{"id":257775,"date":"2022-03-09T10:21:05","date_gmt":"2022-03-09T09:21:05","guid":{"rendered":"https:\/\/parm.com\/que-es-la-inteligencia-de-negocio-bi-2\/"},"modified":"2026-09-14T14:20:21","modified_gmt":"2026-09-14T12:20:21","slug":"que-es-la-inteligencia-de-negocio-bi-2","status":"publish","type":"post","link":"https:\/\/parm.com\/es\/que-es-la-inteligencia-de-negocio-bi-2\/","title":{"rendered":"\u00bfQu\u00e9 es la Inteligencia de Negocio (BI)?"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>\u00bfQu\u00e9 es la inteligencia empresarial (BI)?<\/h1>\n<p><span style=\"font-size: large;\">\u00bfQu\u00e9 ventajas te ofrece un software de BI?<br \/><\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Post_BI_EN.jpg\" width=\"2500\" height=\"1313\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Post_BI_EN.jpg 2500w, https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Post_BI_EN-1280x672.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Post_BI_EN-980x515.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Post_BI_EN-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2500px, 100vw\" class=\"wp-image-12026\" alt=\"\u00bfQu\u00e9 es la inteligencia empresarial?\" title=\"Post_BI_EN\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Para tener \u00e9xito, hay que tomar decisiones empresariales cada vez m\u00e1s r\u00e1pido. Y eso no es nada f\u00e1cil en un entorno incierto. Las herramientas de Business Intelligence (BI) te ayudan a tomar esas decisiones bas\u00e1ndote en datos y an\u00e1lisis precisos. Te explicamos qu\u00e9 es exactamente el BI y qu\u00e9 ventajas te aporta usar una soluci\u00f3n de BI.<\/p>\n<\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/es\/que-es-la-inteligencia-de-negocio-bi-2\/#%C2%BFQue_es_la_BI\" >\u00bfQu\u00e9 es la BI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/es\/que-es-la-inteligencia-de-negocio-bi-2\/#%C2%BFPor_que_es_importante_la_BI_para_las_empresas\" >\u00bfPor qu\u00e9 es importante la BI para las empresas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/es\/que-es-la-inteligencia-de-negocio-bi-2\/#Ventajas_de_la_BI\" >Ventajas de la BI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/es\/que-es-la-inteligencia-de-negocio-bi-2\/#Ambitos_de_aplicacion\" >\u00c1mbitos de aplicaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/parm.com\/es\/que-es-la-inteligencia-de-negocio-bi-2\/#Las_funciones_mas_importantes_de_las_herramientas_de_BI\" >Las funciones m\u00e1s importantes de las herramientas de BI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/parm.com\/es\/que-es-la-inteligencia-de-negocio-bi-2\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_la_BI\"><\/span>\u00bfQu\u00e9 es la BI?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El t\u00e9rmino \u00abBI\u00bb engloba todas las herramientas, procesos, tecnolog\u00edas, aplicaciones y m\u00e9todos que se usan para tomar decisiones empresariales bien fundamentadas y basadas en datos. Esto incluye recopilar datos de fuentes internas y externas, prepararlos para su an\u00e1lisis, desarrollar consultas y ejecutarlas. Se crean informes, paneles de control y visualizaciones de datos, y se ponen a disposici\u00f3n de los responsables de la toma de decisiones y del personal operativo de una empresa.<\/p>\n<p>Un enfoque de BI a nivel de toda la empresa integra los datos para detectar relaciones entre todas las \u00e1reas de la empresa y extraer conclusiones. Para ello, los datos se recopilan, agregan, eval\u00faan y procesan de forma centralizada. As\u00ed sirven de base para tomar decisiones estrat\u00e9gicas importantes.<\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><em>&gt;&gt; <\/em><em>Con la ayuda de la inteligencia empresarial (BI) se recopilan datos, se analizan, se extraen conclusiones, se presentan de forma visual y f\u00e1cil de entender y se traducen en medidas concretas.  <\/em><em>&lt;&lt;<\/em><\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>El t\u00e9rmino \u00abBusiness Intelligence\u00bb apareci\u00f3 por primera vez en 1958 en el art\u00edculo \u00abA Business Intelligence System\u00bb, de Hans Peter Luhn. Sin embargo, fue el Gartner Group quien lo populariz\u00f3 sobre todo en los a\u00f1os 90, y desde entonces ha evolucionado mucho. Mientras que al principio eran sobre todo los analistas de datos y los expertos en TI quienes realizaban los an\u00e1lisis y elaboraban los informes, ahora hay un mont\u00f3n de herramientas con las que cualquier empleado puede hacer sus propios an\u00e1lisis. Las \u00e1reas de aplicaci\u00f3n m\u00e1s habituales son, sobre todo, el control de gesti\u00f3n y las finanzas. Sin embargo, hoy en d\u00eda muchos directivos y empleados utilizan la BI de autoservicio para tener una visi\u00f3n general y comprender el volumen de datos, cada vez mayor, sin depender del departamento de TI. La BI de autoservicio significa que un usuario puede realizar consultas por s\u00ed mismo y generar informes o an\u00e1lisis ad hoc sin necesidad de tener amplios conocimientos de estad\u00edstica. Por eso, estas herramientas son intuitivas, f\u00e1ciles de usar y ofrecen acceso en tiempo real a todos los datos que necesitas.