{"id":21298,"date":"2023-06-21T13:19:48","date_gmt":"2023-06-21T11:19:48","guid":{"rendered":"https:\/\/parm.com\/?p=21298"},"modified":"2026-06-03T10:18:48","modified_gmt":"2026-06-03T08:18:48","slug":"how-to-successfully-sell-your-project-idea","status":"publish","type":"post","link":"https:\/\/parm.com\/en\/how-to-successfully-sell-your-project-idea\/","title":{"rendered":"How to successfully sell your project idea"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>How to successfully sell your project idea<\/h1>\n<p><span style=\"font-size: large;\">Skillfully present an idea in less than 2 minutes with the Elevator Pitch<br \/><\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/05\/Post_Elevator-Pitch_EN.jpg\" alt=\"How to successfully sell your project idea with an elevator pitch\" title=\"Post_Elevator_Pitch\" width=\"2500\" height=\"1313\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/05\/Post_Elevator-Pitch_EN.jpg 2500w, https:\/\/parm.com\/wp-content\/uploads\/2023\/05\/Post_Elevator-Pitch_EN-1280x672.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/05\/Post_Elevator-Pitch_EN-980x515.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/05\/Post_Elevator-Pitch_EN-480x252.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2500px, 100vw\" class=\"wp-image-21312\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>You step into an elevator, the doors close, and suddenly you find yourself next to the person you've always dreamed of hearing your project idea \u2013 an influential investor, a potential customer, or even your idol. Immediately, you realize that you have only a few seconds to capture their attention and convince them of your plan. This is the moment for an elevator pitch \u2013 a short but powerful presentation that has the potential to make your idea a success. In this fast-paced world where time is precious and attention is scarce, the elevator pitch is the key to opening doors, creating opportunities, and capturing the hearts of people. Are you ready to press the elevator button and present your idea successfully? If not, we will explain how you can prepare a successful elevator pitch.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/en\/how-to-successfully-sell-your-project-idea\/#What_is_an_Elevator_Pitch\" >What is an Elevator Pitch?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/en\/how-to-successfully-sell-your-project-idea\/#Why_is_an_Elevator_Pitch_Important\" >Why is an Elevator Pitch Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/en\/how-to-successfully-sell-your-project-idea\/#What_does_a_good_elevator_pitch_look_like\" >What does a good elevator pitch look like?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/en\/how-to-successfully-sell-your-project-idea\/#Tips_for_a_successful_elevator_pitch\" >Tips for a successful elevator pitch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/parm.com\/en\/how-to-successfully-sell-your-project-idea\/#Examples_of_successful_elevator_pitches\" >Examples of successful elevator pitches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/parm.com\/en\/how-to-successfully-sell-your-project-idea\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_an_Elevator_Pitch\"><\/span>What is an Elevator Pitch?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><\/strong>An elevator pitch is a concise and persuasive presentation that can effectively summarize a project idea in a short amount of time. The name \"elevator pitch\" is derived from the idea that you are on a short elevator ride with an important person and only have 30 to 120 seconds to present an idea and arouse the interest of the other person.<br \/>The basic idea behind an elevator pitch is therefore to present a project idea in a way that arouses the interest and curiosity of the listener so that they want to find out more. It should grab the audience's attention and leave a strong first impression, thereby stimulating further conversations. Therefore, the essence of the project idea should be succinctly conveyed, presented clearly and understandably.<\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Why_is_an_Elevator_Pitch_Important\"><\/span>Why is an Elevator Pitch Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>1. Short attention span<\/h3>\n<p>Studies have shown that people's attention spans are getting shorter. According to a 2015 study by Microsoft Canada, the average attention span today is only eight seconds \u2013 shorter than that of a goldfish! With a well-crafted elevator pitch, you have the opportunity to capture your audience's attention within this brief timeframe.<\/p>\n<h3>2. Information overload<\/h3>\n<p>Today's world is saturated with information, and we are exposed to a multitude of messages, news, and offers on a daily basis. According to an estimate by IBM, approximately 2.5 quintillion bytes of data are generated every day. In this crowded landscape of information, it is crucial for a project idea to be presented concisely and persuasively to stand out from the crowd and receive attention.<\/p>\n<h3>3. Decisions based on first impressions<\/h3>\n<p>People form judgments about a person or an idea within the first few seconds of an encounter. According to a study conducted by Princeton University, it takes only about 1\/10 of a second for us to form a first impression of someone. A good elevator pitch, therefore, allows for leaving a positive and lasting impression that arouses the audience's interest and curiosity.