{"id":41330,"date":"2024-07-17T10:00:00","date_gmt":"2024-07-17T08:00:00","guid":{"rendered":"https:\/\/parm.com\/?p=41330"},"modified":"2026-03-02T16:12:31","modified_gmt":"2026-03-02T15:12:31","slug":"pet-projects-creative-outliers-or-strategic-stumbling-blocks","status":"publish","type":"post","link":"https:\/\/parm.com\/en\/pet-projects-creative-outliers-or-strategic-stumbling-blocks\/","title":{"rendered":"Pet projects &#8211; creative outliers or strategic stumbling blocks?"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1><strong>Pet projects - creative outliers or strategic stumbling blocks?<\/strong><\/h1>\n<p>Strategic Management of favourite projects<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\">[shariff]<\/div><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/07\/Post_Pet_Projects_EN.jpg\" alt=\"Strategic management of pet projects\" title=\"Post_Pet_Projects\" width=\"2500\" height=\"1313\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2024\/07\/Post_Pet_Projects_EN.jpg 2500w, https:\/\/parm.com\/wp-content\/uploads\/2024\/07\/Post_Pet_Projects_EN-1280x672.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2024\/07\/Post_Pet_Projects_EN-980x515.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2024\/07\/Post_Pet_Projects_EN-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2500px, 100vw\" class=\"wp-image-41351\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>They exist in every organization - the small, distinctive projects that arise from a spontaneous idea and often embody more passion than strategic direction. These so-called \"pet projects\" can be both a blessing and a curse: they can bring fresh ideas and a spirit of innovation, but they can also tie up resources needed elsewhere and work against the corporate strategy. How do project managers skilfully navigate these waters to get the best out of these creative outliers while keeping an eye on the company's strategic goals? We explain how you can deal with pet projects in a promising way and make them an enriching addition to any company.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/en\/pet-projects-creative-outliers-or-strategic-stumbling-blocks\/#What_are_Pet_Projects\" >What are Pet Projects?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/en\/pet-projects-creative-outliers-or-strategic-stumbling-blocks\/#The_main_problems_of_Pet_Projects\" >The main problems of Pet Projects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/en\/pet-projects-creative-outliers-or-strategic-stumbling-blocks\/#Famous_Pet_Projects\" >Famous Pet Projects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/en\/pet-projects-creative-outliers-or-strategic-stumbling-blocks\/#The_right_way_to_manage_pet_projects\" >The right way to manage pet projects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/parm.com\/en\/pet-projects-creative-outliers-or-strategic-stumbling-blocks\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Pet_Projects\"><\/span>What are Pet Projects?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\"Pet projects are projects or initiatives started by individuals or small teams within an organisation out of passion, personal interest, or a spontaneous idea. At the same time, these projects are often characterised by a certain independence from the company's usual processes and priorities. Some characteristics that apply to many pet projects are therefore:<\/p>\n<ul>\n<li><strong>Personal motivation: <\/strong> The driving forces behind pet projects are often the personal interests, passions, or convictions of those involved. The initiators have a special fondness for the project and are committed to it, even if the project is not officially backed. Such projects are therefore usually initiated by managers or employees who strongly believe in the success of their idea.<\/li>\n<li><strong>Lack of formal approval: <\/strong> Pet projects are often started without formal approval or official support within the organization. They therefore usually exist outside the regular project portfolio and have no clear link to the strategic goals of the organization. It can also happen that they are in contrast to the company's objectives and thus boycott them.<\/li>\n<li><strong>Resource commitment: <\/strong> These projects can tie up significant resources in terms of time, budget, or personnel that are earmarked for officially approved projects. This can lead to inefficient use of available resources.<\/li>\n<li><strong>Lack of transparency: <\/strong> As pet projects are often carried out informally and without official structures, they often lack transparency. This can lead to important information not being shared and collaboration within the team or organization suffering.<\/li>\n<li><strong>Major risk: <\/strong> Pet projects often do not adhere to basic project management guidelines. As a result, important basics such as market analyses, cost-benefit analyses or a risk assessment are usually missing. This significantly increases the risk of the project failing or turning out to be a flop.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"The_main_problems_of_Pet_Projects\"><\/span>The main problems of Pet Projects<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pet projects can generate innovative ideas and approaches that might not otherwise be pursued. In addition, employees who work on their pet projects are often highly motivated and committed, which can lead to greater job satisfaction. At the same time, such projects can serve as prototypes or experiments that can later be integrated into official projects.<br \/>However, pet projects can also have a negative impact. They often require considerable amounts of money and time. If the projects fail, for example, or do not fit in with the corporate strategy, they can waste valuable resources or lead to resource conflicts. They distract employees from important, strategic projects and can lead to conflicts within the team, especially if individual projects are prioritized or perceived as more important than official projects. This can lead to dissatisfaction within the team and thus impair collaboration. As pet projects often exist outside the official project management structures, they lack appropriate monitoring, control, and documentation.<\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Famous_Pet_Projects\"><\/span>Famous Pet Projects<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are numerous well-known examples of pet projects. Some of them have led to problems, while others have proven to be a success and have been positive for the company.<\/p>\n<h3>1. Google Glass:<\/h3>\n<p>Google Glass was an ambitious project from Google X, Google's experimental research lab. The data glasses were intended to revolutionize the way people interact with technology. Despite initial enthusiasm from a small, enthusiastic team, the project had several problems, including privacy concerns, an unreasonably high price, and a lack of clear use cases. For example, there was a lack of market analysis before the project began, which meant that the product ultimately failed commercially and was withdrawn.<\/p>\n<h3>2. Microsoft's Zune:<\/h3>\n<p>The Zune was Microsoft's attempt to compete with Apple's iPod. It was a portable media player that was launched in 2006. However, the product was never able to keep up with the competition, partly because the market launch was late, the marketing strategy was inadequate, and the product was less innovative than the competition. While the Zune was not necessarily a typical pet project, it was strongly supported by a small, enthusiastic group within Microsoft. The project received resources and attention that might have been better invested in other, more strategic initiatives.