{"id":17331,"date":"2023-04-05T10:00:15","date_gmt":"2023-04-05T08:00:15","guid":{"rendered":"https:\/\/parm.com\/?p=17331"},"modified":"2026-03-02T16:09:28","modified_gmt":"2026-03-02T15:09:28","slug":"big-data-the-new-currency-of-the-data-world-2","status":"publish","type":"post","link":"https:\/\/parm.com\/en\/big-data-the-new-currency-of-the-data-world-2\/","title":{"rendered":"Big Data &#8211; the new currency of the data world"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Big Data - the new currency of the data world<\/h1>\n<p><span style=\"font-size: large;\">How Big Data is revolutionizing the business world and how companies can benefit from it<br \/><\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Fen%2Fbig-data-the-new-currency-of-the-data-world-2%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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background-color:#126567; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 25 32\"><path fill=\"#126567\" d=\"M10.7 11.9q-0.2 0.3-4.6 8.2-0.5 0.8-1.2 0.8h-4.3q-0.4 0-0.5-0.3t0-0.6l4.5-8q0 0 0 0l-2.9-5q-0.2-0.4 0-0.7 0.2-0.3 0.5-0.3h4.3q0.7 0 1.2 0.8zM25.1 0.4q0.2 0.3 0 0.7l-9.4 16.7 6 11q0.2 0.4 0 0.6-0.2 0.3-0.6 0.3h-4.3q-0.7 0-1.2-0.8l-6-11.1q0.3-0.6 9.5-16.8 0.4-0.8 1.2-0.8h4.3q0.4 0 0.5 0.3z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mailto shariff-nocustomcolor\" style=\"background-color:#a8a8a8\"><a href=\"mailto:?body=https%3A%2F%2Fparm.com%2Fen%2Fbig-data-the-new-currency-of-the-data-world-2%2F&subject=Big%20Data%20%E2%80%93%20the%20new%20currency%20of%20the%20data%20world\" title=\"Per E-Mail versenden\" aria-label=\"Per E-Mail versenden\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/03\/Post_Big_Data.jpg\" title=\"Post_Big_Data\" alt=\"Big Data - the new currency of the data world\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>In a world where data is the new currency, Big Data is the ultimate treasure trove. From social media likes to sensor data from smart cities - incredible amounts of data are generated every second, which companies and organizations can use to gain valuable insights and knowledge. Big Data has changed the way we do business, make decisions, and even perceive the world around us. But what exactly is Big Data? We\u2019ll dive into the world of Big Data, explaining what it is and why it is so important.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/en\/big-data-the-new-currency-of-the-data-world-2\/#What_is_Big_Data\" >What is Big Data?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/en\/big-data-the-new-currency-of-the-data-world-2\/#Where_do_the_data_come_from\" >Where do the data come from?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/en\/big-data-the-new-currency-of-the-data-world-2\/#What_is_Big_Data_Analytics\" >What is Big Data Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/en\/big-data-the-new-currency-of-the-data-world-2\/#Application_of_Big_Data_Analytics\" >Application of Big Data Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/parm.com\/en\/big-data-the-new-currency-of-the-data-world-2\/#Difference_to_Business_Intelligence\" >Difference to Business Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/parm.com\/en\/big-data-the-new-currency-of-the-data-world-2\/#Challenges_and_criticism_of_Big_Data\" >Challenges and criticism of Big Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/parm.com\/en\/big-data-the-new-currency-of-the-data-world-2\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Big_Data\"><\/span>What is Big Data?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Big Data refers to very large data sets that are too big, too complex, or too fast-paced to be processed using conventional methods and tools.<br \/>The key characteristics of Big Data are described using the three Vs, which are:<\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><strong>Volume:<\/strong> Big Data encompasses huge amounts of data that typically range from terabytes to petabytes or even exabytes.<\/p>\n<p><strong>Velocity:<\/strong> Big Data is usually generated in real-time or near real-time and needs to be processed quickly to derive valuable insights.<\/p>\n<p><strong>Variety:<\/strong> Big Data can come from many different sources, such as structured data (e.g. databases), unstructured data (e.g. text, images), or semi-structured data (e.g. JSON, XML). The diversity of data requires special technologies and methods to effectively process and analyse it.<\/p>\n<p>Since the original three Vs were introduced, several additional Vs have been added to describe the challenges of working with Big Data more accurately. These include:<\/p>\n<p><strong>Veracity:<\/strong> The trustworthiness and quality of the data, whether it accurately reflects the intended measurements or evaluations.<\/p>\n<p><strong>Value:<\/strong> The value that can be generated by using new insights from the data, such as making better decisions and increasing business success.