{"id":23499,"date":"2023-02-06T09:59:00","date_gmt":"2023-02-06T08:59:00","guid":{"rendered":"https:\/\/parm.com\/data-storytelling\/"},"modified":"2026-09-28T08:05:19","modified_gmt":"2026-09-28T06:05:19","slug":"data-storytelling-6","status":"publish","type":"post","link":"https:\/\/parm.com\/es\/data-storytelling-6\/","title":{"rendered":"Narraci\u00f3n de datos"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Narrativa de datos<\/h1>\n<p><span style=\"font-size: large;\">Presentar datos complejos de una forma f\u00e1cil de entender<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/01\/Post_Data_storytelling_ES.jpg\" alt=\"Data Storytelling: c\u00f3mo presentar datos con estilo\" title=\"Publicaci\u00f3n_Narrativa de datos\" width=\"1200\" height=\"630\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/01\/Post_Data_storytelling_ES.jpg 1200w, https:\/\/parm.com\/wp-content\/uploads\/2024\/01\/Post_Data_storytelling_ES-980x515.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2024\/01\/Post_Data_storytelling_ES-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-22974\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Imagina que formas parte de una empresa que recopila grandes cantidades de datos, pero que tiene dificultades para convertirlos en informaci\u00f3n \u00fatil. O quiz\u00e1 formes parte de una organizaci\u00f3n que intenta presentar datos complejos de una forma f\u00e1cil de entender para tomar decisiones. En ambos casos, la narraci\u00f3n de datos puede ser una soluci\u00f3n muy valiosa. La narraci\u00f3n de datos es un m\u00e9todo que consiste en presentar los datos de forma clara y visual para transmitir un mensaje o un resultado concreto. Lee en este informe c\u00f3mo se puede utilizar la narraci\u00f3n de datos para convertir los datos en informaci\u00f3n \u00fatil y tomar decisiones.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/es\/data-storytelling-6\/#%C2%BFQue_es_el_%C2%ABdata_storytelling%C2%BB\" >\u00bfQu\u00e9 es el \u00abdata storytelling\u00bb?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/es\/data-storytelling-6\/#%C2%BFComo_funciona_la_narracion_de_datos\" >\u00bfC\u00f3mo funciona la narraci\u00f3n de datos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/es\/data-storytelling-6\/#%C2%BFComo_se_escribe_una_buena_historia_basada_en_datos\" >\u00bfC\u00f3mo se escribe una buena historia basada en datos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/es\/data-storytelling-6\/#%C2%BFEn_que_consiste_una_buena_historia_de_datos\" >\u00bfEn qu\u00e9 consiste una buena historia de datos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/parm.com\/es\/data-storytelling-6\/#Las_ventajas_de_la_narracion_de_datos\" >Las ventajas de la narraci\u00f3n de datos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/parm.com\/es\/data-storytelling-6\/#Los_inconvenientes_de_la_narracion_de_datos\" >Los inconvenientes de la narraci\u00f3n de datos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/parm.com\/es\/data-storytelling-6\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_%C2%ABdata_storytelling%C2%BB\"><\/span>\u00bfQu\u00e9 es el \u00abdata storytelling\u00bb?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La narraci\u00f3n de datos utiliza elementos visuales, como diagramas y gr\u00e1ficos, junto con una forma de contar la historia bien estructurada, para presentar los datos de manera clara y atractiva, con el fin de transmitir un mensaje o un resultado concreto. Este tipo de presentaci\u00f3n ayuda al p\u00fablico a entender mejor la informaci\u00f3n y a recordarla mejor despu\u00e9s. La narraci\u00f3n de datos se puede aplicar en muchos \u00e1mbitos, por ejemplo, en la toma de decisiones empresariales, en la gesti\u00f3n de proyectos o en presentaciones.<\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_funciona_la_narracion_de_datos\"><\/span>\u00bfC\u00f3mo funciona la narraci\u00f3n de datos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La narraci\u00f3n de datos funciona al presentar los datos de una forma que los haga comprensibles, emotivos e interesantes para el p\u00fablico. A la hora de crear tu historia con datos, estos pasos pueden resultarte \u00fatiles:<\/p>\n<h3>1 Identifica el objetivo de la historia:<\/h3>\n<p>Cada historia deber\u00eda tener un objetivo bien definido. As\u00ed que preg\u00fantate qu\u00e9 quieres transmitir con tu historia. \u00bfQu\u00e9 quieres que sienta el p\u00fablico despu\u00e9s de escucharla? \u00bfQu\u00e9 efecto quieres que tenga la historia?