{"id":13208,"date":"2023-01-18T07:15:26","date_gmt":"2023-01-18T06:15:26","guid":{"rendered":"https:\/\/parm.com\/?p=13208"},"modified":"2026-03-02T16:08:54","modified_gmt":"2026-03-02T15:08:54","slug":"project-management-abc-o-for-okr-basics-2","status":"publish","type":"post","link":"https:\/\/parm.com\/en\/project-management-abc-o-for-okr-basics-2\/","title":{"rendered":"Project Management ABC: O for OKR &#8211; Basics"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Project Management ABC: O for OKR<\/h1>\n<p>Strategy implementation in an agile environment with OKR - Part 1: Basics<span style=\"font-size: large;\"><\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2023\/04\/Post_PM-ABC_EN15.jpg\" title=\"Post_PM-ABC_OKR\" alt=\"Project Management ABC: O for OKR - Basics\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Every company tries to improve its performance in order to achieve better results. There are countless ways to achieve this. Recently, the abbreviation OKR has often been used in this context, especially in agile environments. Parm AG presents what OKR means and how the method works.<br \/>This article is the first part on the topic of OKR and deals with the basics of the method. In the <a href=\"https:\/\/new-site.parm.com\/en\/project-management-abc-o-for-okr-application\/\" target=\"_blank\" rel=\"noopener\" title=\"Project Management ABC: O for OKR - Application\">second part<\/a> you will read how the method is applied, how you can use it in project management as well as tips and tricks when working with it.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/parm.com\/en\/project-management-abc-o-for-okr-basics-2\/#What_is_OKR\" >What is OKR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/parm.com\/en\/project-management-abc-o-for-okr-basics-2\/#Elements_of_OKR\" >Elements of OKR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/parm.com\/en\/project-management-abc-o-for-okr-basics-2\/#OKR_Master_and_Coach\" >OKR Master and Coach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/parm.com\/en\/project-management-abc-o-for-okr-basics-2\/#Differentiation_between_BSC_and_MbO\" >Differentiation between BSC and MbO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/parm.com\/en\/project-management-abc-o-for-okr-basics-2\/#Advantages_of_OKR\" >Advantages of OKR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/parm.com\/en\/project-management-abc-o-for-okr-basics-2\/#Challenges_of_OKR\" >Challenges of OKR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/parm.com\/en\/project-management-abc-o-for-okr-basics-2\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_OKR\"><\/span>What is OKR?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>OKR stands for Objectives and Key Results and is a management method that became known in particular through its use at IT giants such as Google. This method brings clarity to a company's goals and vision and combines them with measurable key figures. In this way, companies, but also individual divisions, departments or teams can be strategically aligned. By involving employees in the process of goal setting, each employee knows how he or she can contribute to the company's goals and is motivated to help achieve them. OKR is therefore not a project management framework, but a general method for goal setting.<br \/>OKR fulfils three functions:<\/p>\n<ol>\n<li><strong>Framework:<\/strong> OKR provides a framework for the formulation of qualitative goals (Objectives) and quantitative key figures (Key Results) with which the achievement of the goals is measured.<\/li>\n<li><strong>Strategic link:<\/strong> OKR connects the company's mission statement, vision and mission with the operational business.<\/li>\n<li><strong>Agile process:<\/strong> Agility is lived throughout the entire company through a continuous process.<\/li>\n<\/ol>\n<p>The method was developed by Andy Grove in the 1970s and helped the well-known company Intel back on the road to success at that time. For this, Grove combined the well-known SMART method, with the help of which goals are phrased in a specific, measurable, attractive, realistic and scheduled manner, with Peter Drucker's Management-by-Objectives method (MbO), in which employees were given the opportunity to participate in determining the priorities of a company for the first time.<\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><em>\u00abWith OKR, measurable goals are set, measured and revised at relatively short intervals so that corporate strategy is supported and employees are motivated.