{"id":5111,"date":"2022-04-06T09:03:47","date_gmt":"2022-04-06T07:03:47","guid":{"rendered":"https:\/\/parm.com\/?p=5111"},"modified":"2026-09-28T07:44:22","modified_gmt":"2026-09-28T05:44:22","slug":"data-culture-the-path-to-sustainable-success-2","status":"publish","type":"post","link":"https:\/\/parm.com\/en\/data-culture-the-path-to-sustainable-success-2\/","title":{"rendered":"Data culture &#8211; the path to sustainable success?"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Data Culture\u2014The Path to Success?<\/h1>\n<p><span style=\"font-size: large;\">What is a data-driven corporate culture, why should you adopt it, and what are the challenges?<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/04\/Post_Data_-culture.jpg\" width=\"1200\" height=\"630\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/04\/Post_Data_-culture.jpg 1200w, https:\/\/parm.com\/wp-content\/uploads\/2022\/04\/Post_Data_-culture-980x515.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/04\/Post_Data_-culture-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-260771\" alt=\"Image accompanying the article &quot;Data Culture\u2014The Path to Sustainable Success?&quot;\" title=\"Post_Data Culture\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>When it comes to <a href=\"https:\/\/parm.com\/2022\/03\/09\/was-ist-business-intelligence-bi\/\" target=\"_blank\" rel=\"noopener\" title=\"Go to the Business Intelligence blog post\">business intelligence<\/a>, the term \u201cdata culture\u201d is often mentioned, as companies are facing a major transformation. To improve decisions, processes, products, and services, they need to make full use of their data. For a long time, this required hiring an IT department or specialized data analysts. With modern BI software, however, all employees can analyze data and gain important insights from it. For this to become a new habit among employees, though, the corporate culture must evolve into a data-driven culture.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/en\/data-culture-the-path-to-sustainable-success-2\/#What_is_a_data_culture\" >What is a data culture?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/en\/data-culture-the-path-to-sustainable-success-2\/#Goals_of_a_Data_Culture\" >Goals of a Data Culture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/en\/data-culture-the-path-to-sustainable-success-2\/#Why_is_a_data_culture_important\" >Why is a data culture important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/en\/data-culture-the-path-to-sustainable-success-2\/#Challenges_in_building_a_data_culture\" >Challenges in building a data culture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/parm.com\/en\/data-culture-the-path-to-sustainable-success-2\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_data_culture\"><\/span>What is a data culture?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The term \u201cdata culture\u201d can be defined in various ways. It generally refers to all the norms, mindsets, and behaviors within an organization that encourage employees to regularly stay informed about data, analyze it, and make data-driven decisions. Data is thus used on a broad scale and not just by a select few employees.<\/p>\n<p>The following factors shape a data-driven culture:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Data is treated as a vital resource by all employees across various departments of a company, and it is handled with trust and integrity<\/li>\n<li>Every employee understands what is intended to be achieved with the data and its analysis<\/li>\n<li>Decisions should be based on data and analysis, not on opinions or gut feelings<\/li>\n<li>Decisions are made efficiently and effectively based on the data<\/li>\n<li>Reliable data is provided and documented at all times<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Goals_of_a_Data_Culture\"><\/span>Goals of a Data Culture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The goal of a data culture is therefore to empower and encourage all employees to actively use data to make their daily work easier, make decisions, and thereby fully realize the company\u2019s potential. This optimizes decision-making, improves actions, and creates competitive advantages.<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Why_is_a_data_culture_important\"><\/span>Why is a data culture important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a recent survey by BARC shows (<a href=\"https:\/\/barc.de\/Artikel\/infografik-data-culture-survey-22\" target=\"_blank\" rel=\"noopener\" title=\"BARC Data Culture Survey\">About the BARC Data Culture Survey<\/a>), the greatest benefits of a data culture are improved decision-making, process improvements, and cost reductions. However, a successful data culture also helps increase revenue, foster greater acceptance of decisions, and create competitive advantages. At the same time, the study also showed that a data culture is an essential component of modern corporate culture and can thus attract talented employees or encourage them to stay. What begins as a strategic decision to improve competitiveness can therefore also make an important contribution to recruitment.<br \/>As the study showed, finance departments (62 percent) and sales (42 percent) are often the departments within a company that are most data-driven and make decisions based on data. But data-driven decisions can also help a company move forward in areas such as marketing, logistics, and production.