{"id":8982,"date":"2022-07-27T10:00:00","date_gmt":"2022-07-27T08:00:00","guid":{"rendered":"https:\/\/parm.com\/?p=8982"},"modified":"2026-03-02T16:07:45","modified_gmt":"2026-03-02T15:07:45","slug":"business-intelligence-in-marketing-2","status":"publish","type":"post","link":"https:\/\/parm.com\/en\/business-intelligence-in-marketing-2\/","title":{"rendered":"Business Intelligence in Marketing"},"content":{"rendered":"\n

Business Intelligence in Marketing<\/h1>\n

Focused marketing instead of gut feeling<\/span><\/p>\n<\/div><\/div><\/div><\/div>

\"Manufacturing<\/span><\/div><\/div><\/div>

For decades, marketing was done more or less on gut instinct. If more customers could be won or more products could be sold, a marketing campaign was considered successful. The fact that a lot of potential might be lost, that opportunities might not be used or that a marketing campaign might not work was known, but this could not be changed. In the meantime, things have changed: we simply and naturally collect customer data, data on our website visits, clicks on advertisements or opening rates of newsletters. But now the question arises whether we are already using this collected data optimally or whether more is possible in this regard. This is precisely where business intelligence systems come in.<\/p>\n<\/div><\/div><\/div><\/div>

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