{"id":42410,"date":"2024-08-28T14:05:55","date_gmt":"2024-08-28T12:05:55","guid":{"rendered":"https:\/\/parm.com\/?p=42410"},"modified":"2026-09-28T08:32:52","modified_gmt":"2026-09-28T06:32:52","slug":"from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service","status":"publish","type":"post","link":"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/","title":{"rendered":"From data to solutions: With BI to more efficiency and satisfaction in customer service"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>From data to solutions<\/h1>\n<p>More efficiency and satisfaction in customer service with BI<br \/><span style=\"font-size: large;\"><\/span><\/p>\n<\/div><\/div><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Fen%2Ffrom-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#3b5998; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fparm.com%2Fen%2Ffrom-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service%2F\" title=\"Bei LinkedIn teilen\" aria-label=\"Bei LinkedIn teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button xing shariff-nocustomcolor\" style=\"background-color:#29888a\"><a href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https%3A%2F%2Fparm.com%2Fen%2Ffrom-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service%2F\" title=\"Bei XING teilen\" aria-label=\"Bei XING teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; 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background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_EN.jpg\" alt=\"Business intelligence in customer service\" title=\"Post_Customer_Service\" width=\"2500\" height=\"1313\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_EN.jpg 2500w, https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_EN-1280x672.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_EN-980x515.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_EN-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2500px, 100vw\" class=\"wp-image-42430\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Excellent customer service is a key factor in the success of many companies. Business Intelligence (BI) offers innovative approaches to making customer service not only more efficient, but also more proactive and data-driven. By analyzing customer data, support tickets, and feedback, BI provides deeper insight into customers\u2019 needs and expectations, enabling companies to optimize their support strategies in a targeted manner and sustainably increase customer satisfaction.  <\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/#Application_areas_of_BI_in_customer_support\" >Application areas of BI in customer support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/#Data_sources_for_BI_in_customer_support\" >Data sources for BI in customer support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Application_areas_of_BI_in_customer_support\"><\/span>Application areas of BI in customer support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The use of business intelligence in customer support opens up a wide range of opportunities to significantly improve the quality and efficiency of customer service, e.g. in the following areas:<\/p>\n<h3>1. Customer satisfaction analysis<\/h3>\n<p>Customer satisfaction can be accurately measured and analyzed by examining feedback and survey data, making it easy to identify trends and patterns. For example, BI can reveal which service areas receive the most criticism or which factors contribute most significantly to customer satisfaction. These insights help companies make targeted improvements.  <\/p>\n<h3>2. Increased efficiency in the support team<\/h3>\n<p>Another area where BI is used in customer support is analyzing the efficiency of the support team. BI tools can generate detailed reports on the processing times for inquiries, the frequency of escalations, or the number of open tickets. By analyzing this data, bottlenecks and inefficient processes can be identified. This allows measures to be taken to handle customer inquiries more quickly and with higher quality.   <\/p>\n<h3>3. Prediction of customer behavior<\/h3>\n<p>By analyzing historical data and identifying patterns, it is also possible to predict customer behavior. By using <a href=\"https:\/\/parm.com\/en\/everything-you-need-to-know-about-the-4-types-of-data-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Everything you need to know about the 4 types of data analysis\">predictive analytics<\/a>, companies can identify behavioral trends in advance and prepare for them. For example, it is possible to determine when certain products or services cause more problems during specific seasons, leading to an increase in support requests. This allows companies to avoid problems in the future.   <\/p>\n<h3>4. Personnel planning<\/h3>\n<p>At the same time, BI can be used to optimize staffing in customer support. By analyzing historical data on support requests and their resolution times, companies can more accurately forecast staffing needs, anticipate peak periods for requests, and plan more effectively. This ensures that there are always enough qualified employees available to handle inquiries promptly and effectively, without causing overburdening or leaving resources underutilized.  <\/p>\n<h3>5. Identification of training needs<\/h3>\n<p>By analyzing support data, such as frequent escalations or recurring errors, it is also possible to identify where there is still a need for training in the support team.<\/p>\n<h3>6. Personalization of customer service<\/h3>\n<p>Analyzing individual customer data can also be used to further personalize customer service. For example, this allows businesses to identify specific needs and preferences, such as preferred communication channels or frequently asked questions. This, in turn, can be used to tailor the service specifically to the needs of individual customers, leading to an improved customer experience and higher satisfaction.  <\/p>\n<h3>7. Optimization of the service channels<\/h3>\n<p>By analyzing data from the various service channels (phone, email, chat), it is also possible to determine which channels are most effective and which may need improvement. Optimizing service channels also enhances the customer experience with the company and its products.   <\/p>\n<h3>8. Improvement of product development through support data<\/h3>\n<p>In addition, insights gained from analyzing customer service data can be used for product development. For example, analyzing support data can reveal which products or features regularly cause problems or which customer requests are repeatedly expressed. This information can then be directly incorporated into product development or improvement, ensuring that products are better tailored to customer needs. This not only reduces future support requests but also increases overall customer satisfaction.   <\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Data_sources_for_BI_in_customer_support\"><\/span>Data sources for BI in customer support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To conduct in-depth analyses, companies collect data from a wide variety of sources. The following data sources are particularly important for customer service:   <\/p>\n<ul>\n<li><strong>Customer, sales, and transaction data, e.g., from CRM systems<\/strong><br \/>CRM (Customer Relationship Management) systems are central data repositories that contain all information regarding a company\u2019s interactions with its customers. This data includes customer details such as contact information, past purchases, subscriptions, contract renewals, interaction history, and preferred communication channels. Using this data, BI software can create customer profiles and analyze trends in customer interactions. It can also analyze correlations between purchasing behavior and support needs\u2014for example, when there is a spike in support requests following a product launch.   <\/li>\n<li><strong>Support Tickets and Case Management Systems<\/strong><br \/>Support tickets and case management systems track all inquiries, complaints, and issues reported by customers to support. These systems store detailed information about each ticket, including the date of the request, the processing time, the employees involved, and the solution details. BI systems can analyze this ticket data to identify patterns in the inquiries, such as common issues, bottlenecks, or recurring technical difficulties.    <\/li>\n<li><strong>Customer Feedback and Survey Data<\/strong><br \/>Customer feedback is often collected through various channels, including post-interaction surveys, reviews, and direct feedback. This data provides insights into customer satisfaction and their opinions about the service they received. BI tools aggregate and analyze this information in real time to provide immediate insights into service quality and measure customer satisfaction.  <\/li>\n<li><strong>Social Media and External Reviews<\/strong><br \/>Social media and external review platforms are important sources of data because they typically contain unfiltered and often spontaneous feedback from customers. Customers use these channels to publicly share their opinions and experiences, whether positive or negative. By analyzing this data in BI systems, customer sentiment and public opinion can be assessed, for example, using text mining techniques. This makes it possible, for instance, to identify frequently mentioned problems as well as common praise.   <\/li>\n<li><strong>Interaction Data from Communication Channels<\/strong><br \/>Communication channels such as email, phone, live chat, and chatbots generate a wealth of data about interactions between customers and the support team. This data includes, for example, conversation duration, response times, communication content, and the success rate of problem resolution. This data can be used to evaluate the efficiency and effectiveness of the various communication channels. For example, it can reveal whether customer inquiries are resolved more quickly via chat than via email, which might suggest expanding chat support further. Similarly, voice recordings from phone calls can be analyzed to identify common issues or monitor the quality of support.    <\/li>\n<li><strong>Web Analytics and Usage Data<\/strong><br \/>Web analytics data includes information about user behavior on a company\u2019s website. This includes page views, click paths, bounce rates, and the use of self-service options such as FAQs or knowledge bases. By analyzing this usage data, companies can determine how effective their online support offerings are and identify areas where optimization may be needed. For example, if many users visit a support page but leave without finding a solution, this indicates that the information provided may be insufficient. This enables companies to improve their self-service offerings.    <\/li>\n<li><strong>Product Usage Data and IoT<\/strong><br \/>Product usage data comes from devices used by customers or from Internet of Things (IoT) systems. This data provides information about how customers use products, including the frequency, duration, and nature of their usage. This data allows us to determine when and how often customers encounter difficulties, which in turn can be used to improve usability and reduce support costs.  <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The use of business intelligence in customer support gives companies the opportunity to optimize their service. Through the targeted analysis of customer data, not only can the efficiency of support teams be improved, but customer satisfaction can also be increased in the long term. BI offers a wide range of applications, from predicting customer behavior to personalizing customer service, and enables companies to make informed decisions that not only contribute to improved service quality but can also be used for product development.<br \/>To fully leverage these benefits, the BI software myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> a comprehensive solution that integrates seamlessly with existing systems. With myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> , companies can consolidate data from various sources and present it in user-friendly dashboards. This makes it easier to make data-driven decisions that directly contribute to improving customer service. myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> enables companies to respond efficiently to their customers\u2019 needs and continuously increase satisfaction.     <\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Learn more about the Business Intelligence Software Software myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">More information<\/a><\/div><\/div><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Would you like to get to know myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> in a demo presentation? Then make an appointment with us right away!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--group--divi-button--divi-button--hi917qs--default_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-button--divi-button--hi917qs--default preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-biact-webdemo-en\" target=\"_blank\">Arrange appointment<\/a><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Fen%2Ffrom-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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                                \">\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\"Helvetica\", sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;max-width:540px;\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewBox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\" \/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n                          Your registration could not be saved. 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Please check your mailbox and confirm your registration.\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:rgba(27,62,144,1); max-width:1080px; border-radius:3px; border-width:0px; border-color:#C0CCD9; border-style:solid;\">\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/272a17fd.sibforms.com\/serve\/MUIEAEPrU75I-jrvN1G-IamWKnnTItWSl6-JcNlxvdKthgnl7MesOofIxFl0M4Mqzoz4KkiUgn7LiGPCjRvb3PnoX4j4YVujxd8FLVCArz_Tbt0d5x_bhDQRH5PxnfXLCF9mk4H8i92bCL6a-nvHfAK7z5Dsmr4RjwUxpuLLjaW5ckCDWIU4qCzfB2t3_2SXYwkpkb26gfinTgFp\" data-type=\"subscription\">\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:32px; text-align:left; font-weight:700; font-family:\"Helvetica\", sans-serif; color:#ffffff; background-color:transparent;\">\n            <p>Newsletter<\/p>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:16px; text-align:left; font-family:\"Helvetica\", sans-serif; color:#ffffff; background-color:transparent;\">\n            <div class=\"sib-text-form-block\">\n              <p>Subscribe to our monthly newsletter and stay informed about Parm AG products, news, trends in project management as well as offers and events.