<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Challenges_in_building_a_data_culture\"><\/span>Challenges in building a data culture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite the many benefits of a strong data culture, it is not that easy for a company to become data-driven. Companies seeking to establish a data culture face various challenges:<\/p>\n<h3>1. Data democratisation<\/h3>\n<p>In the past, data fell under the purview of IT staff, data scientists, and analysts. However, if data-driven decisions are to be made company-wide, employees must have access to all data relevant to their decisions and must be able to perform their own analyses.<br \/>Furthermore, employees are often completely unaware of what data already exists within a company\u2014especially if it has been stored in isolated silos until now. Therefore, it is important not only to give employees access to this data but also to raise their awareness of what data is already available.<\/p>\n<h3>2. Data literacy<\/h3>\n<p>If a data culture is to be established, employees often first need to learn how to correctly interpret, create, analyze, and communicate data. Comprehensive training, as well as support and encouragement from managers, are essential for this. Intuitive business intelligence software with self-service BI and smart dashboards can also help employees interpret data and share their insights\u2014for example, by presenting the data in charts.<\/p>\n<h3>3. Data Governance<\/h3>\n<p>At the top of the list of concerns for many data users is often data reliability\u2014or data quality\u2014because inaccurate data leads to incorrect decisions. That is why data governance policies are important\u2014policies that, for example, define who is responsible for data or how quality control and improvement are carried out. This way, employees can be confident that the data they use is consistent, complete, valid, accurate, and up-to-date.<\/p>\n<h3>4. Data security and privacy<\/h3>\n<p>When managing data, its security and protection are a top priority\u2014especially in the context of data protection laws such as the GDPR. If a data-driven corporate culture is to be established, companies must therefore strike a balance between data protection and making as much data as possible available to their employees. In particular, when data is stored in the cloud or is to be made available to employees working remotely, companies must implement data security policies.<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A data-driven corporate culture is a key success factor for modern companies. However, there are several challenges involved in establishing a data culture that must be taken into account. Well-designed BI software can not only provide your employees with convenient access to all data and help them analyze it, but it also supports you in the areas of data governance, data security, and data protection. <\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Learn more about the Business Intelligence Software Software myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">More information<\/a><\/div><\/div><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Would you recommend myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> in a demo presentation?<br \/>Then schedule an appointment with us right away!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\" target=\"_blank\">Book meeting<\/a><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Fen%2Fdata-culture-the-path-to-sustainable-success-2%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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We explain what a data-driven corporate culture is, why it should be established, and what challenges it presents.<\/p>\n","protected":false},"author":1,"featured_media":5120,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[64,65,77],"class_list":["post-5111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-en","tag-bi-en","tag-business-intelligence-en","tag-data-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data culture - the path to sustainable success? | Parm AG<\/title>\n<meta name=\"description\" content=\"We explain what a data-driven corporate culture is, why it should be established and what the challenges are.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/en\/data-culture-the-path-to-sustainable-success-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data culture - the path to sustainable success?\" \/>\n<meta property=\"og:description\" content=\"Data culture is a buzzword these days in the context of business intelligence and corporate decision-making. We explain what a data-driven corporate culture is, why it should be established, and what challenges it presents.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/parm.com\/en\/data-culture-the-path-to-sustainable-success-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Parm AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myparm\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-06T07:03:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T05:44:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/01\/Projektmanagement_ABC_Best_Practice_Social.png\" \/>\n<meta name=\"author\" content=\"Natascha Schleutker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Data culture - the path to sustainable success?\" \/>\n<meta name=\"twitter:description\" content=\"Data culture is a hot topic these days in the context of business intelligence and corporate decision-making. 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