{"id":23534,"date":"2022-06-01T07:30:36","date_gmt":"2022-06-01T05:30:36","guid":{"rendered":"https:\/\/parm.com\/data-driven-sales\/"},"modified":"2026-03-02T16:07:24","modified_gmt":"2026-03-02T15:07:24","slug":"data-driven-sales-4","status":"publish","type":"post","link":"https:\/\/parm.com\/es\/data-driven-sales-4\/","title":{"rendered":"Ventas basadas en datos"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Ventas 4.0<\/h1>\n<p><span style=\"font-size: large;\">C\u00f3mo las ventas basadas en datos pueden ayudarte a tener m\u00e1s \u00e9xito<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2024\/08\/Post_BI_Sales.jpg\" title=\"Post_BI Ventas\" alt=\"Inteligencia empresarial en ventas: utilizar los datos para comprender mejor las necesidades de los clientes\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>\u00bfConoces bien a tus clientes y sus necesidades? Las ventas tradicionales dependen de empleados sobresalientes que utilizan su intuici\u00f3n y experiencia para ganar nuevos clientes y retener a los existentes. Sin embargo, casi todas las empresas recopilan ahora amplios datos de los clientes que tambi\u00e9n pueden utilizarse para las ventas. Las tecnolog\u00edas de ventas basadas en datos est\u00e1n cambiando la forma de pensar y trabajar de los equipos de ventas. Los datos pueden utilizarse para comprender mejor al cliente, desarrollar medidas \u00f3ptimas y decidir la estrategia de ventas adecuada. El informe<a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/future-of-sales-2025-why-b2b-sales-needs-a-digital-first-approach\" target=\"_blank\" rel=\"noopener\" title=\"El futuro de las ventas 2025 de Gartner\">\"El futuro de las ventas 2025 de Gartner<\/a>\" muestra que el 60% de las organizaciones de ventas B2B pasar\u00e1n de las ventas basadas en la experiencia y la intuici\u00f3n a las ventas basadas en datos para 2025. Este replanteamiento es necesario porque, seg\u00fan el mismo informe, el 80 % de todas las interacciones de venta tendr\u00e1n lugar digitalmente en ese momento.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/es\/data-driven-sales-4\/#%C2%BFQue_son_las_ventas_basadas_en_datos\" >\u00bfQu\u00e9 son las ventas basadas en datos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/es\/data-driven-sales-4\/#%C2%BFEn_que_areas_pueden_ayudar_los_datos\" >\u00bfEn qu\u00e9 \u00e1reas pueden ayudar los datos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/es\/data-driven-sales-4\/#Ventajas\" >Ventajas:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/es\/data-driven-sales-4\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_son_las_ventas_basadas_en_datos\"><\/span>\u00bfQu\u00e9 son las ventas basadas en datos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Las ventas basadas en datos recopilan y utilizan informaci\u00f3n y datos para tomar decisiones de venta. Puede tratarse de datos de satisfacci\u00f3n del cliente, campa\u00f1as de marketing, comportamiento en el sitio web, datos de puntos de venta, geodatos o incluso el estado de \u00e1nimo en las redes sociales.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Segmentaci\u00f3n de clientes:<\/strong> Las empresas tienen como clientes a personas f\u00edsicas. Sin embargo, los clientes individuales a menudo pueden clasificarse en grupos con necesidades diferentes. Los segmentos de clientes individuales contienen entonces clientes que son similares en funci\u00f3n de diversas caracter\u00edsticas. Pueden ser, por ejemplo, caracter\u00edsticas socio o geodemogr\u00e1ficas, tendencias de consumo, factores de riesgo o incluso valor econ\u00f3mico, rentabilidad o potencial de expansi\u00f3n. Qu\u00e9 segmentos hay depende de tu empresa y de su orientaci\u00f3n.<\/li>\n<\/ul>\n<ul>\n<li><strong>Recorrido del cliente:<\/strong> Analizando el \"recorrido del cliente\", puedes comprender qu\u00e9 necesidades tienen tus clientes, qu\u00e9 informaci\u00f3n necesitan y qu\u00e9 caminos siguen para llegar a ti y tomar una decisi\u00f3n de compra.<\/li>\n<\/ul>\n<ul>\n<li><strong>Proceso de ventas:<\/strong> Tus datos recopilados tambi\u00e9n te dan informaci\u00f3n sobre lo bien que est\u00e1 funcionando tu proceso de ventas. Esto te permitir\u00e1 asesorar mejor a los clientes en el futuro y adaptar tu proceso a sus necesidades.