\u00bb<\/em><\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Elements_of_OKR\"><\/span>Elements of OKR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The central elements of the OKR method are objectives and their associated key results.<\/p>\n<ul>\n<li><strong>Objectives (O):<\/strong> Objectives describe what is to be achieved in the short term (in about 3 months). They should be short, inspiring and motivating. It is important that these objectives are qualitative and that the result delivers clear added value for the company. They are not exclusively set by the company, but also formulated by employees or entire teams.<\/li>\n<li><strong>Key Results (KR):<\/strong> Key results are about making the objectives measurable. Therefore, as a rule, 2 - 5 key results are assigned to an objective, which indicate the degree to which the objective has been achieved.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_image_1 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-1.jpg\" title=\"BSC Dashboard\" alt=\"Balanced Scorecard in myPARM - Objectives and KPIs Overview\" \/><\/span><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>In order for the objectives and key results to fit the <a href=\"https:\/\/new-site.parm.com\/en\/how-business-intelligence-helps-with-your-corporate-strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"This is how Business Intelligence helps with your corporate strategy\">corporate strategy<\/a>, the strategy should also be defined. This means that values, the mission statement, vision and mission of the company, as well as the goals should be clearly defined.<\/p>\n<ul>\n<li><strong>Mission Statement:<\/strong> The mission statement defines the purpose of the company. It combines values, vision and mission and thus serves to clearly position the company. It also serves as a basis for the formulation of Moals and OKRs.<\/li>\n<li><strong>Values:<\/strong> Every company should have 4 - 6 values that are credibly lived.<\/li>\n<li><strong>Vision:<\/strong> The company vision shows where the company should be in 5 - 10 years and thus provides orientation.<\/li>\n<li><strong>Mission:<\/strong> The mission is designed for a period of 3 - 5 years and defines the current actions in the company with all goals, strategies and plans to ensure that the vision is achieved in the future.<\/li>\n<li><strong>Moals:<\/strong> Moals stands for Mid-Term-Goals and thus defines concrete goals to be achieved within one year so that the mission statement can be pursued.<\/li>\n<\/ul>\n<p>The vision, mission and moals are thus broken down into short-term goals, the OKRs. Projects and daily tasks are then derived from the defined OKRs.<\/p>\n<\/div><\/div><div class=\"et_pb_image_2 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/12\/Mission_statement_pyramid.jpg\" title=\"Mission statement pyramid\" alt=\"Mission statement pyramid\" \/><\/span><\/div><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"OKR_Master_and_Coach\"><\/span>OKR Master and Coach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An OKR Master or OKR Coach can help both with the introduction of the OKR method and with its application. This person supports the company, departments or teams in their work with OKRs and is responsible for ensuring that the method is implemented correctly. Therefore, he or she organises the entire process, plans meetings and moderates them or is available for all questions related to the process.<\/p>\n<\/div><\/div><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Differentiation_between_BSC_and_MbO\"><\/span>Differentiation between BSC and MbO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At first glance, OKR has many similarities with the <a href=\"https:\/\/new-site.parm.com\/en\/project-management-abc-b-for-balanced-scorecard\/\" target=\"_blank\" rel=\"noopener\" title=\"Project Management ABC: B for Balanced Scorecard\">Balanced Scorecard (BSC)<\/a> and with the Management by Objectives approach, as the method was derived from this. However, there are some key differences.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"151\"><strong> <\/strong><\/td>\n<td width=\"151\"><strong>OKR<\/strong><\/td>\n<td width=\"151\"><strong>BSC<\/strong><\/td>\n<td width=\"151\"><strong>MbO<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"151\"><strong>Planning horizon<\/strong><\/td>\n<td width=\"151\">Approx. 