"2026-09-28T08:05:21","modified_gmt":"2026-09-28T06:05:21","slug":"data-storytelling-4","status":"publish","type":"post","link":"https:\/\/parm.com\/fi\/data-storytelling-4\/","title":{"rendered":"Datan tarinankerronta"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Tietojen kertominen<\/h1>\n<p><span style=\"font-size: large;\">Monimutkaisten tietojen esitt\u00e4minen helposti ymm\u00e4rrett\u00e4v\u00e4ss\u00e4 muodossa<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/02\/Post_Data_storytelling_EN-1.jpg\" alt=\"Data Storytelling \u2013 tietojen taitava esitt\u00e4minen\" title=\"Post_Data_storytelling\" width=\"2500\" height=\"1313\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/02\/Post_Data_storytelling_EN-1.jpg 2500w, https:\/\/parm.com\/wp-content\/uploads\/2023\/02\/Post_Data_storytelling_EN-1-1280x672.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/02\/Post_Data_storytelling_EN-1-980x515.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/02\/Post_Data_storytelling_EN-1-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2500px, 100vw\" class=\"wp-image-15501\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Kuvittele, ett\u00e4 olet osa yrityst\u00e4, joka ker\u00e4\u00e4 suuria m\u00e4\u00e4ri\u00e4 dataa, mutta jolla on vaikeuksia muuntaa t\u00e4m\u00e4 data hy\u00f6dylliseksi tiedoksi. Tai ehk\u00e4 olet osa organisaatiota, joka pyrkii esitt\u00e4m\u00e4\u00e4n monimutkaista dataa helposti ymm\u00e4rrett\u00e4v\u00e4ss\u00e4 muodossa p\u00e4\u00e4t\u00f6ksenteon tueksi. Molemmissa tapauksissa datan tarinankerronta voi olla arvokas ratkaisu. Datan tarinankerronta on menetelm\u00e4, jossa dataa esitet\u00e4\u00e4n havainnollisella tavalla viestin tai tietyn tuloksen v\u00e4litt\u00e4miseksi. Lue t\u00e4st\u00e4 raportista, miten datan tarinankerrontaa voidaan k\u00e4ytt\u00e4\u00e4 datan muuntamiseen hy\u00f6dylliseksi tiedoksi ja p\u00e4\u00e4t\u00f6ksenteon tukemiseksi.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/fi\/data-storytelling-4\/#Mita_on_datan_tarinankerronta\" >Mit\u00e4 on datan tarinankerronta?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/fi\/data-storytelling-4\/#Miten_datan_avulla_kerrottavat_tarinat_toimivat\" >Miten datan avulla kerrottavat tarinat toimivat?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/fi\/data-storytelling-4\/#Miten_kirjoitetaan_hyva_datatarina\" >Miten kirjoitetaan hyv\u00e4 datatarina?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/fi\/data-storytelling-4\/#Mita_hyva_datatarina_sisaltaa\" >Mit\u00e4 hyv\u00e4 datatarina sis\u00e4lt\u00e4\u00e4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/parm.com\/fi\/data-storytelling-4\/#Tietopohjaisen_tarinankerronnan_edut\" >Tietopohjaisen tarinankerronnan edut<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/parm.com\/fi\/data-storytelling-4\/#Tietopohjaisen_tarinankerronnan_haitat\" >Tietopohjaisen tarinankerronnan haitat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/parm.com\/fi\/data-storytelling-4\/#Yhteenveto\" >Yhteenveto<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Mita_on_datan_tarinankerronta\"><\/span>Mit\u00e4 on datan tarinankerronta?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Data Storytellingissa k\u00e4ytet\u00e4\u00e4n visuaalisia elementtej\u00e4, kuten kaavioita ja graafeja, sek\u00e4 selke\u00e4sti j\u00e4sennelty\u00e4 kerrontatapaa, jotta dataa voidaan esitt\u00e4\u00e4 havainnollisesti ja v\u00e4litt\u00e4\u00e4 siten tietty viesti tai tulos. T\u00e4m\u00e4n esitystavan avulla yleis\u00f6 ymm\u00e4rt\u00e4\u00e4 tiedot helpommin ja muistaa ne paremmin j\u00e4lkik\u00e4teen. Data storytellingia voidaan hy\u00f6dynt\u00e4\u00e4 monilla aloilla, esimerkiksi yritysp\u00e4\u00e4t\u00f6ksenteossa, projektinhallinnassa tai esityksiss\u00e4.