{"id":42410,"date":"2024-08-28T14:06:39","date_gmt":"2024-08-28T12:06:39","guid":{"rendered":"https:\/\/parm.com\/?p=42410"},"modified":"2026-03-02T16:12:47","modified_gmt":"2026-03-02T15:12:47","slug":"from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service","status":"publish","type":"post","link":"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/","title":{"rendered":"From data to solutions: With BI to more efficiency and satisfaction in customer service"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>From data to solutions<\/h1>\n<p>More efficiency and satisfaction in customer service with BI<br \/><span style=\"font-size: large;\"><\/span><\/p>\n<\/div><\/div><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\">[shariff]<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_EN.jpg\" alt=\"Business intelligence in customer service\" title=\"Post_Customer_Service\" width=\"2500\" height=\"1313\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_EN.jpg 2500w, https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_EN-1280x672.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_EN-980x515.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_EN-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2500px, 100vw\" class=\"wp-image-42430\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Excellent customer service is a decisive factor in the success of many companies. Business Intelligence (BI) offers innovative approaches to make customer service not only more efficient, but also more proactive and data-driven. By analyzing customer data, support tickets and feedback, BI provides a deeper insight into the needs and expectations of customers, enabling companies to optimize their support strategies in a targeted manner and sustainably increase customer satisfaction.  <\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/#Application_areas_of_BI_in_customer_support\" >Application areas of BI in customer support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/#Data_sources_for_BI_in_customer_support\" >Data sources for BI in customer support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Application_areas_of_BI_in_customer_support\"><\/span>Application areas of BI in customer support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The use of business intelligence in customer support opens up a wide range of opportunities to significantly improve the quality and efficiency of customer service, e.g. in the following areas:<\/p>\n<h3>1. Customer satisfaction analysis<\/h3>\n<p>Customer satisfaction can be accurately measured and analyzed by analyzing feedback and survey data so that trends and patterns can be easily identified.<br \/>\nFor example, BI can show which service areas are most frequently criticized or which factors contribute particularly to customer satisfaction.<br \/>\nThese findings help companies to make targeted improvements.  <\/p>\n<h3>2. Increased efficiency in the support team<\/h3>\n<p>Another area of application for BI in customer support is analyzing the efficiency of the support team. BI tools can create detailed reports on the processing times of inquiries, the frequency of escalations or the number of open tickets. By analyzing this data, bottlenecks and inefficient processes can be identified. This way, measures can be taken to process customer inquiries faster and with better quality.   <\/p>\n<h3>3. Prediction of customer behavior<\/h3>\n<p>By analyzing historical data and recognizing patterns, customer behaviour can also be predicted. By using <a href=\"https:\/\/parm.com\/en\/everything-you-need-to-know-about-the-4-types-of-data-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Everything you need to know about the 4 types of data analysis\">predictive analytics<\/a>, companies can identify trends in behavior in advance and prepare for them. For example, it can be determined when certain products or services cause more problems in certain seasons, which leads to an increase in support requests. This means that problems can be avoided in the future.   <\/p>\n<h3>4. Personnel planning<\/h3>\n<p>At the same time, BI can be used to optimize staff planning in customer support. By analyzing historical data on support requests and their processing times, companies can predict staffing requirements more accurately, anticipate peak times for requests, and plan better. This ensures that there are always enough qualified employees available to process requests promptly and effectively, without overloading or unused resources.  <\/p>\n<h3>5. Identification of training needs<\/h3>\n<p>By analyzing support data, such as frequent escalations or recurring errors, it is also possible to identify where there is still a need for training in the support team.<\/p>\n<h3>6. Personalization of customer service<\/h3>\n<p>Analyzing of individual customer data can also be used to personalize customer service to a greater extent. For example, specific needs and preferences can be derived, such as preferred communication channels or frequently asked questions. This can be used to tailor the service to the needs of the individual customer, resulting in an improved customer experience and higher satisfaction.  <\/p>\n<h3>7. Optimization of the service channels<\/h3>\n<p>By analyzing data from the various service channels (telephone, email, chat), it is also possible to determine which channels are most effective and which may need improvement.<br \/>\nOptimizing the service channels also improves the customer experience with the company and its products.   <\/p>\n<h3>8. Improvement of product development through support data<\/h3>\n<p>In addition, insights gained by analyzing customer service data can be used for product development. For example, analyzing support data can show which products or functions regularly cause problems or which customer requests are repeatedly expressed. This information can then be fed directly into product development or improvement so that products are better tailored to the needs of customers. This not only reduces future support requests, but also increases overall customer satisfaction.   <\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Data_sources_for_BI_in_customer_support\"><\/span>Data sources for BI in customer support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Companies collect data from a wide variety of sources to carry out well-founded analyses. The following data sources are particularly important for customer service:  <\/p>\n<ul>\n<li><strong>Customer, sales and transaction data, e.g. from CRM systems<\/strong><br \/>CRM (Customer Relationship Management) systems are central data repositories that contain all the information about a company's interactions with its customers.<br \/>\nThis data includes customer details such as contact details, previous purchases, subscriptions, contract renewals, interaction history and preferred communication channels.<br \/>\nBI software can use this data to create customer profiles and analyze trends in customer interactions.<br \/>\nIn addition, correlations between purchasing behavior and support needs can be analyzed, for example if there is an increase in support requests after a product launch.   <\/li>\n<li><strong>Support tickets and case management systems<\/strong><br \/>Support tickets and case management systems record all inquiries, complaints, and problems reported to support by customers. These systems store detailed information about each ticket, including the date of the request, the processing time, the employees involved and the resolution details. BI systems can analyze this ticket data to identify patterns in the requests, such as common problems, bottlenecks or recurring technical difficulties.   <\/li>\n<li><strong>Customer feedback and survey data<\/strong><br \/>Customer feedback is often collected through various channels, including post-interaction surveys, reviews and direct feedback.<br \/>\nThis data provides insights into customer satisfaction and their opinion of the service they experienced.<br \/>\nBI tools collate and analyze this information in real time to provide immediate insights into service quality and measure customer satisfaction.  <\/li>\n<li><strong>Social media and external reviews<\/strong><br \/>Social media and external review platforms are important sources of data, as they usually contain unfiltered and often spontaneous feedback from customers.<br \/>\nCustomers use these channels to publicly share their opinions and experiences, whether positive or negative.<br \/>\nBy analyzing this data in BI systems, customer sentiment and public opinion can be evaluated, for example using text mining techniques.<br \/>\nFor example, frequently mentioned problems and frequent praise can be filtered out.   <\/li>\n<li><strong>Interaction data from communication channels<\/strong><br \/>Communication channels such as email, telephone, live chat and chatbots generate a wealth of data about the interactions between customers and the support team.<br \/>\nThis data includes, for example, the duration of the conversation, response times, content of the communication or the success rate of problem solutions.<br \/>\nThis data can be used to evaluate the efficiency and effectiveness of the various communication channels.<br \/>\nFor example, it can be determined if customer queries are resolved faster via chat than by email, which could indicate that chat support should be expanded further.<br \/>\nVoice recordings from telephone calls can also be analyzed to identify frequent problems or monitor the quality of support.    <\/li>\n<li><strong>Web analytics and usage data<\/strong><br \/>Web analytics data contains information about the behavior of users on a company's website.<br \/>\nThis includes page views, click paths, abandonment rates and the use of self-service offerings such as FAQs or knowledge bases.<br \/>\nBy analyzing this usage data, companies can identify how effective their online support offerings are and where there may be a need for optimization.<br \/>\nFor example, if many users visit a support page but leave without a solution, this indicates that the information provided may be inadequate.<br \/>\nThis enables companies to improve their self-service offerings.    <\/li>\n<li><strong>Product usage data and IoT<\/strong><br \/>Product usage data comes from devices that customers use or from Internet-of-Things (IoT) systems.<br \/>\nThis data provides information about how customers use products, including the frequency, duration and type of use.<br \/>\nFrom this, conclusions can be drawn about when and how often customers encounter difficulties, which in turn can be used to improve the user experience and reduce support costs.  <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The use of business intelligence in customer support gives companies the opportunity to optimize their service. The targeted analysis of customer data can not only increase the efficiency of support teams but also sustainably increase customer satisfaction. BI offers a wide range of applications, from predicting customer behaviour to personalizing customer service, and makes it possible to make well-founded decisions that both contribute to improved service quality and can be used for product development.<br \/>To fully exploit these advantages, the BI software myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> BI software offers a comprehensive solution that can be seamlessly integrated into existing systems. With myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> companies can combine data from different sources and present it in user-friendly dashboards. This makes it easier to make data-based decisions that directly contribute to improving customer service. myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> enables companies to respond efficiently to their customers' needs and continuously increase satisfaction.     <\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Weitere Informationen \u00fcber die Business Intelligence Software myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">Mehr Infos<\/a><\/div><\/div><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>M\u00f6chten Sie\u200b myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> in einer Demonstration kennenlernen? Dann vereinbaren Sie gleich einen Termin!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-biact-webdemo\" target=\"_blank\">Termin vereinbaren<\/a><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\">[shariff]<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_2 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><!-- Begin Sendinblue Form -->\n<!-- START - We recommend to place the below code in head tag of your website html -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!-- END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: transparent;                                 \">\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewbox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\"\/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n Ihre Anmeldung konnte nicht gespeichert werden. Bitte versuchen Sie es erneut.\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"success-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewbox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 464c-118.664 0-216-96.055-216-216 0-118.663 96.055-216 216-216 118.664 0 216 96.055 216 216 0 118.663-96.055 216-216 216zm141.63-274.961L217.15 376.071c-4.705 4.667-12.303 4.637-16.97-.068l-85.878-86.572c-4.667-4.705-4.637-12.303.068-16.97l8.52-8.451c4.705-4.667 12.303-4.637 16.97.068l68.976 69.533 163.441-162.13c4.705-4.667 12.303-4.637 16.97.068l8.451 8.52c4.668 4.705 4.637 12.303-.068 16.97z\"\/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n Ihre Anmeldung war erfolgreich. Bitte sehen Sie in Ihr Postfach und best\u00e4tigen Sie Ihre Anmeldung. Sollte keine Nachricht ankommen, sehen Sie bitte in Ihren Spam-Ordner. Vielen Dank!\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:rgba(27,62,144,1); max-width:1080px; border-radius:3px; border-width:0px; border-color:#C0CCD9; border-style:solid;\">\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/272a17fd.sibforms.com\/serve\/MUIEAOo1vFGWS7d0cvncbnGo6ZIm0MV83UA-ApqLz0GJgUd38j-GsNKlhCPZ1kVJVEGx5yChU7xjEUZEVAhHli4H01njDJsY0TOLof7HNzi7lZJvWMes1-Je1GVxivY9c8XrMzqbTrnQ9SuHnjhsRe5vXL8U5STdopGqk00vm6RWgZiOpVABZMg1kUY8-KjUWzt-Tpk5-zC9XQ2j\" data-type=\"subscription\">\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:32px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <p>Newsletter<\/p>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <div class=\"sib-text-form-block\">\n              <p>Melden Sie sich zu unserem monatlichen Newsletter an und werden Sie \u00fcber Produkte der Parm AG, Neuheiten, Trends im Projektmanagement sowie Angebote und Veranstaltungen informiert.