{"id":15492,"date":"2023-02-06T11:04:33","date_gmt":"2023-02-06T10:04:33","guid":{"rendered":"https:\/\/parm.com\/?p=15492"},"modified":"2026-03-02T16:09:03","modified_gmt":"2026-03-02T15:09:03","slug":"data-storytelling-3","status":"publish","type":"post","link":"https:\/\/parm.com\/en\/data-storytelling-3\/","title":{"rendered":"Data Storytelling"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Data Storytelling<\/h1>\n<p><span style=\"font-size: large;\">Putting complex data into an easily understandable form<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/02\/Post_Data_storytelling_EN.jpg\" title=\"Post_Data_storytelling\" alt=\"Data storytelling - presenting data skilfully\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Imagine you are part of a company that collects large amounts of data but has difficulty turning that data into useful information. Or maybe you are part of an organisation that is trying to put complex data into an easily understandable form to make decisions. In both cases, data storytelling can be a valuable solution. Data storytelling is a method of presenting data in a descriptive way to convey a message or a specific outcome. Read this article to learn how Data Storytelling can be used to transform data into useful information and to make decisions.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/en\/data-storytelling-3\/#What_is_Data_Storytelling\" >What is Data Storytelling?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/en\/data-storytelling-3\/#How_does_Data_Storytelling_work\" >How does Data Storytelling work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/en\/data-storytelling-3\/#How_to_write_a_good_data_story\" >How to write a good data story?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/en\/data-storytelling-3\/#What_makes_a_good_data_story\" >What makes a good data story?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/parm.com\/en\/data-storytelling-3\/#The_advantages_of_Data_Storytelling\" >The advantages of Data Storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/parm.com\/en\/data-storytelling-3\/#The_challenges_of_Data_Storytelling\" >The challenges of Data Storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/parm.com\/en\/data-storytelling-3\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Data_Storytelling\"><\/span>What is Data Storytelling?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Data Storytelling uses visual elements such as charts and graphs, as well as a clearly structured narrative, to present data in a clear way so that a message or a specific outcome can be conveyed. This type of presentation makes it easier for the audience to understand the information as well as to remember it afterwards. Data Storytelling can be used in many areas, such as business decision-making, project management or presentations.<\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"How_does_Data_Storytelling_work\"><\/span>How does Data Storytelling work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Data Storytelling works by presenting data in a way that makes it understandable, emotional and interesting to the audience. When creating your data story, the following steps can help:<\/p>\n<h3>1. Identify the goal of the story:<\/h3>\n<p>Each story should have a clearly defined goal. So ask yourself what you want to express with your story. What do you want the audience to achieve after hearing the story? What do you want the story to convey?<\/p>\n<h3>2. Collect all relevant data:<\/h3>\n<p>Make sure you have all the data you need to tell your story. To do this, put yourself in the shoes of your target audience and think carefully about what data is needed. Also make sure to provide the data in the right context, for example, to give comparative values. At the same time, already in this step you should be careful not to select too much data so that your data story does not become overloaded.<\/p>\n<h3>3. Prepare the data:<\/h3>\n<p>Clean and format your data so that it is ready for further analysis and presentation. Also ensure that the <a href=\"https:\/\/new-site.parm.com\/en\/data-quality\/\" target=\"_blank\" rel=\"noopener\" title=\"Data quality\">data quality<\/a> is high, i.e. the data should be complete, up-to-date and correct. Therefore, you should also check the data for errors, inconsistencies or duplicates.<\/p>\n<h3>4. Visual representation:<\/h3>\n<p>A picture is worth a thousand words. So create charts, graphs, maps and other visual elements to present the data and support the message. Are you unsure which visualisation is suitable for your data? Then learn how to make an optimal choice in the article <a href=\"https:\/\/new-site.parm.com\/en\/how-to-design-a-meaningful-dashboard\/\" target=\"_blank\" rel=\"noopener\" title=\"How to design a meaningful dashboard?\">\"How to design an optimal dashboard\"<\/a>.You can also read there how the perception of information via a dashboard can be optimised, for example by changing the position, size or orientation of the graphics. Be sure to name the data clearly, for example, label the axes in a chart.<\/p>\n<h3>5. Structure:<\/h3>\n<p>Create a clear and logical narrative structure that allows the audience to quickly understand the data and its meaning. To do this, structure the data logically and at the same time present it as simply as possible.<\/p>\n<h3>6. Interactivity and presentation:<\/h3>\n<p>Present your story in a way that allows the audience to interact. Use tools such as dashboards or presentation software to capture the audience's attention. Interactive elements can add value to your story, for example drill downs allow you to show a detailed version of the data, while filters allow you to focus on a subset of the data.<\/p>\n<h3>7. Feedback:<\/h3>\n<p>Let the audience comment on your story and give feedback. You can use this in the future to improve your techniques and the way you tell the stories.<\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"How_to_write_a_good_data_story\"><\/span>How to write a good data story?