<\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Miten_datan_avulla_kerrottavat_tarinat_toimivat\"><\/span>Miten datan avulla kerrottavat tarinat toimivat?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tietojen kertominen toimii esitt\u00e4m\u00e4ll\u00e4 tiedot tavalla, joka tekee niist\u00e4 yleis\u00f6lle ymm\u00e4rrett\u00e4vi\u00e4, tunteita her\u00e4tt\u00e4vi\u00e4 ja kiinnostavia. Seuraavat vaiheet voivat auttaa sinua luomaan tietotarinasi:<\/p>\n<h3>1. M\u00e4\u00e4rit\u00e4 tarinan tavoite:<\/h3>\n<p>Jokaisella tarinalla tulisi olla selke\u00e4sti m\u00e4\u00e4ritelty tavoite. Kysy siis itselt\u00e4si, mit\u00e4 haluat tarinallasi ilmaista. Mit\u00e4 haluat saavuttaa yleis\u00f6ss\u00e4 sen kuultua tarinan? Mit\u00e4 vaikutusta tarinalla pit\u00e4isi olla?<\/p>\n<h3>2. Ker\u00e4\u00e4 kaikki asiaankuuluvat tiedot:<\/h3>\n<p>Varmista, ett\u00e4 sinulla on kaikki tarvitsemasi tiedot tarinasi kertomiseen. Aseta itsesi kohdeyleis\u00f6si asemaan ja mieti tarkkaan, mit\u00e4 tietoja tarvitaan. Huolehdi my\u00f6s siit\u00e4, ett\u00e4 esit\u00e4t tiedot oikeassa kontekstissa, eli esimerkiksi ilmoittamalla vertailuarvot. Samalla sinun tulisi jo t\u00e4ss\u00e4 vaiheessa varmistaa, ettet valitse liikaa tietoja, jotta tarinasi ei tule liian raskaaksi.<\/p>\n<h3>3. Tietojen k\u00e4sittely:<\/h3>\n<p>Puhdista ja muotoile tiedot niin, ett\u00e4 ne ovat valmiina jatkok\u00e4sittely\u00e4 ja esitt\u00e4mist\u00e4 varten. Varmista lis\u00e4ksi, ett\u00e4 <a href=\"https:\/\/parm.com\/data-quality\/\" target=\"_blank\" rel=\"noopener\" title=\"Tietojen laatu\">tietojen laatu<\/a> on korkea, eli tietojen tulee olla t\u00e4ydellisi\u00e4, ajantasaisia ja paikkansapit\u00e4vi\u00e4. Tarkista siksi tiedot my\u00f6s virheiden, ep\u00e4johdonmukaisuuksien tai kaksoiskappaleiden varalta.<\/p>\n<h3>4. Visuaalinen esitys:<\/h3>\n<p>Yksi kuva kertoo enemm\u00e4n kuin tuhat sanaa. Luo siis kaavioita, graafeja, karttoja ja muita visuaalisia elementtej\u00e4 esittelem\u00e4\u00e4n tietoja ja tukemaan viesti\u00e4. Etk\u00f6 ole varma, mik\u00e4 visualisointitapa sopii parhaiten juuri sinun tietoihisi? Lue artikkelista <a href=\"https:\/\/parm.com\/fi\/how-to-design-a-meaningful-dashboard-3\/\" target=\"_blank\" rel=\"noopener\" title=\"Miten suunnittelen mielekk\u00e4\u00e4n kojelaudan?\">\u201dN\u00e4in suunnittelet optimaalisen hallintapaneelin\u201d<\/a>, miten teet parhaan valinnan. Lis\u00e4ksi artikkelista l\u00f6yd\u00e4t vinkkej\u00e4 siit\u00e4, miten tiedon hahmottamista voidaan optimoida hallintapaneelin avulla, esimerkiksi muuttamalla kaavioiden sijaintia, kokoa tai suuntaa. Muista nimet\u00e4 tiedot selke\u00e4sti, eli esimerkiksi kaavion akselit tulisi merkit\u00e4.<\/p>\n<h3>5. Rakenne:<\/h3>\n<p>Luo selke\u00e4 ja looginen kerrontarakenne, jonka avulla yleis\u00f6 voi nopeasti ymm\u00e4rt\u00e4\u00e4 tiedot ja niiden merkityksen. T\u00e4t\u00e4 varten sinun tulisi j\u00e4sent\u00e4\u00e4 tiedot loogisesti ja esitt\u00e4\u00e4 ne samalla mahdollisimman yksinkertaisesti.<\/p>\n<h3>6. Vuorovaikutteisuus ja esitys:<\/h3>\n<p>Esittele tarinasi tavalla, joka saa yleis\u00f6n osallistumaan. K\u00e4yt\u00e4 ty\u00f6kaluja, kuten hallintapaneeleita tai esitysohjelmistoja, kiinnitt\u00e4\u00e4ksesi katsojien huomion. Interaktiiviset elementit voivat tarjota yleis\u00f6llesi lis\u00e4arvoa: esimerkiksi porautumistoiminnot mahdollistavat tietojen tarkastelun yksityiskohtaisemmassa muodossa, kun taas suodattimien avulla voi keskitty\u00e4 tiettyyn osaan tietoja.