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><em>&gt;&gt;Las ventas basadas en datos recopilan y utilizan datos para comprender las necesidades de los clientes y optimizar las decisiones de venta.&lt;&lt;<\/em><\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"%C2%BFEn_que_areas_pueden_ayudar_los_datos\"><\/span>\u00bfEn qu\u00e9 \u00e1reas pueden ayudar los datos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Desarrolla una estrategia de ventas:<\/strong> Si conoces tus distintos segmentos de clientes y el recorrido del cliente, as\u00ed como tus objetivos de ventas, podr\u00e1s optimizar tu estrategia de ventas y marketing en consecuencia.<\/li>\n<p><\/p>\n<li><strong>Informaci\u00f3n sobre los clientes:<\/strong> Tus datos contienen toda la informaci\u00f3n sobre el comportamiento y la estructura de compra de tus clientes. Con estos datos, puedes comprender mejor a tus clientes y sus necesidades. Esto te permite crear perfiles de clientes que te dan una visi\u00f3n general de las preferencias de compra, las intenciones y el estado de \u00e1nimo de tus clientes. Si reconoces estos segmentos de clientes, puedes aumentar su valor haciendo ofertas dirigidas a ellos.<\/li>\n<p><\/p>\n<li>Experiencia <strong>del cliente:<\/strong> Tambi\u00e9n puedes utilizar perfiles de cliente para ofrecer a tus clientes una experiencia de compra personalizada y orientada al cliente. De este modo, puedes darles exactamente la informaci\u00f3n que exigen sus necesidades individuales a lo largo de su recorrido como cliente.<\/li>\n<p><\/p>\n<li><strong>Generaci\u00f3n de<\/strong> clientes potenciales<strong>:<\/strong> Como los datos recopilados pueden mostrarte qui\u00e9nes son tus mejores clientes, tambi\u00e9n puedes utilizarlos para encontrar futuros clientes potenciales.<\/li>\n<p><\/p>\n<li>Desarrollo de los empleados<strong>:<\/strong> Los datos tambi\u00e9n pueden ayudarte con el desarrollo de los empleados. No s\u00f3lo puedes reconocer qu\u00e9 empleado de ventas es el mejor o consigue las tasas de cierre m\u00e1s altas, sino que tambi\u00e9n puedes determinar d\u00f3nde tiene un empleado puntos fuertes y d\u00e9biles, si podr\u00eda ser m\u00e1s adecuado para una funci\u00f3n diferente o si necesita m\u00e1s formaci\u00f3n.<\/li>\n<p><\/p>\n<li><strong>Valor de vida del cliente \/ previsiones de ventas:<\/strong> Con una visi\u00f3n global de tus clientes, puedes hacer previsiones de ventas y maximizar el valor de vida del cliente. Analizando tu proceso de ventas, puedes comprender qu\u00e9 funciona y d\u00f3nde se necesitan ajustes. Cada interacci\u00f3n con un cliente te proporciona datos importantes para ello.<\/li>\n<p><\/p>\n<li><strong>Up-selling y cross-selling:<\/strong> Tus datos recopilados tambi\u00e9n proporcionan informaci\u00f3n sobre lo bueno que es un producto o servicio o sobre qui\u00e9n compra tu soluci\u00f3n y qui\u00e9n no. Esto te permite mejorar tu oferta y personalizarla para cada cliente. Esto a menudo da lugar a oportunidades de venta cruzada y ascendente.<\/li>\n<p><\/p>\n<li><strong>Predicci\u00f3n<\/strong> de la p\u00e9rdida de clientes<strong>:<\/strong> la Inteligencia Empresarial tambi\u00e9n te permite predecir la p\u00e9rdida de clientes. De este modo, tu equipo de ventas puede tomar contramedidas.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Ventajas\"><\/span>Ventajas:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Con el uso de tus datos puedes en ventas:<\/p>\n<ul>\n<li>Toma decisiones \u00f3ptimas<\/li>\n<li>Aumentar el rendimiento de las ventas<\/li>\n<li>Mejorar la experiencia de venta de los clientes<\/li>\n<li>Aumentar las ventas<\/li>\n<li>Mejorar los productos<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La inteligencia empresarial puede proporcionarte informaci\u00f3n importante sobre el mundo de tus clientes y tu organizaci\u00f3n de ventas. De este modo, no s\u00f3lo podr\u00e1s aumentar tus ventas, sino tambi\u00e9n mejorar tus productos y servicios, as\u00ed como tu estrategia de ventas.