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The plot of a data story usually consists of three parts - an introduction with the basic question, a main part explaining the data and its analysis, and a conclusion.<\/p>\n<h3>1. A question or problem:<\/h3>\n<p>A data story begins with a question or problem to be investigated or solved. This may include the context of the analysis, the nature of the data, methods used or challenges faced. Start by explaining the initial situation, e.g. what metrics are being looked at and why they are important for business success or your fundamental goal. <\/p>\n<h3>2. Body:<\/h3>\n<p>The main part of your story serves to answer the initial question with the help of your collected data. In your data story, the data serves as the protagonists on the one hand, and on the other hand it forms the framework for the plot. To facilitate understanding and support your message, this data can be presented visually. <br \/>A well-structured narrative, or presentation, helps the audience to easily understand and follow the information. There are several narrative options available to you for this purpose:<\/p>\n<ul>\n<li><strong>Drilldown:<\/strong> In a drill down, you go from general data to more specific, usually more detailed data.<\/li>\n<li><strong>Zoom out:<\/strong> Here you proceed in the opposite way to the drilldown and first show specific data before moving on to more general data.<\/li>\n<li><strong>Change over time:<\/strong> Here you explain how the data has changed over a period of time.<\/li>\n<li><strong>Contrast:<\/strong> If you have chosen two or more protagonists, you can compare them.<\/li>\n<li><strong>Intersection:<\/strong> In this narrative variant, you work out at which point your data protagonists intersect.<\/li>\n<li><strong>Outliers:<\/strong> Here the focus of the narrative is on outliers within your data.<\/li>\n<li><strong>Factors:<\/strong> In this narrative perspective, you illustrate how different data sets are related to each other, or what causalities exist between them.<br \/>When writing your data story, make sure that you engage your audience emotionally to get them to identify more strongly with your message. To do this, you can make parts of your story interactive to allow the audience to explore the information in different ways.<\/li>\n<\/ul>\n<h3>3. Conclusion and recommendation:<\/h3>\n<p>A good data story ends with a conclusion based on the data and its analysis, as well as concrete recommendations for future action.<\/p>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"What_makes_a_good_data_story\"><\/span>What makes a good data story?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A good data story is characterised by a combination of facts, logic and emotion. The following factors can contribute to creating a good data story:<\/p>\n<ul>\n<li><strong>Clearly defined goal:<\/strong> A good data story has a clearly defined goal it wants to achieve and ensures that the audience understands it and focuses on this goal.<\/li>\n<li><strong>Relevant data:<\/strong> A good data story uses only the data that is relevant to the goal of the story and presents it in a way that the audience can understand.<\/li>\n<li><strong>Logical narrative structure:<\/strong> A good data story has a logical and well-structured narrative that allows the audience to easily understand and follow the information.<\/li>\n<li><strong>Visual presentation:<\/strong> A good data story uses visual elements such as charts, graphs and maps to present the data and support the message.<\/li>\n<li><strong>Emotional appeal:<\/strong> A good data story has emotional appeal by engaging the audience emotionally and making them identify more strongly with the message.<\/li>\n<li><strong>Interactivity:<\/strong> A good data story is interactive and allows the audience to explore and interact with the information in different ways.<\/li>\n<li><strong>Timeliness and consistency:<\/strong> A good data story is up-to-date and the data used is consistent as well as not outdated.<\/li>\n<li><strong>Ethics:<\/strong> At the same time, a good data story respects ethical aspects such as data protection and privacy and ensures that no improper conclusions are drawn.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_gallery_0 et_pb_gallery et_pb_bg_layout_light et_pb_slider et_pb_gallery_fullwidth clearfix et_pb_module\" data-auto-rotate=\"off\" data-auto-rotate-speed=\"\"><div class=\"et_pb_gallery_items et_post_gallery clearfix\" data-per_page=\"4\"><div class=\"et_pb_gallery_item et_pb_gallery_item_0_0\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg\" title=\"BSC Dashboard 2\"><img decoding=\"async\" width=\"1681\" height=\"941\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg\" alt=\"Balanced Scorecard in myPARM\" class=\"wp-image-10453\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg 1681w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1-1280x717.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1-980x549.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1-480x269.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1681px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_1\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview.jpg\" title=\"Resource_Management_overview\"><img decoding=\"async\" width=\"1573\" height=\"943\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview.jpg\" alt=\"Resource management overview\" class=\"wp-image-14654\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview.jpg 1573w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview-1280x767.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Resource_Management_overview-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1573px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_2\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline.jpg\" title=\"Portfolio_Management_-_Timeline\"><img decoding=\"async\" width=\"1466\" height=\"921\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline.jpg\" alt=\"Portfolio Management - Timeline\" class=\"wp-image-14643\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline.jpg 1466w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline-1280x804.