<\/p>\n<h3>7. Palaute:<\/h3>\n<p>Anna yleis\u00f6n kommentoida tarinaasi ja antaa palautetta. Voit hy\u00f6dynt\u00e4\u00e4 t\u00e4t\u00e4 tulevaisuudessa parantaaksesi tekniikoitasi sek\u00e4 tapaasi kertoa tarinoita.<\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Miten_kirjoitetaan_hyva_datatarina\"><\/span>Miten kirjoitetaan hyv\u00e4 datatarina?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tietojutun rakenne koostuu yleens\u00e4 kolmesta osasta: johdannosta, jossa esitet\u00e4\u00e4n peruskysymys, p\u00e4\u00e4osasta, jossa selitet\u00e4\u00e4n tiedot ja niiden analyysi, sek\u00e4 johtop\u00e4\u00e4t\u00f6ksest\u00e4.<\/p>\n<h3>1. Kysymys tai ongelma:<\/h3>\n<p>Datatarina alkaa kysymyksell\u00e4 tai ongelmalla, jota on tutkittava tai ratkaistava. Siihen voidaan sis\u00e4llytt\u00e4\u00e4 my\u00f6s analyysin konteksti, tietojen luonne, k\u00e4ytetyt menetelm\u00e4t tai haasteet. Selit\u00e4 siis aluksi l\u00e4ht\u00f6tilanne, eli esimerkiksi mitk\u00e4 avainluvut otetaan huomioon ja miksi ne ovat t\u00e4rkeit\u00e4 liiketoiminnan menestyksen tai perustavoitteesi kannalta. <\/p>\n<h3>2. P\u00e4\u00e4osa:<\/h3>\n<p>Tarinasi p\u00e4\u00e4osa on tarkoitettu vastaamaan l\u00e4ht\u00f6kysymykseen ker\u00e4\u00e4miesi tietojen avulla. Tiedot toimivat siis datatarinassasi toisaalta p\u00e4\u00e4henkil\u00f6in\u00e4 ja toisaalta ne muodostavat juonen kehyksen. Ymm\u00e4rrett\u00e4vyyden helpottamiseksi ja viestisi tukemiseksi n\u00e4m\u00e4 tiedot voidaan esitt\u00e4\u00e4 visuaalisesti. <br \/>Hyvin j\u00e4sennelty kerrontatapa tai esitystapa auttaa yleis\u00f6\u00e4 ymm\u00e4rt\u00e4m\u00e4\u00e4n tiedot helposti ja seuraamaan niit\u00e4. T\u00e4t\u00e4 varten k\u00e4ytett\u00e4viss\u00e4si on erilaisia kerrontatapoja:<\/p>\n<ul>\n<li><strong>Drilldown:<\/strong> Drilldown-toiminnossa siirryt\u00e4\u00e4n yleisist\u00e4 tiedoista tarkempiin, yleens\u00e4 yksityiskohtaisempiin tietoihin.<\/li>\n<li><strong>Zoom out:<\/strong> T\u00e4ss\u00e4 menetell\u00e4\u00e4n p\u00e4invastoin kuin drilldown-toiminnossa: ensin n\u00e4ytet\u00e4\u00e4n erityisi\u00e4 tietoja, ennen kuin siirryt\u00e4\u00e4n yleisempiin tietoihin.<\/li>\n<li><strong>Muutos ajan kuluessa:<\/strong> T\u00e4ss\u00e4 selit\u00e4tte, miten tiedot ovat muuttuneet tietyn ajanjakson aikana.<\/li>\n<li><strong>Kontrasti:<\/strong> Jos olet valinnut kaksi tai useampia p\u00e4\u00e4henkil\u00f6it\u00e4, voit verrata heit\u00e4 kesken\u00e4\u00e4n.<\/li>\n<li><strong>Kohtaaminen:<\/strong> T\u00e4ss\u00e4 kertomuksen versiossa selvit\u00e4tte, miss\u00e4 vaiheessa tarinan p\u00e4\u00e4henkil\u00f6t kohtaavat toisensa.<\/li>\n<li><strong>Poikkeamat:<\/strong> T\u00e4ss\u00e4 kertomuksen painopiste on tietojenne sis\u00e4lt\u00e4miss\u00e4 poikkeamissa.<\/li>\n<li><strong>Tekij\u00e4t:<\/strong> T\u00e4ss\u00e4 kertomuksen n\u00e4k\u00f6kulmassa havainnollistat, miten eri tietojoukot liittyv\u00e4t toisiinsa tai millaisia syy-seuraussuhteita niiden v\u00e4lill\u00e4 on.<br \/>Kun kirjoitat datatarinaasi, muista puhutella yleis\u00f6\u00e4si emotionaalisesti, jotta se voi samaistua viestiisi paremmin. T\u00e4t\u00e4 varten voit tehd\u00e4 osia tarinastasi interaktiivisiksi, jotta yleis\u00f6 voi tutkia tietoa eri tavoin.