{"id":44174,"date":"2024-10-23T14:22:42","date_gmt":"2024-10-23T12:22:42","guid":{"rendered":"https:\/\/parm.com\/?p=44174"},"modified":"2026-09-28T08:29:33","modified_gmt":"2026-09-28T06:29:33","slug":"inteligencia-empresarial-en-logistica","status":"publish","type":"post","link":"https:\/\/parm.com\/es\/inteligencia-empresarial-en-logistica\/","title":{"rendered":"Inteligencia empresarial en log\u00edstica"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Inteligencia empresarial en log\u00edstica<\/h1>\n<p>Decisiones basadas en datos para procesos eficientes <br \/><span style=\"font-size: large;\"><\/span><\/p>\n<\/div><\/div><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Fes%2Finteligencia-empresarial-en-logistica%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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Las exigencias a los procesos log\u00edsticos son cada vez m\u00e1s complejas, al tiempo que todo gira en torno a la optimizaci\u00f3n de las complejas cadenas de suministro, la reducci\u00f3n de costes y el aumento de la satisfacci\u00f3n del cliente. Por tanto, es casi imposible que estas empresas eviten la digitalizaci\u00f3n si quieren utilizar y evaluar sus datos con sensatez. Con todos estos retos, una soluci\u00f3n de inteligencia empresarial puede ayudar a tomar las mejores decisiones basadas en datos y mejorar as\u00ed la eficacia de las operaciones log\u00edsticas.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/es\/inteligencia-empresarial-en-logistica\/#La_importancia_del_BI_en_la_logistica\" >La importancia del BI en la log\u00edstica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/es\/inteligencia-empresarial-en-logistica\/#Aplicacion_del_software_BI_en_logistica\" >Aplicaci\u00f3n del software BI en log\u00edstica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/es\/inteligencia-empresarial-en-logistica\/#Ventajas_de_las_soluciones_de_BI_en_logistica\" >Ventajas de las soluciones de BI en log\u00edstica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/es\/inteligencia-empresarial-en-logistica\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"La_importancia_del_BI_en_la_logistica\"><\/span>La importancia del BI en la log\u00edstica<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Muchos proveedores de servicios log\u00edsticos utilizan herramientas como Microsoft Excel para gestionar y controlar su empresa. Sin embargo, si las cadenas de transporte y log\u00edstica se vuelven muy complejas, se generan demasiados datos en numerosos sistemas fuente diferentes. Esto dificulta la recopilaci\u00f3n y el an\u00e1lisis de estos datos en dicho software. En log\u00edstica, la informaci\u00f3n puede proceder de sistemas de transporte, software de gesti\u00f3n de almacenes, gesti\u00f3n de relaciones con los clientes (CRM) y sistemas financieros. Las fuentes de datos m\u00e1s importantes son<\/p>\n<ul>\n<li><strong>Sistemas de gesti\u00f3n del transporte (TMS):<\/strong> Estos sistemas proporcionan datos sobre rutas, plazos de entrega y utilizaci\u00f3n de los veh\u00edculos, que son clave para optimizar los procesos de transporte.<\/li>\n<li><strong>Sistemas de gesti\u00f3n de almacenes (WMS):<\/strong> en un WMS puedes ver informaci\u00f3n sobre las existencias, los movimientos de stock y el uso del espacio de almacenamiento. Estos datos se pueden usar para gestionar el almac\u00e9n de forma m\u00e1s eficiente.<\/li>\n<li><strong>Planificaci\u00f3n de recursos empresariales (ERP):<\/strong> Las soluciones ERP ofrecen datos completos para planificar y controlar los procesos log\u00edsticos.<\/li>\n<\/ul>\n<p>Las soluciones de Business Intelligence integran los datos de todos estos sistemas fuente en un almac\u00e9n de datos y los procesan para que luego se puedan analizar f\u00e1cilmente. As\u00ed, se pueden supervisar f\u00e1cilmente indicadores clave de rendimiento (KPI), como la ocupaci\u00f3n de los veh\u00edculos y los almacenes, la puntualidad de las entregas, los tiempos de tramitaci\u00f3n y los costes de transporte. De esta forma, los responsables de log\u00edstica pueden reaccionar r\u00e1pidamente ante cualquier desviaci\u00f3n y tomar medidas de forma proactiva. Al mismo tiempo, las soluciones de BI pueden usarse como sistema de alerta temprana, de modo que, por ejemplo, env\u00eden mensajes autom\u00e1ticamente cuando se alcancen los umbrales predefinidos, como en caso de una posible falta de veh\u00edculos o de retrasos. Para ello, estas soluciones recurren a datos en tiempo real. <br \/>As\u00ed pues, los sistemas de BI ayudan a las empresas de log\u00edstica a tomar decisiones basadas en datos y, gracias a unos paneles de control muy pr\u00e1cticos, ofrecen una visi\u00f3n general r\u00e1pida