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline-980x616.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management_-_Timeline-480x302.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1466px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_3\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management.jpg\" title=\"Portfolio_Management\"><img decoding=\"async\" width=\"1394\" height=\"915\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management.jpg\" alt=\"Portfolio Management\" class=\"wp-image-14632\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management.jpg 1394w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management-1280x840.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management-980x643.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Portfolio_Management-480x315.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1394px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_4\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard.png\" title=\"Aufgaben\u00fcbersicht_Dashboard\"><img decoding=\"async\" width=\"1561\" height=\"916\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard.png\" alt=\"Dashboard Task overview\" class=\"wp-image-14621\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard.png 1561w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard-1280x751.png 1280w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard-980x575.png 980w, https:\/\/parm.com\/wp-content\/uploads\/2023\/01\/Aufgabenuebersicht_Dashboard-480x282.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1561px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_5\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement.jpg\" title=\"Risk management in myPARM\"><img decoding=\"async\" width=\"1187\" height=\"824\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement.jpg\" alt=\"Risk management in myPARM\" class=\"wp-image-12406\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement.jpg 1187w, https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement-980x680.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/11\/Risikomanagement-480x333.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1187px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_6\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-1.jpg\" title=\"BSC Dashboard\"><img decoding=\"async\" width=\"1680\" height=\"944\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-1.jpg\" alt=\"Balanced Scorecard in myPARM - Objectives and KPIs Overview\" class=\"wp-image-10449\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-1.jpg 1680w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-1-1280x719.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-1-980x551.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-1-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1680px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_7\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation.jpg\" title=\"products overview - evaluation\"><img decoding=\"async\" width=\"1585\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation.jpg\" alt=\"Products overview - evaluation in myPARM BIact\" class=\"wp-image-4734\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation.jpg 1585w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation-1280x767.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation-980x587.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-evaluation-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1585px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_8\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview.jpg\" title=\"CRM - Overview\"><img decoding=\"async\" width=\"1584\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview.jpg\" alt=\"CRM - Overview in myPARM BIact\" class=\"wp-image-4710\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview.jpg 1584w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview-1280x768.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/CRM-Overview-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_9\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling.jpg\" title=\"Measures and actions controlling\"><img decoding=\"async\" width=\"1584\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling.jpg\" alt=\"Measures and actions controlling in myPARM BIact\" class=\"wp-image-4719\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling.jpg 1584w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling-1280x768.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Measures-and-actions-controlling-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_10\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country.jpg\" title=\"Revenue by country\"><img decoding=\"async\" width=\"1583\" height=\"951\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country.jpg\" alt=\"Revenue by country in myPARM BIact\" class=\"wp-image-4746\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country.jpg 1583w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country-1280x769.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country-980x589.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Revenue-by-country-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1583px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_11\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA.jpg\" title=\"Project status - KPIs + MTA\"><img decoding=\"async\" width=\"1584\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA.jpg\" alt=\"Project status - KPIs + MTA in myPARM BIact\" class=\"wp-image-4778\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA.jpg 1584w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA-1280x768.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-MTA-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_12\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts.jpg\" title=\"Project status - KPIs + Alerts\"><img decoding=\"async\" width=\"1583\" height=\"949\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts.jpg\" alt=\"Project status - KPIs + Alerts in myPARM BIact\" class=\"wp-image-4775\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts.jpg 1583w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts-1280x767.