<\/p>\n<p>El software de BI te facilita el an\u00e1lisis de datos, la identificaci\u00f3n de segmentos de clientes y el c\u00e1lculo de previsiones de ventas. Tambi\u00e9n puedes vincular datos de varias fuentes, como tu sistema CRM o tu sitio web, para obtener m\u00e1s informaci\u00f3n importante.<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Weitere Informationen \u00fcber die Business Intelligence Software myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">Mehr Infos<\/a><\/div><\/div><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>M\u00f6chten Sie\u200b myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> in einer Demonstration kennenlernen? Dann vereinbaren Sie gleich einen Termin!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-biact-webdemo\" target=\"_blank\">Termin vereinbaren<\/a><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Fes%2Fdata-driven-sales-4%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#3b5998; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fparm.com%2Fes%2Fdata-driven-sales-4%2F\" title=\"Bei LinkedIn teilen\" aria-label=\"Bei LinkedIn teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button xing shariff-nocustomcolor\" style=\"background-color:#29888a\"><a href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https%3A%2F%2Fparm.com%2Fes%2Fdata-driven-sales-4%2F\" title=\"Bei XING teilen\" aria-label=\"Bei XING teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#126567; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 25 32\"><path fill=\"#126567\" d=\"M10.7 11.9q-0.2 0.3-4.6 8.2-0.5 0.8-1.2 0.8h-4.3q-0.4 0-0.5-0.3t0-0.6l4.5-8q0 0 0 0l-2.9-5q-0.2-0.4 0-0.7 0.2-0.3 0.5-0.3h4.3q0.7 0 1.2 0.8zM25.1 0.4q0.2 0.3 0 0.7l-9.4 16.7 6 11q0.2 0.4 0 0.6-0.2 0.3-0.6 0.3h-4.3q-0.7 0-1.2-0.8l-6-11.1q0.3-0.6 9.5-16.8 0.4-0.8 1.2-0.8h4.3q0.4 0 0.5 0.3z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mailto shariff-nocustomcolor\" style=\"background-color:#a8a8a8\"><a href=\"mailto:?body=https%3A%2F%2Fparm.com%2Fes%2Fdata-driven-sales-4%2F&subject=Ventas%20basadas%20en%20datos\" title=\"Per E-Mail versenden\" aria-label=\"Per E-Mail versenden\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><!-- Begin Sendinblue Form -->\n<!-- START - We recommend to place the below code in head tag of your website html -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!-- END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: transparent;                                 \">\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewbox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\"\/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n Ihre Anmeldung konnte nicht gespeichert werden. Bitte versuchen Sie es erneut.\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"success-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewbox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 464c-118.664 0-216-96.055-216-216 0-118.663 96.055-216 216-216 118.664 0 216 96.055 216 216 0 118.663-96.055 216-216 216zm141.63-274.961L217.15 376.071c-4.705 4.667-12.303 4.637-16.97-.068l-85.878-86.572c-4.667-4.705-4.637-12.303.068-16.97l8.52-8.451c4.705-4.667 12.303-4.637 16.97.068l68.976 69.533 163.441-162.13c4.705-4.667 12.303-4.637 16.97.068l8.451 8.52c4.668 4.705 4.637 12.303-.068 16.97z\"\/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n Ihre Anmeldung war erfolgreich. Bitte sehen Sie in Ihr Postfach und best\u00e4tigen Sie Ihre Anmeldung. Sollte keine Nachricht ankommen, sehen Sie bitte in Ihren Spam-Ordner. Vielen Dank!\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:rgba(27,62,144,1); max-width:1080px; border-radius:3px; border-width:0px; border-color:#C0CCD9; border-style:solid;\">\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/272a17fd.sibforms.com\/serve\/MUIEAOo1vFGWS7d0cvncbnGo6ZIm0MV83UA-ApqLz0GJgUd38j-GsNKlhCPZ1kVJVEGx5yChU7xjEUZEVAhHli4H01njDJsY0TOLof7HNzi7lZJvWMes1-Je1GVxivY9c8XrMzqbTrnQ9SuHnjhsRe5vXL8U5STdopGqk00vm6RWgZiOpVABZMg1kUY8-KjUWzt-Tpk5-zC9XQ2j\" data-type=\"subscription\">\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:32px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <p>Newsletter<\/p>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <div class=\"sib-text-form-block\">\n              <p>Melden Sie sich zu unserem monatlichen Newsletter an und werden Sie \u00fcber Produkte der Parm AG, Neuheiten, Trends im Projektmanagement sowie Angebote und Veranstaltungen informiert.