<\/p>\n<h3>4. Competitive Advantage<\/h3>\n<p>Furthermore, a compelling elevator pitch provides a competitive advantage to a project. When it comes to convincing investors, customers, or potential partners about an idea, a good pitch can make the difference between success and failure. According to a survey conducted by Statista in 2020, 67% of the investors surveyed stated that they decide within the first three minutes of a pitch whether they are interested or not.<br \/>Overall, a good elevator pitch makes it possible to communicate a project idea effectively and convincingly and thus attract the attention and interest of the relevant people. A concise and powerful presentation increases the chances of having an idea heard and taken seriously while creating opportunities for further discussions and collaborations.<\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"What_does_a_good_elevator_pitch_look_like\"><\/span>What does a good elevator pitch look like?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A successful elevator pitch should be able to communicate the key elements of a project idea, such as the problem being solved, the solution approach, the value or benefit the idea provides, as well as the target group that would benefit from it. By focusing on brevity and conciseness, the elevator pitch becomes an effective tool for arousing the interest of potential investors, customers or other relevant people and generating a positive response.<br \/>The structure of a successful elevator pitch can include the following elements:<\/p>\n<ul>\n<li><strong>Problem statement: <\/strong> Start with a clear and concise description of the problem or need that your project idea addresses. Ensure that the problem is relevant and understandable to your target audience. Use impactful examples or stories to illustrate the urgency of the problem.<\/li>\n<li><strong>Solution approach:<\/strong> Now describe the solution approach in one or two short sentences. Focus on how your project idea effectively and innovatively tackles the problem and explain the benefits and value that your solution provides.<\/li>\n<li><strong>Unique selling proposition:<\/strong> Highlight what makes your project idea unique and distinct from existing solutions. Emphasize the special features, functions, or technologies that make your idea stand out and demonstrate why your project idea is better than other options that may already be available in the market.<\/li>\n<li><strong>Target group:<\/strong> A good elevator pitch also includes clearly showing the relevant target group or potential users who would benefit from your project idea. Describe their needs, challenges, or pain points and demonstrate how your solution can help.<\/li>\n<li><strong>Call-to-action:<\/strong> If possible, conclude your elevator pitch with a clear call-to-action to the listeners. Offer a next step, such as a personal meeting, a presentation, or an exchange of contact information. Provide your audience with a way to get in touch with you or obtain further information, such as by handing out your business card.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Tips_for_a_successful_elevator_pitch\"><\/span>Tips for a successful elevator pitch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Brevity and conciseness:<\/strong> Keep your elevator pitch as short as possible. Between 30 seconds and a maximum of two minutes should be sufficient. Therefore, focus exclusively on the key points you want to convey.<\/li>\n<li><strong>Clear and understandable language:<\/strong> Use language that your listeners can easily understand. Avoid getting lost in technical details or using numerous jargon terms that your audience may not immediately grasp. <\/li>\n<li><strong>Emotional appeal:<\/strong> Try to establish an emotional connection with your audience. Address their needs, desires, or challenges and show how your project idea can help solve or fulfill them.<\/li>\n<li><strong>Practice and feedback:<\/strong> Regularly practice your elevator pitch to gain confidence and precision in your presentation. Ask friends, colleagues, or mentors for feedback to optimize your pitch.<\/li>\n<li><strong>Know your audience:<\/strong> Thoroughly researching your audience can make a crucial difference. Only then can you tailor your pitch to the specific needs, interests, and backgrounds of your listeners and focus on the aspects that are particularly relevant to them.<\/li>\n<li><strong>Focus on the benefits:<\/strong> Ensure that you clearly and distinctly communicate the benefits of your project idea, so your audience understands why this project should be implemented.<\/li>\n<li><strong>Present from the heart:<\/strong> Show enthusiasm and passion for your project idea as people are more likely to be convinced by someone who is convinced of their own idea. <\/li>\n<li><strong>Storytelling:<\/strong> Use short stories or examples to bring your project idea to life. Stories create an emotional connection and make abstract concepts more tangible and memorable. Use them to captivate the audience and leave a lasting impression.