<\/p>\n<h3>2. recopilar todos los datos pertinentes:<\/h3>\n<p>Aseg\u00farate de tener todos los datos que necesitas para contar tu historia. Para ello, ponte en el lugar de tu p\u00fablico objetivo y piensa bien qu\u00e9 datos se necesitan. Aseg\u00farate tambi\u00e9n de presentar los datos en el contexto adecuado, es decir, por ejemplo, indicando valores comparativos. Al mismo tiempo, ya en esta fase debes tener cuidado de no seleccionar demasiados datos, para que tu historia de datos no resulte sobrecargada.<\/p>\n<h3>3. preparaci\u00f3n de los datos:<\/h3>\n<p>Limpia y formatea tus datos para que est\u00e9n listos para su posterior an\u00e1lisis y presentaci\u00f3n. Adem\u00e1s, aseg\u00farate de que la <a href=\"https:\/\/parm.com\/data-quality\/\" target=\"_blank\" rel=\"noopener\" title=\"Calidad de los datos\">calidad de los datos<\/a> sea alta, es decir, que est\u00e9n completos, actualizados y sean correctos. Por eso, comprueba tambi\u00e9n que no haya errores, inconsistencias ni duplicados.<\/p>\n<h3>4. representaci\u00f3n visual:<\/h3>\n<p>Una imagen vale m\u00e1s que mil palabras. Por eso, crea diagramas, gr\u00e1ficos, mapas y otros elementos visuales para presentar los datos y reforzar el mensaje. \u00bfNo tienes claro qu\u00e9 tipo de visualizaci\u00f3n es la m\u00e1s adecuada para tus datos? Entonces, en el art\u00edculo <a href=\"https:\/\/parm.com\/es\/how-to-design-a-meaningful-dashboard-5\/\" target=\"_blank\" rel=\"noopener\" title=\"\u00bfC\u00f3mo dise\u00f1ar un cuadro de mandos significativo?\">\u00abC\u00f3mo dise\u00f1ar un panel de control \u00f3ptimo\u00bb<\/a> descubrir\u00e1s c\u00f3mo tomar la decisi\u00f3n m\u00e1s acertada. Adem\u00e1s, all\u00ed podr\u00e1s leer c\u00f3mo se puede optimizar la percepci\u00f3n de la informaci\u00f3n a trav\u00e9s de un panel de control, por ejemplo, cambiando la posici\u00f3n, el tama\u00f1o o la orientaci\u00f3n de los gr\u00e1ficos. Aseg\u00farate de etiquetar los datos con claridad; es decir, que, por ejemplo, los ejes de un diagrama est\u00e9n etiquetados.<\/p>\n<h3>5. estructura:<\/h3>\n<p>Crea una estructura narrativa clara y l\u00f3gica que permita al p\u00fablico entender r\u00e1pidamente los datos y su significado. Para ello, debes estructurar los datos de forma l\u00f3gica y, al mismo tiempo, presentarlos de la forma m\u00e1s sencilla posible.<\/p>\n<h3>6. interactividad y presentaci\u00f3n:<\/h3>\n<p>Presenta tu historia de forma que el p\u00fablico pueda interactuar. Usa herramientas como los paneles de control o un programa de presentaciones para captar la atenci\u00f3n de los espectadores. Los elementos interactivos pueden aportar un valor a\u00f1adido a tu p\u00fablico; por ejemplo, los desgloses permiten mostrar una versi\u00f3n detallada de los datos, mientras que los filtros te permiten centrarte en una parte concreta de los datos.<\/p>\n<h3>7. retroalimentaci\u00f3n:<\/h3>\n<p>Deja que el p\u00fablico comente tu historia y te d\u00e9 su opini\u00f3n. Esto te servir\u00e1 en el futuro para mejorar tus t\u00e9cnicas y la forma en que cuentas las historias.<\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_se_escribe_una_buena_historia_basada_en_datos\"><\/span>\u00bfC\u00f3mo se escribe una buena historia basada en datos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La estructura de una historia de datos suele constar de tres partes: una introducci\u00f3n con la pregunta de fondo, un cuerpo principal que explica los datos y su an\u00e1lisis, y una conclusi\u00f3n.