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-input sib-form-block\">\n            <div class=\"form__entry entry_block\">\n              <div class=\"form__label-row \">\n\n                <div class=\"entry__field\">\n                  <input class=\"input\" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"EMAIL\" data-required=\"true\" required=\"\">\n                <\/div>\n              <\/div>\n\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\n            <div class=\"form__entry entry_mcq\">\n              <div class=\"form__label-row \">\n                <div class=\"entry__choice\">\n                  <label>\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required=\"\">\n                    <span class=\"checkbox checkbox_tick_positive\"><\/span><span style=\"font-size:14px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\"><p>Ich bin damit einverstanden, dass der Newsletter individuell auf meine Interessen abgestimmt wird. Zu diesem Zweck gestatte ich der Parm AG mein \u00d6ffnungs-, Klick- und Downloadverhalten im Newsetter zu analysieren und ein personenbezogenes Nutzerprofil von mir zu erstellen. Die <a href=\"https:\/\/new-site.parm.com\/datenschutzerklaerung\" target=\"_blank\" rel=\"noopener\">Datenschutzerkl\u00e4rung <\/a>habe ich gelesen und akzeptiere diese. Die Abmeldung vom Newsletter ist jederzeit m\u00f6glich.<\/p><span data-required=\"*\" style=\"display: inline;\" class=\"entry__label entry__label_optin\"><\/span><\/span> <\/label>\n                <\/div>\n              <\/div>\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"g-recaptcha\" data-sitekey=\"6LdyzNAcAAAAANv3WwEWU18I26AH-2q2CcQ6eQUk\" data-callback=\"invisibleCaptchaCallback\" data-size=\"invisible\" onclick=\"executeCaptcha\"><\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"text-align: left\">\n            <button class=\"sib-form-block__button sib-form-block__button-with-loader\" style=\"font-size:16px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-width:0px=\"\" form=\"sib-form\" type=\"submit\">\n              <svg class=\"icon clickable__icon progress-indicator__icon sib-hide-loader-icon\" viewbox=\"0 0 512 512\">\n                <path d=\"M460.116 373.846l-20.823-12.022c-5.541-3.199-7.54-10.159-4.663-15.874 30.137-59.886 28.343-131.652-5.386-189.946-33.641-58.394-94.896-95.833-161.827-99.676C261.028 55.961 256 50.751 256 44.352V20.309c0-6.904 5.808-12.337 12.703-11.982 83.556 4.306 160.163 50.864 202.11 123.677 42.063 72.696 44.079 162.316 6.031 236.832-3.14 6.148-10.75 8.461-16.728 5.01z\"\/>\n              <\/svg>\n ANMELDEN\n            <\/button>\n          <\/div>\n        <\/div>\n\n        <input type=\"text\" name=\"email_address_check\" value=\"\" class=\"input--hidden\">\n        <input type=\"hidden\" name=\"locale\" value=\"de\">\n      <\/form>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- END - We recommend to place the below code where you want the form in your website html -->\n\n<!-- START - We recommend to place the below code in footer or bottom of your website html -->\n<script>\n  window.REQUIRED_CODE_ERROR_MESSAGE = 'W\u00e4hlen Sie bitte einen L\u00e4ndervorwahl aus.';\n  window.LOCALE = 'de';\n  window.EMAIL_INVALID_MESSAGE = window.SMS_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n  window.REQUIRED_ERROR_MESSAGE = \"Dieses Feld darf nicht leer sein. \";\n\n  window.GENERIC_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} Liste ausgew\u00e4hlt',\n      selectedLists: '{quantity} Listen ausgew\u00e4hlt'\n    }\n  };\n\n  var AUTOHIDE = Boolean(0);\n<\/script>\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=de\"><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html -->\n<!