{"id":18118,"date":"2023-05-03T10:00:00","date_gmt":"2023-05-03T08:00:00","guid":{"rendered":"https:\/\/parm.com\/?p=18118"},"modified":"2026-03-02T16:09:37","modified_gmt":"2026-03-02T15:09:37","slug":"why-data-can-lie-2","status":"publish","type":"post","link":"https:\/\/parm.com\/en\/why-data-can-lie-2\/","title":{"rendered":"Why data can lie"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Many companies are trying to collect as much data as possible and use business intelligence (BI) solutions to analyse it and make decisions. But are you aware that data can sometimes lie? Yes, that’s right – data can be misleading and therefore lead to wrong decisions. We explain how and why data can lie, and what steps you can take to ensure that your BI solution delivers reliable as well as accurate results. <\/p>\n","protected":false},"author":1,"featured_media":18132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,29],"tags":[64,855,65],"class_list":{"0":"post-18118","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-bi-en","9":"tag-bi-en","10":"tag-big-data-en","11":"tag-business-intelligence-en"},"yoast_head":"\nWhy data can lie | Parm AG<\/title>\n<meta name=\"description\" content=\"Data can sometimes lie and therefore be misleading. To ensure the right decisions based on data, we explain why and how data can lie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/en\/why-data-can-lie-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why data can lie\" \/>\n<meta property=\"og:description\" content=\"Many companies are trying to collect as much data as possible and use business intelligence (BI) solutions to analyse it and make decisions. But are you aware that data can sometimes lie? Yes, that's right - data can be misleading and therefore lead to wrong decisions. Parm AG explains how and why data can lie and what steps you can take to ensure that your BI solution delivers reliable as well as accurate results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/parm.com\/en\/why-data-can-lie-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Parm AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myparm\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-03T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T15:09:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/03\/Post_Data_lie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natascha Schleutker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why data can lie\" \/>\n<meta name=\"twitter:description\" content=\"Many companies are trying to collect as much data as possible and use business intelligence (BI) solutions to analyse it and make decisions. But are you aware that data can sometimes lie? Yes, that's right - data can be misleading and therefore lead to wrong decisions. Parm AG explains how and why data can lie and what steps you can take to ensure that your BI solution delivers reliable as well as accurate results.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/03\/Post_Data_lie.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natascha Schleutker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/why-data-can-lie-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/why-data-can-lie-2\\\/\"},\"author\":{\"name\":\"Natascha Schleutker\",\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/#\\\/schema\\\/person\\\/c24699ce0d4e2f1a102409a36cc80953\"},\"headline\":\"Why data can lie\",\"datePublished\":\"2023-05-03T08:00:00+00:00\",\"dateModified\":\"2026-03-02T15:09:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/why-data-can-lie-2\\\/\"},\"wordCount\":4,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/why-data-can-lie-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Post_Data_lie.jpg\",\"keywords\":[\"BI\",\"Big Data\",\"Business Intelligence\"],\"articleSection\":[\"Business Intelligence\",\"Business Intelligence\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/parm.com\\\/en\\\/why-data-can-lie-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/why-data-can-lie-2\\\/\",\"url\":\"https:\\\/\\\/parm.com\\\/en\\\/why-data-can-lie-2\\\/\",\"name\":\"Why data can lie | Parm AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/why-data-can-lie-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/why-data-can-lie-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Post_Data_lie.jpg\",\"datePublished\":\"2023-05-03T08:00:00+00:00\",\"dateModified\":\"2026-03-02T15:09:37+00:00\",\"description\":\"Data can sometimes lie and therefore be misleading. 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