<\/p>\n<p><strong>Variability:<\/strong> Refers to changes and fluctuations in the data, which can pose a challenge.<\/p>\n<p><strong>Validity:<\/strong> The validity and relevance of the data for the specific application.<\/p>\n<p><strong>Volatility:<\/strong> Refers to the changing nature of data over time and the fact that data may become outdated or invalid.<\/p>\n<p><strong>Visualisation:<\/strong> The ability to transform large amounts of data into visually appealing and easy-to-understand formats to represent complex relationships and facilitate decision-making.<\/p>\n<p>There are various technologies for processing Big Data, such as Hadoop, Spark, NoSQL databases, or stream processing, which can be used depending on the application and requirements of a company. As the volume of data grows rapidly every day, the available technologies continue to evolve quickly.<\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Where_do_the_data_come_from\"><\/span>Where do the data come from?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The data for Big Data come from a variety of sources and can consist of different formats and structures. Some of the key sources for Big Data include:<\/p>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><ul>\n<li><strong>Companies and organizations:<\/strong> Companies and organizations collect and store data about their customers, products, processes, as well as business activities. This data can come from transactional data, customer feedback, social media interactions, sensor and device data, log files, and many other sources.<\/li>\n<li><strong>Social media:<\/strong> Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn generate large amounts of data, including posts, comments, likes, shares, hashtags, and other interactions.<\/li>\n<li><strong>IoT devices:<\/strong> The Internet of Things (IoT) consists of connected devices such as sensors, machines, and other appliances that collect and transmit data about their environment and condition.<\/li>\n<li><strong>Publicly available data:<\/strong> Publicly available data sources such as government data, research data, and other databases can also be important sources for Big Data.<\/li>\n<li><strong>Web and mobile applications:<\/strong> Web and mobile applications generate data about their users, their interactions, and behaviour. This can include data from web analytics tools, search queries, clickstreams, GPS data, and many other sources.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"What_is_Big_Data_Analytics\"><\/span>What is Big Data Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Big Data Analytics is the process of collecting, processing, analysing, and interpreting large and complex data sets to gain valuable insights and make informed decisions. The latest technologies and tools, such as data mining, machine learning, artificial intelligence, and statistical analysis, are used to identify and understand trends, patterns, and relationships in the data.<br \/>Big Data Analytics enable companies and organizations to make informed decisions by providing them with insights into their business processes, customer behaviour, market conditions, product development, and much more. Therefore, the analysis is used in various industries such as healthcare, retail, banking, energy, telecommunications, and transportation to improve operational efficiency or customer satisfaction, and thus maximize profits as well as gain competitive advantages.<\/p>\n<p>The three main types of Big Data Analytics are:<\/p>\n<ul>\n<li><strong>Descriptive Analytics:<\/strong> A summary of past data that shows the current status as well as trends.<\/li>\n<li><strong>Predictive Analytics:<\/strong> An analysis that makes predictions about future events based on historical data and statistical models.<\/li>\n<li><strong>Prescriptive Analytics:<\/strong> An analysis that identifies trends and patterns based on data to provide recommendations for future decisions and actions.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Application_of_Big_Data_Analytics\"><\/span>Application of Big Data Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Big Data Analytics can be applied in numerous industries, different fields, and for various purposes. Some examples are:<\/p>\n<ul>\n<li><strong>Finance:<\/strong> In the financial industry, Big Data Analytics is often used to identify and minimize risks, detect and prevent fraud and improve the efficiency of business processes. For example, Big Data can help assess the creditworthiness of customers. Other examples include analysing transaction data to detect potentially unusual activities or using social media data to understand customer sentiment and adjust marketing strategies accordingly.