{"id":23360,"date":"2023-04-05T10:00:15","date_gmt":"2023-04-05T08:00:15","guid":{"rendered":"https:\/\/parm.com\/big-data-the-new-currency-of-the-data-world\/"},"modified":"2026-03-02T16:09:29","modified_gmt":"2026-03-02T15:09:29","slug":"big-data-the-new-currency-of-the-data-world","status":"publish","type":"post","link":"https:\/\/parm.com\/es\/big-data-the-new-currency-of-the-data-world\/","title":{"rendered":"Big data: la nueva moneda del mundo de los datos"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

En un mundo en el que los datos son la nueva moneda, los macrodatos son la mina de oro definitiva. Desde los \u00abme gusta\u00bb de las redes sociales hasta los datos de los sensores de las ciudades inteligentes, cada segundo se generan cantidades incre\u00edbles de datos que las empresas y organizaciones pueden utilizar para obtener informaci\u00f3n y conocimientos valiosos. Los macrodatos han cambiado nuestra forma de hacer negocios, de tomar decisiones e incluso de percibir el mundo que nos rodea. Pero, \u00bfqu\u00e9 son exactamente los macrodatos? Nos adentramos en el mundo de los macrodatos, explicamos qu\u00e9 son exactamente y por qu\u00e9 son tan importantes.<\/p>\n","protected":false},"author":1,"featured_media":22988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[979,978],"tags":[996,988,989],"class_list":["post-23360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-espanol","category-inteligencia-de-negocio","tag-bi-es","tag-big-data-es","tag-business-intelligence-es"],"yoast_head":"\nBig data: la nueva moneda del mundo de los datos | Parm AG<\/title>\n<meta name=\"description\" content=\"Nos adentramos en el mundo de los macrodatos, explicamos qu\u00e9 son exactamente y por qu\u00e9 son tan importantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/es\/big-data-the-new-currency-of-the-data-world\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big data: la nueva moneda del mundo de los datos\" \/>\n<meta property=\"og:description\" content=\"En un mundo en el que los datos son la nueva moneda, los macrodatos son la mina de oro definitiva. Desde los "me gusta" de las redes sociales hasta los datos de los sensores de las ciudades inteligentes, cada segundo se generan cantidades incre\u00edbles de datos que las empresas y organizaciones pueden utilizar para obtener informaci\u00f3n y conocimientos valiosos. Los macrodatos han cambiado nuestra forma de hacer negocios, de tomar decisiones e incluso de percibir el mundo que nos rodea. Pero, \u00bfqu\u00e9 son exactamente los macrodatos? Nos adentramos en el mundo de los macrodatos, explicamos qu\u00e9 son exactamente y por qu\u00e9 son tan importantes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/parm.com\/es\/big-data-the-new-currency-of-the-data-world\/\" \/>\n<meta property=\"og:site_name\" content=\"Parm AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myparm\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-05T08:00:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T15:09:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/03\/Post_Big_Data_ES-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natascha Schleutker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Big data: la nueva moneda del mundo de los datos\" \/>\n<meta name=\"twitter:description\" content=\"En un mundo en el que los datos son la nueva moneda, los macrodatos son la mina de oro definitiva. Desde los "me gusta" de las redes sociales hasta los datos de los sensores de las ciudades inteligentes, cada segundo se generan cantidades incre\u00edbles de datos que las empresas y organizaciones pueden utilizar para obtener informaci\u00f3n y conocimientos valiosos. Los macrodatos han cambiado nuestra forma de hacer negocios, de tomar decisiones e incluso de percibir el mundo que nos rodea. Pero, \u00bfqu\u00e9 son exactamente los macrodatos? Nos adentramos en el mundo de los macrodatos, explicamos qu\u00e9 son exactamente y por qu\u00e9 son tan importantes.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/03\/Post_Big_Data_ES-2.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natascha Schleutker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/big-data-the-new-currency-of-the-data-world\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/big-data-the-new-currency-of-the-data-world\\\/\"},\"author\":{\"name\":\"Natascha Schleutker\",\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/#\\\/schema\\\/person\\\/c24699ce0d4e2f1a102409a36cc80953\"},\"headline\":\"Big data: la nueva moneda del mundo de los datos\",\"datePublished\":\"2023-04-05T08:00:15+00:00\",\"dateModified\":\"2026-03-02T15:09:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/big-data-the-new-currency-of-the-data-world\\\/\"},\"wordCount\":10,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/big-data-the-new-currency-of-the-data-world\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Post_Big_Data_ES-2.jpg\",\"keywords\":[\"BI\",\"Big Data\",\"Business Intelligence\"],\"articleSection\":[\"Espa\u00f1ol\",\"Inteligencia