<\/p>\n<h3>1. Una pregunta o un problema:<\/h3>\n<p>Una historia de datos empieza con una pregunta o un problema que hay que investigar o resolver. Aqu\u00ed tambi\u00e9n puedes incluir el contexto del an\u00e1lisis, las caracter\u00edsticas de los datos, los m\u00e9todos que has usado o los retos a los que te has enfrentado. As\u00ed, primero explicas la situaci\u00f3n inicial, es decir, por ejemplo, qu\u00e9 indicadores se tienen en cuenta y por qu\u00e9 son importantes para el \u00e9xito del negocio o para tu objetivo principal. <\/p>\n<h3>2. Parte principal:<\/h3>\n<p>La parte principal de tu historia sirve para responder a la pregunta inicial con ayuda de los datos que has recopilado. As\u00ed pues, en tu historia de datos, los datos act\u00faan, por un lado, como protagonistas y, por otro, constituyen el marco de la trama. Para facilitar la comprensi\u00f3n y reforzar tu mensaje, puedes representar estos datos de forma visual. <br \/>Una narraci\u00f3n o presentaci\u00f3n bien estructurada ayuda al p\u00fablico a entender f\u00e1cilmente la informaci\u00f3n y a seguirla. Para ello, tienes a tu disposici\u00f3n varias opciones narrativas:<\/p>\n<ul>\n<li><strong>Desglose:<\/strong> En un desglose, se pasa de datos generales a datos m\u00e1s espec\u00edficos, normalmente detallados.<\/li>\n<li><strong>Alejar:<\/strong> Aqu\u00ed se procede a la inversa que en el desglose y se muestran primero datos espec\u00edficos antes de pasar a datos m\u00e1s generales.<\/li>\n<li><strong>Cambios en el tiempo:<\/strong> Aqu\u00ed se explica c\u00f3mo han cambiado los datos a lo largo de un periodo de tiempo.<\/li>\n<li><strong>Contraste:<\/strong> Una vez que se haya decidido por dos o m\u00e1s protagonistas, puede compararlos entre s\u00ed.<\/li>\n<li><strong>Intersecci\u00f3n:<\/strong> En esta variante narrativa, usted resuelve el punto en el que se cruzan los protagonistas de sus datos.<\/li>\n<li>Valores <strong>at\u00edpicos:<\/strong> La narraci\u00f3n se centra en los valores at\u00edpicos de los datos.<\/li>\n<li><strong>Factores:<\/strong> Con esta perspectiva narrativa, ilustras c\u00f3mo se relacionan entre s\u00ed diferentes conjuntos de datos o qu\u00e9 relaciones causales existen entre ellos.<br \/>Cuando redactes tu historia de datos, aseg\u00farate de conectar emocionalmente con tu p\u00fablico para que se identifique m\u00e1s con tu mensaje. Para ello, puedes hacer que algunas partes de tu historia sean interactivas, de modo que el p\u00fablico pueda explorar la informaci\u00f3n de diferentes maneras.<\/li>\n<\/ul>\n<h3>3. Conclusi\u00f3n y recomendaci\u00f3n:<\/h3>\n<p>Un buen informe de datos termina con una conclusi\u00f3n basada en los datos y su an\u00e1lisis, adem\u00e1s de recomendaciones concretas para medidas futuras.<\/p>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"%C2%BFEn_que_consiste_una_buena_historia_de_datos\"><\/span>\u00bfEn qu\u00e9 consiste una buena historia de datos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Una buena historia basada en datos se caracteriza por una combinaci\u00f3n de hechos, l\u00f3gica y emociones. Estos factores pueden ayudarte a crear una buena historia basada en datos:<\/p>\n<ul>\n<li><strong>Objetivo claramente definido:<\/strong> Una buena historia de datos tiene un objetivo claramente definido que quiere alcanzar y se asegura de que la audiencia entiende y se centra en este objetivo.<\/li>\n<li><strong>Datos pertinentes:<\/strong> Una buena historia de datos utiliza s\u00f3lo los datos que son relevantes para el objetivo de la historia y los presenta de forma comprensible para la audiencia.<\/li>\n<li><strong>Estructura narrativa l\u00f3gica:<\/strong> Una buena historia de datos tiene una narrativa l\u00f3gica y bien estructurada que facilita a la audiencia la comprensi\u00f3n y el seguimiento de la informaci\u00f3n.<\/li>\n<li><strong>Elementos visuales:<\/strong> un buen relato de datos utiliza elementos visuales como cuadros, gr\u00e1ficos y mapas para presentar los datos y apoyar el mensaje.<\/li>\n<li><strong>Atractivo emocional:<\/strong> una buena historia de datos tiene un atractivo emocional al implicar emocionalmente a la audiencia y hacer que se identifique m\u00e1s con el mensaje.<\/li>\n<li><strong>Interactividad:<\/strong> Una buena historia de datos es interactiva y permite a la audiencia explorar e interactuar con la informaci\u00f3n de diferentes maneras.<\/li>\n<li><strong>Puntualidad y coherencia:<\/strong> un buen historial de datos est\u00e1 actualizado y los datos utilizados son coherentes y no est\u00e1n desfasados.<\/li>\n<li><strong>\u00c9tica:<\/strong> Una buena historia de datos tambi\u00e9n tiene en cuenta aspectos \u00e9ticos como la protecci\u00f3n de datos y la privacidad, y garantiza que no se extraigan conclusiones inapropiadas.