<\/li>\n<li><strong>Retail:<\/strong> In retail, Big Data Analytics are often used to understand customer purchasing behaviour, optimize inventory and supply chain or create personalized offers as well as marketing campaigns. Examples include analysing sales data to predict the demand for certain products or using location data to optimize the placement of advertising campaigns.<\/li>\n<li><strong>Healthcare:<\/strong> In healthcare, Big Data Analytics are used to improve the quality of patient care, reduce costs, as well as support the development of new drugs and treatments. Examples include analysing electronic health records to improve treatment outcomes or using genomic data to support the development of personalized medicine.<\/li>\n<li><strong>Public administration:<\/strong> In public administration, Big Data Analytics is used to improve the performance of public services, promote citizen participation, and support decision-making. Examples include analysing traffic data to optimize traffic flow or using environmental data to monitor and improve air quality.<\/li>\n<li><strong>Media and entertainment:<\/strong> In the media and entertainment industry, Big Data Analytics is often used to increase audience engagement, optimize content development, and measure advertising effectiveness. An example is analysing viewer data to understand viewer preferences and to be able to make recommendations based on their interests.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Difference_to_Business_Intelligence\"><\/span>Difference to Business Intelligence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Business Intelligence (BI) and Big Data are closely related as both technologies aim to provide businesses with insights into their data to make better decisions.<br \/>Business Intelligence refers to the use of technologies, methods, and processes to collect, integrate, and analyse data from various sources to gain business-relevant insights. Tools such as dashboards, reports, and analyses are used to visually represent the data and show the results.<br \/>Big Data comes into play as it has significantly increased the amount of data that can be used for Business Intelligence analyses. This leads to a more comprehensive view of the company and allows for new insights and findings that would not be possible with traditional BI methods. Big Data technologies and tools are often used to facilitate and accelerate the processing and analysis of large amounts of data. Therefore, Big Data can be a part of Business Intelligence or can be used within the context of Business Intelligence analyses.<\/p>\n<\/div><\/div><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Challenges_and_criticism_of_Big_Data\"><\/span>Challenges and criticism of Big Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The use of Big Data represents a great opportunity for companies. However, there is often a great deal of skepticism about the topic as there are some challenges:<\/p>\n<\/div><\/div><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><ul>\n<li><strong>Data security and privacy:<\/strong> The more data a company has available and the more specific that data is, the more benefit can be generated from the data. Therefore, Big Data often includes sensitive information that is subject to data protection. In addition, in the past, there was often no explicit consent to the use of the data, nor was it transparent how the data was used and who had access to it. For these reasons, data protection regulations such as GDPR were introduced, which are intended to ensure that only relevant and anonymized data is collected and that this data is protected.<\/li>\n<li><strong>Data quality:<\/strong> A large amount of data allows for numerous analyses, but the sheer volume of data does not necessarily mean that it is of high quality. Rather, the quality of the data can vary. Inadequate data quality can, however, lead to incorrect analyses and interpretations.<\/li>\n<li><strong>Ethics:<\/strong> The use of Big Data can also raise ethical questions, such as the use of data for targeted advertising or the creation of profiles of individuals. Incorrectly linking several data points can lead to problematic insights. For example, someone could be falsely classified as not creditworthy if this person lives in a certain neighbourhood, uses a certain means of transportation, and buys certain magazines.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The term Big Data not only encompasses an enormous amount of data, but also the technologies and tools needed to process and analyse that data. This data holds enormous potential and analysing it can give companies in various industries a competitive advantage. In a world where data is the driving force behind innovation and growth, Big Data is therefore a crucial factor for the success of companies and organizations. Only by collecting, analysing, and deriving valuable insights from large amounts of data can faster and more accurate decisions be made and business processes optimized.