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts-980x588.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Project-status-KPIs-Alerts-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1583px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_13\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs.jpg\" title=\"Projects revenue and costs\"><img decoding=\"async\" width=\"1583\" height=\"951\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs.jpg\" alt=\"Projects revenue and costs in myPARM BIact\" class=\"wp-image-4743\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs.jpg 1583w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs-1280x769.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs-980x589.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/Projects-revenue-and-costs-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1583px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_14\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview.jpg\" title=\"products overview\"><img decoding=\"async\" width=\"1581\" height=\"950\" src=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview.jpg\" alt=\"Products overview in myPARM BIact\" class=\"wp-image-4740\" srcset=\"https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview.jpg 1581w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-1280x769.jpg 1280w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-980x589.jpg 980w, https:\/\/parm.com\/wp-content\/uploads\/2022\/03\/products-overview-480x288.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1581px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"The_advantages_of_Data_Storytelling\"><\/span>The advantages of Data Storytelling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Understandability:<\/strong> Data storytelling presents data in a way that makes it understandable and easily accessible to the audience. This allows valuable insights to be gained and shared.<\/li>\n<li><strong>Emotional appeal:<\/strong> By telling a story, you can engage the audience emotionally and get them to identify more strongly with the message.<\/li>\n<li><strong>Increased memorability:<\/strong> A well-told story is easier to remember than mere facts and figures.<\/li>\n<li><strong>Decision support:<\/strong> Data storytelling can help make decisions by providing clear and easy-to-understand information. For example, it can be used to stay very focused in discussions.<\/li>\n<li><strong>Better collaboration:<\/strong> By teaching data experts to speak the language of other stakeholders in the company, collaboration can be optimised.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"The_challenges_of_Data_Storytelling\"><\/span>The challenges of Data Storytelling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Time-consuming:<\/strong> Data storytelling can be very time-consuming, especially when it comes to preparing the data and packaging it into a story.<\/li>\n<li><strong>Subjective:<\/strong> There is a risk that the data will be interpreted subjectively, depending on how the story is told and who is telling it.<\/li>\n<li><strong>Distortion of reality:<\/strong> By highlighting certain data and suppressing others, there is a risk of distorting reality and giving an incomplete or false picture. Therefore, when creating the data story, it should be carefully checked whether the insights gained are actually accurate.<\/li>\n<li><strong>Too much data:<\/strong> There can be too many visual elements or information that distract the audience's attention from the most important points. Therefore, it is important to focus on relevant information only.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Data Storytelling is a valuable way to present data vividly to convey a clear and compelling message. By using visual elements and a well-structured narrative, the audience can understand and remember the information more easily. In this way, Data Storytelling can support you in many areas. <br \/>Business intelligence software can help you create your data story and shape it. Convenient analysis functions, various options for visualising the data as well as the possibility to create your own dashboards and reports simplify the writing of your data story.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Weitere Informationen \u00fcber die Business Intelligence Software myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span>:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/parm.com\/myparm-bi\/\" target=\"_blank\">Mehr Infos<\/a><\/div><\/div><div class=\"et_pb_column_7 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>M\u00f6chten Sie\u200b myPARM BI<span style=\"font-size: x-small;\"><sup>act<\/sup><\/span> in einer Demonstration kennenlernen? Dann vereinbaren Sie gleich einen Termin!<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/calendly.com\/parmag\/myparm-biact-webdemo\" target=\"_blank\">Termin vereinbaren<\/a><\/div><\/div><\/div><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fparm.com%2Fen%2Fdata-storytelling-3%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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                                \">\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewbox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\"\/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n Ihre Anmeldung konnte nicht gespeichert werden. 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Bitte sehen Sie in Ihr Postfach und best\u00e4tigen Sie Ihre Anmeldung. Sollte keine Nachricht ankommen, sehen Sie bitte in Ihren Spam-Ordner. Vielen Dank!