{"id":4352,"date":"2022-03-09T11:56:34","date_gmt":"2022-03-09T10:56:34","guid":{"rendered":"https:\/\/parm.com\/?p=4352"},"modified":"2026-03-02T16:06:44","modified_gmt":"2026-03-02T15:06:44","slug":"what-is-business-intelligence-bi-2","status":"publish","type":"post","link":"https:\/\/parm.com\/en\/what-is-business-intelligence-bi-2\/","title":{"rendered":"What is Business Intelligence (BI)?"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>What is Business Intelligence (BI)?<\/h1>\n<p><span style=\"font-size: large;\">What advantages does BI software offer you?<br \/><\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/11\/Post_BI_neu_EN-2.jpg\" title=\"Post_BI_neu_EN\" alt=\"Was ist Business Intelligence?\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>In order to be successful, business decisions must be made faster and faster. Yet this is not so easy in an uncertain environment. Business Intelligence (BI) tools help to make such decisions based on accurate data and analysis. We explain what exactly BI is and what advantages the use of a BI solution brings you.<\/p>\n<\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/en\/what-is-business-intelligence-bi-2\/#What_is_BI\" >What is BI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/en\/what-is-business-intelligence-bi-2\/#Why_is_BI_important_for_companies\" >Why is BI important for companies?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/en\/what-is-business-intelligence-bi-2\/#Benefits_of_BI\" >Benefits of BI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/en\/what-is-business-intelligence-bi-2\/#Areas_of_application\" >Areas of application<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/parm.com\/en\/what-is-business-intelligence-bi-2\/#The_most_important_functions_of_BI_tools\" >The most important functions of BI tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/parm.com\/en\/what-is-business-intelligence-bi-2\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_BI\"><\/span>What is BI?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The term BI covers all tools, processes, technologies, applications and methods used to make informed, data-driven business decisions. This includes collecting data from internal and external sources, preparing it for analysis, developing queries and executing them. Reports, dashboards and data visualisations are created and made available to a company's decision-makers and operational staff.<\/p>\n<p>A company-wide BI concept interlocks data in order to recognise correlations between all areas of the company and to draw conclusions. For this purpose, data is collected, aggregated, evaluated and processed centrally. In this way, the data serves as the basis for important strategic decisions.<\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><em>&gt;&gt; <\/em><em>With the help of BI, data is collected, analysed, findings are derived, presented visually in an easy-to-understand way and translated into concrete measures. <\/em><em>&lt;&lt;<\/em><\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>The term Business Intelligence first appeared in 1958 in the article \"A Business Intelligence System\" by Hans Peter Luhn. However, the term was coined primarily in the 1990s by the Gartner Group and has since evolved considerably. While initially it was mainly data analysts and IT experts who carried out the analyses and created reports, there are now a large number of tools with which every employee can create analyses themselves. Classic areas of application are especially controlling and finance. In the meantime, however, many managers and employees are using self-service BI to gain an overview and understanding of the ever-growing volume of data independently of IT. Self-service BI means that a users can run queries and generate reports or ad-hoc analyses without extensive knowledge of statistics. Such tools are therefore intuitive, user-friendly and offer real-time access to all the data needed.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Why_is_BI_important_for_companies\"><\/span>Why is BI important for companies?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p> With the help of BI tools, decision-making processes can be improved and accelerated. Internal business processes can be optimised and, for example, profits increased. In addition, BI can be used to detect trends and identify problems.<br \/>On the one hand, this works by looking at the data collected in the past, i.e. reporting takes place. On the other hand, the data is also used to project it into the future for planning purposes and thus generate new insights. In this way various scenarios for the future can be analysed, for example.<\/p>\n<p>Business intelligence is often divided into two areas: Data Analysis and Advanced Analytics.<br \/>Data analysis deals with the collection and evaluation of company and market data. This allows, for example, information on customer behaviour or marketing campaigns to be collected and analysed. This helps with operational decisions. This helps with operational decisions. Advanced analytics, on the other hand, help to identify developments and trends in the market at an early stage so that appropriate actions can be derived.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Benefits_of_BI\"><\/span>Benefits of BI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Faster reactions:<\/strong> automated information management analyses data in real time, improving management responsiveness.