<br \/>A business intelligence software like myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> can help you consolidate and analyse your collected data in one place. At the same time, it allows for easy-to-understand visual representations of your data, making it easier to gain insights from the data and share those insights with others.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Weitere Informationen \u00fcber die Business Intelligence Software myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">Mehr Infos<\/a><\/div><\/div><div class=\"et_pb_column_7 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>M\u00f6chten Sie\u200b myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> in einer Demonstration kennenlernen? Dann vereinbaren Sie gleich einen Termin!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-biact-webdemo\" target=\"_blank\">Termin vereinbaren<\/a><\/div><\/div><\/div><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Fen%2Fbig-data-the-new-currency-of-the-data-world-2%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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Vielen Dank!\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:rgba(27,62,144,1); max-width:1080px; border-radius:3px; border-width:0px; border-color:#C0CCD9; border-style:solid;\">\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/272a17fd.sibforms.com\/serve\/MUIEAOo1vFGWS7d0cvncbnGo6ZIm0MV83UA-ApqLz0GJgUd38j-GsNKlhCPZ1kVJVEGx5yChU7xjEUZEVAhHli4H01njDJsY0TOLof7HNzi7lZJvWMes1-Je1GVxivY9c8XrMzqbTrnQ9SuHnjhsRe5vXL8U5STdopGqk00vm6RWgZiOpVABZMg1kUY8-KjUWzt-Tpk5-zC9XQ2j\" data-type=\"subscription\">\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:32px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <p>Newsletter<\/p>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <div class=\"sib-text-form-block\">\n              <p>Melden Sie sich zu unserem monatlichen Newsletter an und werden Sie \u00fcber Produkte der Parm AG, Neuheiten, Trends im Projektmanagement sowie Angebote und Veranstaltungen informiert.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-input sib-form-block\">\n            <div class=\"form__entry entry_block\">\n              <div class=\"form__label-row \">\n\n                <div class=\"entry__field\">\n                  <input class=\"input\" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"EMAIL\" data-required=\"true\" required=\"\">\n                <\/div>\n              <\/div>\n\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\n            <div class=\"form__entry entry_mcq\">\n              <div class=\"form__label-row \">\n                <div class=\"entry__choice\">\n                  <label>\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required=\"\">\n                    <span class=\"checkbox checkbox_tick_positive\"><\/span><span style=\"font-size:14px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\"><p>Ich bin damit einverstanden, dass der Newsletter individuell auf meine Interessen abgestimmt wird. Zu diesem Zweck gestatte ich der Parm AG mein \u00d6ffnungs-, Klick- und Downloadverhalten im Newsetter zu analysieren und ein personenbezogenes Nutzerprofil von mir zu erstellen. Die <a href=\"https:\/\/new-site.parm.com\/datenschutzerklaerung\" target=\"_blank\" rel=\"noopener\">Datenschutzerkl\u00e4rung <\/a>habe ich gelesen und akzeptiere diese. 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Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n  window.REQUIRED_ERROR_MESSAGE = \"Dieses Feld darf nicht leer sein. \";\n\n  window.GENERIC_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} Liste ausgew\u00e4hlt',\n      selectedLists: '{quantity} Listen ausgew\u00e4hlt'\n    }\n  };\n\n  var AUTOHIDE = Boolean(0);\n<\/script>\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=de\"><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html -->\n<!-- End Sendinblue Form --><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In a world where data is the new currency, Big Data is the ultimate treasure trove. From social media likes to sensor data from smart cities &#8211; incredible amounts of data are generated every second, which companies and organizations can use to gain valuable insights and knowledge. Big Data has changed the way we do business, make decisions, and even perceive the world around us. But what exactly is Big Data? We\u2019ll dive into the world of Big Data, explaining what it is and why it is so important.