<\/li>\n<\/ul>\n<h3>3. Johtop\u00e4\u00e4t\u00f6s ja suositus:<\/h3>\n<p>Hyv\u00e4 datakertomus p\u00e4\u00e4ttyy johtop\u00e4\u00e4t\u00f6kseen, joka perustuu dataan ja sen analyysiin, sek\u00e4 konkreettisiin suosituksiin tulevia toimia varten.<\/p>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Mita_hyva_datatarina_sisaltaa\"><\/span>Mit\u00e4 hyv\u00e4 datatarina sis\u00e4lt\u00e4\u00e4?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hyv\u00e4 datatarina koostuu tosiasioiden, logiikan ja tunteiden yhdistelm\u00e4st\u00e4. Seuraavat tekij\u00e4t voivat auttaa luomaan hyv\u00e4n datatarinan:<\/p>\n<ul>\n<li><strong>Selke\u00e4sti m\u00e4\u00e4ritelty tavoite:<\/strong> Hyv\u00e4ll\u00e4 datatarinalla on selke\u00e4sti m\u00e4\u00e4ritelty tavoite, jonka se pyrkii saavuttamaan, ja se varmistaa, ett\u00e4 yleis\u00f6 ymm\u00e4rt\u00e4\u00e4 t\u00e4m\u00e4n tavoitteen ja keskittyy siihen.<\/li>\n<li><strong>Olennaiset tiedot:<\/strong> Hyv\u00e4 tietopohjainen tarina k\u00e4ytt\u00e4\u00e4 vain niit\u00e4 tietoja, jotka ovat olennaisia tarinan tavoitteen kannalta, ja esitt\u00e4\u00e4 ne tavalla, joka on yleis\u00f6lle ymm\u00e4rrett\u00e4v\u00e4.<\/li>\n<li><strong>Looginen kerrontarakenne:<\/strong> Hyv\u00e4ss\u00e4 datatarinassa on looginen ja hyvin j\u00e4sennelty kerrontatapa, jonka ansiosta yleis\u00f6 voi helposti ymm\u00e4rt\u00e4\u00e4 ja seurata esitettyj\u00e4 tietoja.<\/li>\n<li><strong>Visuaalinen esitys:<\/strong> Hyv\u00e4 datatarina hy\u00f6dynt\u00e4\u00e4 visuaalisia elementtej\u00e4, kuten kaavioita, kuvia ja karttoja, esitt\u00e4\u00e4kseen tiedot ja tukeakseen viesti\u00e4.<\/li>\n<li><strong>Tunteisiin vetoava voima:<\/strong> Hyv\u00e4 datatarina vetoaa tunteisiin, sill\u00e4 se puhuttelee yleis\u00f6\u00e4 emotionaalisesti ja saa sen samaistumaan viestiin vahvemmin.<\/li>\n<li><strong>Interaktiivisuus:<\/strong> Hyv\u00e4 datatarina on interaktiivinen ja antaa yleis\u00f6lle mahdollisuuden tutkia tietoja monin eri tavoin ja olla vuorovaikutuksessa niiden kanssa.<\/li>\n<li><strong>Ajantasaisuus ja johdonmukaisuus:<\/strong> Hyv\u00e4 datatarina on ajantasainen, ja siin\u00e4 k\u00e4ytetyt tiedot ovat johdonmukaisia eiv\u00e4tk\u00e4 vanhentuneita.<\/li>\n<li><strong>Etiikka:<\/strong> Hyv\u00e4 datatarina ottaa huomioon my\u00f6s eettiset n\u00e4k\u00f6kohdat, kuten tietosuojan ja yksityisyyden, ja varmistaa, ettei siit\u00e4 tehd\u00e4 virheellisi\u00e4 johtop\u00e4\u00e4t\u00f6ksi\u00e4.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_gallery_0 et_pb_gallery et_pb_bg_layout_light et_pb_slider et_pb_gallery_fullwidth clearfix et_pb_module\" data-auto-rotate=\"off\" data-auto-rotate-speed=\"\"><div class=\"et_pb_gallery_items et_post_gallery clearfix\" data-per_page=\"4\"><div class=\"et_pb_gallery_item et_pb_gallery_item_0_0\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg\" title=\"BSC Dashboard 2\"><img loading=\"lazy\" decoding=\"async\" width=\"1681\" height=\"941\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg\" alt=\"Balanced Scorecard in myPARM\" class=\"wp-image-10454\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg 1681w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1-1280x695.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1-980x532.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1-480x261.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1681px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_1\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview.jpg\" title=\"Resurssien_hallinta_yleiskatsaus\"><img loading=\"lazy\" decoding=\"async\" width=\"1573\" height=\"943\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview.jpg\" alt=\"Resurssien yleiskatsaus\" class=\"wp-image-14655\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview.jpg 1573w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview-1280x767.