de toda la informaci\u00f3n relevante para la toma de decisiones, por ejemplo:<\/p>\n<ul>\n<li>Aprovechamiento de la flota<\/li>\n<li>Puntualidad en las entregas<\/li>\n<li>Rutas<\/li>\n<li>Emisiones de CO\u2082<\/li>\n<li>Costes y beneficios<\/li>\n<li>Clientes<\/li>\n<li>Volumen de transporte<\/li>\n<li>Capacidad de almacenamiento<\/li>\n<li>Empleados y otros recursos<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Aplicacion_del_software_BI_en_logistica\"><\/span>Aplicaci\u00f3n del software BI en log\u00edstica<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Complejidad de las cadenas de suministro<\/strong><br \/> <strong>Desaf\u00edo:<\/strong> Sin duda, el mayor desaf\u00edo en log\u00edstica es optimizar la cadena de suministro. Las cadenas de suministro globales suelen ser muy complejas y, por lo tanto, propensas a interrupciones. Al mismo tiempo, es fundamental operar de la manera m\u00e1s econ\u00f3mica posible para que el espacio de transporte y almacenamiento existente se utilice de forma \u00f3ptima.<br \/> <strong>Soluci\u00f3n de BI:<\/strong> Los sistemas de inteligencia empresarial (BI) permiten analizar todos los aspectos de la cadena de suministro y los riesgos asociados. Por ejemplo, se pueden visualizar f\u00e1cilmente los vol\u00famenes de transporte, la capacidad de almacenamiento, las flotas de veh\u00edculos y el rendimiento de los proveedores. Esto permite optimizar la planificaci\u00f3n de rutas y los niveles de inventario. Asimismo, las soluciones de BI pueden identificar con antelaci\u00f3n factores geopol\u00edticos o tendencias del mercado, lo que ayuda a predecir picos de demanda e identificar posibles cuellos de botella.<\/li>\n<li><strong>Presi\u00f3n sobre los costes y aumento de la eficiencia<\/strong><br \/><strong>Reto:<\/strong> Las empresas de log\u00edstica compiten a nivel mundial y, por eso, est\u00e1n sometidas a una presi\u00f3n constante para reducir sus costes y, al mismo tiempo, aumentar la eficiencia. <br \/><strong>Soluci\u00f3n de BI:<\/strong> Mediante an\u00e1lisis detallados de costes y procesos, un software de BI puede ayudar a identificar oportunidades de ahorro. La optimizaci\u00f3n de la cadena de suministro y un uso eficiente de los recursos disponibles tambi\u00e9n ayudan a reducir los costes. <\/li>\n<li><strong>Requisitos de los clientes y acuerdos de nivel de servicio<\/strong><br \/><strong>Reto:<\/strong> los clientes esperan plazos de entrega cada vez m\u00e1s cortos y una mayor calidad de servicio. <br \/><strong>Soluci\u00f3n de BI:<\/strong> Los sistemas de BI supervisan constantemente el cumplimiento de los acuerdos de nivel de servicio y ofrecen an\u00e1lisis detallados del rendimiento. Esto permite reaccionar de forma proactiva ante posibles fallos en el servicio y aumentar la satisfacci\u00f3n del cliente. <\/li>\n<li><strong>Flexibilidad y adaptabilidad<\/strong><br \/><strong>Reto:<\/strong> El mercado de la log\u00edstica es muy din\u00e1mico y exige adaptarse r\u00e1pidamente a las nuevas condiciones. <br \/><strong>Soluci\u00f3n de BI:<\/strong> Las herramientas de BI de autoservicio permiten a los usuarios especializados realizar sus propios an\u00e1lisis y reaccionar ante las nuevas exigencias del mercado sin necesidad de tener conocimientos profundos de inform\u00e1tica. Esto es especialmente importante cuando hay que tomar decisiones r\u00e1pidamente.<\/li>\n<\/ol>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Ventajas_de_las_soluciones_de_BI_en_logistica\"><\/span>Ventajas de las soluciones de BI en log\u00edstica<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Visi\u00f3n global de los procesos operativos <\/li>\n<li>F\u00e1cil identificaci\u00f3n de ineficiencias, tendencias o patrones<\/li>\n<li>Optimizaci\u00f3n de la cadena de suministro, la gesti\u00f3n de almacenes y otros procesos<\/li>\n<li>Previsiones bien fundamentadas <\/li>\n<li>Seguridad en la planificaci\u00f3n<\/li>\n<li>Transparencia en los costes<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La inteligencia empresarial se ha convertido en una herramienta imprescindible para las empresas de log\u00edstica. Gracias al uso de soluciones de inteligencia empresarial, las empresas pueden optimizar sus procesos y, al mismo tiempo, reducir costes para poder competir a nivel mundial. La capacidad de tomar decisiones basadas en datos en tiempo real ser\u00e1 a\u00fan m\u00e1s importante en el futuro para tener \u00e9xito en el din\u00e1mico sector de la log\u00edstica.