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-input sib-form-block\">\n            <div class=\"form__entry entry_block\">\n              <div class=\"form__label-row \">\n\n                <div class=\"entry__field\">\n                  <input class=\"input\" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"EMAIL\" data-required=\"true\" required=\"\">\n                <\/div>\n              <\/div>\n\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\n            <div class=\"form__entry entry_mcq\">\n              <div class=\"form__label-row \">\n                <div class=\"entry__choice\">\n                  <label>\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required=\"\">\n                    <span class=\"checkbox checkbox_tick_positive\"><\/span><span style=\"font-size:14px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\"><p>Ich bin damit einverstanden, dass der Newsletter individuell auf meine Interessen abgestimmt wird. Zu diesem Zweck gestatte ich der Parm AG mein \u00d6ffnungs-, Klick- und Downloadverhalten im Newsetter zu analysieren und ein personenbezogenes Nutzerprofil von mir zu erstellen. Die <a href=\"https:\/\/parm.com\/datenschutzerklaerung\" target=\"_blank\" rel=\"noopener\">Datenschutzerkl\u00e4rung <\/a>habe ich gelesen und akzeptiere diese. Die Abmeldung vom Newsletter ist jederzeit m\u00f6glich.<\/p><span data-required=\"*\" style=\"display: inline;\" class=\"entry__label entry__label_optin\"><\/span><\/span> <\/label>\n                <\/div>\n              <\/div>\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"g-recaptcha\" data-sitekey=\"6LdyzNAcAAAAANv3WwEWU18I26AH-2q2CcQ6eQUk\" data-callback=\"invisibleCaptchaCallback\" data-size=\"invisible\" onclick=\"executeCaptcha\"><\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"text-align: left\">\n            <button class=\"sib-form-block__button sib-form-block__button-with-loader\" style=\"font-size:16px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-width:0px=\"\" form=\"sib-form\" type=\"submit\">\n              <svg class=\"icon clickable__icon progress-indicator__icon sib-hide-loader-icon\" viewbox=\"0 0 512 512\">\n                <path d=\"M460.116 373.846l-20.823-12.022c-5.541-3.199-7.54-10.159-4.663-15.874 30.137-59.886 28.343-131.652-5.386-189.946-33.641-58.394-94.896-95.833-161.827-99.676C261.028 55.961 256 50.751 256 44.352V20.309c0-6.904 5.808-12.337 12.703-11.982 83.556 4.306 160.163 50.864 202.11 123.677 42.063 72.696 44.079 162.316 6.031 236.832-3.14 6.148-10.75 8.461-16.728 5.01z\"\/>\n              <\/svg>\n ANMELDEN\n            <\/button>\n          <\/div>\n        <\/div>\n\n        <input type=\"text\" name=\"email_address_check\" value=\"\" class=\"input--hidden\">\n        <input type=\"hidden\" name=\"locale\" value=\"de\">\n      <\/form>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- END - We recommend to place the below code where you want the form in your website html -->\n\n<!-- START - We recommend to place the below code in footer or bottom of your website html -->\n<script>\n  window.REQUIRED_CODE_ERROR_MESSAGE = 'W\u00e4hlen Sie bitte einen L\u00e4ndervorwahl aus.';\n  window.LOCALE = 'de';\n  window.EMAIL_INVALID_MESSAGE = window.SMS_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n  window.REQUIRED_ERROR_MESSAGE = \"Dieses Feld darf nicht leer sein. \";\n\n  window.GENERIC_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} Liste ausgew\u00e4hlt',\n      selectedLists: '{quantity} Listen ausgew\u00e4hlt'\n    }\n  };\n\n  var AUTOHIDE = Boolean(0);\n<\/script>\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=de\"><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html -->\n<!-- End Sendinblue Form --><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Excellent customer service is at the heart of successful companies.<br \/>\nBut how can support be made even more efficient and customer-centric?<br \/>\nThe answer: with Business Intelligence (BI)!<br \/>\nWe explain how BI offers innovative approaches to not only optimize customer service, but also to make it proactive and personalized.<br \/>\nFrom analyzing support tickets to predicting customer behavior, BI can help increase customer satisfaction and optimize your support strategy.      <\/p>\n","protected":false},"author":1,"featured_media":42430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[64,65],"class_list":["post-42410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-en","tag-bi-en","tag-business-intelligence-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>More efficiency and satisfaction in customer service with BI<\/title>\n<meta name=\"description\" content=\"The use of business intelligence in customer service can increase customer satisfaction. We explain how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From data to solutions: With BI to more efficiency and satisfaction in customer service\" \/>\n<meta property=\"og:description\" content=\"Excellent customer service is at the heart of successful companies. But how can support be made even more efficient and customer-centric? The answer: with Business Intelligence (BI)! We explain how BI offers innovative approaches to not only optimize customer service, but also to make it proactive and personalized. From analyzing support tickets to predicting customer behavior, BI can help increase customer satisfaction and optimize your support strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/\" \/>\n<meta property=\"og:site_name\" content=\"Parm AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myparm\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-28T12:06:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T15:12:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_EN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natascha Schleutker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"From data to solutions: With BI to more efficiency and satisfaction in customer service\" \/>\n<meta name=\"twitter:description\" content=\"Excellent customer service is at the heart of successful companies. But how can support be made even more efficient and customer-centric? The answer: with Business Intelligence (BI)! We explain how BI offers innovative approaches to not only optimize customer service, but also to make it proactive and personalized. From analyzing support tickets to predicting customer behavior, BI can help increase customer satisfaction and optimize your support strategy.