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1573px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_2\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline.jpg\" title=\"Portfolio_Management_-_Timeline\"><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"921\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline.jpg\" alt=\"Salkunhallinta - Aikajana\" class=\"wp-image-14644\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline.jpg 1466w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline-1280x804.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline-980x616.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline-480x302.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1466px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_3\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management.jpg\" title=\"Salkunhoito\"><img loading=\"lazy\" decoding=\"async\" width=\"1394\" height=\"915\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management.jpg\" alt=\"Salkunhallinta\" class=\"wp-image-14633\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management.jpg 1394w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management-1280x840.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management-980x643.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management-480x315.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1394px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_4\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard.png\" title=\"Teht\u00e4v\u00e4n yleiskatsaus_Dashboard\"><img loading=\"lazy\" decoding=\"async\" width=\"1506\" height=\"920\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard.png\" alt=\"Dashboard-teht\u00e4vien yleiskatsaus\" class=\"wp-image-14622\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard.png 1506w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard-1280x782.png 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard-980x599.png 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard-480x293.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1506px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_5\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement.jpg\" title=\"Riskienhallinta myPARM-j\u00e4rjestelm\u00e4ss\u00e4\"><img loading=\"lazy\" decoding=\"async\" width=\"1187\" height=\"824\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement.jpg\" alt=\"Riskienhallinta myPARM-j\u00e4rjestelm\u00e4ss\u00e4\" class=\"wp-image-12407\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement.jpg 1187w, https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement-980x680.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement-480x333.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1187px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_6\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation.jpg\" title=\"products overview - evaluation\"><img loading=\"lazy\" decoding=\"async\" width=\"1585\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation.jpg\" alt=\"Product overview myPARM BIact\" class=\"wp-image-5745\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation.jpg 1585w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation-1280x767.