<\/p>\n","protected":false},"author":1,"featured_media":17342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[64,855,65],"class_list":["post-17331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-en","tag-bi-en","tag-big-data-en","tag-business-intelligence-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big Data - the new currency of the data world | Parm AG<\/title>\n<meta name=\"description\" content=\"We\u2019ll dive into the world of Big Data, explaining what it is and why it is so important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/en\/big-data-the-new-currency-of-the-data-world-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Data - the new currency of the data world\" \/>\n<meta property=\"og:description\" content=\"In a world where data is the new currency, Big Data is the ultimate treasure trove. From social media likes to sensor data from smart cities - incredible amounts of data are generated every second, which companies and organizations can use to gain valuable insights and knowledge. Big Data has changed the way we do business, make decisions, and even perceive the world around us. But what exactly is Big Data? We\u2019ll dive into the world of Big Data, explaining what it is and why it is so important.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/parm.com\/en\/big-data-the-new-currency-of-the-data-world-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Parm AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myparm\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-05T08:00:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T15:09:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/03\/Post_Big_Data_EN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natascha Schleutker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Big Data - the new currency of the data world\" \/>\n<meta name=\"twitter:description\" content=\"In a world where data is the new currency, Big Data is the ultimate treasure trove. From social media likes to sensor data from smart cities - incredible amounts of data are generated every second, which companies and organizations can use to gain valuable insights and knowledge. Big Data has changed the way we do business, make decisions, and even perceive the world around us. But what exactly is Big Data? We\u2019ll dive into the world of Big Data, explaining what it is and why it is so important.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/03\/Post_Big_Data_EN.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natascha Schleutker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/big-data-the-new-currency-of-the-data-world-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/big-data-the-new-currency-of-the-data-world-2\\\/\"},\"author\":{\"name\":\"Natascha Schleutker\",\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/#\\\/schema\\\/person\\\/c24699ce0d4e2f1a102409a36cc80953\"},\"headline\":\"Big Data &#8211; the new currency of the data world\",\"datePublished\":\"2023-04-05T08:00:15+00:00\",\"dateModified\":\"2026-03-02T15:09:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/big-data-the-new-currency-of-the-data-world-2\\\/\"},\"wordCount\":10,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/big-data-the-new-currency-of-the-data-world-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Post_Big_Data_EN.jpg\",\"keywords\":[\"BI\",\"Big Data\",\"Business Intelligence\"],\"articleSection\":[\"Business Intelligence\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/parm.com\\\/en\\\/big-data-the-new-currency-of-the-data-world-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/big-data-the-new-currency-of-the-data-world-2\\\/\",\"url\":\"https:\\\/\\\/parm.com\\\/en\\\/big-data-the-new-currency-of-the-data-world-2\\\/\",\"name\":\"Big Data - the new currency of the data world | Parm AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/big-data-the-new-currency-of-the-data-world-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/big-data-the-new-currency-of-the-data-world-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Post_Big_Data_EN.jpg\",\"datePublished\":\"2023-04-05T08:00:15+00:00\",\"dateModified\":\"2026-03-02T15:09:28+00:00\",\"description\":\"We\u2019ll dive into the world of Big Data, explaining what it is and why it is so important.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/big-data-the-new-currency-of-the-data-world-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/parm.com\\\/en\\\/big-data-the-new-currency-of-the-data-world-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/big-data-the-new-currency-of-the-data-world-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Post_Big_Data_EN.jpg\",\"contentUrl\":\"https:\\\/\\\/parm.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Post_Big_Data_EN.jpg\",\"width\":2500,\"height\":1313,\"caption\":\"Big Data - the new currency of the data world\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/big-data-the-new-currency-of-the-data-world-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/parm.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Big Data &#8211; the new currency of the data world\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/parm.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/parm.com\\\/en\\\/\",\"name\":\"Parm AG\",\"description\":\"Successful projects. 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