-- End Sendinblue Form --><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La venta tradicional depende de la intuici\u00f3n y la experiencia de sus empleados. Por otra parte, las ventas apoyadas en datos permiten comprender mejor al cliente y, por tanto, tomar decisiones sobre las medidas \u00f3ptimas y la estrategia de ventas adecuada. Lee nuestro blog para descubrir c\u00f3mo puedes utilizar tus datos para el \u00e9xito de tu organizaci\u00f3n de ventas.<\/p>\n","protected":false},"author":1,"featured_media":22777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[978],"tags":[996,989,1098,1040,1039,1099],"class_list":["post-23534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-de-negocio","tag-bi-es","tag-business-intelligence-es","tag-datengesteuerter-vertrieb-es","tag-datenkompetenz-es","tag-datenkultur-es","tag-vertrieb-4-0-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ventas basadas en datos | Parm AG<\/title>\n<meta name=\"description\" content=\"Mejor comprensi\u00f3n del cliente, decisiones optimizadas y la estrategia de ventas adecuada con ventas apoyadas en datos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/es\/data-driven-sales-4\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo las ventas basadas en datos pueden ayudarte a tener m\u00e1s \u00e9xito\" \/>\n<meta property=\"og:description\" content=\"La venta tradicional depende de la intuici\u00f3n y la experiencia de sus empleados. Por otra parte, las ventas apoyadas en datos permiten comprender mejor al cliente y, por tanto, tomar decisiones sobre las medidas \u00f3ptimas y la estrategia de ventas adecuada. Lee nuestro blog para descubrir c\u00f3mo puedes utilizar tus datos para el \u00e9xito de tu organizaci\u00f3n de ventas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/parm.com\/es\/data-driven-sales-4\/\" \/>\n<meta property=\"og:site_name\" content=\"Parm AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myparm\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-01T05:30:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T15:07:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/06\/Post_BI_Sales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natascha Schleutker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"C\u00f3mo las ventas basadas en datos pueden ayudarte a tener m\u00e1s \u00e9xito\" \/>\n<meta name=\"twitter:description\" content=\"La venta tradicional depende de la intuici\u00f3n y la experiencia de sus empleados. Por otra parte, las ventas apoyadas en datos permiten comprender mejor al cliente y, por tanto, tomar decisiones sobre las medidas \u00f3ptimas y la estrategia de ventas adecuada. Lee nuestro blog para descubrir c\u00f3mo puedes utilizar tus datos para el \u00e9xito de tu organizaci\u00f3n de ventas.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/06\/Post_BI_Sales.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natascha Schleutker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/data-driven-sales-4\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/data-driven-sales-4\\\/\"},\"author\":{\"name\":\"Natascha Schleutker\",\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/#\\\/schema\\\/person\\\/c24699ce0d4e2f1a102409a36cc80953\"},\"headline\":\"Ventas basadas en datos\",\"datePublished\":\"2022-06-01T05:30:36+00:00\",\"dateModified\":\"2026-03-02T15:07:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/data-driven-sales-4\\\/\"},\"wordCount\":4,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/data-driven-sales-4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Post_BI_Sales.jpg\",\"keywords\":[\"BI\",\"Business Intelligence\",\"Datengesteuerter Vertrieb\",\"Datenkompetenz\",\"Datenkultur\",\"Vertrieb 4.0\"],\"articleSection\":[\"Inteligencia de Negocio\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/parm.com\\\/es\\\/data-driven-sales-4\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/data-driven-sales-4\\\/\",\"url\":\"https:\\\/\\\/parm.com\\\/es\\\/data-driven-sales-4\\\/\",\"name\":\"Ventas basadas en datos | Parm AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/data-driven-sales-4\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/data-driven-sales-4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Post_BI_Sales.jpg\",\"datePublished\":\"2022-06-01T05:30:36+00:00\",\"dateModified\":\"2026-03-02T15:07:24+00:00\",\"description\":\"Mejor comprensi\u00f3n del cliente, decisiones optimizadas y la estrategia de ventas adecuada con ventas apoyadas en datos.