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_gallery_0 et_pb_gallery et_pb_bg_layout_light et_pb_slider et_pb_gallery_fullwidth clearfix et_pb_module\" data-auto-rotate=\"off\" data-auto-rotate-speed=\"\"><div class=\"et_pb_gallery_items et_post_gallery clearfix\" data-per_page=\"4\"><div class=\"et_pb_gallery_item et_pb_gallery_item_0_0\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg\" title=\"BSC Dashboard 2\"><img loading=\"lazy\" decoding=\"async\" width=\"1681\" height=\"941\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg\" alt=\"Balanced Scorecard in myPARM\" class=\"wp-image-22871\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg 1681w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1-1280x717.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1-980x549.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1-480x269.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1681px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_1\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview.jpg\" title=\"Gesti\u00f3n_de_recursos\"><img loading=\"lazy\" decoding=\"async\" width=\"1573\" height=\"943\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview.jpg\" alt=\"Recursos\" class=\"wp-image-22963\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview.jpg 1573w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview-1280x767.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1573px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_2\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline.jpg\" title=\"Gesti\u00f3n_de_carteras_-_Timeline\"><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"921\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline.jpg\" alt=\"Gesti\u00f3n de carteras - Calendario\" class=\"wp-image-22961\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline.jpg 1466w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline-1280x804.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline-980x616.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline-480x302.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1466px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_3\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management.jpg\" title=\"Gesti\u00f3n_de_carteras\"><img loading=\"lazy\" decoding=\"async\" width=\"1394\" height=\"915\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management.jpg\" alt=\"Gesti\u00f3n de carteras\" class=\"wp-image-22959\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management.jpg 1394w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management-1280x840.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management-980x643.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management-480x315.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1394px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_4\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard.png\" title=\"Resumen de tareas_Dashboard\"><img loading=\"lazy\" decoding=\"async\" width=\"1506\" height=\"920\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard.png\" alt=\"Resumen de tareas del cuadro de mando\" class=\"wp-image-22957\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard.png 1506w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard-1280x782.png 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard-980x599.png 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard-480x293.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1506px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_5\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement.jpg\" title=\"Gesti\u00f3n de riesgos en myPARM\"><img loading=\"lazy\" decoding=\"async\" width=\"1187\" height=\"824\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement.jpg\" alt=\"Gesti\u00f3n de riesgos en myPARM\" class=\"wp-image-22904\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement.jpg 1187w, https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement-980x680.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement-480x333.