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-input sib-form-block\">\n            <div class=\"form__entry entry_block\">\n              <div class=\"form__label-row \">\n\n                <div class=\"entry__field\">\n                  <input class=\"input\" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"EMAIL\" data-required=\"true\" required \/>\n                <\/div>\n              <\/div>\n\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\"Helvetica\", sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\n            <div class=\"form__entry entry_mcq\">\n              <div class=\"form__label-row \">\n                <div class=\"entry__choice\">\n                  <label>\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required \/>\n                    <span class=\"checkbox checkbox_tick_positive\"><\/span><span style=\"font-size:14px; text-align:left; font-family:\"Helvetica\", sans-serif; color:#ffffff; background-color:transparent;\"><p>I agree that the newsletter may be individually tailored to my interests. For this purpose, I allow Parm AG to analyse my opening, clicking and downloading behaviour in the newsletter and to create a personal user profile of me. I have read and accept the <a href=\"https:\/\/parm.com\/en\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a>. I can unsubscribe from the newsletter at any time.<\/p><span data-required=\"*\" style=\"display: inline;\" class=\"entry__label entry__label_optin\"><\/span><\/span> <\/label>\n                <\/div>\n              <\/div>\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\"Helvetica\", sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"g-recaptcha\" data-sitekey=\"6LdyzNAcAAAAANv3WwEWU18I26AH-2q2CcQ6eQUk\" data-callback=\"invisibleCaptchaCallback\" data-size=\"invisible\" onclick=\"executeCaptcha\"><\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"text-align: left\">\n            <button class=\"sib-form-block__button sib-form-block__button-with-loader\" style=\"font-size:16px; text-align:left; font-weight:700; font-family:\"Helvetica\", sans-serif; color:#1b3e90; background-color:#ffffff; border-radius:3px; border-width:0px;\" form=\"sib-form\" type=\"submit\">\n              <svg class=\"icon clickable__icon progress-indicator__icon sib-hide-loader-icon\" viewBox=\"0 0 512 512\">\n                <path d=\"M460.116 373.846l-20.823-12.022c-5.541-3.199-7.54-10.159-4.663-15.874 30.137-59.886 28.343-131.652-5.386-189.946-33.641-58.394-94.896-95.833-161.827-99.676C261.028 55.961 256 50.751 256 44.352V20.309c0-6.904 5.808-12.337 12.703-11.982 83.556 4.306 160.163 50.864 202.11 123.677 42.063 72.696 44.079 162.316 6.031 236.832-3.14 6.148-10.75 8.461-16.728 5.01z\" \/>\n              <\/svg>\n              SUBSCRIBE\n            <\/button>\n          <\/div>\n        <\/div>\n\n        <input type=\"text\" name=\"email_address_check\" value=\"\" class=\"input--hidden\">\n        <input type=\"hidden\" name=\"locale\" value=\"de\">\n      <\/form>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- END - We recommend to place the below code where you want the form in your website html  -->\n\n<!-- START - We recommend to place the below code in footer or bottom of your website html  -->\n<script>\n  window.REQUIRED_CODE_ERROR_MESSAGE = 'W\u00e4hlen Sie bitte einen L\u00e4ndervorwahl aus.';\n  window.LOCALE = 'de';\n  window.EMAIL_INVALID_MESSAGE = window.SMS_INVALID_MESSAGE = \"The information entered is not valid. Please check the fields and try again.\";\n\n  window.REQUIRED_ERROR_MESSAGE = \"This field must not be empty. \";\n\n  window.GENERIC_INVALID_MESSAGE = \"The information entered is not valid. Please check the fields and try again.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} Liste ausgew\u00e4hlt',\n      selectedLists: '{quantity} Listen ausgew\u00e4hlt'\n    }\n  };\n\n  var AUTOHIDE = Boolean(0);\n<\/script>\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=de\"><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html  -->\n<!-- End Sendinblue Form --><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Excellent customer service is at the heart of successful businesses. But how can you make your support even more efficient and customer-centric? The answer: with Business Intelligence (BI)!<br \/>\nWe explain how BI offers innovative ways to not only optimize customer service but also make it proactive and personalized. From analyzing support tickets to predicting customer behavior, BI can help increase customer satisfaction and optimize your support strategy. <\/p>\n","protected":false},"author":1,"featured_media":42430,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[64,65],"class_list":["post-42410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-en","tag-bi-en","tag-business-intelligence-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>More efficiency and satisfaction in customer service with BI<\/title>\n<meta name=\"description\" content=\"The use of business intelligence in customer service can increase customer satisfaction. We explain how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From data to solutions: With BI to more efficiency and satisfaction in customer service\" \/>\n<meta property=\"og:description\" content=\"Excellent customer service is at the heart of successful companies. But how can support be made even more efficient and customer-centric? The answer: with Business Intelligence (BI)! We explain how BI offers innovative approaches to not only optimize customer service, but also to make it proactive and personalized. 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But how can support be made even more efficient and customer-centric? The answer: with Business Intelligence (BI)! We explain how BI offers innovative approaches to not only optimize customer service, but also to make it proactive and personalized. 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