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation-980x587.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1585px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_7\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview.jpg\" title=\"CRM - Yleiskatsaus\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview.jpg\" alt=\"CRM-yleiskatsaus myPARM BIactissa\" class=\"wp-image-5737\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview.jpg 1584w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview-1280x768.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_8\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling.jpg\" title=\"Valvontatoimenpiteet ja -toimet\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling.jpg\" alt=\"Toimenpiteet ja toimien seuranta myPARM BIact -j\u00e4rjestelm\u00e4ss\u00e4\" class=\"wp-image-5740\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling.jpg 1584w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling-1280x768.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_9\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country.jpg\" title=\"Tulot maittain\"><img loading=\"lazy\" decoding=\"async\" width=\"1583\" height=\"951\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country.jpg\" alt=\"Tulot maittain myPARM BIact -j\u00e4rjestelm\u00e4ss\u00e4\" class=\"wp-image-5749\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country.jpg 1583w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country-1280x769.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country-980x589.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1583px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_10\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA.jpg\" title=\"Hankkeen tila - KPI:t + MTA\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA.jpg\" alt=\"Project status - KPIs + MTA in myPARM BIact\" class=\"wp-image-5751\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA.jpg 1584w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA-1280x768.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_11\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts.jpg\" title=\"Hankkeen tila - KPI:t + h\u00e4lytykset\"><img loading=\"lazy\" decoding=\"async\" width=\"1583\" height=\"949\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts.jpg\" alt=\"Hankkeen tila - KPI:t + h\u00e4lytykset myPARM BIactissa\" class=\"wp-image-5750\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts.jpg 1583w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts-1280x767.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1583px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_12\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs.jpg\" title=\"Hankkeiden tuotot ja kustannukset\"><img loading=\"lazy\" decoding=\"async\" width=\"1583\" height=\"951\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs.jpg\" alt=\"Hankkeiden tulot ja kustannukset myPARM BIact -j\u00e4rjestelm\u00e4ss\u00e4\" class=\"wp-image-5748\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs.jpg 1583w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs-1280x769.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs-980x589.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1583px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_13\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview.jpg\" title=\"products overview\"><img loading=\"lazy\" decoding=\"async\" width=\"1581\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview.jpg\" alt=\"Product overview myPARM BIact\" class=\"wp-image-5747\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview.jpg 1581w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-1280x769.