de Negocio\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/parm.com\\\/es\\\/big-data-the-new-currency-of-the-data-world\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/big-data-the-new-currency-of-the-data-world\\\/\",\"url\":\"https:\\\/\\\/parm.com\\\/es\\\/big-data-the-new-currency-of-the-data-world\\\/\",\"name\":\"Big data: la nueva moneda del mundo de los datos | Parm AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/big-data-the-new-currency-of-the-data-world\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/big-data-the-new-currency-of-the-data-world\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Post_Big_Data_ES-2.jpg\",\"datePublished\":\"2023-04-05T08:00:15+00:00\",\"dateModified\":\"2026-03-02T15:09:29+00:00\",\"description\":\"Nos adentramos en el mundo de los macrodatos, explicamos qu\u00e9 son exactamente y por qu\u00e9 son tan importantes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/big-data-the-new-currency-of-the-data-world\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/parm.com\\\/es\\\/big-data-the-new-currency-of-the-data-world\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/big-data-the-new-currency-of-the-data-world\\\/#primaryimage\",\"url\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Post_Big_Data_ES-2.jpg\",\"contentUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Post_Big_Data_ES-2.jpg\",\"width\":2500,\"height\":1313,\"caption\":\"Big data - la nueva moneda del mundo de los datos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/big-data-the-new-currency-of-the-data-world\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/parm.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Big data: la nueva moneda del mundo de los datos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/parm.com\\\/es\\\/\",\"name\":\"Parm AG\",\"description\":\"Successful projects. Swiss quality. Software f\u00fcr Projektmanagement\",\"publisher\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/#organization\"},\"alternateName\":\"Parm\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/parm.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/#organization\",\"name\":\"Parm AG\",\"alternateName\":\"Parm\",\"url\":\"https:\\\/\\\/parm.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Parm_Logo_blue_RGB.png\",\"contentUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Parm_Logo_blue_RGB.png\",\"width\":908,\"height\":228,\"caption\":\"Parm AG\"},\"image\":{\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/myparm\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/parm-ag\",\"https:\\\/\\\/www.xing.com\\\/pages\\\/parmag\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/parm.com\\\/es\\\/#\\\/schema\\\/person\\\/c24699ce0d4e2f1a102409a36cc80953\",\"name\":\"Natascha Schleutker\",\"sameAs\":[\"https:\\\/\\\/parm.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Big data: la nueva moneda del mundo de los datos | Parm AG","description":"Nos adentramos en el mundo de los macrodatos, explicamos qu\u00e9 son exactamente y por qu\u00e9 son tan importantes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/parm.com\/es\/big-data-the-new-currency-of-the-data-world\/","og_locale":"es_ES","og_type":"article","og_title":"Big data: la nueva moneda del mundo de los datos","og_description":"En un mundo en el que los datos son la nueva moneda, los macrodatos son la mina de oro definitiva. Desde los \"me gusta\" de las redes sociales hasta los datos de los sensores de las ciudades inteligentes, cada segundo se generan cantidades incre\u00edbles de datos que las empresas y organizaciones pueden utilizar para obtener informaci\u00f3n y conocimientos valiosos. Los macrodatos han cambiado nuestra forma de hacer negocios, de tomar decisiones e incluso de percibir el mundo que nos rodea. Pero, \u00bfqu\u00e9 son exactamente los macrodatos? Nos adentramos en el mundo de los macrodatos, explicamos qu\u00e9 son exactamente y por qu\u00e9 son tan importantes.","og_url":"https:\/\/parm.com\/es\/big-data-the-new-currency-of-the-data-world\/","og_site_name":"Parm AG","article_publisher":"https:\/\/www.facebook.com\/myparm","article_published_time":"2023-04-05T08:00:15+00:00","article_modified_time":"2026-03-02T15:09:29+00:00","og_image":[{"width":2500,"height":1313,"url":"https:\/\/parm.com\/wp-content\/uploads\/2024\/03\/Post_Big_Data_ES-2.jpg","type":"image\/jpeg"}],"author":"Natascha Schleutker","twitter_card":"summary_large_image","twitter_title":"Big data: la nueva moneda del mundo de los datos","twitter_description":"En un mundo en el que los datos son la nueva moneda, los macrodatos son la mina de oro definitiva. Desde los \"me gusta\" de las redes sociales hasta los datos de los sensores de las ciudades inteligentes, cada segundo se generan cantidades incre\u00edbles de datos que las empresas y organizaciones pueden utilizar para obtener informaci\u00f3n y conocimientos valiosos. Los macrodatos han cambiado nuestra forma de hacer negocios, de tomar decisiones e incluso de percibir el mundo que