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1187px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_6\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation.jpg\" title=\"resumen de productos - evaluaci\u00f3n\"><img loading=\"lazy\" decoding=\"async\" width=\"1585\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation.jpg\" alt=\"Resumen de productos en myPARM BIact\" class=\"wp-image-22732\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation.jpg 1585w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation-1280x767.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation-980x587.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1585px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_7\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview.jpg\" title=\"CRM - Visi\u00f3n general\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview.jpg\" alt=\"Visi\u00f3n general de CRM en myPARM BIact\" class=\"wp-image-22723\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview.jpg 1584w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview-1280x768.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_8\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling.jpg\" title=\"Medidas y acciones de control\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling.jpg\" alt=\"Medidas y seguimiento de acciones en myPARM BIact\" class=\"wp-image-22726\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling.jpg 1584w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling-1280x768.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_9\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country.jpg\" title=\"Ingresos por pa\u00eds\"><img loading=\"lazy\" decoding=\"async\" width=\"1583\" height=\"951\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country.jpg\" alt=\"Ingresos por pa\u00eds en myPARM BIact\" class=\"wp-image-22736\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country.jpg 1583w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country-1280x769.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country-980x589.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1583px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_10\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA.jpg\" title=\"Estado del proyecto - KPIs + MTA\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA.jpg\" alt=\"Estado del proyecto - KPIs + MTA en myPARM BIact\" class=\"wp-image-22738\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA.jpg 1584w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA-1280x768.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_11\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts.jpg\" title=\"Estado del proyecto - KPIs + alertas\"><img loading=\"lazy\" decoding=\"async\" width=\"1583\" height=\"949\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts.jpg\" alt=\"Estado del proyecto - KPIs + alertas en myPARM BIact\" class=\"wp-image-22737\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts.jpg 1583w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts-1280x767.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1583px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_12\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs.jpg\" title=\"Ingresos y costes de los proyectos\"><img loading=\"lazy\" decoding=\"async\" width=\"1583\" height=\"951\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs.jpg\" alt=\"Proyectos Ingresos y costes en myPARM BIact\" class=\"wp-image-22735\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs.jpg 1583w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs-1280x769.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs-980x589.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1583px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_13\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview.jpg\" title=\"resumen de productos\"><img loading=\"lazy\" decoding=\"async\" width=\"1581\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview.jpg\" alt=\"Resumen de productos en myPARM BIact\" class=\"wp-image-22734\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview.jpg 1581w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-1280x769.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-980x589.