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_es_importante_la_BI_para_las_empresas\"><\/span>\u00bfPor qu\u00e9 es importante la BI para las empresas?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>  Con la ayuda de las herramientas de BI se pueden mejorar y acelerar los procesos de toma de decisiones. Se pueden optimizar los procesos internos de la empresa y, por ejemplo, aumentar los beneficios. Adem\u00e1s, el BI se puede utilizar para detectar tendencias e identificar problemas.<br \/>Por un lado, esto funciona analizando los datos recopilados en el pasado, es decir, mediante la elaboraci\u00f3n de informes. Por otro lado, los datos tambi\u00e9n se usan para proyectarlos hacia el futuro con vistas a la planificaci\u00f3n y, as\u00ed, generar nuevos conocimientos. De este modo, por ejemplo, se pueden analizar diferentes escenarios para el futuro.<\/p>\n<p>La inteligencia empresarial suele dividirse en dos \u00e1reas: el an\u00e1lisis de datos y el an\u00e1lisis avanzado.<br \/>El an\u00e1lisis de datos se centra en la recopilaci\u00f3n y evaluaci\u00f3n de datos empresariales y de mercado. As\u00ed, por ejemplo, se puede recopilar y analizar informaci\u00f3n sobre el comportamiento de los clientes o sobre campa\u00f1as de marketing. Esto ayuda a la hora de tomar decisiones operativas. Por otro lado, el an\u00e1lisis avanzado ayuda a detectar a tiempo las evoluciones y tendencias del mercado, para que se puedan tomar las medidas adecuadas.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Ventajas_de_la_BI\"><\/span>Ventajas de la BI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Reacciones m\u00e1s r\u00e1pidas:<\/strong> una gesti\u00f3n automatizada de la informaci\u00f3n analiza los datos en tiempo real y mejora as\u00ed la capacidad de reacci\u00f3n de la direcci\u00f3n.<\/li>\n<li><strong>Mejores decisiones:<\/strong> los datos y an\u00e1lisis significativos generan informaci\u00f3n fiable que facilita la toma de decisiones.<\/li>\n<li><strong>Mayor eficiencia:<\/strong> los procesos empresariales se pueden analizar y relacionar entre s\u00ed. As\u00ed se pueden detectar r\u00e1pidamente los problemas y optimizar los procesos.<\/li>\n<li><strong>Aprovechar el potencial de ahorro:<\/strong> con la ayuda de la BI se puede mejorar la planificaci\u00f3n de recursos y aumentar la productividad.<\/li>\n<li><strong>Informes r\u00e1pidos:<\/strong> los informes en tiempo real con datos actualizados y de alta calidad est\u00e1n disponibles en cualquier momento con solo pulsar un bot\u00f3n. El procesamiento de los datos es sencillo y permite crear presentaciones visualmente atractivas y f\u00e1ciles de entender.<\/li>\n<li><strong>Detecci\u00f3n de tendencias:<\/strong> un sistema de BI puede detectar tendencias y patrones en los datos. Esto permite tomar decisiones, establecer prioridades y asignar los recursos en consecuencia. Como tambi\u00e9n se pueden analizar datos externos y relacionarlos entre s\u00ed, se pueden identificar adem\u00e1s tendencias importantes del mercado.<\/li>\n<li><strong>Clientes satisfechos:<\/strong> gracias a unos procesos optimizados, a unas decisiones estrat\u00e9gicas mejoradas y a una visi\u00f3n general constante de los indicadores clave, podr\u00e1s garantizar la satisfacci\u00f3n de tus clientes a largo plazo.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Ambitos_de_aplicacion\"><\/span>\u00c1mbitos de aplicaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Planificaci\u00f3n estrat\u00e9gica<\/li>\n<li>Gesti\u00f3n de recursos<\/li>\n<li>Desarrollo de productos \/ Gesti\u00f3n del ciclo de vida del producto<\/li>\n<li>Planificaci\u00f3n de la producci\u00f3n<\/li>\n<li>Planificaci\u00f3n de ventas<\/li>\n<li>Planificaci\u00f3n de marketing<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Las_funciones_mas_importantes_de_las_herramientas_de_BI\"><\/span>Las funciones m\u00e1s importantes de las herramientas de BI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>OLAP (Online Analytical Processing):<\/strong> es el n\u00facleo de la BI y permite analizar grandes cantidades de datos hist\u00f3ricos en diferentes dimensiones con funciones de desglose.