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_EN.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natascha Schleutker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\\\/\"},\"author\":{\"name\":\"Natascha Schleutker\",\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/#\\\/schema\\\/person\\\/c24699ce0d4e2f1a102409a36cc80953\"},\"headline\":\"From data to solutions: With BI to more efficiency and satisfaction in customer service\",\"datePublished\":\"2024-08-28T12:06:39+00:00\",\"dateModified\":\"2026-03-02T15:12:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\\\/\"},\"wordCount\":14,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Post_Customer_Service_EN.jpg\",\"keywords\":[\"BI\",\"Business Intelligence\"],\"articleSection\":[\"Business Intelligence\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/parm.com\\\/en\\\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\\\/\",\"url\":\"https:\\\/\\\/parm.com\\\/en\\\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\\\/\",\"name\":\"More efficiency and satisfaction in customer service with BI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Post_Customer_Service_EN.jpg\",\"datePublished\":\"2024-08-28T12:06:39+00:00\",\"dateModified\":\"2026-03-02T15:12:47+00:00\",\"description\":\"The use of business intelligence in customer service can increase customer satisfaction. We explain how.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/parm.com\\\/en\\\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\\\/#primaryimage\",\"url\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Post_Customer_Service_EN.jpg\",\"contentUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Post_Customer_Service_EN.jpg\",\"width\":2500,\"height\":1313,\"caption\":\"Business intelligence in customer service\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/parm.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From data to solutions: With BI to more efficiency and satisfaction in customer service\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/parm.com\\\/en\\\/\",\"name\":\"Parm AG\",\"description\":\"Successful projects. Swiss quality. Software f\u00fcr Projektmanagement\",\"publisher\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/#organization\"},\"alternateName\":\"Parm\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/parm.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/#organization\",\"name\":\"Parm AG\",\"alternateName\":\"Parm\",\"url\":\"https:\\\/\\\/parm.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Parm_Logo_blue_RGB.png\",\"contentUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Parm_Logo_blue_RGB.png\",\"width\":908,\"height\":228,\"caption\":\"Parm AG\"},\"image\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/myparm\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/parm-ag\",\"https:\\\/\\\/www.xing.com\\\/pages\\\/parmag\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/#\\\/schema\\\/person\\\/c24699ce0d4e2f1a102409a36cc80953\",\"name\":\"Natascha Schleutker\",\"sameAs\":[\"https:\\\/\\\/parm.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"More efficiency and satisfaction in customer service with BI","description":"The use of business intelligence in customer service can increase customer satisfaction. We explain how.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/","og_locale":"en_US","og_type":"article","og_title":"From data to solutions: With BI to more efficiency and satisfaction in customer service","og_description":"Excellent customer service is at the heart of successful companies. But how can support be made even more efficient and customer-centric? The answer: with Business Intelligence (BI)! We explain how BI offers innovative approaches to not only optimize customer service, but also to make it proactive and personalized. From analyzing support tickets to predicting customer behavior, BI can help increase customer satisfaction and optimize your support strategy.","og_url":"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/","og_site_name":"Parm AG","article_publisher":"https:\/\/www.facebook.com\/myparm","article_published_time":"2024-08-28T12:06:39+00:00","article_modified_time":"2026-03-02T15:12:47+00:00","og_image":[{"width":2500,"height":1313,"url":"https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_EN.jpg","type":"image\/jpeg"}],"author":"Natascha