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1581px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Las_ventajas_de_la_narracion_de_datos\"><\/span>Las ventajas de la narraci\u00f3n de datos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Claridad:<\/strong> El \u00abdata storytelling\u00bb presenta los datos de una forma que los hace comprensibles y f\u00e1cilmente accesibles para el p\u00fablico. As\u00ed se pueden obtener y compartir conocimientos valiosos.<\/li>\n<li><strong>Atractivo emocional:<\/strong> al contar una historia, se puede atraer emocionalmente al p\u00fablico y hacer que se identifique m\u00e1s con el mensaje.<\/li>\n<li><strong>Mayor memorizaci\u00f3n:<\/strong> una historia bien contada es m\u00e1s f\u00e1cil de recordar que meros datos y cifras.<\/li>\n<li><strong>Ayuda a la hora de tomar decisiones:<\/strong> la narraci\u00f3n de datos puede ayudarte a tomar decisiones al ofrecerte informaci\u00f3n clara y f\u00e1cil de entender. Por ejemplo, puede servir para mantener el enfoque en los debates.<\/li>\n<li><strong>Mejor colaboraci\u00f3n<\/strong>: ense\u00f1ar a los expertos en datos a hablar el idioma de otras partes interesadas de la empresa permite optimizar la colaboraci\u00f3n.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Los_inconvenientes_de_la_narracion_de_datos\"><\/span>Los inconvenientes de la narraci\u00f3n de datos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Lleva mucho tiempo:<\/strong> La narraci\u00f3n de datos puede llevar mucho tiempo, especialmente cuando se trata de preparar los datos y empaquetarlos en una historia.<\/li>\n<li><strong>Subjetivos:<\/strong> existe el riesgo de que los datos se interpreten de forma subjetiva, dependiendo de c\u00f3mo se cuente la historia y de qui\u00e9n la cuente.<\/li>\n<li><strong>Distorsi\u00f3n de la realidad:<\/strong> al destacar ciertos datos y ocultar otros, se corre el riesgo de distorsionar la realidad y transmitir una imagen incompleta o err\u00f3nea. Por eso, al elaborar el historial de datos, hay que comprobar con cuidado si las conclusiones sacadas son realmente correctas.<\/li>\n<li><strong>Demasiada informaci\u00f3n:<\/strong> puede haber demasiados elementos visuales o datos que distraigan la atenci\u00f3n del p\u00fablico de los puntos m\u00e1s importantes. Por eso es importante centrarse solo en la informaci\u00f3n relevante.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La narraci\u00f3n de datos es un m\u00e9todo muy \u00fatil para presentar los datos de forma clara y as\u00ed transmitir un mensaje n\u00edtido y convincente. Al usar elementos visuales y una narrativa bien estructurada, el p\u00fablico puede entender la informaci\u00f3n m\u00e1s f\u00e1cilmente y recordarla mejor. As\u00ed, la narraci\u00f3n de datos puede ayudarte en muchos \u00e1mbitos. <br \/>Un software de inteligencia empresarial puede ayudarte a crear y dar forma a tu historia de datos. Las pr\u00e1cticas funciones de an\u00e1lisis, las distintas opciones para visualizar los datos y la posibilidad de crear tus propios paneles e informes simplifican la elaboraci\u00f3n de tu historia de datos.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>M\u00e1s informaci\u00f3n sobre el software de inteligencia empresarial myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">M\u00e1s informaci\u00f3n<\/a><\/div><\/div><div class=\"et_pb_column_7 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>\u00bfDesea conocer\u200b myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> en una demostraci\u00f3n? Entonces, \u00a1concierte una cita con nosotros ahora mismo!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-biact-webdemo-es\" target=\"_blank\">Concertar cita<\/a><\/div><\/div><\/div><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Fes%2Fdata-storytelling-6%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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O tal vez forme parte de una organizaci\u00f3n que intenta poner datos complejos en un formato f\u00e1cilmente comprensible para tomar decisiones. En ambos casos, la narraci\u00f3n de datos puede ser una soluci\u00f3n valiosa. La narraci\u00f3n de datos es un m\u00e9todo en el que los datos se presentan de forma v\u00edvida para transmitir un mensaje o un resultado concreto. 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