<\/li>\n<li><strong>Better decisions: <\/strong>significant data and analysis result in reliable information that facilitates decision-making.<\/li>\n<li><strong>Increased efficiency:<\/strong> Business processes can be analysed and related to each other. This allows problems to be identified quickly and processes to be optimised.<\/li>\n<li><strong>Exploit potential savings:<\/strong> with the help of BI, resource planning can be improved and productivity increased.<\/li>\n<li><strong>Fast reporting:<\/strong> Real-time reports with up-to-date, high-quality data are available at any time at the touch of a button. The preparation of the data is simple and enables visually appealing as well as easily understandable presentations.<\/li>\n<li><strong>Detect trends:<\/strong> a BI system can detect data trends and patterns. This allows decisions to be made, priorities to be set and resources to be allocated accordingly. Furthermore, since external data can also be analysed and correlated, important market trends can be identified.<\/li>\n<li><strong>Satisfied customers:<\/strong> through optimised processes, improved strategy decisions as well as a constant overview of the most important key figures, you can ensure the satisfaction of your customers in the long term.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Areas_of_application\"><\/span>Areas of application<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Strategic planning<\/li>\n<li>Resource management<\/li>\n<li>Product development \/ Product Lifecycle Management<\/li>\n<li>Production planning<\/li>\n<li>Sales planning<\/li>\n<li>Marketing planning<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"The_most_important_functions_of_BI_tools\"><\/span>The most important functions of BI tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>OLAP (Online Analytical Processing):<\/strong> Is the core of BI and enables the analysis of large amounts of historical data in different dimensions with drill-down functions.<\/li>\n<li><strong>Operational BI:<\/strong> Helps process incoming data in real time to ensure transparency at all times. With these insights, quick reactions are possible.<\/li>\n<li><strong>Ad-hoc-analyses:<\/strong> Reports that can be created by any user of the tool at any time.<\/li>\n<li><strong>Reporting:<\/strong> An active system generates automatic reports at periodic intervals defined by you or when important threshold values are exceeded.<\/li>\n<li><strong>Advanced Analytics:<\/strong> Enable the prediction of future outcomes and the making of recommendations.<\/li>\n<li><strong>Self-Service-BI:<\/strong> Enables users to query, report and gain valuable insights through interactive dashboards without extensive training.<\/li>\n<li><strong>Integration:<\/strong> To gain meaningful insights, BI systems should be integrated with different data sources, such as CRM or ERP systems.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Business Intelligence can help you to achieve a decisive competitive advantage over your competitors, to make the right decisions as well as to take appropriate measures. <\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Learn more about the Business Intelligence Software Software myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">More information<\/a><\/div><\/div><div class=\"et_pb_column_7 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Would you like to get to know myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> in a demo presentation? 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Business Intelligence (BI) tools help to make such decisions based on accurate data and analysis. We explain what exactly BI is and what advantages the use of a BI solution brings you.<\/p>\n","protected":false},"author":1,"featured_media":12289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106,8,29],"tags":[62,64,65,63],"class_list":["post-4352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-fi","category-bi","category-bi-en","tag-bi","tag-bi-en","tag-business-intelligence-en","tag-business-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Business Intelligence (BI)? | Parm AG<\/title>\n<meta name=\"description\" content=\"We explain what exactly Business Intelligence (BI) is and what advantages the use of a BI solution brings you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/en\/what-is-business-intelligence-bi-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Business Intelligence (BI)?\" \/>\n<meta property=\"og:description\" content=\"To be successful, business decisions have to be made faster and faster. 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We explain what exactly BI is and what advantages the use of a BI solution brings you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/parm.com\/en\/what-is-business-intelligence-bi-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Parm AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myparm\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-09T10:56:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T15:06:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Post_BI_neu_EN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natascha Schleutker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What is Business Intelligence (BI)?\" \/>\n<meta name=\"twitter:description\" content=\"To be successful, business decisions have to be made faster and faster. 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