<\/p>\n<h3>3. Amazon's Fire Phone:<\/h3>\n<p>In 2014, Amazon launched the Fire Phone, a smartphone with unique features such as a 3D user interface and integrated Amazon software. It was an ambitious project that was strongly supported by Jeff Bezos. However, it was developed without sufficient market analysis and user feedback, so it turned out to be a flop. The Fire Phone was criticized for its high price, lack of integration with Google services, and poor user experience. Amazon ultimately had to write off large losses.<\/p>\n<h3>4. Sony PlayStation:<\/h3>\n<p>The PlayStation began as a side project by Ken Kutaragi, an engineer at Sony who originally developed a sound chip for the Super Nintendo Entertainment System (SNES). He convinced Sony to invest in the development of its console, and the success of the first PlayStation, released in 1994, proved him right. The product revolutionized the video game industry and established Sony as one of the leading console manufacturers worldwide.<\/p>\n<h3>5. Google's Gmail :<\/h3>\n<p>At Google, employees are allowed to use 20 percent of their working time for their projects that are not necessarily related to their official duties. Gmail began as a 20% project by a Google engineer. After its launch in 2004, Gmail revolutionized email usage with large storage space and innovative features such as conversation threads. It quickly became one of the most widely used email services in the world and is now a central part of Google's offering.<\/p>\n<h3>6. Post-it Notes from 3M:<\/h3>\n<p>The invention of Post-it Notes began as a side project by Dr. Spencer Silver, a 3M scientist who developed a weak adhesive that initially had no obvious use. A colleague of his, Art Fry, recognized the potential and developed the sticky notes. Post-it notes were launched commercially in 1980 and have been a huge success ever since. They are still an everyday office product today and have brought 3M considerable sales and market presence.<\/p>\n<h3>7. Facebook's Like Button:<\/h3>\n<p>Facebook's Like button was also originally a pet project within the company. A small team worked on developing this simple but effective feature. It was introduced in 2009 and quickly changed the way users reacted to content on Facebook. It became a central element of the social network and has contributed significantly to user engagement and interaction rates.<\/p>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"The_right_way_to_manage_pet_projects\"><\/span>The right way to manage pet projects<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It can happen that during the implementation of a project you suddenly realize that you have ended up with a pet project. For example, if a manager has a particular interest in a project, they may gradually expand its scope, transforming a small project into a much larger one. This can happen even if it contradicts the corporate strategy or exceeds the available resources. If you are already in the middle of such a project, it can be difficult to get out of the situation cleanly. It is therefore important to take a structured approach to recognizing such projects before they begin.<\/p>\n<h3>1. Clear project management guidelines<\/h3>\n<p>Initiators of pet projects often circumvent established guidelines, such as a formal approval process. To avoid projects that subsequently turn out to be a flop, it is therefore important to establish an approval process with clear criteria and to insist on compliance. For example, the strategic relevance, resource requirements, and potential benefits can be clarified in a business case, a charter, or a cost-benefit analysis before the project begins. An early risk assessment and a market analysis can also help to reject projects that do not make strategic sense.<\/p>\n<h3>2. Project documentation and resource management<\/h3>\n<p>The example of Google shows that it can be useful to implement even obvious pet projects to motivate employees. In such cases, however, it is important to ensure that all projects are properly documented to guarantee transparency and traceability. At the same time, there should be clear prioritization processes to ensure that the necessary resources are always available for strategically important projects. Effective <a href=\"https:\/\/parm.com\/en\/project-management-abc-p-for-project-portfolio-management\/\" target=\"_blank\" rel=\"noopener\" title=\"Project Management ABC: P for Project Portfolio Management\">project portfolio management<\/a> can ensure that pet projects are evaluated and correctly prioritized in the context of the overall project portfolio.<\/p>\n<h3>3. Regular review<\/h3>\n<p>Especially if you are already stuck in a manager's pet project, you need to handle the delicate situation well. It is not always possible to open the door and confront the manager. However, regular status reports presented to a group of stakeholders can allow a project manager to suggest changes to the project or even its closure. By involving key stakeholders at an early stage, project managers can secure their support to keep the project in line with the company's objectives. Regular feedback loops and retrospectives also help to ensure the strategic relevance of the project.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pet projects can lead to great success and be a valuable source of innovation and employee engagement. However, without strategic management and clear guidelines, they can also present significant challenges and resource conflicts. Through targeted evaluation, transparent communication, and regular reviews, companies can harness the potential of these projects and ensure that they contribute to the achievement of corporate goals.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>The myPARM project management software can support this by providing comprehensive tools for project documentation, resource management and progress monitoring. With myPARM, companies can seamlessly integrate pet projects into their existing project portfolios, ensure their strategic alignment, and maximize the efficiency and success of these projects through real-time reporting and transparent communication channels.<\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_7 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Learn more about the project and portfolio management software myPARM:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/parm.com\/en\/myparm\/\">More information on myPARM<\/a><\/div><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Would you like to get to know myPARM in a demo presentation? Then make an appointment with us right away!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-webdemo\" target=\"_blank\">TERMIN VEREINBAREN<\/a><\/div><\/div><\/div><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\">[shariff]<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_8 et_pb_row et_block_row\"><div class=\"et_pb_column_9 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_2 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><!-- Begin Sendinblue Form -->\n<!-- START - We recommend to place the below code in head tag of your website html -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!-- END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: transparent;                                 \">\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewbox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\"\/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n Ihre Anmeldung konnte nicht gespeichert werden. 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