<br \/>Con paneles intuitivos, amplias funciones de an\u00e1lisis y la posibilidad de supervisar en tiempo real los KPI cr\u00edticos, el software de inteligencia empresarial myPARM BI te ayuda a<span style=\"font-size: x-small;\"><sup>act\u00faa<\/sup><\/span>  Ayudamos a las empresas de log\u00edstica a sacar el m\u00e1ximo partido a sus datos y a tomar decisiones bien fundamentadas. Adem\u00e1s, la gesti\u00f3n integrada de tareas y las funciones de comunicaci\u00f3n ayudan a transmitir directamente a los empleados las decisiones tomadas y a supervisar su puesta en pr\u00e1ctica.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>M\u00e1s informaci\u00f3n sobre el software de inteligencia empresarial myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">M\u00e1s informaci\u00f3n<\/a><\/div><\/div><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>\u00bfDesea conocer\u200b myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> en una demostraci\u00f3n? Entonces, \u00a1concierte una cita con nosotros ahora mismo!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-biact-webdemo-es\" target=\"_blank\">Concertar cita<\/a><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Fes%2Finteligencia-empresarial-en-logistica%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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Please check the fields and try again.\";\n\n  window.REQUIRED_ERROR_MESSAGE = \"This field must not be empty. \";\n\n  window.GENERIC_INVALID_MESSAGE = \"The information entered is not valid. Please check the fields and try again.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} Liste ausgew\u00e4hlt',\n      selectedLists: '{quantity} Listen ausgew\u00e4hlt'\n    }\n  };\n\n  var AUTOHIDE = Boolean(0);\n<\/script>\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=de\"><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html  -->\n<!-- End Sendinblue Form --><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En el din\u00e1mico mundo de la log\u00edstica, optimizar los procesos es crucial. Las soluciones de BI ofrecen una aut\u00e9ntica ventaja competitiva: con an\u00e1lisis precisos y cuadros de mando en tiempo real, las empresas log\u00edsticas pueden tomar r\u00e1pidamente decisiones bien fundadas, reducir costes y aumentar la satisfacci\u00f3n del cliente. Parm AG te explica c\u00f3mo ayuda el software de BI a optimizar las cadenas de suministro y qu\u00e9 ventajas ofrece. \u00a1Inf\u00f3rmate ahora!  <\/p>\n","protected":false},"author":1,"featured_media":44194,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[978],"tags":[64,65],"class_list":["post-44174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-de-negocio","tag-bi-en","tag-business-intelligence-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Parm AG<\/title>\n<meta name=\"description\" content=\"Las soluciones de BI ofrecen numerosas ventajas en log\u00edstica. Te explicamos c\u00f3mo puedes utilizar las soluciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/es\/inteligencia-empresarial-en-logistica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inteligencia empresarial en log\u00edstica: decisiones basadas en datos para procesos eficientes\" \/>\n<meta property=\"og:description\" content=\"En el din\u00e1mico mundo de la log\u00edstica, optimizar los procesos es crucial. Las soluciones de BI ofrecen una ventaja competitiva real: con an\u00e1lisis precisos y cuadros de mando en tiempo real, las empresas log\u00edsticas pueden tomar decisiones informadas r\u00e1pidamente, reducir costes y aumentar la satisfacci\u00f3n del cliente. Parm AG explica c\u00f3mo ayuda el software de BI a optimizar las cadenas de suministro y qu\u00e9 ventajas ofrece. M\u00e1s informaci\u00f3n\" \/>\n<meta property=\"og:url\" content=\"https:\/\/parm.com\/es\/inteligencia-empresarial-en-logistica\/\" \/>\n<meta property=\"og:site_name\" content=\"Parm AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myparm\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-23T12:22:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T06:29:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/10\/Post_BI-Logistik_ES-1024x538.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natascha Schleutker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Inteligencia empresarial en log\u00edstica: decisiones basadas en datos para procesos eficientes\" \/>\n<meta name=\"twitter:description\" content=\"En el din\u00e1mico mundo de la log\u00edstica, optimizar los procesos es crucial. Las soluciones de BI ofrecen una ventaja competitiva real: con an\u00e1lisis precisos y cuadros de mando en tiempo real, las empresas log\u00edsticas pueden tomar decisiones informadas r\u00e1pidamente, reducir costes y aumentar la satisfacci\u00f3n del cliente. Parm AG explica c\u00f3mo ayuda el software de BI a optimizar las cadenas de suministro y qu\u00e9 ventajas ofrece. 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