nos rodea. Pero, \u00bfqu\u00e9 son exactamente los macrodatos? Nos adentramos en el mundo de los macrodatos, explicamos qu\u00e9 son exactamente y por qu\u00e9 son tan importantes.","twitter_image":"https:\/\/parm.com\/wp-content\/uploads\/2024\/03\/Post_Big_Data_ES-2.jpg","twitter_misc":{"Escrito por":"Natascha Schleutker","Tiempo de lectura":"12 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/parm.com\/es\/big-data-the-new-currency-of-the-data-world\/#article","isPartOf":{"@id":"https:\/\/parm.com\/es\/big-data-the-new-currency-of-the-data-world\/"},"author":{"name":"Natascha Schleutker","@id":"https:\/\/parm.com\/es\/#\/schema\/person\/c24699ce0d4e2f1a102409a36cc80953"},"headline":"Big data: la nueva moneda del mundo de los datos","datePublished":"2023-04-05T08:00:15+00:00","dateModified":"2026-03-02T15:09:29+00:00","mainEntityOfPage":{"@id":"https:\/\/parm.com\/es\/big-data-the-new-currency-of-the-data-world\/"},"wordCount":10,"commentCount":0,"publisher":{"@id":"https:\/\/parm.com\/es\/#organization"},"image":{"@id":"https:\/\/parm.com\/es\/big-data-the-new-currency-of-the-data-world\/#primaryimage"},"thumbnailUrl":"https:\/\/parm.com\/wp-content\/uploads\/2024\/03\/Post_Big_Data_ES-2.jpg","keywords":["BI","Big Data","Business Intelligence"],"articleSection":["Espa\u00f1ol","Inteligencia de Negocio"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/parm.com\/es\/big-data-the-new-currency-of-the-data-world\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/parm.com\/es\/big-data-the-new-currency-of-the-data-world\/","url":"https:\/\/parm.com\/es\/big-data-the-new-currency-of-the-data-world\/","name":"Big data: la nueva moneda del mundo de los datos | Parm AG","isPartOf":{"@id":"https:\/\/parm.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/parm.com\/es\/big-data-the-new-currency-of-the-data-world\/#primaryimage"},"image":{"@id":"https:\/\/parm.com\/es\/big-data-the-new-currency-of-the-data-world\/#primaryimage"},"thumbnailUrl":"https:\/\/parm.com\/wp-content\/uploads\/2024\/03\/Post_Big_Data_ES-2.jpg","datePublished":"2023-04-05T08:00:15+00:00","dateModified":"2026-03-02T15:09:29+00:00","description":"Nos adentramos en el mundo de los macrodatos, explicamos qu\u00e9 son exactamente y por qu\u00e9 son tan importantes.","breadcrumb":{"@id":"https:\/\/parm.com\/es\/big-data-the-new-currency-of-the-data-world\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/parm.com\/es\/big-data-the-new-currency-of-the-data-world\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/parm.com\/es\/big-data-the-new-currency-of-the-data-world\/#primaryimage","url":"https:\/\/parm.com\/wp-content\/uploads\/2024\/03\/Post_Big_Data_ES-2.jpg","contentUrl":"https:\/\/parm.com\/wp-content\/uploads\/2024\/03\/Post_Big_Data_ES-2.jpg","width":2500,"height":1313,"caption":"Big data - la nueva moneda del mundo de los datos"},{"@type":"BreadcrumbList","@id":"https:\/\/parm.com\/es\/big-data-the-new-currency-of-the-data-world\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/parm.com\/es\/"},{"@type":"ListItem","position":2,"name":"Big data: la nueva moneda del mundo de los datos"}]},{"@type":"WebSite","@id":"https:\/\/parm.com\/es\/#website","url":"https:\/\/parm.com\/es\/","name":"Parm AG","description":"Successful projects. Swiss quality. Software f\u00fcr Projektmanagement","publisher":{"@id":"https:\/\/parm.com\/es\/#organization"},"alternateName":"Parm","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/parm.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/parm.com\/es\/#organization","name":"Parm AG","alternateName":"Parm","url":"https:\/\/parm.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/parm.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/parm.com\/wp-content\/uploads\/2021\/11\/Parm_Logo_blue_RGB.png","contentUrl":"https:\/\/parm.com\/wp-content\/uploads\/2021\/11\/Parm_Logo_blue_RGB.png","width":908,"height":228,"caption":"Parm AG"},"image":{"@id":"https:\/\/parm.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/myparm","https:\/\/www.linkedin.com\/company\/parm-ag","https:\/\/www.xing.com\/pages\/parmag"]},{"@type":"Person","@id":"https:\/\/parm.com\/es\/#\/schema\/person\/c24699ce0d4e2f1a102409a36cc80953","name":"Natascha Schleutker","sameAs":["https:\/\/parm.com"]}]}},"_links":{"self":[{"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/posts\/23360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/comments?post=23360"}],"version-history":[{"count":1,"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/posts\/23360\/revisions"}],"predecessor-version":[{"id":245194,"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/posts\/23360\/revisions\/245194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/media\/22988"}],"wp:attachment":[{"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/media?parent=23360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/categories?post=23360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/parm.com\/es\/wp-json\/wp\/v2\/tags?post=23360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}