3 months<\/td>\n<td width=\"151\">1 year<\/td>\n<td width=\"151\">1 year<\/td>\n<\/tr>\n<tr>\n<td width=\"151\"><strong>Target attainment<\/strong><\/td>\n<td width=\"151\">Approx. 60 - 70 %<\/td>\n<td width=\"151\">100 %<\/td>\n<td width=\"151\">100 %<\/td>\n<\/tr>\n<tr>\n<td width=\"151\"><strong>Target dynamics<\/strong><\/td>\n<td width=\"151\">High: Targets are regularly adjusted to changing conditions<\/td>\n<td width=\"151\">Low: Targets are defined and maintained at the beginning of the period<\/td>\n<td width=\"151\">Low: Targets are defined and maintained at the beginning of the period<\/td>\n<\/tr>\n<tr>\n<td width=\"151\"><strong>Target formulation<\/strong><\/td>\n<td width=\"151\">Qualitative targets derived from the goals that are most important for the next 3 months<\/td>\n<td width=\"151\">Classically four strategic perspectives: Financial, customer, internal processes, learning and growth<\/td>\n<td width=\"151\">Quantitative goals<\/td>\n<\/tr>\n<tr>\n<td width=\"151\"><strong>Target focus<\/strong><\/td>\n<td width=\"151\">Outcome-oriented:<br \/>Path of goal achievement crucial<\/td>\n<td width=\"151\">Output-oriented: Results crucial<\/td>\n<td width=\"151\">Output-oriented: Results crucial<\/td>\n<\/tr>\n<tr>\n<td width=\"151\"><strong>Goal-setting<\/strong><\/td>\n<td width=\"151\">Top-down and bottom-up<\/td>\n<td width=\"151\">Top-down<\/td>\n<td width=\"151\">Top-down<\/td>\n<\/tr>\n<tr>\n<td width=\"151\"><strong>Target achievement<\/strong><\/td>\n<td width=\"151\">Agile<\/td>\n<td width=\"151\">constant<\/td>\n<td width=\"151\">constant<\/td>\n<\/tr>\n<tr>\n<td width=\"151\"><strong>Use for performance appraisal or bonuses<\/strong><\/td>\n<td width=\"151\">No<\/td>\n<td width=\"151\">Yes<\/td>\n<td width=\"151\">Yes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Due to the central differences, however, it is also possible to link the various approaches. For example, OKR can help structure the goal-setting process of the four perspectives of a balanced scorecard.<\/p>\n<\/div><\/div><div class=\"et_pb_image_3 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/new-site.parm.com\/wp-content\/uploads\/2022\/08\/BSC-Dashboard-2-1.jpg\" title=\"BSC Dashboard 2\" alt=\"Balanced Scorecard in myPARM\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Advantages_of_OKR\"><\/span>Advantages of OKR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Focus:<\/strong> OKR provides clarity on the most important goals, tasks and indicators in the next cycle, thus creating a clear focus.<\/li>\n<li><strong>Alignment:<\/strong> OKRs are always aligned with a company's mission statement and strategy. They help employees to understand and internalise the company's mission statement and thus enable them to set priorities and use resources sensibly.<\/li>\n<li><strong>Motivation:<\/strong> As OKRs are not exclusively set by management, but involve employees in setting their own goals, they are motivated more. Ambitious goals increase motivation even more.<\/li>\n<li><strong>Clarity:<\/strong> OKRs create transparency in the company, improve understanding of the corporate strategy and make success measurable.<\/li>\n<li><strong>Communication:<\/strong> Clear and transparent goals enable every employee to see how they can contribute to the company's success. In this way, OKRs promote teamwork and communication.<\/li>\n<li><strong>Agile:<\/strong> OKR fits into <a href=\"https:\/\/new-site.parm.com\/en\/agile-methods\/\" target=\"_blank\" rel=\"noopener\" title=\"Project management ABC: A for agile methods\">agile working environments<\/a> because it is an agile process characterised by short cycles, regular feedback, updates and changes.<\/li>\n<li><strong>Resource utilisation:<\/strong> Clear priorities help to decide how <a href=\"https:\/\/new-site.parm.com\/en\/project-management-abc-r-for-resource-management\/\" target=\"_blank\" rel=\"noopener\" title=\"Project Management ABC: R for Resource Management\">resources<\/a> should be optimally used to achieve the set goals.<\/li>\n<li><strong>Strategy:<\/strong> OKRs link mission, vision, mission and strategy to operational planning. The regular adaptation of goals to changing conditions helps to remain flexible and still achieve the company\u2019s goals.