Schleutker","twitter_card":"summary_large_image","twitter_title":"From data to solutions: With BI to more efficiency and satisfaction in customer service","twitter_description":"Excellent customer service is at the heart of successful companies. But how can support be made even more efficient and customer-centric? The answer: with Business Intelligence (BI)! We explain how BI offers innovative approaches to not only optimize customer service, but also to make it proactive and personalized. From analyzing support tickets to predicting customer behavior, BI can help increase customer satisfaction and optimize your support strategy.","twitter_image":"https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_EN.jpg","twitter_misc":{"Written by":"Natascha Schleutker","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/#article","isPartOf":{"@id":"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/"},"author":{"name":"Natascha Schleutker","@id":"https:\/\/parm.com\/en\/#\/schema\/person\/c24699ce0d4e2f1a102409a36cc80953"},"headline":"From data to solutions: With BI to more efficiency and satisfaction in customer service","datePublished":"2024-08-28T12:06:39+00:00","dateModified":"2026-03-02T15:12:47+00:00","mainEntityOfPage":{"@id":"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/"},"wordCount":14,"commentCount":0,"publisher":{"@id":"https:\/\/parm.com\/en\/#organization"},"image":{"@id":"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/#primaryimage"},"thumbnailUrl":"https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_EN.jpg","keywords":["BI","Business Intelligence"],"articleSection":["Business Intelligence"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/","url":"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/","name":"More efficiency and satisfaction in customer service with BI","isPartOf":{"@id":"https:\/\/parm.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/#primaryimage"},"image":{"@id":"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/#primaryimage"},"thumbnailUrl":"https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_EN.jpg","datePublished":"2024-08-28T12:06:39+00:00","dateModified":"2026-03-02T15:12:47+00:00","description":"The use of business intelligence in customer service can increase customer satisfaction. We explain how.","breadcrumb":{"@id":"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/#primaryimage","url":"https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_EN.jpg","contentUrl":"https:\/\/parm.com\/wp-content\/uploads\/2024\/08\/Post_Customer_Service_EN.jpg","width":2500,"height":1313,"caption":"Business intelligence in customer service"},{"@type":"BreadcrumbList","@id":"https:\/\/parm.com\/en\/from-data-to-solutions-with-bi-to-more-efficiency-and-satisfaction-in-customer-service\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/parm.com\/en\/"},{"@type":"ListItem","position":2,"name":"From data to solutions: With BI to more efficiency and satisfaction in customer service"}]},{"@type":"WebSite","@id":"https:\/\/parm.com\/en\/#website","url":"https:\/\/parm.com\/en\/","name":"Parm AG","description":"Successful projects. Swiss quality. Software f\u00fcr Projektmanagement","publisher":{"@id":"https:\/\/parm.com\/en\/#organization"},"alternateName":"Parm","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/parm.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/parm.com\/en\/#organization","name":"Parm AG","alternateName":"Parm","url":"https:\/\/parm.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/parm.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/parm.com\/wp-content\/uploads\/2021\/11\/Parm_Logo_blue_RGB.png","contentUrl":"https:\/\/parm.com\/wp-content\/uploads\/2021\/11\/Parm_Logo_blue_RGB.png","width":908,"height":228,"caption":"Parm AG"},"image":{"@id":"https:\/\/parm.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/myparm","https:\/\/www.linkedin.com\/company\/parm-ag","https:\/\/www.xing.com\/pages\/parmag"]},{"@type":"Person","@id":"https:\/\/parm.com\/en\/#\/schema\/person\/c24699ce0d4e2f1a102409a36cc80953","name":"Natascha Schleutker","sameAs":["https:\/\/parm.com"]}]}},"_links":{"self":[{"href":"https:\/\/parm.com\/en\/wp-json\/wp\/v2\/posts\/42410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parm.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/parm.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/parm.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/parm.com\/en\/wp-json\/wp\/v2\/comments?post=42410"}],"version-history":[{"count":16,"href":"https:\/\/parm.com\/en\/wp-json\/wp\/v2\/posts\/42410\/revisions"}],"predecessor-version":[{"id":245608,"href":"https:\/\/parm.com\/en\/wp-json\/wp\/v2\/posts\/42410\/revisions\/245608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/parm.com\/en\/wp-json\/wp\/v2\/media\/42430"}],"wp:attachment":[{"href":"https:\/\/parm.com\/en\/wp-json\/wp\/v2\/media?parent=42410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/parm.com\/en\/wp-json\/wp\/v2\/categories?post=42410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/parm.com\/en\/wp-json\/wp\/v2\/tags?post=42410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}