<\/li>\n<li><strong>Visualization:<\/strong> Images or graphics can help make abstract ideas tangible and easily understandable, allowing your audience to better grasp the project idea. If you don't have corresponding material at hand, use vivid language to convey your idea, for example by using examples or metaphors.<\/li>\n<li><strong>Maintain authenticity:<\/strong> Stay authentic when presenting your project idea and avoid giving the impression that your audience is in a sales conversation. People appreciate authenticity and trust. Therefore, be open, honest, and show who you are as well as why you believe in your idea.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Examples_of_successful_elevator_pitches\"><\/span>Examples of successful elevator pitches<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Airbnb:<\/strong> The founders of Airbnb, Brian Chesky and Joe Gebbia, presented their project idea at the \"Seedcamp\" conference in 2008. Their elevator pitch was: \"Airbnb is a platform where people can rent out their spare bedrooms to offer travelers a unique and affordable accommodation option.\" This pitch piqued the interest of investors and laid the foundation for Airbnb's success as one of the world's largest online accommodation booking platforms.<\/li>\n<li><strong>Dropbox:<\/strong> Drew Houston, the founder of Dropbox, presented his elevator pitch in a short video. He demonstrated how the project idea works by concisely explaining the solution to the problem of file sharing and synchronization. This pitch helped Dropbox attract investors and make the company one of the leading cloud storage providers in the world.<\/li>\n<li><strong>Tesla:<\/strong> Elon Musk, CEO of Tesla, aroused great interest with this elevator pitch for electric cars: \"Tesla is developing electric cars that are not only environmentally friendly, but also offer the performance and driving pleasure of conventional cars. We want to accelerate the transition to sustainable mobility and change the way people see cars.\" This pitch helped Tesla to build a strong brand and drive electric mobility worldwide.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A compelling elevator pitch is a valuable skill that you should have to successfully sell your project ideas as you should capture your audience's interest, convey your idea clearly and concisely, as well as present it convincingly in a short amount of time. By following the structure and tips for a successful elevator pitch, you can fully exploit the potential of your project idea and attract attention.<br \/>However, the elevator pitch is only the first step. After generating interest, you should be prepared to provide further information, answer questions, and offer a next step. Seize the momentum generated by your pitch to build relationships and involve potential investors, customers, or partners.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>If your project idea has been successfully presented, and you want to plan its implementation, you can rely on project management software like myPARM to plan your project and make your idea a success. So don't hesitate and try out your elevator pitch right away!<\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Find out more about the myPARM project and portfolio management software:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/parm.com\/en\/myparm\/\">Further information about myPARM<\/a><\/div><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Would you like to get to know myPARM in a demo? Then make an appointment with us right away! <\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-webdemo\" target=\"_blank\">TERMIN VEREINBAREN<\/a><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\">[shariff]<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><!-- Begin Sendinblue Form -->\n<!-- START - We recommend to place the below code in head tag of your website html -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!-- END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: transparent;                                 \">\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewbox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\"\/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n Ihre Anmeldung konnte nicht gespeichert werden. 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If you&#8217;re still unsure, Parm AG explains how you can prepare a successful elevator pitch.<\/p>\n","protected":false},"author":1,"featured_media":21312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[949,950,951],"class_list":["post-21298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-management","tag-elevator-pitch-en-3","tag-praesentation-en-2","tag-projektidee-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to successfully sell your project idea | Parm AG<\/title>\n<meta name=\"description\" content=\"With an elevator pitch, you present your project idea successfully.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/en\/how-to-successfully-sell-your-project-idea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to successfully sell your project idea\" \/>\n<meta property=\"og:description\" content=\"You step into an elevator, the doors close, and suddenly you find yourself next to the person you&#039;ve always dreamed of hearing your project idea \u2013 an influential investor, a potential customer, or even your idol. 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