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/data-driven-sales-4\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/parm.com\\\/es\\\/data-driven-sales-4\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/data-driven-sales-4\\\/#primaryimage\",\"url\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Post_BI_Sales.jpg\",\"contentUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Post_BI_Sales.jpg\",\"width\":2500,\"height\":1313,\"caption\":\"Business Intelligence im Vertrieb - mit Daten zum besseren Verst\u00e4ndnis der Kundenbed\u00fcrfnisse\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/data-driven-sales-4\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/parm.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ventas basadas en datos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/parm.com\\\/es\\\/\",\"name\":\"Parm AG\",\"description\":\"Successful projects. Swiss quality. Software f\u00fcr Projektmanagement\",\"publisher\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/#organization\"},\"alternateName\":\"Parm\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/parm.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/#organization\",\"name\":\"Parm AG\",\"alternateName\":\"Parm\",\"url\":\"https:\\\/\\\/parm.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Parm_Logo_blue_RGB.png\",\"contentUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Parm_Logo_blue_RGB.png\",\"width\":908,\"height\":228,\"caption\":\"Parm AG\"},\"image\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/myparm\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/parm-ag\",\"https:\\\/\\\/www.xing.com\\\/pages\\\/parmag\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/#\\\/schema\\\/person\\\/c24699ce0d4e2f1a102409a36cc80953\",\"name\":\"Natascha Schleutker\",\"sameAs\":[\"https:\\\/\\\/parm.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ventas basadas en datos | Parm AG","description":"Mejor comprensi\u00f3n del cliente, decisiones optimizadas y la estrategia de ventas adecuada con ventas apoyadas en datos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/parm.com\/es\/data-driven-sales-4\/","og_locale":"es_ES","og_type":"article","og_title":"C\u00f3mo las ventas basadas en datos pueden ayudarte a tener m\u00e1s \u00e9xito","og_description":"La venta tradicional depende de la intuici\u00f3n y la experiencia de sus empleados. Por otra parte, las ventas apoyadas en datos permiten comprender mejor al cliente y, por tanto, tomar decisiones sobre las medidas \u00f3ptimas y la estrategia de ventas adecuada. Lee nuestro blog para descubrir c\u00f3mo puedes utilizar tus datos para el \u00e9xito de tu organizaci\u00f3n de ventas.","og_url":"https:\/\/parm.com\/es\/data-driven-sales-4\/","og_site_name":"Parm AG","article_publisher":"https:\/\/www.facebook.com\/myparm","article_published_time":"2022-06-01T05:30:36+00:00","article_modified_time":"2026-03-02T15:07:24+00:00","og_image":[{"width":2500,"height":1313,"url":"https:\/\/parm.com\/wp-content\/uploads\/2022\/06\/Post_BI_Sales.jpg","type":"image\/jpeg"}],"author":"Natascha Schleutker","twitter_card":"summary_large_image","twitter_title":"C\u00f3mo las ventas basadas en datos pueden ayudarte a tener m\u00e1s \u00e9xito","twitter_description":"La venta tradicional depende de la intuici\u00f3n y la experiencia de sus empleados. Por otra parte, las ventas apoyadas en datos permiten comprender mejor al cliente y, por tanto, tomar decisiones sobre las medidas \u00f3ptimas y la estrategia de ventas adecuada. Lee nuestro blog para descubrir c\u00f3mo puedes utilizar tus datos para el \u00e9xito de tu organizaci\u00f3n de ventas.","twitter_image":"https:\/\/parm.com\/wp-content\/uploads\/2022\/06\/Post_BI_Sales.jpg","twitter_misc":{"Escrito por":"Natascha Schleutker","Tiempo de lectura":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/parm.com\/es\/data-driven-sales-4\/#article","isPartOf":{"@id":"https:\/\/parm.com\/es\/data-driven-sales-4\/"},"author":{"name":"Natascha