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Challenges_of_OKR\"><\/span>Challenges of OKR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>If OKR is used as a control instrument or for staff evaluation, it can have a demotivating effect<\/li>\n<li>The effort is quite high, especially during the introduction and the first cycles<\/li>\n<li>OKR cannot work without an open, agile corporate culture<\/li>\n<li>The high level of transparency can create pressure or resentment among some employees<\/li>\n<li>OKR needs a clear mission statement<\/li>\n<li>Too many objectives can be overwhelming to the company, therefore they should be limited to 2 - 5 objectives<\/li>\n<li>Objectives that are too simple or set too high can be problematic. With the former, the company falls short of its possibilities, while the latter can have a demotivating effect. Therefore, a realistic target achievement level of 70 percent should be aimed for.<\/li>\n<li>Not every objective can be represented exactly by key results. It may be that the achievement of some KRs is necessary to reach the objective. However, this does not necessarily mean that the objective will actually be achieved if the key results are fulfilled.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The OKR method can help a company fulfil its mission statement. Used correctly, it is an effective method to achieve the objectives and at the same time motivates the employees to great commitment.<br \/>Would you like to know how OKR is applied? Then look forward to the <a href=\"https:\/\/new-site.parm.com\/en\/project-management-abc-o-for-okr-application\/\" target=\"_blank\" rel=\"noopener\" title=\"Project Management ABC: O for OKR - Application\">second part<\/a> of this report.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Learn more about the project and portfolio management software myPARM:<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--default\" href=\"https:\/\/new-site.parm.com\/en\/myparm\/\">More information on myPARM<\/a><\/div><\/div><div class=\"et_pb_column_7 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Would you like to get to know myPARM in a demo presentation? 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                                \">\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\n        <svg viewbox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\"\/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n Ihre Anmeldung konnte nicht gespeichert werden. 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Bitte sehen Sie in Ihr Postfach und best\u00e4tigen Sie Ihre Anmeldung. Sollte keine Nachricht ankommen, sehen Sie bitte in Ihren Spam-Ordner. Vielen Dank!\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:rgba(27,62,144,1); max-width:1080px; border-radius:3px; border-width:0px; border-color:#C0CCD9; border-style:solid;\">\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/272a17fd.sibforms.com\/serve\/MUIEAOo1vFGWS7d0cvncbnGo6ZIm0MV83UA-ApqLz0GJgUd38j-GsNKlhCPZ1kVJVEGx5yChU7xjEUZEVAhHli4H01njDJsY0TOLof7HNzi7lZJvWMes1-Je1GVxivY9c8XrMzqbTrnQ9SuHnjhsRe5vXL8U5STdopGqk00vm6RWgZiOpVABZMg1kUY8-KjUWzt-Tpk5-zC9XQ2j\" data-type=\"subscription\">\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:32px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <p>Newsletter<\/p>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\">\n            <div class=\"sib-text-form-block\">\n              <p>Melden Sie sich zu unserem monatlichen Newsletter an und werden Sie \u00fcber Produkte der Parm AG, Neuheiten, Trends im Projektmanagement sowie Angebote und Veranstaltungen informiert.<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-input sib-form-block\">\n            <div class=\"form__entry entry_block\">\n              <div class=\"form__label-row \">\n\n                <div class=\"entry__field\">\n                  <input class=\"input\" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"EMAIL\" data-required=\"true\" required=\"\">\n                <\/div>\n              <\/div>\n\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\n            <div class=\"form__entry entry_mcq\">\n              <div class=\"form__label-row \">\n                <div class=\"entry__choice\">\n                  <label>\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required=\"\">\n                    <span class=\"checkbox checkbox_tick_positive\"><\/span><span style=\"font-size:14px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:transparent=\"\"><p>Ich bin damit einverstanden, dass der Newsletter individuell auf meine Interessen abgestimmt wird. Zu diesem Zweck gestatte ich der Parm AG mein \u00d6ffnungs-, Klick- und Downloadverhalten im Newsetter zu analysieren und ein personenbezogenes Nutzerprofil von mir zu erstellen. Die <a href=\"https:\/\/new-site.parm.com\/datenschutzerklaerung\" target=\"_blank\" rel=\"noopener\">Datenschutzerkl\u00e4rung <\/a>habe ich gelesen und akzeptiere diese. Die Abmeldung vom Newsletter ist jederzeit m\u00f6glich.