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-980x589.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1581px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Tietopohjaisen_tarinankerronnan_edut\"><\/span>Tietopohjaisen tarinankerronnan edut<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Ymm\u00e4rrett\u00e4vyys:<\/strong> Data Storytelling esitt\u00e4\u00e4 tietoja tavalla, joka tekee niist\u00e4 yleis\u00f6lle ymm\u00e4rrett\u00e4vi\u00e4 ja helposti l\u00e4hestytt\u00e4vi\u00e4. N\u00e4in voidaan saada arvokkaita oivalluksia ja v\u00e4litt\u00e4\u00e4 niit\u00e4 eteenp\u00e4in.<\/li>\n<li><strong>Tunteisiin vetoava voima:<\/strong> Tarinan kertomisen avulla voidaan puhutella yleis\u00f6\u00e4 tunteiden tasolla ja saada se samaistumaan viestiin entist\u00e4 vahvemmin.<\/li>\n<li><strong>Parempi muistaminen:<\/strong> Hyvin kerrottu tarina on helpompi muistaa kuin pelkk\u00e4t faktat ja luvut.<\/li>\n<li><strong>Tuki p\u00e4\u00e4t\u00f6ksenteossa:<\/strong> Data Storytelling voi auttaa p\u00e4\u00e4t\u00f6ksenteossa tarjoamalla selke\u00e4\u00e4 ja helposti ymm\u00e4rrett\u00e4v\u00e4\u00e4 tietoa. Sen avulla voidaan esimerkiksi pysy\u00e4 keskusteluissa hyvin keskittyneen\u00e4.<\/li>\n<li><strong>Parempi yhteisty\u00f6:<\/strong> Kun data-asiantuntijat oppivat puhumaan muiden yrityksen sidosryhmien kielt\u00e4, yhteisty\u00f6t\u00e4 voidaan tehostaa.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Tietopohjaisen_tarinankerronnan_haitat\"><\/span>Tietopohjaisen tarinankerronnan haitat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Aikaa viev\u00e4\u00e4:<\/strong> Tietojen avulla tapahtuva tarinankerronta voi olla hyvin aikaa viev\u00e4\u00e4, etenkin kun on kyse tietojen k\u00e4sittelyst\u00e4 ja niiden muokkaamisesta tarinaksi.<\/li>\n<li><strong>Subjektiivisuus:<\/strong> On olemassa vaara, ett\u00e4 tietoja tulkitaan subjektiivisesti sen mukaan, miten tarina kerrotaan ja kuka sen kertoo.<\/li>\n<li><strong>Todellisuuden v\u00e4\u00e4rist\u00e4minen:<\/strong> Korostamalla tiettyj\u00e4 tietoja ja j\u00e4tt\u00e4m\u00e4ll\u00e4 toiset huomiotta on vaarana, ett\u00e4 todellisuutta v\u00e4\u00e4ristell\u00e4\u00e4n ja annetaan ep\u00e4t\u00e4ydellinen tai v\u00e4\u00e4r\u00e4 kuva. Siksi tietojen esitt\u00e4mist\u00e4 laadittaessa tulisi tarkasti tarkistaa, ovatko saadut havainnot todellakin oikeita.<\/li>\n<li><strong>Liian paljon tietoa:<\/strong> Visuaalisia elementtej\u00e4 tai tietoa voi olla liikaa, mik\u00e4 voi ohjata yleis\u00f6n huomion pois t\u00e4rkeimmist\u00e4 asioista. Siksi on t\u00e4rke\u00e4\u00e4 keskitty\u00e4 vain olennaiseen tietoon.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Yhteenveto\"><\/span>Yhteenveto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Data Storytelling on arvokas menetelm\u00e4, jonka avulla dataa voidaan esitt\u00e4\u00e4 havainnollisesti ja v\u00e4litt\u00e4\u00e4 siten selke\u00e4 ja vakuuttava viesti. Visuaalisten elementtien ja hyvin j\u00e4sennellyn kerrontatavan avulla yleis\u00f6 ymm\u00e4rt\u00e4\u00e4 tiedot helpommin ja muistaa ne paremmin. N\u00e4in ollen Data Storytelling voi olla avuksi monilla aloilla. <br \/>Business Intelligence -ohjelmisto voi auttaa sinua luomaan ja muotoilemaan datatarinasi. K\u00e4tev\u00e4t analysointitoiminnot, erilaiset vaihtoehdot tietojen visualisointiin sek\u00e4 mahdollisuus luoda omia koontin\u00e4ytt\u00f6j\u00e4 ja raportteja helpottavat datatarinasi laatimista.