Schleutker","@id":"https:\/\/parm.com\/es\/#\/schema\/person\/c24699ce0d4e2f1a102409a36cc80953"},"headline":"Ventas basadas en datos","datePublished":"2022-06-01T05:30:36+00:00","dateModified":"2026-03-02T15:07:24+00:00","mainEntityOfPage":{"@id":"https:\/\/parm.com\/es\/data-driven-sales-4\/"},"wordCount":4,"commentCount":0,"publisher":{"@id":"https:\/\/parm.com\/es\/#organization"},"image":{"@id":"https:\/\/parm.com\/es\/data-driven-sales-4\/#primaryimage"},"thumbnailUrl":"https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_BI_Sales.jpg","keywords":["BI","Business Intelligence","Datengesteuerter Vertrieb","Datenkompetenz","Datenkultur","Vertrieb 4.0"],"articleSection":["Inteligencia de Negocio"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/parm.com\/es\/data-driven-sales-4\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/parm.com\/es\/data-driven-sales-4\/","url":"https:\/\/parm.com\/es\/data-driven-sales-4\/","name":"Ventas basadas en datos | Parm AG","isPartOf":{"@id":"https:\/\/parm.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/parm.com\/es\/data-driven-sales-4\/#primaryimage"},"image":{"@id":"https:\/\/parm.com\/es\/data-driven-sales-4\/#primaryimage"},"thumbnailUrl":"https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_BI_Sales.jpg","datePublished":"2022-06-01T05:30:36+00:00","dateModified":"2026-03-02T15:07:24+00:00","description":"Mejor comprensi\u00f3n del cliente, decisiones optimizadas y la estrategia de ventas adecuada con ventas apoyadas en datos.","breadcrumb":{"@id":"https:\/\/parm.com\/es\/data-driven-sales-4\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/parm.com\/es\/data-driven-sales-4\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/parm.com\/es\/data-driven-sales-4\/#primaryimage","url":"https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_BI_Sales.jpg","contentUrl":"https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_BI_Sales.jpg","width":2500,"height":1313,"caption":"Business Intelligence im Vertrieb - mit Daten zum besseren Verst\u00e4ndnis der Kundenbed\u00fcrfnisse"},{"@type":"BreadcrumbList","@id":"https:\/\/parm.com\/es\/data-driven-sales-4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/parm.com\/es\/"},{"@type":"ListItem","position":2,"name":"Ventas basadas en datos"}]},{"@type":"WebSite","@id":"https:\/\/parm.com\/es\/#website","url":"https:\/\/parm.com\/es\/","name":"Parm AG","description":"Successful projects. Swiss quality. Software f\u00fcr Projektmanagement","publisher":{"@id":"https:\/\/parm.com\/es\/#organization"},"alternateName":"Parm","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/parm.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/parm.com\/es\/#organization","name":"Parm AG","alternateName":"Parm","url":"https:\/\/parm.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/parm.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/parm.com\/wp-content\/uploads\/2021\/11\/Parm_Logo_blue_RGB.png","contentUrl":"https:\/\/parm.com\/wp-content\/uploads\/2021\/11\/Parm_Logo_blue_RGB.png","width":908,"height":228,"caption":"Parm AG"},"image":{"@id":"https:\/\/parm.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/myparm","https:\/\/www.linkedin.com\/company\/parm-ag","https:\/\/www.xing.com\/pages\/parmag"]},{"@type":"Person","@id":"https:\/\/parm.com\/es\/#\/schema\/person\/c24699ce0d4e2f1a102409a36cc80953","name":"Natascha Schleutker","sameAs":["https:\/\/parm.com"]}]}},"_links":{"self":[{"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/posts\/23534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/comments?post=23534"}],"version-history":[{"count":4,"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/posts\/23534\/revisions"}],"predecessor-version":[{"id":244934,"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/posts\/23534\/revisions\/244934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/media\/22777"}],"wp:attachment":[{"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/media?parent=23534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/categories?post=23534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/tags?post=23534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}