<\/p><span data-required=\"*\" style=\"display: inline;\" class=\"entry__label entry__label_optin\"><\/span><\/span> <\/label>\n                <\/div>\n              <\/div>\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-color:=\"\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"g-recaptcha\" data-sitekey=\"6LdyzNAcAAAAANv3WwEWU18I26AH-2q2CcQ6eQUk\" data-callback=\"invisibleCaptchaCallback\" data-size=\"invisible\" onclick=\"executeCaptcha\"><\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"text-align: left\">\n            <button class=\"sib-form-block__button sib-form-block__button-with-loader\" style=\"font-size:16px; text-align:left; font-weight:700; font-family:\" helvetica=\"\" sans-serif=\"\" color:=\"\" background-color:=\"\" border-radius:3px=\"\" border-width:0px=\"\" form=\"sib-form\" type=\"submit\">\n              <svg class=\"icon clickable__icon progress-indicator__icon sib-hide-loader-icon\" viewbox=\"0 0 512 512\">\n                <path d=\"M460.116 373.846l-20.823-12.022c-5.541-3.199-7.54-10.159-4.663-15.874 30.137-59.886 28.343-131.652-5.386-189.946-33.641-58.394-94.896-95.833-161.827-99.676C261.028 55.961 256 50.751 256 44.352V20.309c0-6.904 5.808-12.337 12.703-11.982 83.556 4.306 160.163 50.864 202.11 123.677 42.063 72.696 44.079 162.316 6.031 236.832-3.14 6.148-10.75 8.461-16.728 5.01z\"\/>\n              <\/svg>\n ANMELDEN\n            <\/button>\n          <\/div>\n        <\/div>\n\n        <input type=\"text\" name=\"email_address_check\" value=\"\" class=\"input--hidden\">\n        <input type=\"hidden\" name=\"locale\" value=\"de\">\n      <\/form>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- END - We recommend to place the below code where you want the form in your website html -->\n\n<!-- START - We recommend to place the below code in footer or bottom of your website html -->\n<script>\n  window.REQUIRED_CODE_ERROR_MESSAGE = 'W\u00e4hlen Sie bitte einen L\u00e4ndervorwahl aus.';\n  window.LOCALE = 'de';\n  window.EMAIL_INVALID_MESSAGE = window.SMS_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n  window.REQUIRED_ERROR_MESSAGE = \"Dieses Feld darf nicht leer sein. \";\n\n  window.GENERIC_INVALID_MESSAGE = \"Die eingegebenen Informationen sind nicht g\u00fcltig. Bitte \u00fcberpr\u00fcfen Sie die Felder und versuchen Sie es erneut.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} Liste ausgew\u00e4hlt',\n      selectedLists: '{quantity} Listen ausgew\u00e4hlt'\n    }\n  };\n\n  var AUTOHIDE = Boolean(0);\n<\/script>\n<script src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=de\"><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html -->\n<!-- End Sendinblue Form --><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>OKR is a topic that is being mentioned more and more frequently lately, because OKR offers companies great potential to achieve their corporate goals and at the same time motivate employees to contribute to them. Read the latest article by Parm AG to find out which basics you need to know in order to apply OKR correctly. <\/p>\n","protected":false},"author":1,"featured_media":13309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[505,503,502,54,480,555,556,557],"class_list":["post-13208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-management","tag-motivation-en","tag-objectives-and-key-results-en","tag-okr-en","tag-project-management","tag-project-management-abc-en-3","tag-strategie-en","tag-unternehmensstrategie-en","tag-zielerreichung-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Project Management ABC: O for OKR - Basics - Basics | Parm AG<\/title>\n<meta name=\"description\" content=\"OKR offers companies great potential to achieve their corporate goals and at the same time motivate employees to contribute to them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parm.com\/en\/project-management-abc-o-for-okr-basics-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy implementation in an agile environment with OKR\" \/>\n<meta property=\"og:description\" content=\"OKR is a topic that is being mentioned more and more frequently lately, because OKR offers companies great potential to achieve their corporate goals and at the same time motivate employees to contribute to them. 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