\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:rgba(27,62,144,1); max-width:1080px; border-radius:3px; border-width:0px; border-color:#C0CCD9; border-style:solid;\">\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/272a17fd.sibforms.com\/serve\/MUIEAOo1vFGWS7d0cvncbnGo6ZIm0MV83UA-ApqLz0GJgUd38j-GsNKlhCPZ1kVJVEGx5yChU7xjEUZEVAhHli4H01njDJsY0TOLof7HNzi7lZJvWMes1-Je1GVxivY9c8XrMzqbTrnQ9SuHnjhsRe5vXL8U5STdopGqk00vm6RWgZiOpVABZMg1kUY8-KjUWzt-Tpk5-zC9XQ2j\" data-type=\"subscription\">\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:32px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <p>Newsletter<\/p>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <div class=\"sib-text-form-block\">\n              <p>Melden Sie sich zu unserem monatlichen Newsletter an und werden Sie \u00fcber Produkte der Parm AG, Neuheiten, Trends im Projektmanagement sowie Angebote und Veranstaltungen informiert.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-input sib-form-block\">\n            <div class=\"form__entry entry_block\">\n              <div class=\"form__label-row \">\n\n                <div class=\"entry__field\">\n                  <input class=\"input\" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"EMAIL\" data-required=\"true\" required=\"\">\n                <\/div>\n              <\/div>\n\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\n            <div class=\"form__entry entry_mcq\">\n              <div class=\"form__label-row \">\n                <div class=\"entry__choice\">\n                  <label>\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required=\"\">\n                    <span class=\"checkbox checkbox_tick_positive\"><\/span><span style=\"font-size:14px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\"><p>Ich bin damit einverstanden, dass der Newsletter individuell auf meine Interessen abgestimmt wird. Zu diesem Zweck gestatte ich der Parm AG mein \u00d6ffnungs-, Klick- und Downloadverhalten im Newsetter zu analysieren und ein personenbezogenes Nutzerprofil von mir zu erstellen. Die <a href=\"https:\/\/new-site.parm.com\/datenschutzerklaerung\" target=\"_blank\" rel=\"noopener\">Datenschutzerkl\u00e4rung <\/a>habe ich gelesen und akzeptiere diese. Die Abmeldung vom Newsletter ist jederzeit m\u00f6glich.<\/p><span data-required=\"*\" style=\"display: inline;\" class=\"entry__label entry__label_optin\"><\/span><\/span> <\/label>\n                <\/div>\n              <\/div>\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"g-recaptcha\" data-sitekey=\"6LdyzNAcAAAAANv3WwEWU18I26AH-2q2CcQ6eQUk\" data-callback=\"invisibleCaptchaCallback\" data-size=\"invisible\" onclick=\"executeCaptcha\"><\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"text-align: left\">\n            <button class=\"sib-form-block__button sib-form-block__button-with-loader\" style=\"font-size:16px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-width:0px=\"\" form=\"sib-form\" type=\"submit\">\n              <svg class=\"icon clickable__icon progress-indicator__icon sib-hide-loader-icon\" viewbox=\"0 0 512 512\">\n                <path d=\"M460.116 373.846l-20.823-12.022c-5.541-3.199-7.54-10.159-4.663-15.874 30.137-59.886 28.343-131.652-5.386-189.946-33.641-58.394-94.896-95.833-161.827-99.676C261.028 55.961 256 50.751 256 44.352V20.309c0-6.904 5.808-12.337 12.703-11.982 83.556 4.306 160.163 50.864 202.11 123.677 42.063 72.696 44.079 162.316 6.031 236.832-3.14 6.148-10.75 8.461-16.728 5.01z\"\/>\n              <\/svg>\n ANMELDEN\n            <\/button>\n          <\/div>\n        <\/div>\n\n        <input type=\"text\" name=\"email_address_check\" value=\"\" class=\"input--hidden\">\n        <input type=\"hidden\" name=\"locale\" value=\"de\">\n      <\/form>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- END - We recommend to place the below code where you want the form in your website html -->\n\n<!-- START - We recommend to place the below code in footer or bottom of your website html -->\n<script>\n  window.REQUIRED_CODE_ERROR_MESSAGE = 'W\u00e4hlen Sie bitte einen L\u00e4ndervorwahl aus.';\n  window.LOCALE = 'de';\n  window.EMAIL_INVALID_MESSAGE = window.SMS_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n  window.REQUIRED_ERROR_MESSAGE = \"Dieses Feld darf nicht leer sein. \";\n\n  window.GENERIC_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} Liste ausgew\u00e4hlt',\n      selectedLists: '{quantity} Listen ausgew\u00e4hlt'\n    }\n  };\n\n  var AUTOHIDE = Boolean(0);\n<\/script>\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=de\"><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html -->\n<!-- End Sendinblue Form --><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Imagine you are part of a company that collects large amounts of data but has difficulty turning that data into useful information. Or maybe you are part of an organisation that is trying to put complex data into an easily understandable form to make decisions. In both cases, data storytelling can be a valuable solution. Data storytelling is a method of presenting data in a descriptive way to convey a message or a specific outcome. Read Parm AG&#8217;s latest post on how data storytelling can be used to transform data into useful information and to make decisions.<\/p>\n","protected":false},"author":1,"featured_media":15500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[64,65,610,612],"class_list":["post-15492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-en","tag-bi-en","tag-business-intelligence-en","tag-data-storytelling-en","tag-daten-praesentieren-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data Storytelling | Parm AG<\/title>\n<meta name=\"description\" content=\"Use data storytelling to turn data into useful information and to make decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/en\/data-storytelling-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data storytelling - presenting data skilfully\" \/>\n<meta property=\"og:description\" content=\"Imagine you are part of a company that collects large amounts of data but has difficulty turning that data into useful information. Or maybe you are part of an organisation that is trying to put complex data into an easily understandable form to make decisions. In both cases, data storytelling can be a valuable solution. Data storytelling is a method of presenting data in a descriptive way to convey a message or a specific outcome. 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