<\/li>\n<li><strong>BI operativo:<\/strong> ayuda a procesar los datos entrantes en tiempo real y, as\u00ed, garantizar la transparencia en todo momento. Con esta informaci\u00f3n, se pueden dar respuestas r\u00e1pidas.<\/li>\n<li><strong>An\u00e1lisis ad hoc:<\/strong> informes que cualquier usuario de la herramienta puede generar en cualquier momento.<\/li>\n<li><strong>Informes:<\/strong> un sistema activo genera informes autom\u00e1ticos a intervalos regulares que t\u00fa mismo defines o cuando se superan unos valores l\u00edmite importantes.<\/li>\n<li><strong>An\u00e1lisis avanzado:<\/strong> permite predecir resultados futuros y ofrecer recomendaciones.<\/li>\n<li><strong>BI de autoservicio:<\/strong> permite a los usuarios realizar consultas, crear informes y obtener informaci\u00f3n valiosa mediante paneles interactivos, sin necesidad de una formaci\u00f3n exhaustiva.<\/li>\n<li><strong>Integraci\u00f3n:<\/strong> Para obtener informaci\u00f3n relevante, los sistemas de BI deber\u00edan integrarse con diferentes fuentes de datos, como, por ejemplo, los sistemas CRM o ERP.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La inteligencia empresarial puede ayudarte a conseguir una ventaja competitiva decisiva frente a tus rivales, a tomar las decisiones correctas y a poner en marcha las medidas adecuadas.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>M\u00e1s informaci\u00f3n sobre el software de inteligencia empresarial myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">M\u00e1s informaci\u00f3n<\/a><\/div><\/div><div class=\"et_pb_column_7 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>\u00bfDesea conocer\u200b myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> en una demostraci\u00f3n? Entonces, \u00a1concierte una cita con nosotros ahora mismo!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-biact-webdemo-es\" target=\"_blank\">Concertar cita<\/a><\/div><\/div><\/div><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Fes%2Fque-es-la-inteligencia-de-negocio-bi-2%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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Please check the fields and try again.\";\n\n  window.REQUIRED_ERROR_MESSAGE = \"This field must not be empty. \";\n\n  window.GENERIC_INVALID_MESSAGE = \"The information entered is not valid. Please check the fields and try again.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} Liste ausgew\u00e4hlt',\n      selectedLists: '{quantity} Listen ausgew\u00e4hlt'\n    }\n  };\n\n  var AUTOHIDE = Boolean(0);\n<\/script>\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=de\"><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html  -->\n<!-- End Sendinblue Form --><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Para tener \u00e9xito, hay que tomar decisiones empresariales cada vez m\u00e1s r\u00e1pido. Y eso no es nada f\u00e1cil en un entorno incierto. Las herramientas de Business Intelligence (BI) te ayudan a tomar esas decisiones bas\u00e1ndote en datos y an\u00e1lisis precisos. Te explicamos qu\u00e9 es exactamente el BI y qu\u00e9 ventajas te aporta usar una soluci\u00f3n de BI.<\/p>\n","protected":false},"author":1,"featured_media":22895,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[978],"tags":[996,989],"class_list":["post-257775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-de-negocio","tag-bi-es","tag-business-intelligence-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es la Inteligencia de Negocio (BI)? | Parm AG<\/title>\n<meta name=\"description\" content=\"Te explicamos qu\u00e9 es exactamente la inteligencia empresarial (BI) y qu\u00e9 ventajas te aporta el uso de una soluci\u00f3n de BI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/es\/que-es-la-inteligencia-de-negocio-bi-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es la Inteligencia de Negocio (BI)?\" \/>\n<meta property=\"og:description\" content=\"Para tener \u00e9xito, hay que tomar decisiones empresariales cada vez m\u00e1s r\u00e1pido. Y eso no es nada f\u00e1cil en un entorno incierto. Las herramientas de Business Intelligence (BI) te ayudan a tomar esas decisiones bas\u00e1ndote en datos y an\u00e1lisis precisos. 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