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Lue lis\u00e4\u00e4 Business Intelligence Software -ohjelmistosta myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">LIS\u00c4TIETOJA<\/a><\/div><\/div><div class=\"et_pb_column_7 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Haluaisitko tutustua myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>iin demoesityksess\u00e4? Siin\u00e4 tapauksessa voit varata ajan tapaamiseen vaikka samantien!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-biact-webdemo-fi\" target=\"_blank\">VARAA TAPAAMINEN<\/a><\/div><\/div><\/div><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Ffi%2Fdata-storytelling-4%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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Please check the fields and try again.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} Liste ausgew\u00e4hlt',\n      selectedLists: '{quantity} Listen ausgew\u00e4hlt'\n    }\n  };\n\n  var AUTOHIDE = Boolean(0);\n<\/script>\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=de\"><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html  -->\n<!-- End Sendinblue Form --><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kuvittele, ett\u00e4 olet osa yrityst\u00e4, joka ker\u00e4\u00e4 suuria m\u00e4\u00e4ri\u00e4 dataa, mutta jolla on vaikeuksia muuntaa t\u00e4m\u00e4 data hy\u00f6dylliseksi tiedoksi. Tai ehk\u00e4 olet osa organisaatiota, joka pyrkii esitt\u00e4m\u00e4\u00e4n monimutkaista dataa helposti ymm\u00e4rrett\u00e4v\u00e4ss\u00e4 muodossa p\u00e4\u00e4t\u00f6ksenteon tueksi. Molemmissa tapauksissa datan tarinankerronta voi olla arvokas ratkaisu. Datan tarinankerronta on menetelm\u00e4, jossa dataa esitet\u00e4\u00e4n havainnollisella tavalla viestin tai tietyn tuloksen v\u00e4litt\u00e4miseksi. Lue Parm AG:n uusimmasta raportista, miten datan tarinankerrontaa voidaan k\u00e4ytt\u00e4\u00e4 muuntamaan dataa hy\u00f6dylliseksi tiedoksi ja p\u00e4\u00e4t\u00f6ksenteon tueksi.<\/p>\n","protected":false},"author":1,"featured_media":15501,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[107,108,613,614],"class_list":["post-15493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-fi","tag-bi-fi","tag-business-intelligence-fi","tag-data-storytelling-fi","tag-daten-praesentieren-fi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Datan tarinankerronta | Parm AG<\/title>\n<meta name=\"description\" content=\"Hy\u00f6dynn\u00e4 datan tarinankerrontaa muuntaaksesi tiedot hy\u00f6dylliseksi tiedoksi ja tehd\u00e4ksesi p\u00e4\u00e4t\u00f6ksi\u00e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/fi\/data-storytelling-4\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Storytelling \u2013 tietojen taitava esitt\u00e4minen\" \/>\n<meta property=\"og:description\" content=\"Kuvittele, ett\u00e4 olet osa yrityst\u00e4, joka ker\u00e4\u00e4 suuria m\u00e4\u00e4ri\u00e4 dataa, mutta jolla on vaikeuksia muuntaa t\u00e4m\u00e4 data hy\u00f6dylliseksi tiedoksi. Tai ehk\u00e4 olet osa organisaatiota, joka pyrkii muuntamaan monimutkaista dataa helposti ymm\u00e4rrett\u00e4v\u00e4\u00e4n muotoon p\u00e4\u00e4t\u00f6ksenteon tueksi. Molemmissa tapauksissa datan tarinankerronta voi olla arvokas ratkaisu. Datan tarinankerronta on menetelm\u00e4, jossa dataa esitet\u00e4\u00e4n havainnollisella tavalla viestin tai tietyn tuloksen v\u00e4litt\u00e4miseksi. 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